Business
Maldives kicks off marketing campaign with Singapore Airlines for USA market
Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) has kicked off a destination visibility campaign with Singapore Airlines (SIA) targeting the United States market. The joint campaign between Visit Maldives and SIA will be conducted from July – August 2022.
Based at Singapore International Changi Airport, Singapore Airlines is one of the largest airlines in the world, flying to more than 62 destinations in 32 countries and offering a variety of classes. SIA’s current market share from USA’s Los Angeles International Airport and San Francisco International Airport to Velana International Airport is 13%. This is the 4th largest carrier in terms of market share to the Maldives.
The joint campaign between MMPRC and SIA USA will focus on driving conversion among in-market travel intenders, at key moments in the research and booking process. It will encourage travel to the Maldives with the comfort of SIA’s products and services, plus enhanced health and safety measures with #SIACares.
During this campaign, the websites and social media accounts of Expedia, Skyscanner and Pinterest will be used to increase destination visibility for the Maldives by placing advertisements and redirecting potential travellers to book flights to the Maldives via SIA. The campaign will help tap into audiences of travel-intenders and utilise their granular targeting capabilities to influence and convert customers from Expedia. It will also use Skyscanner for high-impact placements and effective formats to reach travellers and provide relevant contextual information and recommendations in the exploring, planning and purchase stages. Furthermore, during the joint campaign, qualified traffic would be sent to the SIA site through Pinterest in order to increase bookings.
The campaign is conducted as part of MMPRC’s strategy for the USA market to promote the Maldives on high-end channels, focused advertising and promotion of individual products and experiences. It is expected to increase future booking and arrivals and enable the Maldives to establish itself as a safe haven and a top-of-the-mind destination for travellers from the USA market.
So far this year, USA ranks as the 6th top source market to the Maldives with 41,943 tourists from this market as of 12th June 2022. This is 4.8% of the total 892,960 tourists who visited the Maldives during this period. MMPRC has held several activities to increase brand visibility, and destination momentum for the Maldives in the USA market. This includes a campaign with Worth Magazine, ATTA’s AdventureELEVATE 2022, a travel trade training webinar, and a campaign with Goway. Ongoing activities for this market include joint campaigns with ASTA and ID Travel Group and a Media Familiarisation trip. Many similar activities are in the pipeline for the rest of the year as well.
MMPRC carried out 260 different marketing activities in 22 global markets last year, including fairs, roadshows, familiarisation trips, marketing campaigns, webinars, and interviews. The greatest testament to the success of these activities came late last year, as the Maldives secured the title of ‘World’s Leading Destination’ (among several other accolades) at the 2021 World Travel Awards, globally recognised as the hallmark of industry excellence. This is the second consecutive year that the Maldives had successfully earned this prestigious title, a shining testimony of the trust placed in the ‘magic of Maldivian hospitality’ by travellers from all over the globe.
Business
Feydhoo Hall opens at dusitD2 Feydhoo Maldives as new event space
Dusit International, one of Thailand’s leading hotel and property development companies, has announced the opening of Feydhoo Hall, a landmark event venue at dusitD2 Feydhoo Maldives, redefining the possibilities for meetings, celebrations, and destination events in the Maldives.
Designed to bring scale, flexibility, and creativity to island gatherings, Feydhoo Hall represents a bold step forward in positioning the Maldives as a dynamic destination for conferences, weddings, and large-scale social occasions.
Feydhoo Hall offers a versatile event complex designed to accommodate a wide range of gatherings, from corporate meetings and conferences to weddings and social celebrations.

At its core is the 390 sqm Main Hall, capable of hosting:
- Up to 300 guests in theatre-style setup
- Up to 240 guests for dining and banquet-style events
- Up to 200 guests for cocktail-style receptions
- Up to 144 guests in cluster-round configuration
Enhancing the flexibility of the venue are additional dedicated spaces, including:
- A 110 sqm Veranda Terrace, ideal for welcome receptions, breakout sessions, and pre-event gatherings, accommodating up to 100 guests for cocktail-style events.
- A spacious 1,000 sqm Lawn Space, perfect for large-scale outdoor celebrations, destination weddings, and open-air events, accommodating up to 400 guests for cocktail receptions and up to 350 guests for dining setups.
- The 55 sqm Ekugai Meeting Room, designed for smaller meetings and executive sessions, accommodating up to 30 guests in theatre or dining setup and 24 guests in cluster-round format.
Together, these integrated spaces create a seamless indoor-outdoor event experience, allowing planners to design dynamic and personalised event journeys.
True to the dusitD2 brand’s lifestyle-driven philosophy, Feydhoo Hall introduces a fresh approach to meetings and events — where productivity meets creativity in an inspiring island setting.
The venue offers flexible meeting formats designed to suit different event needs, including:
- Half-Day Meeting Package (4 hours) — ideal for focused sessions, executive meetings, and creative workshops.
- Full-Day Meeting Package (8 hours) — designed for immersive conferences, extended workshops, and large-scale corporate gatherings.
These thoughtfully structured packages provide planners with the flexibility to create impactful and seamless experiences, whether hosting intimate strategy sessions or dynamic full-day events.

Located just seven minutes by speedboat from Velana International Airport, dusitD2 Feydhoo Maldives combines accessibility with vibrant lifestyle energy, offering event planners and guests a rare balance between convenience and tropical escape.
With the introduction of Feydhoo Hall, the resort strengthens its position as a versatile destination — not only for leisure travellers but also for international conferences, creative retreats, luxury weddings, and large-scale social celebrations seeking something refreshingly different in the Maldives.
Business
BBM expands retail presence with new Hulhumalé outlet
Bestbuy Maldives (BBM) opened a new wholesale store in Hulhumalé Phase 2 on Monday.
The outlet is located on the ground floor of Lot 20286, Nirolhu Magu, and is intended to improve access to BBM’s imported goods for residents of Hulhumalé Phase 2 and for businesses operating in the area.
According to the company, the opening forms part of its plan to expand services closer to customers in line with population growth in Hulhumalé.
With the opening of the new store, BBM’s full range of imported and distributed products will be available at the Hulhumalé Phase 2 location. These include consumer goods from international brands such as Lifebuoy, Vaseline and Unilever.
The store will also stock wholesale food products from brands including Daily, Cavin’s and Redman.
BBM has supplied goods to resorts, hotels and retail outlets across the Maldives for several years.
Action
Ataraxis Grand & Spa hosts integrated work-and-dive corporate retreat in Fuvahmulah
Ataraxis Grand & Spa recently hosted a week-long, closed corporate offsite in Fuvahmulah for a US-based artificial intelligence company, highlighting the island’s growing suitability for integrated work-and-experience retreats. The retreat brought a group of 36 international professionals to the property, which was reserved exclusively for the programme.
Designed as a private company offsite, the stay combined structured daily work sessions with guided diving and beginner-friendly surf experiences, creating a balanced format that blended focused collaboration with physical reset.

A notable component of the programme was dive training and certification. During the retreat, 17 participants completed their Open Water certification, while a further six undertook the Advanced Open Water course, with training and dives scheduled alongside work sessions as part of the integrated itinerary.
Throughout the week, participants worked on-site using dedicated shared spaces supported by reliable high-speed internet, allowing meetings, informal collaboration and scheduled activities to take place within a single, uninterrupted environment. This setup enabled teams to move seamlessly between work periods and organised ocean activities without leaving the property.

Fuvahmulah’s natural and operational advantages formed a key part of the retreat’s appeal. As one of the Maldives’ largest inhabited islands, it offers immediate access to pelagic dive sites, internationally recognised shark diving and surf breaks suitable for instruction, alongside the infrastructure required to support extended group stays.

The offsite reflects a growing preference among technology and knowledge-sector teams for small-scale retreats that prioritise concentrated work environments and team cohesion over traditional conference formats. Such programmes typically involve longer stays and higher per-capita spend, aligning with sustainable, quality-driven tourism models.
The retreat also demonstrates how locally operated properties such as Ataraxis Grand & Spa are supporting this shift by delivering unified environments where accommodation, workspaces, connectivity and curated experiences operate as a single programme rather than separate services.

As organisations continue to explore alternative formats for strategy sessions, team resets and creative offsites, Ataraxis Grand & Spa’s experience positions Fuvahmulah as an increasingly viable destination for integrated corporate retreats.
Ataraxis Grand & Spa offers work-and-dive retreat programmes in Fuvahmulah that combine accommodation, dedicated workspaces, high-speed connectivity and organised diving and surfing.

Further information on retreat formats and dive-inclusive stays is available via the Ataraxis Grand & Spa website.
-
Featured1 week agoYear of the Horse celebrations across Sun Siyam’s Luxury, Privé and Lifestyle resorts
-
Cooking1 week agoBaros Maldives’ The Lighthouse to present Duval-Leroy champagne pairing experience
-
Action1 week agoLUX Tennis joins St. Regis Maldives Vommuli to expand active lifestyle programme
-
Action6 days agoBestbuy Maldives supports health, wellness as Main Sponsor of MNU Marathon 2026
-
Love1 week agoKandooma Maldives invites couples to gift island escape this Valentine’s Day
-
Awards1 week agoEllaidhoo Maldives secures HolidayCheck Gold Award for second consecutive year
-
Love6 days agoRomance in nature: Valentine’s week at Eri Maldives
-
Food1 week agoOBLU XPERIENCE Ailafushi invites guests to break fast island-style this Ramadan


