Maldives Promotion Board Opens Offices in China

Maldives Promotion House – The Maldives Tourism Promotion Board (MTPB) has opened offices in China to attract more Chinese tourists. The offices, which were opened earlier this month, are in Beijing and Shanghai.

According to TTG Asia, the Shanghai Tourism Trade Association said the Maldives is one of the most popular overseas destinations among travellers from Shanghai. MTPB believes that the opening of the new offices would make it easier to introduce the destination to even more of the Chinese market.

“The Maldives would continue to be a top destination for the Chinese outbound market even without promotions. It is the first-choice destination for (Chinese) honeymooners,” the Deputy General Manager for Asia-Pacific Region of Shanghai Spring International Travel Service, Zou Qingling said.

TTG Asia also said that, according to Zou the number of Chinese arrivals to the Maldives would increase to 250,000 this year, up from 200,000 in 2011, and would continue to grow at the rate of 20 to 30 percent per annum.

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