Lily Hotels appoints Khumar Askerova as Group Director of Sales, Marketing

Khumar Askerova has been appointed Group Director of Sales and Marketing for Lily Hotels and Resorts.

The company owns and operates two resorts in the Maldives: Lily Beach Resort and Spa, and Hideaway Beach Resort and Spa.

With 20 years of experience in the hospitality industry, Khumar brings extensive management experience to these two Maldives luxury resorts.

Khumar joined the group in July 2017 as Sales and Marketing Director at Lily Beach Resort.

Prior to joining Lily Hotels and Resorts, Khumar served as the Cluster Director of Sales & Marketing for Marriott International’s Autograph Collection. Khumar has also worked with Hyatt Regency and Park Hyatt in her native Azerbaijan and in Brazil.

Located in the northernmost Haa Alif atoll, Hideaway Beach Resort is accessible by a 50-minute domestic flight followed by a 15-minute speedboat ride.

The five-star resort offers guests the luxury of space and privacy across 297,000 square metres. The 103 luxury villas fall into eight categories ranging from beachfront to over-water. Each villa has been carefully positioned to offer peace, comfort and privacy to guests.

Home to the first fully-functional marina in the Maldives, due to its unique reef system, Hideaway Beach Resort boasts an enviable dive spot close by. The resort offers an extensive programme of wellness and sporting experiences, vast culinary offering, and one of the largest spas in the Maldives.

Set on the island of Huvahendhoo in South Ari Atoll, Lily Beach Resort is a 25-minute seaplane flight away from the main Velana International Airport. This five-star luxury resort, which perfected the Platinum All-Inclusive holiday experience, features 125 villas — both on land and over water — with private decks and open-air bathrooms with jacuzzis, canopy beds, glass floors and plunge pools. 

In close proximity to some of the most amazing dive sites in the world, Lily Beach Resort also offers a wide range of recreational activities and plenty of relaxation options.

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