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Maldives entices Russian tourists via ads on leading TV channel

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Tourism promotion authorities in Maldives have begun an advertising campaign on a leading TV channel in Russia.

This week, Maldives Marketing and Public Relations Corporation (MMPRC) began advertising on the 360° TV Channel, one of the top TV channels for Moscow and the central region of Russia.

The video ad will be displayed during the channel’s prime time broadcasts, including morning and evening news, late-night show, and weekend weather reports.

MMPRC expects the ad, narrated in Russian, to reach more than three million people.

Viewers will be invigorated by the beautiful scenery of the Maldives, as well as exciting activities that can be enjoyed in the destination.

“Major campaigns for the Russian market are in the pipeline such as promoting Maldives on digital platforms,” MMPRC Managing Director Thoyyib Mohamed was quoted in a statement, as saying.

“In addition, we will be closely working with top travel agents and tour operators in the coming months to promote Maldives and to boost arrivals from the Russian market. The market is expected to bounce back compared to other markets and move towards a gradual growth.”

Russia has been a traditionally strong market for the Maldives.

The year began with Russia ranking as the fourth biggest source market to Maldives tourism, with arrivals in January alone seeing year-over-year growth of 29.6 per cent.

With the Maldives having reopened its borders on July 15, arrivals from Russia are picking up. It is currently ranked among the top 10 countries in terms of arrivals after the border reopening.

Photo: A file photo shows the Maldivian delegation posing for a photo during the Moscow International Travel and Tourism Exhibition (MITT) 2019 held in Russian capital Moscow in March 2019. FILE PHOTO/ MMPRC

Featured

Alila Kothaifaru Maldives aligns festive events with World of Care commitments

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Alila Kothaifaru Maldives will mark the festive season with a programme that combines charitable initiatives with its sustainability commitments. Guests will be invited to donate, run, paddle and plant in support of local community and environmental projects, alongside dining experiences that highlight Maldivian produce.

Under its World of Care commitments, the resort has adopted initiatives to improve the school experience for children at R. Maduvvari School on the neighbouring island and to protect the surrounding marine ecosystem. Participation in the season’s activities will contribute directly to these programmes.

From 25 December 2025 to 7 January 2026, guests may purchase wrapped gifts from a Christmas Charity Surprise Tree, with all proceeds directed to the resort’s charitable causes.

On 27 December 2025, Euro Divers will lead a coral-planting session within the house reef. The activity forms part of an ongoing conservation effort to strengthen reef resilience by increasing coral diversity through the careful planting of hardy coral fragments.

Seasalt restaurant will host a “Boat to Table” beachfront barbecue on 28 December 2025 and 4 January 2026. The buffet will feature seafood such as giant tuna sashimi, ceviche and grilled fish prepared from the day’s catch supplied by local fishermen, reflecting the resort’s focus on local sourcing and support for the Raa Atoll community.

A Charity Kayak Race will take place on 30 December 2025 and 5 January 2026. Entry will be by voluntary donation, with funds supporting enhancements at the R. Maduvvari pre-school.

On 2 January 2026, the programme will conclude with a Charity Island Fun Run around the island. Branded t-shirts will be available for purchase, with proceeds benefiting the resort’s community initiatives.

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Awards

Mercure Maldives Kooddoo wins triple honours at World Luxury Awards 2025

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Mercure Maldives Kooddoo Resort has received three titles at the 2025 World Luxury Awards, named Luxury Adults Only Resort, Luxury Island Resort, and Luxury Cultural Resort in the Indian Ocean.

The awards highlight the brand’s focus on locally rooted hospitality, with stays shaped by place, service and community. The resort presents Maldivian culture through curated experiences, pairing contemporary comforts with island traditions.

Positioned as an adults-only retreat, Mercure Maldives Kooddoo integrates culinary influences and cultural programming to offer guests a stay informed by the rhythm of local life and delivered with consistent service standards.

“These awards are a true reflection of our team’s passion for creating experiences that feel both local and memorable. Every detail, from the design to the service, is guided by the authenticity that defines Mercure. We are grateful to our guests for being part of this journey,” said Riaan Drever, Cluster General Manager.

The World Luxury Awards recognise excellence in global hospitality, honouring properties that consistently deliver strong guest experiences and celebrate diversity across the travel sector.

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Awards

Hat-trick for Pullman Maldives Maamutaa at 2025 World Luxury Awards

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Pullman Maldives Maamutaa has received three honours at the 2025 World Luxury Awards, securing titles for Best Luxury All-Inclusive Hotel, Best Luxury Wellness Hotel, and Best Luxury Family Hotel in the Indian Ocean.

The awards underscore the resort’s approach to experience-led hospitality, combining design, wellbeing and guest engagement. The recognition also reflects Pullman’s commitment to innovation, inclusivity and sustainability, which sit at the centre of the brand’s strategy.

Since opening, Pullman Maldives Maamutaa has developed an all-inclusive offering that brings together adventure, wellness and a close connection to the natural environment. Its portfolio includes an underwater villa, wellness concepts and family-oriented experiences.

“We are honoured to receive this recognition at the 2025 World Luxury Awards. These awards celebrate the heart of what we do—creating inspiring moments for every guest, whether they come to reconnect, recharge, or simply play. This achievement belongs to our incredible team, whose passion and dedication make Pullman Maldives Maamutaa what it is today,” said Riaan Drever, Cluster General Manager.

The World Luxury Awards recognise excellence in global hospitality, highlighting hotels that consistently deliver strong guest experiences and demonstrate innovation in service and design.

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