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MMPRC meets tourism industry partners attending FITUR, BOOT and FESPO

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Maldives Marketing & PR Corporation (MMPRC) has met with industry partners attending FITUR, BOOT & FESPO, the three travel exhibitions held in January 2017. The main objective of the pre-meeting is to give out detailed information of the exhibitions and provide the opportunity for the co-participants to clarify any information before the start of the exhibitions.

 

Maldives… the sunny side of life” is showcased in the 37th annual FITUR fair from 18th to 21st January 2017 at Madrid, Spain. This year Maldives will be represented by 29 participants from 15 companies which includes hotels, resorts and safari operators in a 64sqm area located in Hall 6 (Stand Number: 6E18).

Maldives will also be participating in 48th International Boat Show Düsseldorf 2016 to be hosted in Germany from 21-29 January. Together with MMPRC, 14 representatives from 6 companies of the tourism industry will be representing Maldives in the event. The main objective of participating in this fair is to promote Maldives as a diving destination.

Similarly, Maldives will be represented at FESPO held in Zurich, Switzerland from 26-29 January 2017.  Maldives Marketing & PR Corporation together (MMPRC) together with 6 companies from the tourism industry will be taking part at FESPO 2017.

Acting Managing Director of MMPRC, Mr. Haris Mohamed will be the head of delegation for BOOT and FESPO fair.

MMPRC’s Acting Managing Director Mr Haris Mohamed highlighted the importance of Maldives maintaining a bigger presence in European market in order to attract more business and visitors.

The Spanish, German and Swiss markets are very important market for Maldives and by participating in these exhibitions MMPRC is creating a platform for the industry to boost the number of arrivals to Maldives. With a 44.1% arrivals coming from Europe at the end of 2016, it is the 2nd largest market to Maldives.

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Atmosphere Foundation supports 1,440 households, 3,599 students in 2025

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The Atmosphere Foundation has published its inaugural annual report, bringing together the stories and results of its work across the Maldives during 2025. The report documents a year shaped by close collaboration with island councils, schools, universities, community organisations and individuals working to create lasting opportunities within their communities.

Established as the community and sustainability arm of Atmosphere Core, Atmosphere Foundation works by listening to communities and supporting ideas grounded in local priorities. The Annual Report 2025 offers a detailed account of this approach in action, covering initiatives in education, livelihoods, health, community wellbeing and environmental protection.

During the year, the Foundation worked alongside 47 implementing partners and engaged 37 experts across its programmes. Its initiatives supported more than 1,440 households and 3,599 students across 38 schools and two universities. The Foundation also conducted 91 training sessions, engaged 913 parents through awareness programmes and provided skills development opportunities for 463 teachers.

Environmental action remained a major focus. Through the Foundation’s flagship Bamboo for Climate Mitigation project, 3,722 bamboo plants were planted across 48 islands in every atoll of the Maldives. The programme has involved more than 23 community groups and 18 island councils. At the Vaikaradhoo Bamboo Park, the local council extended the initiative by replanting 200 bamboo cuttings across the island, demonstrating how a supported project can grow under community ownership.

The Foundation also partnered with the Maldives National University on a scientific study examining how different bamboo species grow in island environments. The research will help establish a stronger body of local knowledge to guide future cultivation and understand bamboo’s potential ecological role in the Maldives.

Alongside its environmental programmes, the Foundation supported practical routes towards income generation. In HDh. Vaikaradhoo, a soft toy initiative involving 14 households began producing fabric turtles and crabs for young guests visiting Atmosphere Core resorts.

Education initiatives ranged from improving preschool learning environments to placing locally relevant books in schools and libraries. The Foundation supported the printing of 1,000 copies of the Dhivehi children’s book Ainee aai Velaa, created with the Olive Ridley Project Maldives, and contributed towards 1,000 copies of Atoll and Island Formation in the Maldives. The latter was distributed free of charge as an educational resource for students across the country.

Health and community care programmes included 779 vision screenings and screenings for 112 people through community-based hearing camps. Other initiatives addressed healthy ageing, nutrition, non-communicable diseases and domestic violence awareness, reflecting the range of needs identified through the Foundation’s community partnerships.

Commenting on the report, Ismail Faseeh, Senior Vice President of Atmosphere Foundation, said: “Real change does not happen alone. It grows when communities, councils, educators and partners come together, each bringing their own knowledge and strengths. This report is a reflection of the trust communities have placed in us and of what becomes possible when people work towards a shared purpose.”

Rather than presenting support as a one-way contribution, the report recognises the communities and partners who shaped each initiative. Eighteen focus groups were conducted during the year to better understand community needs and help ensure that programmes remained locally relevant.

Through the publication of its first annual report, Atmosphere Foundation aims to provide a transparent record of its progress while recognising the many people and organisations behind it. Together, the projects illustrate how practical support, shared knowledge and local ownership can help good ideas take root and grow.

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From zero experience to professional careers: Atmosphere Foundation celebrates Divemaster graduates

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Atmosphere Foundation has celebrated the graduation of the second batch of its ‘Zero to Divemaster’ Scholarship Programme, bringing the total number of young Maldivians trained through the initiative to 20 as the Foundation continues to build pathways into professional careers in the country’s diving industry.

Ten participants completed the second batch of the three-month programme, which takes students through a structured training pathway from PADI Open Water Diver to Advanced Open Water Diver, Emergency First Response, Rescue Diver and, ultimately, professional Divemaster certification.

Delivered in partnership with Moodhu Bulhaa Dive Centre in Vilimalé, the programme is designed to enable Maldivians to enter the professional diving industry even without previous diving experience. The second batch, comprising five women and five men, began training in July following the completion of the inaugural cohort.

The latest graduation builds on strong outcomes from the first batch, which began in April 2026 with 10 participants. All 10 successfully obtained their professional Divemaster certifications, while nine have since secured employment across safari vessels, resorts and island-based dive centres.

The 90 per cent employment rate among the first batch highlights the programme’s success in translating professional training into direct employment opportunities within the Maldives’ tourism and marine sectors.

Beyond technical diving skills, the programme provides participants with training in safety, emergency response and the responsibilities associated with working as a professional Divemaster. The progressive training structure is intended to equip graduates with both the qualifications and practical competencies required to work in professional diving environments.

A key component of the initiative is the level of financial support provided to scholarship recipients. Atmosphere Foundation covers tuition, required certification and registration fees, while also providing accommodation and meals during the programme. The scholarship for the second batch additionally covered training materials and dive insurance, helping remove financial barriers that could otherwise prevent participants from pursuing professional diving qualifications.

By covering both the cost of training and participants’ day-to-day living requirements during the course, the programme allows scholarship recipients to focus on developing their diving skills and completing the demanding progression towards Divemaster certification.

The programme also links scholarship support with a longer-term commitment to the Maldives. Participants agree to work within the country’s diving and marine industry for at least two years after successfully completing their certification, helping ensure that the skills developed through the initiative contribute directly to the local workforce.

With diving forming an important part of the Maldives’ tourism industry, the initiative seeks to expand opportunities for Maldivians to develop specialised skills and pursue careers in an area where trained professionals are required across resorts, liveaboards and local dive centres.

The results of the first cohort provide an early indication of the programme’s potential. While only three graduates had secured jobs when the second batch was launched in July, that figure has since increased to nine, reflecting continued progression into employment following certification.

Following the completion of two batches, Atmosphere Foundation has confirmed that the Zero to Divemaster Scholarship Programme will continue, providing further opportunities for Maldivians seeking to enter the professional diving industry.

With 20 participants now having completed the programme across its first two cohorts, Zero to Divemaster is developing from a training initiative into an employment pathway, combining internationally recognised diving qualifications with practical skills, financial support and a direct connection to career opportunities within the Maldives.

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BBM’s ‘Studio of Culinary Excellence’ opens at MNU to bridge classroom, industry

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The best way to secure the future is to create it.

Creating that future through specific, purposeful initiatives is what drives people of purpose—and, in turn, moves us all closer to the future we desire.

The Maldives is a compelling case study of a tourism-driven economy. Look around and ask why an event is being staged, what someone is working on, or where a new initiative is leading, and the answer will often point to the hospitality sector. Securing the future, therefore, is inextricably linked to strengthening and advancing that sector.

Here, “strengthening” means making the sector’s contribution more sustainable; ensuring that a greater share of its growth benefits the community; continuing to offer a compelling value proposition to the discerning global traveller; and ensuring that visitor experiences continue to generate an unparalleled reputation and valuable referrals.

To achieve these outcomes in the future, it is essential that current and future generations of the local community engage actively with the industry. Making hospitality appealing and aspirational, enhancing the quality of delivery and service, and building a pipeline of skills and talent into the sector are areas in which initiatives, inspiration, infrastructure and investment should be concentrated.

It is firmly in this context that Mr Ismail Hilmy, Chairman and Managing Director of BBM, initiated the establishment of a modern, exceptionally well-equipped and thoughtfully designed model kitchen, aptly named the Studio of Culinary Excellence. By donating the Studio to MNU, under whose auspices it will serve the Maldivian culinary community, Mr Hilmy is responding directly to the need for deeper community engagement. At the heart of BBM’s framework for industry-outreach initiatives— “Because tomorrows start today”—is Mr Hilmy’s ethos of fostering engagement and vibrancy in the industry.

“For our students, the gap between the classroom and a working resort kitchen has always been the hardest one to close,” said Dr Shehenaaz Adam, Vice Chancellor of the Maldives National University. “The Studio of Culinary Excellence closes that gap. Students can now train on the same equipment and to the same standards they will encounter on their first day in the industry. We are grateful to BBM for a partnership that goes well beyond a donation, and we look forward to the Studio becoming a place where the university and the industry learn from one another.”

The Studio therefore creates an opportunity to develop a pipeline of skills and talent in service of the industry.

“Embedding purpose in our work has been an ongoing endeavour at BBM. It keeps us connected to our stakeholders and builds insight, understanding and trust. Being a meaningful partner to academia as we move into the future gives us a great sense of fulfilment and guides our initiatives under the banner, ‘Because tomorrows start today,’” said AVS Subrahmanyam, Chief Operating Officer of BBM.

But what is the value of physical infrastructure without the corresponding spark of aspiration and ambition?

As Ali Afrah Hassan, Executive Representative at Chairman’s Office – BBM, aptly observed: “The Studio offers students and members of the community hands-on experience with world-class equipment, together with knowledge-sharing masterclasses. Who knows—in the not-too-distant future, a Michelin-starred Maldivian chef may fondly credit some of their inspiration to time spent at the Studio!”

Now that is the mind and heart in sync—working towards a future that is aspirational, ambitious and entirely attainable.

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