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Jumeirah appoints ex-Four Seasons top executive Jose Silva as new CEO

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Global luxury hotel company Jumeirah has announced the appointment of Jose Silva as the new Chief Executive Officer.

In a statement, the member of Dubai Holding said Silva will be responsible for the group’s international expansion, and continue to elevate the brand and its growing portfolio building on the company’s extraordinary success over the years.

“We are determined to continue developing Jumeirah into a globally recognised national champion; setting new industry benchmarks for world class service and quality. Mr Silva has had a distinguished career in hospitality with some of the world’s leading brands. I am confident his passion for designing unique guest experiences and driving innovation in the sector will build on Jumeirah’s strong growth, as we continue to enter new markets and open new hotels both at home and abroad,” Abdulla Al Habbai, Chairman of Dubai Holding, was quoted in a statement, as saying.

Silva brings over 35 years’ experience in the hospitality industry, including almost 25 years with Four Seasons Hotels and Resorts. In his last role, he was Regional Vice President overseeing France, Switzerland, Spain and Portugal as well as General Manager of the highly acclaimed Hotel George V in Paris. He is regarded by the industry as an innovative mind and a hotelier who is consistently redefining the new norm of luxury.

Amongst his recent accomplishments is the repositioning of the Hotel George V, consistently recognised as one of the best hotels in the world. Silva managed to take this iconic landmark hotel to even greater heights by introducing the first five-Michelin-star European Hotel including a complete reinvention of the Hotel’s architectural identity.

Silva was awarded “Hotelier of Year” in 2016 by Virtuoso – “Best of the Best”.

“I have always admired Jumeirah for its “dare to be different” culture and its forward-looking vision. I am honoured to have been appointed and fully committed to leading the business and the brand into its next level of growth. Jumeirah is one of Dubai’s most iconic brands and a symbol of the Emirate,” Silva said, about his new post.

Jumeirah operates a world-class portfolio of hotels and resorts including the flagship Burj Al Arab Jumeirah. Jumeirah manages 19 properties around the world with 25 properties under development.

In the Maldives, Jumeirah runs the luxury Jumeirah Vittaveli resort.

Located a short 20-minute ride on board a luxurious motorised catamaran from capital, Jumeirah Vittaveli offers unmatched diversity, subtle luxury and personalised exploration, whether you are seeking a romantic getaway or an exotic destination for your family.

In addition to the new Royal Residence, which was recently recognised as Indian Ocean’s Leading Luxury Hotel Villa at the World Travel Awards, Jumeirah Vittaveli comprises 89 villas and suites each with their own swimming pool and direct access to the beach or lagoon. The private and spacious villas are available with one or two bedrooms making them the ideal accommodation for both families and couples. Highlights are the free-standing Ocean Suites, located only a heartbeat away from the main island and accessible by complimentary boat service.

For the evenings, guests have the choice of a culinary journey through India in the resort’s signature restaurant Swarna, or an overwater fine dining experience featuring French cuisine at Fenesse.

The Talise spa at Jumeirah Vittaveli has been named Best Luxury Wellness Spa in Maldives by the World Travel Awards in 2015, 2016 and 2017. Treatments at the spa are inspired by concepts of light and space connecting with the purity and vibration of ingredients. The team produces their own island made 100 percent pure coconut oil, which is used in treatments and available as a take-home souvenir. The garden and overwater treatment rooms provide romantic spaces for couples who wish to enjoy blissful relaxation, while the spa menu also includes dedicated Mother-Daughter and Father-Son pampering sessions.

For those seeking adventure, the island’s water sports centre offers flyboarding. For those looking to experience the wonder of the underwater world of the Maldives, there are diving and snorkelling excursions to see turtles and magnificent shipwrecks.

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Oaga Art Resort brings back Kula Kula Festival with global influences

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Kula Kula Festival will return for its fourth edition at Oaga Art Resort from 20 to 25 March, bringing together cultural influences from the Maldives, Brazil and India in a programme centred on art, music and community.

The festival combines the traditions of Eid al-Fitr, the vibrant spirit of Brazilian Carnaval, and the colours of Holi, creating a multi-cultural celebration that highlights performance, heritage and shared experiences.

The programme begins with Eid-related traditions, inviting guests to take part in cultural rituals and performances inspired by Maldivian heritage. The festival continues its collaboration with Kiyavahi Culture Studio, which will present workshops, demonstrations and interactive installations showcasing traditional Maldivian crafts and storytelling.

Guests will have opportunities to explore cultural practices such as Fangi Viyun (thatch weaving), Roanu Veshun (coir rope making), Kasabu Gethun (lacquer work) and Thundu Kunaa Viyun (mat weaving). Through these sessions, participants will also learn about the history and cultural significance of these crafts.

The festival begins with Eid Malhi, a bonfire lit by Oaga’s Rahvehin on 19 March to mark the sighting of the new moon. This is followed by Eid prayers and Eid Sai, a traditional breakfast at Kaa Kada. Throughout the day, guests can take part in activities such as Eid Kulhivaru beach games and Fen Kulhi, which combines water and colour play. The Maali Parade, inspired by Maldivian folklore, will lead guests to a high tea gathering at Raa Baa Beach featuring live performances and traditional attire experiences.

Live entertainment forms a central part of the festival programme, with performances from local and international artists. Guests will experience Boduberu fusion performances by Nuff and Ciam, storytelling rhythms by the Harunulaa Boduberu Group, and electronic music performances by Digital Flock during the Kula Kula Rave.

Dhivehi music will also be featured through performances by solo artist Naffah, while storyteller Amney will share Maldivian folklore through music sessions at O’Fire.

Indian classical music will be represented by sitar player Kalyan, who will perform across multiple sessions during the festival. Brazilian performer Alikko will introduce elements of Brazilian culture through fire shows and performances accompanying dining experiences at Kaa Kada.

Dining experiences will also highlight cultural diversity, with lunch and dinner services featuring themed presentations such as Eid Jaafaiy and Indian-inspired cuisine prepared in collaboration with Kalyan.

Evening programmes will include live music, fire performances, communal barbecues and a collaborative live art and music showcase titled Unethical Projection, featuring both resident and guest artists.

For the first time at the festival, Brazilian Carnaval will be incorporated into the programme. The segment will feature a Brazilian-inspired buffet at Kaa Kada, performances by Alikko and a Kula Kula Rave hosted by Digital Flock.

The final days of the festival will bring together Maldivian, Indian and Brazilian cultural influences under the theme Made of Many, Felt as One. Activities will include music sessions, collaborative performances featuring the Rav drum with Nuff, and storytelling by Amney.

The festival will conclude with a Deserted Day Picnic at Hastheem Sandbank, where guests can enjoy watersports, snacks and DJ sets by Afruh.

Through its programme of performances, cultural workshops and shared experiences, the Kula Kula Festival continues to position itself as a platform for artistic expression and cultural exchange, reflecting the creative identity of Oaga Art Resort.

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Ayada Maldives presents Easter week of family and wellness activities

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Ayada Maldives has announced a series of experiences to mark the Easter season, inviting guests to celebrate the occasion through a week of activities centred on family time, relaxation and shared island moments.

As the season approaches, the resort will host a programme designed to create a relaxed and welcoming atmosphere for guests. Families are encouraged to spend time together in the island’s natural surroundings, while children take part in a variety of activities and explore the island environment.

Throughout the week, Easter-themed experiences will be integrated into daily island life. At the Zuzuu Kids Club, younger guests will have access to a range of creative and interactive activities designed to encourage imagination and discovery. Meanwhile, adults can take advantage of wellness experiences including sunrise yoga sessions, spa treatments at AySpa, and quiet moments by private pools or along the beach.

Evenings will feature a range of social and culinary experiences, including beachside gatherings, live music and dining events set against the island’s coastal setting. These activities are intended to create a relaxed yet festive environment for guests to come together and enjoy the Easter holiday.

According to the resort, the Easter programme focuses on creating opportunities for guests to reconnect with family and friends while enjoying the island’s surroundings. The celebrations are designed to highlight shared experiences rather than a single event, allowing guests to enjoy the season at their own pace.

Through the programme, Ayada Maldives aims to offer visitors an opportunity to celebrate Easter in a setting defined by natural beauty, hospitality and time spent together.

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Sun Siyam Vilu Reef marks International Women’s Day with beach celebration

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Sun Siyam Vilu Reef, part of the Sun Siyam Resorts Privé Collection, marked International Women’s Day by celebrating the contributions of female team members and guests, recognising their role in shaping the experiences that define the island.

The resort hosted a white-themed sunset cocktail gathering on the beach on 8 March, where guests and female colleagues came together to mark the occasion. The event provided an opportunity to acknowledge the contributions of women across various roles within the resort.

Sun Siyam Vilu Reef highlighted the role of its female team members in delivering guest experiences, from operational support and administrative roles to culinary and guest service positions. The resort noted that these contributions play a significant role in shaping the overall guest journey on the island.

As part of the evening’s programme, the resort’s resident artist conducted a live painting session, reflecting the creativity and energy women bring to the hospitality sector. Guests were also served a selection of specially curated “White Theme” cocktails prepared by the resort’s bartending team to mark the occasion.

Commenting on the celebration, Thoha Yoosuf said the resort’s female colleagues bring intuition and warmth to their roles, helping create memorable experiences for guests. He added that the celebration recognised their dedication, leadership and commitment.

Through the event, Sun Siyam Vilu Reef highlighted the diverse roles played by women within its team, while recognising the culture and individuality that contribute to the resort’s working community.

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