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Premier League’s international appeal faces coronavirus test
When the 100 day-wait for Premier League football comes to an end on Wednesday, the anticipation will be felt as keenly in Mumbai and Beijing as in Manchester and Birmingham.
The global reach of the English top-flight has helped secure its position as the wealthiest league in world football.
The Premier League’s overseas television rights deals for the 2019-2022 three-season cycle hit a record £4.2 billion ($5.3 billion) and another £2 billion deal has already been struck for Scandinavian rights between 2022 and 2028.
That income will be all the more welcome, with uncertainty over when supporters will be allowed back into stadiums and commercial revenues expected to tumble in a global economic crisis.

However, without the atmosphere generated by baying fans, the Premier League’s appeal may be diminished in football’s new normal.
“What makes it special in England is the way people react to the game,” former Arsenal manager and FIFA’s chief of global football development Arsene Wenger told The Athletic.
“It is the best country in the world for the way the fans respond to what’s happening on the pitch. That’s why I think it will be the most handicapped championship without that.”
Reschedule rebate
The need to cram the remaining 92 games of the season into a five-and-a-half week window also means many more midweek games with evening kick-offs in England, forcing fans in the Far East to tune in during the early hours.
Overseas broadcasters will be compensated with a reported £107 million rebate due to the change in scheduling.
However, the excitement over the Premier League’s return endures, particularly among the huge number of Liverpool fans, many of whom are awaiting a first league title in their lifetimes.
Jurgen Klopp’s men are just two wins away from being crowned champions of England for the first time in 30 years.
Hu Zhifei, a 26-year-old journalist and member of Liverpool’s official fan club in Beijing, had planned a trip to see his heroes in action in February that was cancelled due to the coronavirus pandemic.
“Nobody is anticipating the league’s restart more than Liverpool fans because we are within two wins of the title,” said Hu, who will tune in to watch the Reds via internet streaming despite kick-offs in the early hours.
Excitement is also building in India, where the Premier League has built up a strong following among urban youth in a traditionally cricket-obsessed nation.
“Finally I’ll watch some live EPL action. I have already chalked out a schedule for these matches,” Qazi Ahmad Masood, a 17-year-old student, told AFP. “I would love to see my favourite club Liverpool lift the trophy.”
‘Fast and exciting’
One of the difficulties that lies ahead for the Premier League’s brand will be to maintain the intensity of competition on the field in echoing, empty stadiums.

“The Premier League is fast and exciting and no matter whether it is a strong or weak team, the games are great to watch,” said Hu.
Fans watching at home will be offered pre-recorded fan noise dubbed over the action to compensate for the real thing.
“There is something about the legend that is English football that is all about noise and atmosphere and proximity,” Simon Chadwick, director of Eurasian sport at Emlyon business school in France told AFP.
“That spectacle, the product, the noise, the atmosphere, the experience won’t necessarily be there.”
However, by overcoming a series of obstacles just to get back playing in the country that is the worst-hit by coronavirus in Europe, the Premier League is confident it will not lose ground in the long run against the Bundesliga, La Liga or Serie A in the battle for viewers across the globe.
“We know it won’t be the same without our loyal supporters in stadiums but, together with our broadcast partners, we are able to ensure fans can watch or listen to each match live from home,” said the Premier League’s chief executive Richard Masters.
Reporting and photos: AFP
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Sheraton Maldives Full Moon celebrates sixth anniversary of Reefscapers collaboration
Sheraton Maldives Full Moon Resort & Spa marks the sixth anniversary of its partnership with Reefscapers on February 19, 2026, reaffirming its commitment to protecting and restoring the Maldives’ fragile reef ecosystems. Since launching the partnership in 2020, the resort and Reefscapers have worked together to restore coral habitats, support marine biodiversity, and engage guests in meaningful conservation experiences. The milestone also marks one year since the successful relocation of approximately five tons of coral to the resort’s house reefs — one of the partnership’s most significant conservation initiatives.

Over the past six years, the partnership has become a defining pillar of the resort’s sustainability journey, blending scientific restoration with purposeful guest engagement. To date, the initiative has resulted in the planting of 898 coral frames, supporting approximately 33,000 coral colonies now growing across the restoration sites. Through coral propagation, reef monitoring, and awareness programmes, these efforts continue to regenerate reef structures while deepening understanding of the essential role coral ecosystems play in sustaining marine life and protecting coastlines. Each thriving coral frame reflects a shared dedication to preserving the natural wonders that make the Maldives one of the world’s most extraordinary marine destinations.

“What makes this partnership special is seeing how small, consistent actions turn into real change underwater. Watching the relocated corals settle, survive, and begin to grow over the past year has been incredibly rewarding for us and the guests who return and witness how they’ve helped restore a living reef,” shares Katelyn, the resort’s Marine Biologist.
A defining achievement of the collaboration has been the coral relocation project, which carefully transferred coral colonies from Ras Malé, also known as the Maldives Eco City, to the resort’s dedicated restoration site, safeguarding them from potential threats linked to land reclamation activities in the Fushi Dhiggaru Lagoon. One year on, these corals continue to flourish beneath the surface, strengthening reef resilience and contributing to the long-term health of the surrounding ecosystem.

At the heart of the partnership lies the resort’s Adopt a Coral programme, part of the Good Travel with Marriott Bonvoy initiative, which encourages guests to travel with intention through meaningful environmental experiences. Through this hands-on activity, visitors can adopt and name a coral frame while learning directly from marine experts about coral ecology and the importance of protecting marine habitats.
To deepen this connection beyond the stay, guests receive growth updates on their adopted corals every six months, allowing them to follow the progress of their living contribution to the reef. As these corals grow over time, they become enduring symbols of renewal and shared responsibility, transforming a holiday memory into a lasting environmental legacy, and reflecting how travel can positively support local ecosystems and communities.

“Our island is surrounded by a remarkable marine environment, and protecting it is a responsibility we take seriously. Our partnership with Reefscapers reflects our belief that hospitality should go hand in hand with stewardship. Seeing the reef restoration progress over the past six years, and the involvement of our guests and associates in that journey, makes this anniversary especially meaningful for all of us,” comments Greg Allan, General Manager of Sheraton Maldives Full Moon Resort & Spa.
Through its continued collaboration with Reefscapers, Sheraton Maldives Full Moon Resort & Spa remains dedicated to advancing marine conservation while creating purposeful guest experiences rooted in sustainability, education, and connection to nature.

To discover more about the resort’s sustainability initiatives, join the Adopt a Coral programme, or plan a stay that supports reef conservation, visit sheratonmaldives.com or contact the reservations team at Sheraton.Maldives@sheraton.com.
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Sun Siyam Vilu Reef unveils expanded marine excursion portfolio
Sun Siyam Vilu Reef, part of the Sun Siyam Privé Collection, has introduced an expanded portfolio of water-based experiences designed to showcase the natural environment and marine life of the surrounding atolls. The enhanced programme combines exploration, activity and moments of calm, offering guests new ways to experience the Maldives through curated ocean journeys and personalised excursions.
Building on established activities such as Jet Car rides, SeaBob adventures and windsurfing, the resort has expanded its watersports offering to include private speedboat journeys and bespoke marine experiences. These additions are tailored for small groups seeking intimate and meaningful encounters with the ocean.
Available daily from the resort’s Watersports Centre, the new private speedboat excursions provide a personalised way to explore the hidden marine sites of Dhaalu Atoll. Designed for one to four guests, each journey offers flexibility and individual attention. Guests may choose from four-hour, five-hour or full-day itineraries, all of which include a freshly prepared barbecue lunch. From coral gardens to secluded sandbanks, the excursions highlight the region’s diverse marine landscapes.
The programme’s centrepiece is the Full Day Adventure Trip, which offers an extended exploration of key marine locations. Highlights include the Coral Garden, known for its biodiversity and reef formations; Turtle Point, where sea turtles are frequently sighted; and Nurse Shark Point, which provides opportunities to observe nurse sharks in their natural environment. The experience concludes with a beachside lunch on a private sandbank, set against uninterrupted views of the Indian Ocean.
For guests seeking a balance between activity and relaxation, the Waves of Adventure and Calmness experience combines a private two-hour snorkelling safari or Jet Ski safari with a full-body massage at the resort. The programme is designed to transition smoothly from ocean exploration to restorative island time, reflecting the relaxed pace that characterises Sun Siyam Vilu Reef.
As part of the Sun Siyam Privé Collection, Sun Siyam Vilu Reef continues to focus on personalised service and experiences rooted in the natural setting of the Maldives. Through its expanded watersports offering, the resort invites guests to engage with the marine environment while enjoying a sense of privacy, discovery and connection to the Maldivian seascape.
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Atmosphere Foundation launches annual dive training scholarship for Maldivians
Atmosphere Foundation has launched a new annual scholarship programme that will sponsor 10 Maldivians each year to complete internationally recognised scuba diving training and professional development pathways, supporting youth career growth while strengthening the Maldivian workforce in tourism.
Designed to create clearer entry points into the industry and help Maldivians advance from foundational training to professional roles, the programme will provide sponsored candidates with access to a structured set of certifications that can lead to employment opportunities in resort dive centres, watersports operations, and marine excursions across the country.
The programme will support both beginners and those already working in the sector who want to progress further. By sponsoring these certifications, the initiative aims to help participants develop technical competence, safety capabilities and professional readiness—skills that are essential for career progression in dive and marine-related roles within the tourism industry.
To ensure the programme delivers direct long-term value to the Maldives, successful candidates will be required to work in the Maldives for a specified period after completing their course. This service commitment is intended to strengthen local capacity within the tourism workforce, help resorts access qualified Maldivian professionals, and support career continuity for young people entering the sector.
“Tourism is the Maldives’ greatest economic mainstay, and our future depends on ensuring Maldivians are represented across the industry—not only at entry level, but in specialist and leadership positions as well,” said Abdul Azeez Abdul Hakeem, Vice President of Atmosphere Foundation. “This programme is designed to remove barriers to training, equip young people with globally recognised qualifications, and support them to progress from the beginning of their careers to new heights. The service component also ensures that the skills gained remain in the Maldives and contribute to the development of our tourism workforce.”
Atmosphere Foundation continues to develop and support initiatives that contribute to community wellbeing and opportunity, with a focus on empowering youth, building skills, and creating sustainable pathways for Maldivians. The annual dive training sponsorship programme builds on the Foundation’s broader mission to deliver meaningful, practical support that helps individuals and communities thrive—while contributing to the long-term resilience of the national economy.
Further information on how to apply, programme partners and timelines will be announced soon through Atmosphere Foundation’s official channels.
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