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Get charged and win: Charged caffeinated beverage launch in Maldives celebrated with exciting promotion

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Coca-Cola Maldives is delighted to announce the successful launch of Charged caffeinated beverage, a ground-breaking addition to its beverage portfolio, during a momentous event held on June 22 in the Maldives with an enticing consumer promotion.

The launch event, held in the Meeruma event hall, was a resounding success, with a remarkable turnout of esteemed guests, key industry professionals, influencers, and members of the media. An evening filled with excitement; attendees were introduced to the unparalleled taste of Charged. Attendees had the opportunity to sample the bold berry flavour, experience the burst of the fully loaded feel-good drink they have been waiting for, and engage with the brand’s commitment to promoting an active lifestyle.

“We are constantly striving to deliver innovative beverages that cater to the evolving tastes and lifestyles of our consumers. We envision Charged, in its bold berry flavour, to become the go-to beverage for individuals seeking a revitalising boost to enhance their daily activities and get them in the active island spirit all-year round,” said Pankaj Sinha, Managing Director for Coca-Cola in Maldives.

Charged has also initiated an enticing promotion for its consumers in a partnership with Benelli Maldives and Lotus Bike Shop, offering them the chance to win six cutting-edge motorcycles, including the Benelli 180S and Benelli Leoncino 250. Benelli Bike winners will be announced every fortnight – July 2 and 22; August 5 and 19; and September 2 and 16 – at 9:30 pm on Television Maldives (TVM). By buying a Charged drink, asking for a scratch card, and sending the hidden code on the scratch card to 2626 via SMS, the ‘Get Charged and Win’ promotion also allows consumers to win prizes, including Charged branded helmets and Charged drink cases.

For more information and latest updates on Charged and the consumer promotion, follow @ChargedMaldives on Facebook, Instagram and YouTube.

To sustain interest and keep the momentum going, Charged will release a series of follow-up marketing campaigns, including special promotions, contests, and giveaways, targeted at its Maldivian audience. With the thrilling tagline ‘Get Charged and Recharged,’ Charged is set to captivate consumers and invigorate the Maldives market.

“We are incredibly excited about the journey ahead and the positive impact Charged will have in invigorating the daily lives of people across the country. We would also like to express our sincere gratitude to Benelli and Lotus Bike Shop for the invaluable partnership in making this exciting promotion a reality. The coming together of two amazing brands – Charged and Benelli – supercharges the launch of Charged in Maldives,” added Milind Derasari, Chief Operating Officer at Male’ Aerated Water Company (MAWC).

Charged is available in 250 ml, in 100% recyclable aluminium cans, in line with our packaging strategy to use 100% recyclable packaging material. The beverage is now widely available at major retail outlets, hotels, restaurants, and cafes throughout the Maldives.

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Feydhoo Hall opens at dusitD2 Feydhoo Maldives as new event space

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Dusit International, one of Thailand’s leading hotel and property development companies, has announced the opening of Feydhoo Hall, a landmark event venue at dusitD2 Feydhoo Maldives, redefining the possibilities for meetings, celebrations, and destination events in the Maldives.

Designed to bring scale, flexibility, and creativity to island gatherings, Feydhoo Hall represents a bold step forward in positioning the Maldives as a dynamic destination for conferences, weddings, and large-scale social occasions.

Feydhoo Hall offers a versatile event complex designed to accommodate a wide range of gatherings, from corporate meetings and conferences to weddings and social celebrations.

At its core is the 390 sqm Main Hall, capable of hosting:

  • Up to 300 guests in theatre-style setup
  • Up to 240 guests for dining and banquet-style events
  • Up to 200 guests for cocktail-style receptions
  • Up to 144 guests in cluster-round configuration

Enhancing the flexibility of the venue are additional dedicated spaces, including:

  • A 110 sqm Veranda Terrace, ideal for welcome receptions, breakout sessions, and pre-event gatherings, accommodating up to 100 guests for cocktail-style events.
  • A spacious 1,000 sqm Lawn Space, perfect for large-scale outdoor celebrations, destination weddings, and open-air events, accommodating up to 400 guests for cocktail receptions and up to 350 guests for dining setups.
  • The 55 sqm Ekugai Meeting Room, designed for smaller meetings and executive sessions, accommodating up to 30 guests in theatre or dining setup and 24 guests in cluster-round format.

Together, these integrated spaces create a seamless indoor-outdoor event experience, allowing planners to design dynamic and personalised event journeys.

True to the dusitD2 brand’s lifestyle-driven philosophy, Feydhoo Hall introduces a fresh approach to meetings and events — where productivity meets creativity in an inspiring island setting.

The venue offers flexible meeting formats designed to suit different event needs, including:

  • Half-Day Meeting Package (4 hours) — ideal for focused sessions, executive meetings, and creative workshops.
  • Full-Day Meeting Package (8 hours) — designed for immersive conferences, extended workshops, and large-scale corporate gatherings.

These thoughtfully structured packages provide planners with the flexibility to create impactful and seamless experiences, whether hosting intimate strategy sessions or dynamic full-day events.

Located just seven minutes by speedboat from Velana International Airport, dusitD2 Feydhoo Maldives combines accessibility with vibrant lifestyle energy, offering event planners and guests a rare balance between convenience and tropical escape.

With the introduction of Feydhoo Hall, the resort strengthens its position as a versatile destination — not only for leisure travellers but also for international conferences, creative retreats, luxury weddings, and large-scale social celebrations seeking something refreshingly different in the Maldives.

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BBM expands retail presence with new Hulhumalé outlet

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Bestbuy Maldives (BBM) opened a new wholesale store in Hulhumalé Phase 2 on Monday.

The outlet is located on the ground floor of Lot 20286, Nirolhu Magu, and is intended to improve access to BBM’s imported goods for residents of Hulhumalé Phase 2 and for businesses operating in the area.

According to the company, the opening forms part of its plan to expand services closer to customers in line with population growth in Hulhumalé.

With the opening of the new store, BBM’s full range of imported and distributed products will be available at the Hulhumalé Phase 2 location. These include consumer goods from international brands such as Lifebuoy, Vaseline and Unilever.

The store will also stock wholesale food products from brands including Daily, Cavin’s and Redman.

BBM has supplied goods to resorts, hotels and retail outlets across the Maldives for several years.

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Ataraxis Grand & Spa hosts integrated work-and-dive corporate retreat in Fuvahmulah

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Ataraxis Grand & Spa recently hosted a week-long, closed corporate offsite in Fuvahmulah for a US-based artificial intelligence company, highlighting the island’s growing suitability for integrated work-and-experience retreats. The retreat brought a group of 36 international professionals to the property, which was reserved exclusively for the programme.

Designed as a private company offsite, the stay combined structured daily work sessions with guided diving and beginner-friendly surf experiences, creating a balanced format that blended focused collaboration with physical reset.

A notable component of the programme was dive training and certification. During the retreat, 17 participants completed their Open Water certification, while a further six undertook the Advanced Open Water course, with training and dives scheduled alongside work sessions as part of the integrated itinerary.

Throughout the week, participants worked on-site using dedicated shared spaces supported by reliable high-speed internet, allowing meetings, informal collaboration and scheduled activities to take place within a single, uninterrupted environment. This setup enabled teams to move seamlessly between work periods and organised ocean activities without leaving the property.

Fuvahmulah’s natural and operational advantages formed a key part of the retreat’s appeal. As one of the Maldives’ largest inhabited islands, it offers immediate access to pelagic dive sites, internationally recognised shark diving and surf breaks suitable for instruction, alongside the infrastructure required to support extended group stays.

The offsite reflects a growing preference among technology and knowledge-sector teams for small-scale retreats that prioritise concentrated work environments and team cohesion over traditional conference formats. Such programmes typically involve longer stays and higher per-capita spend, aligning with sustainable, quality-driven tourism models.

The retreat also demonstrates how locally operated properties such as Ataraxis Grand & Spa are supporting this shift by delivering unified environments where accommodation, workspaces, connectivity and curated experiences operate as a single programme rather than separate services.

As organisations continue to explore alternative formats for strategy sessions, team resets and creative offsites, Ataraxis Grand & Spa’s experience positions Fuvahmulah as an increasingly viable destination for integrated corporate retreats.

Ataraxis Grand & Spa offers work-and-dive retreat programmes in Fuvahmulah that combine accommodation, dedicated workspaces, high-speed connectivity and organised diving and surfing.

Further information on retreat formats and dive-inclusive stays is available via the Ataraxis Grand & Spa website.

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