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‘Rediscover Sunny Side of Life’: Maldives launches new marketing campaign

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Maldives has launched a new destination marketing campaign, in a bid to attract global travellers after reopening the island nation’s borders on Wednesday.

The “Rediscover Maldives…the sunny side of life” campaign was launched at a virtual press conference hosted by Maldives Marketing and Public Relations Corporation (MMPRC), the country’s official tourism promotion body.

The live press conference saw the attendance of almost 300 participants. It included representatives from top international media from 21 countries including China, Italy, India, Germany, Russia, UK, France, Saudi Arabia and Japan.

The campaign aims to strengthen the market presence to welcome tourists once again. All marketing activities for the rest of 2020 will be carried out under one campaign tagline: “Rediscover Maldives…the sunny side of life”.

In his opening remarks, Managing Director Thoyyib Mohamed highlighted the joint efforts by the government and private sector to ensure safety and hygiene standards for travellers in the ‘new normal’. He stressed that the Maldives is fully prepared to welcome back tourists.

The remarks were followed by a statement from foreign minister Abdulla Shahid.

“Covid-19 has been tough but we have come back stronger as Maldives is a safe destination for all tourists and staff,” he said.

Health minister Abdulla Ameen noted that reopening borders had given a sense of relief and excitement. He also gave his reassurance that proper health and safety measures have been put in place around the country to ensure an enjoyable vacation for visitors.

The virtual press conference was also translated into three languages — Chinese, Russian and Korean — in real time.

The conference ended with a Q&A session where the speakers clarified enquiries of journalists from around the globe.

The event and the campaign are among the first initiatives to promote the destination.

With the onset of tourism adapting to the ‘new normal’ and under proper safety precautions, MMPRC has a variety of activities planned for the year.

The Maldives reopened its borders Wednesday morning after more than three months.

Resorts and hotels on uninhabited islands as well as liveaboard vessels can begin hosting tourists right away (please see a rolling list of resort reopenings here).

Guesthouses and hotels located on inhabited islands will be allowed to reopen on August 1. Passengers on cruise ships and yachts will be barred from disembarking at inhabited islands until then.

Thirty-day free on-arrival visa will be issued to all tourists with a confirmed booking for a stay at any registered tourist facility in the country. The entire holiday has to be booked at a single facility except for transit arrangements.

There will be no mandatory quarantine or testing on arrival. Tourists will only have to complete a health declaration form.

But visitors with symptoms of the Covid-19 respiratory disease caused by the novel coronavirus or those travelling with someone who has similar symptoms will be tested at their expense.

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Experience romance and luxury at Amilla Maldives this Valentine’s

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Amilla Maldives invites guests to celebrate Valentine’s Day with a luxurious and romantic getaway package.

Guests will enjoy a seamless arrival and departure via seaplane before being welcomed into a private pool villa, where a bottle of chilled champagne and canapés await. Each morning begins with an indulgent breakfast buffet at Fresh Café, followed by dinners at a choice of four restaurants. On Valentine’s Day, a specially curated chef’s menu enhances the romance, with the evening culminating in a beautifully decorated bed to set the mood.

The experience includes a guided snorkelling excursion, offering the opportunity to explore Amilla’s Blue Hole or House Reef and witness the stunning marine life of the Maldives. Guests can also capture unforgettable moments with a complimentary 30-minute portrait photo session to take home cherished memories.

Available for stays from 10 to 19 February 2025, the ‘Romancing Amilla’ package promises a perfect blend of luxury, relaxation, and romance. This Valentine’s season, Amilla Maldives provides the idyllic backdrop for creating timeless memories.

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Celebration to remember: how Siyam World combined talent, flavour, and adventure

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Siyam World’s festive season featured an extraordinary lineup of talent, making it the most remarkable celebration to date. Electrifying performances by DJ Jetro, ONEVIOLIN, URBANTHEORY, DJ Fumez, and DJ LOVRA were complemented by culinary masterpieces crafted by acclaimed chefs Tom Brown, Brad Carter, and Michelin-starred Andrea Aprea. The resort was transformed into a gaming paradise, featuring adventures like the Tomb Raider: Island Quest, Mario Kart-style races, and iconic Mortal Kombat battles, creating an atmosphere of boundless excitement.

Renowned for its unforgettable parties, spectacular events, and unparalleled experiences, Siyam World elevated its festive celebrations to new heights by combining world-class entertainment with culinary excellence.

The festivities began with a magical Santa arrival and a dazzling Gala Dinner showcasing menus designed by UK chefs Tom Brown and Brad Carter. Throughout the season, the chefs hosted exclusive masterclasses and served gourmet feasts, leaving guests in awe of their culinary prowess.

Adding to the excitement, Spanish football legend Fernando Torres participated in the celebrations, joining the Amazing Race and cheering on contestants in the thrilling duathlon—a swim-and-run event around the island, with the winner earning a complimentary stay at the resort.

DJ Jetro set the tone with his signature blend of live saxophone and DJing, creating an energetic atmosphere. ONEVIOLIN added to the enchantment with his electrifying violin performances, merging classical technique with modern beats.

New Year’s Eve marked the highlight of the celebrations, featuring URBANTHEORY, an internationally acclaimed Italian dance crew known for their synchronised, high-energy routines. The night reached its climax as DJ Fumez delivered electrifying beats, powering the countdown to 2025.

Michelin-starred Chef Andrea Aprea further elevated the experience with his innovative creations at The Cube in January. The season concluded in style as German DJ LOVRA energised the crowd with her infectious party tracks, keeping the dance floor alive well into the new year.

With its world-class performances and unforgettable dining experiences, Siyam World’s festive season reaffirmed its reputation as the ultimate destination for creating extraordinary memories and unparalleled celebrations.

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Celebrate Ramadan in ultimate luxury at The Nautilus Maldives

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This Ramadan, The Nautilus Maldives, an award-winning private island retreat, invites guests to celebrate the sacred month through an exquisite blend of ultra-luxury, cultural heritage, and meaningful connection. The Nautilus Majlis Iftar Pop-Up offers a distinctive celebration of traditions, flavours, and the spirit of togetherness. Visitors can enjoy this exceptional experience in the privacy of their House or Residence, on the tranquil beachfront under the starlit sky, or at an exclusive sandbank retreat. Every element is meticulously designed to provide an unforgettable journey of indulgence and reflection.

At The Nautilus, time and constraints are set aside, allowing guests to embrace the sacred month of Ramadan at their own pace. Through the resort’s signature 24/7 timeless hospitality and unscripted dining concept, Ramadan celebrations are tailored to reflect personal preferences. This year, The Nautilus introduces a carefully curated Iftar menu, served within the extraordinary boho-chic elegance of the Majlis Pop-Up. Honouring tradition while offering bespoke customisation, each meal transforms into a sensory celebration of the holy month. Every detail is attentively crafted, turning dining into a meaningful and unforgettable experience that embodies the essence of Ramadan.

The Nautilus offers exclusive privileges to elevate the Ramadan journey. Guests booking a House or Residence can enjoy up to 30% off the Best Available Rate, along with 15% off treatments at Solasta Spa and 15% off water-sports at AquaNautica.

For those seeking a more indulgent escape, stays of seven nights or more include an additional 10% discount, allowing ample time to fully immerse in the serene beauty of this bohemian ultra-luxury haven. Families are warmly welcomed, with children under 12 staying and dining for free, ensuring a memorable experience for all.

The Nautilus is more than a destination—it is a sanctuary where the spirit of Ramadan is celebrated through cultural immersion, personalised experiences, and bespoke, free-spirited offerings. Beyond the luxury and indulgence, moments of reflection and reconnection are thoughtfully integrated into every aspect of the stay. This Ramadan, The Nautilus offers a retreat like no other—a place where time stands still, and every detail is crafted to elevate the journey.

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