Business
Maldives inks one-year deal with Singapore Airlines to promote tourism
Maldives has partnered with Singapore Airlines to jointly promote tourism and boost visitor arrivals to the island nation.
At a ceremony held at Hotel Jen in capital Male Sunday afternoon, state tourism promotion body Maldives Marketing and Public Relations Corporation (MMPRC) and Singapore Airlines signed a one-year agreement. MMPRC Managing Director Thoyyib Mohamed and Singapore Airline’s Senior Vice President of Sales and Marketing Campbell Wilson signed the agreement.
Under the one-year agreement, each organisation will invest USD 180,000 in cash and USD 40,000 to fund activities such as roadshows, joint marketing campaigns and familiarisation trips for media and travel industry representatives. The activities are aimed at visitors from Singapore, Australia, China, Japan, South Korea and the United States.
Tourist arrivals to the Maldives increased by 6.8 per cent year-on-year to 1.48 million for calendar year 2018. Since 2017, more than 30 per cent of annual tourist arrivals to the Maldives have come from the six markets targeted by the campaign.
After signing the agreement, Thoyyib told reporters that the campaign done in partnership with Singapore Airlines will address a key component of his corporation’s strategy for 2019.
“I am very excited that the Maldives and SIA have embarked on a joint marketing venture for the very first time. This is a huge step forward for us in our effort to promote the destination. I have no doubt that our partnership with such a prestigious airline will create incredible synergy and help raise the profile of the destination Maldives – the ‘Sunny Side of Life,” he said.
Campbell said this partnership enables the airline group to play a more active role in promoting sustainable tourism growth to the Maldives.
“We are pleased to be working with MMPRC to boost travel to the Maldives. With nearly 140 destinations in more than 35 countries and territories in the SIA Group network, we are also well-placed to support the development of the Maldives’ tourism sector,” he said.
Singapore Airlines, consistently ranked as the world’s best airline, first flew to the Maldives in March 1984 with a weekly Singapore-Male service, whilst regional wing SilkAir launched four-times-weekly services in October 2015. Singapore Airlines and SilkAir currently operate a total of 16 weekly services to Male, offering convenient connections to other destinations in the SIA and SilkAir network.
Villa Resorts, a leading Maldivian resort group, recently hosted a series of events for over 200 travel agents from India.
The events were held to highlight the company’s recent rebranding and to familiarise travel agents with the significant changes made as part of its strategic Blue Ocean Shift.
Villa Resorts has a significant market presence in India, and the events were part of the company’s ongoing efforts to work closely with its partners to showcase its transformation and enhancements in its products and services.
The familiarisation events drew over 200 participants, making it one of the largest series of events for travel agents ever hosted by a Maldivian resort group.
Villa Resorts plans to continue hosting similar events throughout the coming year to promote its growing portfolio of resorts to the Indian market.
The ‘Get Charged and Win’ promotion, which launched with great fanfare on June 23, continues to captivate audiences across the nation with its promise of incredible prizes and adrenaline-pumping excitement. As Coca-Cola moves forward, the company has announced not one, but four draws that have rewarded lucky winners with exciting prizes!
The ‘Get Charged and Win’ promotion has been a huge success, with dozens of lucky winners taking home amazing prizes, such as Benelli motorbikes, helmets, and Charged drink cases. The promotion, which started on June 23, has been attracting customers from all over the Maldives, who have been enjoying the refreshing taste of Charged caffeinated beverage and the thrill of scratching their cards to reveal their codes.
So far, four draws have taken place, each one broadcasted live on Television Maldives (TVM) at 9:30pm. The winners of the Benelli motorbikes were Mohamed Adam, MD Musharraf, Mohamed Rasel Hossain and Ahmed Zahir who were ecstatic to receive their prizes and thanked Charged for making their dreams come true. The winners of the helmets and drink cases were also delighted with their rewards and encouraged others to join the promotion.
But don’t worry if you haven’t won yet, because there are still more chances to win! The ‘Get Charged and Win’ promotion is not over yet. That means you still have time to grab your favourite Charged drink, scratch your card, and send your code to 2626 via SMS.
As the exciting journey continues, there are two main draws left in this thrilling event, scheduled for September 24 and October 20. You could be the next lucky winner of a Benelli Leoncino 250 motorbike! But the excitement doesn’t stop there; be sure to keep an eye out for the daily draws, with winners announced regularly on the @ChargedMaldives Instagram page. You could stand a chance to win a Charged branded helmet, or a Charged drink case.
Charged, a ground-breaking addition to Coca-Cola Maldives’ beverage portfolio, is available in 250 ml, in 100% recyclable aluminium cans, in line with our packaging strategy to use 100% recyclable packaging material. The caffeinated beverage is now widely available at major retail outlets, hotels, restaurants, and cafes throughout the Maldives.
JEN Maldives Malé by Shangri-La has introduced a special coffee to their collection – Oro’s 100% Arabica Rose Coffee. This latest addition to the menu of Jen’s Kitchen On-the-Go aims to provide coffee lovers with the unique and delicate taste of Oro’s Arabica Rose.
The hotel was alive with excitement on Thursday evening with the launch of Oro’s 100% Arabica rose. Media personnel and coffee enthusiasts were treated to an exclusive tasting experience of freshly brewed Arabica Rose Coffee along with some tasty finger foods.
The highlight of the evening was a lucky draw giveaway, extending an invitation for all the guests to participate and win a Skechers Maldives voucher and coffee voucher from Jen’s Kitchen On-the-Go.
Oro’s Arabica Rose Coffee is now available at Jen’s Kitchen on-the-go. It is the perfect spot to refuel with coffee, tea, freshly squeezed juices, or a light bite. Customers can now enroll to become a Shangri-La Circle Member and earn points with every purchase at Jen’s Kitchen On- the-Go and enjoy the rewards at Shangri-La Hotels & Resorts worldwide.
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