Featured
Emirates offers Economy Class customers new option to buy empty adjoining seats
Emirates’ Economy Class customers can now enjoy even more personal space and privacy onboard with the ability to purchase up to three empty adjoining seats on their flight.
These seats will be offered to all Economy Class customers holding a confirmed booking.
Customers will not be able to pre-book empty seats, as these are subject to availability. Empty seats will only be offered for purchase at the airport check-in counter prior to flight departure, and costs range from AED 200 to AED 600 ($55 to $165) per empty seat, plus applicable taxes depending on flight sector.
Emirates has introduced this new seat product on the back of customer feedback, addressing the needs of a range of customers seeking extra privacy and space while still flying in Economy Class.
This includes couples who wish to have the entire row to themselves (maximum of three seats in same row), parents travelling with in-lap infants, or those who simply want the added assurance of more space while travelling during pandemic times.
In addition to the new empty seats option, Emirates currently offers a variety of seat products for Economy Class customers to choose their favourite seat based on their travel needs:
- Extra legroom seats: exit row seats offering additional space but subject to safety requirements
- Twin seats: seats in a row of two at the back of Emirates’ Boeing 777 aircraft, and on the upper deck of Emirates’ 2-class Airbus A380 aircraft
- Preferred seats: seats in the first section of the cabin and on the upper deck of A380 2 class
- Regular seats: all other Economy seats
These seats, available via Emirates.com, Emirates contact centres, at airport check-in, onboard, and through travel agent partners, are offered for free or at a charge, depending on the customer’s Emirates Skywards membership tier, fare type, time to departure, and other special needs.
Emirates has also introduced generous discounts on excess baggage rates, to help customers flying on essential trips take home what they need most.
These discounts range from 35 per cent up to 60 per cent off normal rates depending on sector and must be pre-booked and pre-paid up to four hours prior to flight departure via emirates.com, through contact centres or at an Emirates sales office.
Emirates customers flying for essential reasons can travel with the assurance that the latest health and safety measures are in place at every step of the journey. The airline has also recently introduced contactless technology to ease customers through Dubai airport.
Emirates continues to lead the industry with innovative products and services that address traveller needs during a dynamic time. These include customer care initiatives such as flexible booking policies, multi-risk insurance cover, helping loyal customers retain their miles and tier status, and a commitment to honouring refunds.
The airline provides the latest information on its Covid-19 information hub, including entry requirements, travel restrictions and all its initiatives for customer wellbeing.
Emirates resumed passenger flights to the Maldives after the pandemic-necessitated lockdown on July 16 and currently operates four daily flights between Dubai and Male.
Action
Family fun meets Premier League coaching: Kuramathi and Campioni experience
Families seeking the ultimate summer escape in 2025 will find the perfect destination with Kuramathi and Campioni. These two exceptional partners offer a holiday experience where children can combine their love for football with the thrill of training alongside former Premier League players and UEFA coaches at breathtaking resorts. The exclusive Campioni football training camps cater to children aged 4-15 years, running across two weeks with three football legends. Liverpool and England star John Barnes MBE, accompanied by a UEFA coach, will lead sessions from July 28th to August 1st. Meanwhile, England icons Harry Redknapp and Stuart Pearce MBE will join from August 4th to August 8th, presenting an unparalleled opportunity for budding young footballers.
Campioni’s ethos, “Train Like A Pro,” offers a unique chance for children to be coached for two hours daily by some of English football’s most celebrated figures. These interactive and engaging sessions focus on fundamental skills while emphasising teamwork, strategy, and sportsmanship. With personalised guidance provided throughout, participants gain invaluable insights from the experts and create unforgettable memories.
While children hone their skills on the pitch, parents are free to unwind in a variety of ways. They can relax on the beach, explore the island, work out in the gym, visit the spa, or simply enjoy the vibrant energy of the training sessions from the sidelines.
The Campioni experience extends beyond football. Families are invited to participate in additional activities, such as welcome drinks at the start of the week, a mid-week parents’ game featuring the football legends, and an end-of-week medal and certificate presentation. These events ensure everyone in the family enjoys a dynamic and engaging holiday.
Kuramathi, a renowned Maldivian resort, serves as the ideal backdrop for this unique experience. Famous for its winding white sandbank and tropical jungle spanning the 1.8km island, the resort features 12 room categories, 12 restaurants, 6 bars, evening entertainment, and an array of facilities. Options range from one-bedroom Beach Villas and Two-Bedroom Beach Houses to overwater villas perched above the island’s turquoise lagoon, making it a perfect choice for families.
Off the field, Kuramathi’s complimentary Bageecha Kids’ Club caters to children aged 3-12 years with indoor and outdoor play areas, arts and crafts, splash pads, and a large swimming pool. Activities for older children include badminton, football, ping pong, baseball, and basketball. For couples seeking a romantic evening, extended kids’ club hours are available at an additional charge, alongside 24-hour babysitting for younger children.
The resort also offers unique environmental activities, such as eco-centre presentations, hermit crab trails, tree planting, and visits to hydroponics gardens, encouraging younger guests to learn about sustainable practices.
For adventurous families, Kuramathi provides a fully equipped dive school with multilingual instructors who guide participants through PADI and SSI courses, including options for children as young as eight. Guests can also explore the ocean through snorkelling safaris, turtle discovery trips, dolphin excursions, and semi-submarine tours. Water sports such as windsurfing, dinghy sailing, and catamaran lessons are available for children aged 12 and above.
While children are occupied, parents can relax at the spa or enjoy evening cocktails at the Champagne Loft or pool bars. Dining options include international cuisine at the buffet restaurant and specialty venues like The Reef, La Belle Vie, and Siam Garden. Nightlife on the island is vibrant, with live music, beachside movie nights, DJ performances, and more.
Kuramathi and Campioni promise a summer holiday filled with excitement, learning, and relaxation, creating memories that will last a lifetime.
Awards
Sun Siyam Resorts honoured at Target Taste Awards 2024
Sun Siyam Resorts has announced its receipt of the prestigious 2024 Target Taste Award for ‘Overseas Island Hotel Group.’ The accolade was presented during the ‘Target Taste’ awards ceremony in December 2024, held in Beijing. This event celebrated innovation and excellence within the luxury lifestyle industry.
The 2024 awards, themed ‘Revolutionise and Innovate,’ gathered leading brands and visionaries to highlight advancements in high-end hospitality, design, travel, and culinary arts. Sun Siyam Resorts was honoured for its commitment to redefining island luxury through exceptional guest experiences, sustainable practices, and innovative offerings.
Ashley Zhang, Regional Marketing & Communications Manager for China, accepted the award on behalf of the company, marking a significant milestone for the group.
Target Taste, a prominent Chinese luxury lifestyle magazine established in 2013, has consistently recognised industry pioneers. Its awards serve as a hallmark of innovation, elegance, and excellence in the luxury sector.
Claudia Klingbeil, Group Director of PR & Communications at Sun Siyam Resorts, stated: “This recognition is deeply meaningful to all of us at Sun Siyam Resorts. It reflects the passion, dedication, and heart that our team pours into creating memorable experiences for our guests, and this recognition fuels our commitment to constantly evolve and innovate.”
Celebration
Tropical elegance meets cultural heritage: SO/ Maldives’ festive celebration
Step into a realm of unparalleled luxury and avant-garde elegance as SO/ Maldives prepares to celebrate Chinese New Year in high style from 28 January to 31 January 2025. Set against the breathtaking backdrop of the Maldives, this iconic celebration promises a curated experience of haute cuisine, holistic indulgence, and captivating festivities, transforming the holiday into a statement of sophistication.
Renowned for vibrant celebrations and rich heritage, this year’s Chinese New Year program offers an unforgettable lineup. Highlights include a spectacular light-up ceremony, spellbinding cultural performances, a chic DJ party, and elegant festive fairs, all steeped in glamour and refinement.
The theme for 2025, “Ushering Fortune and Unity for a Prosperous New Year,” emphasises joy, harmony, and good fortune. Anchored in multiculturalism and diversity, the festivities aim to bring families and couples together for a stylish celebration of new beginnings. Through vibrant events and a glamorous ambiance, SO/ Maldives sets the stage for a bright and prosperous year.
Guests can immerse themselves in a fusion of cultural traditions and tropical luxury. Highlights include the energetic Lion Dance, which winds through the resort, and thrilling adventures such as snorkelling in crystal-clear waters. Culinary experiences like the Asian Street Market and Beach BBQ showcase Chinese-inspired gourmet delights, while creative workshops such as Handmade Pottery and Canvas Bag Painting ensure magical moments for younger guests.
SO/ Maldives elevates the festive allure with dazzling red lantern installations and breathtaking dragon dance performances on pristine beaches. Villas adorned with bespoke Chinese New Year decor blend cultural heritage with contemporary chic, creating an atmosphere of bold sophistication.
“At SO/ Maldives, we reinvent luxury celebrations, merging vibrant traditions with a cutting-edge, fashion-forward perspective. This Chinese New Year, the experience will be as bold and dazzling as the Year of the Wood Snake itself,” says Olivier MOIESDELVAL, General Manager of SO/ Maldives.
SO/ Maldives invites guests to embrace the finer things in life, where every taste, touch, and moment sparkles with creativity and glamour.
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