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‘Rediscover Sunny Side of Life’: Maldives launches new marketing campaign
Maldives has launched a new destination marketing campaign, in a bid to attract global travellers after reopening the island nation’s borders on Wednesday.
The “Rediscover Maldives…the sunny side of life” campaign was launched at a virtual press conference hosted by Maldives Marketing and Public Relations Corporation (MMPRC), the country’s official tourism promotion body.
The live press conference saw the attendance of almost 300 participants. It included representatives from top international media from 21 countries including China, Italy, India, Germany, Russia, UK, France, Saudi Arabia and Japan.
The campaign aims to strengthen the market presence to welcome tourists once again. All marketing activities for the rest of 2020 will be carried out under one campaign tagline: “Rediscover Maldives…the sunny side of life”.
In his opening remarks, Managing Director Thoyyib Mohamed highlighted the joint efforts by the government and private sector to ensure safety and hygiene standards for travellers in the ‘new normal’. He stressed that the Maldives is fully prepared to welcome back tourists.
The remarks were followed by a statement from foreign minister Abdulla Shahid.
“Covid-19 has been tough but we have come back stronger as Maldives is a safe destination for all tourists and staff,” he said.
Health minister Abdulla Ameen noted that reopening borders had given a sense of relief and excitement. He also gave his reassurance that proper health and safety measures have been put in place around the country to ensure an enjoyable vacation for visitors.
The virtual press conference was also translated into three languages — Chinese, Russian and Korean — in real time.
The conference ended with a Q&A session where the speakers clarified enquiries of journalists from around the globe.
The event and the campaign are among the first initiatives to promote the destination.
With the onset of tourism adapting to the ‘new normal’ and under proper safety precautions, MMPRC has a variety of activities planned for the year.
The Maldives reopened its borders Wednesday morning after more than three months.
Resorts and hotels on uninhabited islands as well as liveaboard vessels can begin hosting tourists right away (please see a rolling list of resort reopenings here).
Guesthouses and hotels located on inhabited islands will be allowed to reopen on August 1. Passengers on cruise ships and yachts will be barred from disembarking at inhabited islands until then.
Thirty-day free on-arrival visa will be issued to all tourists with a confirmed booking for a stay at any registered tourist facility in the country. The entire holiday has to be booked at a single facility except for transit arrangements.
There will be no mandatory quarantine or testing on arrival. Tourists will only have to complete a health declaration form.
But visitors with symptoms of the Covid-19 respiratory disease caused by the novel coronavirus or those travelling with someone who has similar symptoms will be tested at their expense.
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Patina Maldives, Fari Islands to celebrate Diwali with Atul Kochhar residency
Patina Maldives, Fari Islands will welcome Indian chef and restaurateur Atul Kochhar for a culinary residency from 7 to 9 November 2026, coinciding with Diwali.
Kochhar, the first Indian chef to be awarded a Michelin star, will bring the culinary approach of his London restaurant, Kanishka by Atul Kochhar, to Helios. The residency will present his contemporary interpretation of India’s regional cuisines, drawing on the traditions and influences that have shaped his cooking.
Rooted in Kochhar’s connection to India, the menu will combine regional flavours with contemporary techniques and carefully selected ingredients. It will reflect his approach to developing Indian cuisine while retaining its cultural foundations.
With more than 30 years in the industry, Kochhar has built an international reputation for his contribution to Indian dining. He received his first Michelin star in 2001, followed by another in 2007. His culinary philosophy brings together India’s regional diversity, traditional cooking practices and contemporary methods.
At Patina Maldives, this philosophy will be interpreted through the resort’s Indian Ocean setting and the multicultural character of the Fari Islands. The residency will give Kochhar an opportunity to adapt his culinary identity to the island and the Diwali celebrations, creating an experience shaped by the occasion and its surroundings.
Kochhar leads the Atul Kochhar Hospitality Group, whose portfolio includes Kanishka in Mayfair, Vaasu and Sindhu in Marlow, Riwaz in Beaconsfield, Masalchi in Wembley Park, Indian Essence in Petts Wood and Essence in Tunbridge Wells.
The residency forms part of Patina Maldives’ culinary programme, which connects guests with different cultures, perspectives and creative disciplines. Through Kochhar’s cooking, guests will have an opportunity to explore India’s regional food traditions and celebrate Diwali through shared dining experiences.
Featured
Baros Maldives sets festive calendar of dining, culture and marine experiences
Baros Maldives will welcome guests for its festive season from 22 December 2026 to 7 January 2027, with a programme centred on the island’s natural surroundings, Maldivian heritage and a series of culinary, marine and cultural experiences.
The programme will combine Christmas and New Year traditions with activities inspired by island life, including ocean excursions, local cultural experiences, festive dining and wellbeing sessions.
The season will begin with a Christmas Tree Lighting ceremony, followed by a series of activities introducing guests to festive traditions and Maldivian culture. These will include a Christmas cookie workshop, an Ocean, Coconut & Spice cooking class, a Maldivian Heritage Evening and an Island Christmas Market.
Marine experiences will remain a central part of the festive programme. Guests will be able to join a Sunrise Nooma sailing experience, take part in fishing trips at sunrise or twilight, explore the house reef with the resort’s marine team or join a dolphin-watching cruise.
Private yacht excursions, visits to local islands and trips to Malé will also be available for guests wishing to explore beyond the resort.
Baros Maldives will also offer a series of culinary experiences throughout the festive period. These will include a Sake Pairing Dinner, a Great Gatsby-themed five-course dinner and a Champagne Dinner inspired by the Seven Seas.
Other dining experiences will include a Butcher’s Block buffet, an Omakase tasting lunch and a Master Chef Tuna Carving Show & Tasting. Guests will also be able to take part in wine discovery experiences, cocktail-making sessions and an Island Crafted Cocktails programme.
On Christmas Eve, guests will gather at The Lighthouse for a cocktail reception before continuing to Lime for the Christmas Eve Gala Dinner.
Christmas Day will feature breakfast, festive activities and time for guests to enjoy the beach, lagoon and other island experiences with family and friends.
New Year’s Eve celebrations will begin with a cocktail reception, followed by a Gala Dinner, live entertainment and the countdown to 2027.
New Year’s Day will start with a celebratory brunch, followed by a selection of wellbeing and dining experiences. These will include a beachfront degustation dinner accompanied by live violin and saxophone performances.
Younger guests will also have a dedicated programme of festive activities, including mocktail-making, Christmas cookie workshops and island-based activities designed for families and children.
Throughout the season, Baros Maldives will host live music, marine presentations, yoga and meditation sessions alongside its wider programme of dining, recreation and ocean experiences.
The festive programme is intended to reflect the character of Baros Maldives by combining Christmas and New Year celebrations with the island’s marine environment, culinary offering and Maldivian culture.
Featured
Niva Kuramathi announces ‘A Tropical Festive Season’ for year-end celebrations
From 21 December 2026 to 1 January 2027, Niva Kuramathi will mark the festive season with “A Tropical Festive Season”, a programme of dining, entertainment, outdoor activities and family experiences shaped around the island setting.
The programme will make use of Kuramathi’s natural surroundings, including its house reef and sandbank, alongside its 12 restaurants and seven bars.
The festivities will begin on the evening of 21 December with a Christmas Tree Lighting ceremony on the sandbank. Guests will be welcomed with drinks and live music at sunset, followed later in the evening by a traditional Bodu Beru performance.
On 28 and 29 December, the resort will host a traditional Maldivian Market, featuring Bodu Beru drumming, a folklore parade and locally made artisanal crafts.
Christmas Eve festivities
Christmas Eve celebrations will begin on the sandbank at sunset, with welcome drinks and Christmas carols. Santa Claus and his elves will also make an appearance before guests gather for a gala buffet dinner.
The evening will conclude with an outdoor screening of a classic Christmas film under the stars.

Countdown to 2027
New Year’s Eve celebrations will begin at sunset with cocktails on the sandbank.
A gala dinner will then be served across Farivalhu, Malaafaiy and Haruge restaurants before the countdown to 2027. Fireworks will mark the arrival of the New Year, while live music and DJ performances will continue at Fung Bar and Sand Bar.
Festive activities
Throughout the festive period, Niva Kuramathi will offer a programme of recreational, culinary and entertainment activities.
Guests will be able to take part in moonlit yoga sessions on the sandbank, sand sculpting, Sip & Paint evenings for couples and fire dance performances.
Sporting activities will include beach volleyball, a football match between the Niva Kuramathi team and guests, as well as kayak, pedal boat and stand-up paddleboard races.
The entertainment programme will also include wine tastings, karaoke, music trivia, live music and DJ evenings.
Cooking classes will be held at Kobe, where guests will be able to take part in sessions centred around the restaurant’s open kitchen experience.
The festive programme is designed to allow guests to participate in scheduled activities while also having the option to spend time at leisure.
The season will conclude on 1 January 2027 with a late-morning brunch and the first house reef dive of the year.
Festive programme for children
Bageecha Kids Club will host a separate festive programme for younger guests, combining recreation, creative activities and environmental learning.
Activities will include treasure hunts, splash pad games, cookie-making, arts and crafts, eco workshops, nature exploration, holiday films, karaoke, bracelet-making and gardening in the resort’s hydroponic garden.
Children will also be able to take part in scavenger hunts, mini-Olympic games, yoga and disco dancing, as well as shared lunches and dinners with other young guests.
On Christmas Eve, the programme will begin with a family photograph session, followed by gingerbread house decorating, writing letters to Santa, a palm-leaf handicraft workshop and outdoor games.
Christmas morning will feature a pyjama party with musical games and pool activities. Later in the day, families will gather at Athiri Deck to welcome Santa Claus, who will distribute gifts to children.
New Year’s Eve activities for younger guests will take place during the afternoon, with music and games around the pool followed by a children’s disco as part of the resort’s final celebrations of 2026.
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