Featured
Nordic media team acquaints with luxurious, gastronomic experiences in Maldives

A team of media officials representing various world-class publications from the Nordic region are in the Maldives for a familiarisation trip, on invitation of Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) to experience luxury and gastronomy of the Sunny Side of Life.
The team stayed in the Maldives from 25th November till December 1st 2022. Purpose of this trip is to establish the Maldives as one of the most preferred tourist destinations in the Nordic region and to promote the diverse experiences, specially the Luxury and Gastronomy segments of the Maldives. Ultimately, this trip is expected to promote the destination and strengthen its presence in the Nordic region.

Consisting of journalists, bloggers, and writers representing various world-class publications such as Søndag, Vagabond Reiselyst, Dagbladenes Bureau and Dagbladenes bureau, targeting a diverse audience in the Nordic market, this familiarisation trip will generate tremendous coverage showcasing the resplendent Maldives’ resorts and unique experiences, ranging from gastronomy and wellness to watersports and other unique experiences. Additionally, this trip will highlight the unique geographical advantage of having our islands scattered across the Indian Ocean and our unique one island-one resort concept, making the Maldives one of the safest holiday destinations in the world.

The team will be hosted at Sun Siyam Iruveli, Fairmont Maldives Sirru Fenfushi and Le Meridien Maldives Resort and Spa where they enjoyed high-end adventures, the world-renowned Maldivian hospitality, unique experiences, and the different cuisines available at their host properties.

From January to November 14th, Maldives welcomed 29,666 travellers from the Nordic region. MMPRC has been conducting several activities targeting this market including a campaign with Blixen tours and a travel trade webinar. There are several other marketing and advertising activities in the pipeline for the Nordic market for this year, such as more familiarisation trips, broadcasting partnerships, outdoor campaigns, print media campaigns and more.

As the company responsible for marketing the Maldives as a destination abroad, MMPRC carried out 260 different marketing activities in 22 global markets last year, including fairs, roadshows, familiarisation trips, marketing campaigns, webinars, and interviews. The greatest testament to the success of these activities came this year, as the Maldives secured the title of ‘World’s Leading Destination’ (among several other accolades) at the 2022 World Travel Awards, globally recognised as the hallmark of industry excellence. This is the third consecutive year that the Maldives had successfully earned this prestigious title, a shining testimony of the trust placed in the ‘magic of Maldivian hospitality’ by travellers from all over the globe. This year, MMPRC also secured the title of ‘World’s Leading Tourist Board’ for the first time in our nation’s history.
Celebration
Spooky glamour takes over Lazuli Beach Club at SO/ Maldives

SO/ Maldives presents a bold fusion of avant-garde style and barefoot luxury, creating a distinctive island experience where fashion, art, and contemporary design converge. The resort embodies creativity and sophistication across its vibrant villas, dining venues, and beach clubs, inviting guests to embrace the high-energy spirit of “Style, Bold, and Playful.”
This Halloween, the resort will transform into an island of eerie elegance and playful mischief, offering guests an unconventional celebration on the shores of Lazuli Beach Club. On Friday, 31 October 2025, the day’s festivities will include activities for all ages, from imaginative workshops to moonlit gatherings by the sea.
The celebrations will begin with interactive family experiences at The Nest, including Mask Making, Tie-Dye Halloween T-Shirt Painting, and Scary Cookie Making. Children can also enjoy DIY Costume Creation, Face Painting, and a Trick-or-Treat Parade along Lazuli Beach Club. The daytime programme is designed to inspire creativity and fun for both young guests and adults.
As evening approaches, the atmosphere will take on a more mysterious tone. The Witches & Waves Dinner will be served beachside from 6:30 PM to 10:00 PM, offering a four-course set menu accompanied by a themed welcome cocktail and a captivating ambience under the stars.
From 8:00 PM to 11:00 PM, guests can enjoy Spooky Special Cocktails at Lazuli Beach Club Bar with 50% off themed drinks, followed by the Spooky Halloween Party featuring DJ performances, glow body paint, and “witchy shoulder spells”—a five-minute charm that may win participants 50% off. The evening will culminate in the Glow Foam Party at 8:30 PM, combining music, lights, and foam against the backdrop of the moonlit sea.
“This isn’t your average haunted house; it’s a beachfront bash with a twist of glamour and a splash of mischief,” said Olivier Moies-Delval, General Manager of SO/ Maldives. “We’re reimagining Halloween in true SO/ style—bold, beautiful, and beyond expectations.”
Featured
Sonic serenity: Discover Sound Healing at Brennia Kottefaru

At Brennia Kottefaru, the pursuit of wellness extends beyond movement and meditation, flowing into the calming resonance of sound. The resort’s Sound Healing Session, conducted by Amit Singh (Yoga Teacher and Sound Healer), offers guests a deeply restorative experience designed to harmonise the mind, body, and spirit.
Held every Monday, Wednesday, and Friday from 11:00 to 11:45 a.m. at the Recreation Hall, the 45-minute group session harnesses the resonant tones of singing bowls to guide participants into a profound state of relaxation.
The session offers a range of benefits:
Deep Relaxation – The soothing vibrations calm the mind and body, easing stress and anxiety.
Emotional Balance – The practice helps release stored emotions, fostering a sense of inner peace.
Improved Sleep – Sound frequencies encourage relaxation, aiding those experiencing insomnia and promoting better sleep quality.
Enhanced Focus and Clarity – By balancing brainwave activity, participants may experience improved concentration and mental clarity.
Energy Alignment – The vibrations help balance the body’s chakras and energy flow.
Participation is priced at USD 15 per guest, with a complimentary 15-minute demonstration session available upon request through the spa. Guests are encouraged to book in advance via the Brennia Kottefaru mobile app or by contacting the Spa directly at extension 108.
Within the serene setting of Brennia, the tones of the singing bowls intertwine with the island’s natural symphony — the rhythm of the waves, the whisper of the palms, and the gentle hum of island life. The result is more than a class; it is an immersive journey towards stillness and renewal.
At Brennia Kottefaru, wellness is not merely practised — it is felt in every vibration, every breath, and every moment of quiet connection.
Celebration
W Maldives introduces its ‘Make Waves, New Traditions’ festive series

W Maldives is inviting guests to Make Waves, New Traditions this festive season, presenting a celebration that redefines the holidays with creativity, connection, and indulgence. From 23 December to 1 January, the resort will transform into a tropical haven where every moment is designed for joy and every guest has officially “Made the List.”
The festivities commence with Twinkle & Toast, a lighting ceremony that marks the start of a vibrant, week-long calendar of events. Highlights include flame-grilled feasts on FIRE Beach for Christmas Eve, holiday movie nights under the stars, festive afternoon teas overlooking the reef, seafood markets brimming with fresh coastal flavours, and a Maldivian beach barbecue infused with rhythm and local flair. On New Year’s Eve, the island will evolve into a lively playground featuring creative cocktails, immersive culinary journeys, electrifying performances, and fireworks over the Indian Ocean to welcome 2025 in true W style.
This year’s celebration also introduces The Restore Series with internationally acclaimed wellness coach Arron Collins-Thomas, founder of TONIQ. Integrating Qigong, breathwork, and cold-water therapy with energising workouts and restorative rituals, the seven-day wellness experience aims to refresh both body and mind while harmonising with the festive atmosphere. Guests can take part in sunrise sessions, sunset meditations, and ice-bath resets, embracing wellness as an essential part of the celebration and preparing themselves for the year ahead.
Culinary experiences take centre stage in this season of togetherness and authenticity. From ocean-to-table creations at FISH to Chef Bakaa’s festive degustation menu and the dynamic seafood markets at KITCHEN, each dining encounter blends local ingredients with bold imagination. Guests are encouraged to come together, share stories, and experience the Maldivian spirit through flavours that are both comforting and refreshingly innovative.
“This is the season to connect, recharge, and celebrate without boundaries,” said Amila Handunwala, General Manager of W Maldives. “At W Maldives, we embrace the unexpected. Make Waves, New Traditions is our invitation for guests to come together, savour the island’s soul, and create memories that sparkle long after the fireworks fade.”
With its star-lit skies, daring gastronomy, revitalising wellness rituals, and music that carries into the night, W Maldives offers a festive escape where traditions are reimagined and every guest truly Makes the List.
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