Global fragrance brand KAYALI, founded by beauty entrepreneur Mona Kattan, selected Four Seasons Resort Maldives at Kuda Huraa as the destination for its first-ever global brand trip, bringing together international content creators, influencers and media representatives for an experience combining fragrance, wellness and Maldivian island hospitality.

Held in September 2026, the event, titled KAYALI Island Spraycation, marked a milestone in the brand’s international engagement strategy. The programme featured two exclusive trips designed for its influencer and media communities, providing participants with opportunities to experience the brand’s fragrances alongside the resort’s accommodation, wellness facilities and marine excursions.

The Maldives was selected because of Kattan’s personal connection with the destination, which she has frequently described as one of her favourite places. Her experiences in the country have also influenced KAYALI’s fragrance development, including its Vacay in a Bottle collection, which draws inspiration from travel and destinations.

Located in North Malé Atoll, Four Seasons Resort Maldives at Kuda Huraa provided the setting for several brand activations, with villas, wellness experiences and guest activities incorporating KAYALI’s fragrances and visual identity.

Upon arrival, participants were welcomed with personalised amenities, fragrance collections and branded gifts. Guest accommodation featured KAYALI products, robes and sleep accessories, while the resort’s hospitality team collaborated on themed turndown experiences and personalised arrangements.

One of the programme’s highlights was a wellness experience at ŪRJĀ Naturopathy Island, the resort’s dedicated wellness sanctuary. Inspired by KAYALI’s Yum Lip & Body Collection, the House of Yum: Layer With Love experience introduced participants to body care and fragrance layering through treatments and product demonstrations.

The itinerary also included the KAYALI Scent Lab, an interactive session exploring fragrance ingredients, formulation and the Middle Eastern tradition of combining different scents.

Kara Davis, the brand’s Vice President of Global Marketing, and Robert Nasser Sabet, Director of Global Sales and Education, guided participants through the development of KAYALI fragrances and the techniques used to combine different scent profiles.

Participants were introduced to fragrances from the brand’s portfolio, including Vanilla | 28, Vanilla Candy Rock Sugar | 42 and Yum Boujee Marshmallow | 81. They also received an exclusive preview of an unreleased KAYALI fragrance ahead of its planned October 2026 launch.

Beyond the fragrance sessions, the programme incorporated resort dining, themed entertainment and ocean experiences. A KAYALI movie night, inspired by the brand’s Boujee Kitty Caramel Milk fragrance, brought participants together for an evening of entertainment and personalised hospitality.

Guests also joined a dolphin-watching excursion aboard the Perfume Princess yacht, providing an opportunity to experience the marine environment surrounding the resort. The programme concluded with a farewell dinner that brought together participants from different international markets.

The trip followed previous KAYALI destination-based activations, including a visit to Cappadocia, Türkiye, associated with the launch of its Freedom fragrance collection in late 2025. However, the Maldives event represented the brand’s first global trip bringing together its international creator and media communities.

Founded in 2018, KAYALI has developed an international following through its fragrance collections and emphasis on scent layering. The Maldives trip formed part of its efforts to engage content creators and media through experiences that extend beyond traditional product launches.

For Four Seasons Resort Maldives at Kuda Huraa, the collaboration demonstrated the property’s capacity to accommodate international luxury brand events requiring customised accommodation, wellness programmes, dining and recreational activities.

The event also highlighted the Maldives’ potential as a destination for global beauty, fashion and lifestyle brand activations, where international brands can combine product storytelling with resort hospitality and destination experiences.

Italian luxury fashion brand Aquazzura has partnered with JOALI Maldives, located on the Muravandhoo island in northern Maldives, to launch a special limited-edition tropical capsule collection. Inspired by the lush, art-immersive island, together the brands collaborated on a beautiful sandal and matching clutch. The capsule collection is available in the island’s boutique, Maison de JOALI.

Crafted in Italy, Aquazzura’s first Maldives collaboration was inspired by the brand’s founder and creative director Edgardo Osorio’s love of the sun, sea and passion for diving. The collection consists of a sandal slide and matching clutch in white leather, with a refined beaded embroidered motif depicting pristine blue water and cerulean sky with coconut palms. Fresh and casual but refined and bold, those wearing the items will be transported on an exotic journey. JOALI clutch features the spectacular arrival jetty at JOALI Maldives, inspired by the ocean’s ebb and flow to set the tone for an enchanting stay in the Maldives.

The turquoise colour of the sea surrounding JOALI ties to the inspiration behind Aquazzura, ‘Aqua’ blue, and the philosophy of sharing infinite joy with the world has created a remarkable synergy, reflected in this one-of-a-kind capsule collection. Praising the partnership, Edgardo Osorio, the founder and creative director of Aquazzura, complements, “I began diving in the Maldives a few years ago and was immediately captivated by the vibrant nature and stunning colours of its coral reefs. During a recent visit to JOALI Maldives, I was enchanted by the resort’s beautiful architecture, exceptional service, and wellness rituals. As a devoted admirer of the sun and the sea, I collaborated with JOALI Maldives to create something special, culminating in the exclusive launch of the first Aquazzura pop-up collection in the Maldives.”

Discover Aquazzura Casa collection at JOALI Maldives for a limited time only from 20th December 2024. The Secret Garden line showcases an enchanting tableware selection of botanical elements in lush, verdant tones inspired by 18th-century Chinese porcelain. Combined with a carefully crafted menu by Michelin-starred Chef Theodor Falser, guests will be able to enjoy a perfect evening at the resort’s restaurant Bellinis with authentic Italian flavours.

JOALI Maldives has villas from $2,928 per night based on two persons sharing a Water Villa with Pool on B&B basis. For further details and booking, please visit joali.com.

Patina Maldives, Fari Islands, and Stampd have announced their second collaborative capsule collection, emerging from a shared passion for mindful design and fresh perspectives. This partnership deepens the creative dialogue initiated during their 2023 collaboration, seamlessly blending the tranquil pace of island life with the monochrome and minimalistic style that is characteristic of Chris Stamp, the founder and creative director of Stampd.

The collection targets modern travellers who seek purposeful and meaningful experiences by offering an aesthetic that is effortlessly refined. It combines surf-ready comfort with metropolitan sophistication, appealing to conscious consumers and ocean enthusiasts alike.

Reflecting Patina Maldives and Stampd’s commitment to environmental stewardship, the pieces are crafted from consciously selected materials, including organic cotton, recycled ocean-bound plastics, and locally sourced natural fibres. This collaborative passion project features a t-shirt for both men and women, a unisex white linen shirt, swim shorts for both genders, a trucker cap, and a tote, with each piece embodying the collaborative spirit of both brands.

Anthony Gill, the General Manager of Patina Maldives, stated, “At Patina Maldives, we believe in the transformative power of fresh mindsets. This collaboration with Stampd captures our ethos of deep connections—whether between nature and design or among like-minded individuals who share our passion for experiences that leave a lasting impression. Each piece tells a story of discovery and connection, inviting guests to embrace new perspectives while respecting our commitment to the environment and community, striking the perfect balance between purpose and style.”

The seeds of this collaboration were planted during Chris Stamp’s immersive journey to Patina Maldives in late 2022. Through his Polaroid camera, Stamp captured the interplay of light, water, and architecture that defines the resort’s distinctive character. These moments of curiosity evolved into a collection that honours both the serene rhythm of island life and the dynamic pulse of coastal cities through urban-ready fashion.

Chris Stamp remarked, “Growing up in Southern California and now calling Miami home, I’ve always lived at the intersection of ocean and city. This collection celebrates the art of discovery, bringing together individuals who share a passion for thoughtful design and sustainability in luxury. Each piece carries our stamp and the Patina spirit, inspiring wearers to embrace fresh perspectives whether they’re exploring urban landscapes or finding serenity by the ocean.”