Connect with us

Featured

‘Rediscover Sunny Side of Life’: Maldives launches new marketing campaign

Published

on

Maldives has launched a new destination marketing campaign, in a bid to attract global travellers after reopening the island nation’s borders on Wednesday.

The “Rediscover Maldives…the sunny side of life” campaign was launched at a virtual press conference hosted by Maldives Marketing and Public Relations Corporation (MMPRC), the country’s official tourism promotion body.

The live press conference saw the attendance of almost 300 participants. It included representatives from top international media from 21 countries including China, Italy, India, Germany, Russia, UK, France, Saudi Arabia and Japan.

The campaign aims to strengthen the market presence to welcome tourists once again. All marketing activities for the rest of 2020 will be carried out under one campaign tagline: “Rediscover Maldives…the sunny side of life”.

In his opening remarks, Managing Director Thoyyib Mohamed highlighted the joint efforts by the government and private sector to ensure safety and hygiene standards for travellers in the ‘new normal’. He stressed that the Maldives is fully prepared to welcome back tourists.

The remarks were followed by a statement from foreign minister Abdulla Shahid.

“Covid-19 has been tough but we have come back stronger as Maldives is a safe destination for all tourists and staff,” he said.

Health minister Abdulla Ameen noted that reopening borders had given a sense of relief and excitement. He also gave his reassurance that proper health and safety measures have been put in place around the country to ensure an enjoyable vacation for visitors.

The virtual press conference was also translated into three languages — Chinese, Russian and Korean — in real time.

The conference ended with a Q&A session where the speakers clarified enquiries of journalists from around the globe.

The event and the campaign are among the first initiatives to promote the destination.

With the onset of tourism adapting to the ‘new normal’ and under proper safety precautions, MMPRC has a variety of activities planned for the year.

The Maldives reopened its borders Wednesday morning after more than three months.

Resorts and hotels on uninhabited islands as well as liveaboard vessels can begin hosting tourists right away (please see a rolling list of resort reopenings here).

Guesthouses and hotels located on inhabited islands will be allowed to reopen on August 1. Passengers on cruise ships and yachts will be barred from disembarking at inhabited islands until then.

Thirty-day free on-arrival visa will be issued to all tourists with a confirmed booking for a stay at any registered tourist facility in the country. The entire holiday has to be booked at a single facility except for transit arrangements.

There will be no mandatory quarantine or testing on arrival. Tourists will only have to complete a health declaration form.

But visitors with symptoms of the Covid-19 respiratory disease caused by the novel coronavirus or those travelling with someone who has similar symptoms will be tested at their expense.

Awards

The Nautilus Maldives honoured in 2025 Condé Nast Traveler Awards

Published

on

In an increasingly fast-paced world, The Nautilus Maldives stands as a sanctuary where time slows and moments linger — a place that continues to capture the attention of discerning travellers. This haven of unhurried living has once again been recognised in the 2025 Condé Nast Traveler Readers’ Choice Awards, as voted by readers in both the United Kingdom and the United States.

The accolade reaffirms the island’s quiet ability to enchant. With just 26 exclusive ocean and beach houses, The Nautilus offers complete privacy and a philosophy built entirely around individual freedom. Dining is available whenever a guest desires, and experiences unfold as inspiration strikes. A secluded sandbank transforms into a private dining room, and the Maldivian night sky becomes a stage for endless wonder.

“To be recognised again by Condé Nast Traveler’s readers is deeply meaningful,” said Adan Gomez, General Manager of The Nautilus Maldives. “Our guests come seeking beauty, but what they discover and cherish is freedom — the freedom to design their own rhythm and to create moments that are theirs alone.”

At The Nautilus, luxury is defined as liberation. Guests may drift through the UNESCO-protected waters of Baa Atoll, indulge in a Solasta Spa ritual without time limits, or share vintage champagne beneath a canopy of stars. Each stay unfolds as a personal narrative — unscripted, unhurried, and unforgettable.

Now in its thirty-eighth year, the Condé Nast Traveler Readers’ Choice Awards remain among the most respected distinctions in global travel. The results, drawn exclusively from readers’ experiences and opinions, continue to represent one of the industry’s most prestigious marks of excellence.

Continue Reading

Entertainment

Amilla Maldives embarks on ‘Around the World in Wonder’ festive journey

Published

on

Amilla Maldives will host a festive season celebration titled ‘Around the World in Wonder’ from 20 December 2025 to 6 January 2026, inviting guests to experience a colourful exploration of global culture, curiosity, and joy.

Drawing inspiration from Jules Verne’s Around the World in 80 Days, the celebration takes guests on a journey across continents, with each day dedicated to a different country and its unique flavours, music, and traditions. The journey begins and concludes in the United Kingdom, tracing a route through the Maldives, Spain, Italy, France, Argentina, Japan, China, India, Egypt, Brazil, the United States, and Singapore, culminating in a grand finale on New Year’s Eve.

Amilla’s 11th anniversary on 21 December will feature island-wide festivities, including guided tours, tree planting, coconut painting, Maldivian cooking demonstrations, and a cocktail and cake-cutting ceremony. On 23 December, the Tree Lighting Ceremony will adopt an Italian flair with a Venetian-themed celebration, complete with mask-making workshops, Viennese waltz, wine tasting, the Venetian Masquerade Ball, and a special ‘Treasure of the Sea’ dinner.

France will take centre stage on 24 December, featuring the Dance of the Can Can, gingerbread house making, mime face painting, a Christmas Eve buffet, and an aerial hoop performance. The following day, 25 December, will celebrate Argentina with the arrival of Santa Claus, a festive brunch infused with tango rhythms, dance workshops, magic shows, and a lively tango dinner performance.

The festivities will reach their climax on 31 December, with the Around the World in a Cocktail party leading into the spectacular Global Carnival Event. The evening will feature live performances by the Hamilton Band, complemented by bongo drummers, saxophonists, acrobats, and fire dancers. The grand countdown and after party will usher in 2026 with music, energy, and celebration.

Continue Reading

Awards

Lily Beach Resort & Spa wins Leading F&B Resort at South Asian Travel Awards 2025

Published

on

Lily Beach Resort & Spa has been recognised as the Leading F&B Resort at the South Asian Travel Awards 2025, held in Colombo. The accolade reinforces the resort’s position as a destination where culinary excellence is at the heart of every guest experience.

Central to the resort’s success is its renowned Platinum All-Inclusive Plan, a comprehensive concept that offers guests access to a range of premium experiences. The plan includes à la carte dining across several speciality restaurants, unlimited premium wines and spirits, French Champagne such as Taittinger, themed buffets, private dining experiences, and selected excursions. Designed to elevate each stay, it allows guests to indulge fully without additional charges.

Lily Beach offers an array of distinctive restaurants and bars:

  • Lily Maa, the main restaurant, features extensive buffets and live cooking stations.
  • Tamarind presents refined Indian-Thai fusion cuisine in an elegant overwater setting.
  • AQVA serves light fare and cocktails in a relaxed beachfront atmosphere.
  • Teppanyaki delivers interactive Japanese dining, combining artistry and theatre.
  • Les Turquoise d’Aqua provides a fine dining experience under the stars.
  • The Spirit Bar, set beside the ocean, offers a tranquil space for sundowners and late-night drinks.
  • Vibes combines a family-friendly pool, games area, and evening entertainment.

The resort’s culinary achievements have earned it continued recognition. In 2024, Lily Beach received the Wine Spectator Award for its exceptional wine cellar and sommelier programme, further affirming its place among the world’s leading resort dining destinations.

General Manager Laurent Driole expressed pride in the achievement, noting: “This award is a tribute to the vision, dedication, and artistry of our F&B team. Every menu, drink, and moment is crafted to delight, and to offer our guests a culinary journey as exceptional as the Maldives itself.”

The award for Leading Food & Beverage Resort is seen as a reflection of the passion and commitment of Lily Beach’s entire culinary team. Under the leadership of Executive Chef Alessio Biondi and F&B Director Adam Shareef, dishes are prepared using the finest ingredients sourced globally, ensuring guests enjoy the highest standards of quality. Their commitment to creativity and innovation means that every visit offers something new—both for first-time guests and returning visitors.

Equally vital to this success are the service teams who bring warmth and personality to each dining experience. Their genuine care and hospitality create a relaxed, homely atmosphere that embodies the essence of Lily Beach—a place where guests feel welcomed as part of a community.

With this latest recognition, Lily Beach continues to define the all-inclusive luxury segment in the Maldives, combining world-class gastronomy, seamless inclusions, and authentic Maldivian hospitality to deliver experiences that remain both refined and heartfelt.

Continue Reading
Advertisement

Trending

Copyright all rights reserved by Maldives Promotion House 2023.