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Nordic media team acquaints with luxurious, gastronomic experiences in Maldives
A team of media officials representing various world-class publications from the Nordic region are in the Maldives for a familiarisation trip, on invitation of Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) to experience luxury and gastronomy of the Sunny Side of Life.
The team stayed in the Maldives from 25th November till December 1st 2022. Purpose of this trip is to establish the Maldives as one of the most preferred tourist destinations in the Nordic region and to promote the diverse experiences, specially the Luxury and Gastronomy segments of the Maldives. Ultimately, this trip is expected to promote the destination and strengthen its presence in the Nordic region.

Consisting of journalists, bloggers, and writers representing various world-class publications such as Søndag, Vagabond Reiselyst, Dagbladenes Bureau and Dagbladenes bureau, targeting a diverse audience in the Nordic market, this familiarisation trip will generate tremendous coverage showcasing the resplendent Maldives’ resorts and unique experiences, ranging from gastronomy and wellness to watersports and other unique experiences. Additionally, this trip will highlight the unique geographical advantage of having our islands scattered across the Indian Ocean and our unique one island-one resort concept, making the Maldives one of the safest holiday destinations in the world.

The team will be hosted at Sun Siyam Iruveli, Fairmont Maldives Sirru Fenfushi and Le Meridien Maldives Resort and Spa where they enjoyed high-end adventures, the world-renowned Maldivian hospitality, unique experiences, and the different cuisines available at their host properties.

From January to November 14th, Maldives welcomed 29,666 travellers from the Nordic region. MMPRC has been conducting several activities targeting this market including a campaign with Blixen tours and a travel trade webinar. There are several other marketing and advertising activities in the pipeline for the Nordic market for this year, such as more familiarisation trips, broadcasting partnerships, outdoor campaigns, print media campaigns and more.

As the company responsible for marketing the Maldives as a destination abroad, MMPRC carried out 260 different marketing activities in 22 global markets last year, including fairs, roadshows, familiarisation trips, marketing campaigns, webinars, and interviews. The greatest testament to the success of these activities came this year, as the Maldives secured the title of ‘World’s Leading Destination’ (among several other accolades) at the 2022 World Travel Awards, globally recognised as the hallmark of industry excellence. This is the third consecutive year that the Maldives had successfully earned this prestigious title, a shining testimony of the trust placed in the ‘magic of Maldivian hospitality’ by travellers from all over the globe. This year, MMPRC also secured the title of ‘World’s Leading Tourist Board’ for the first time in our nation’s history.
Featured
Villa Park now accessible via new Villa Air seaplane route
Villa Resorts has launched a new Villa Air seaplane service to Villa Park Maldives, offering an arrival experience that begins in the air with views across the Maldivian archipelago.
Operated by the sister brand Villa Air, the seaplanes serving Villa Park are fitted with some of the widest panoramic windows used in the Maldives. This allows passengers to observe reefs, sandbanks, and islands almost continuously from take-off to landing. Travellers see the colours of the ocean shift from deep blue to lighter turquoise and can trace the shape of atolls and lagoons well before reaching the resort.
The size of the windows ensures that most seats offer wide views, enabling couples, families, and groups to experience the scenery together without needing to change places. Capturing photographs and short videos becomes straightforward, and for many visitors this forms their first impression of the Maldives while still above the islands.
A notable feature of the Villa Air service is the experience of taking off from and landing on water. The gradual ascent from the lagoon near Malé and the final descent beside Villa Park bring a sense of calm and mild adventure, particularly for those new to seaplane travel. The sound of the floats touching the water and the sight of the resort appearing ahead create a natural transition to the island.
With unobstructed views, a relaxed pace, and the experience of stepping off an aircraft that has just landed on the ocean, the new Villa Air seaplane connection ensures that a stay at Villa Park effectively begins from the moment passengers depart Malé and follow the chain of islands south.
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World-first overwater padel tennis court launched at Meyyafushi Maldives
Meyyafushi Maldives, a new five-star premium all-inclusive boutique resort, has introduced what it describes as a world-first in resort recreation: a fixed overwater padel tennis court. Positioned above clear lagoons and framed by sweeping sunset views, the court offers guests an opportunity to play and unwind in a distinctive setting surrounded by panoramic ocean vistas.
Located in the Lhaviyani Atoll, the overwater court allows players to take part in a match while immersed in the natural calm of the surrounding seascape. Guests staying at the resort are offered one hour of complimentary padel tennis as part of the premium all-inclusive package. The setting provides a secluded and tranquil space for both beginners and experienced players to practise with the sound of the ocean beneath.
“Padel tennis has become one of the fastest-growing sports in the world, and we wanted to bring it to life in the most spectacular way possible,” said Ahmed Siaar, Cluster General Manager of BeKind Hotels & Resorts. “Playing on water, surrounded by endless blues, transforms the game into something transcendent – it’s active luxury at its finest.”
The overwater court forms part of Meyyafushi’s wider range of facilities, which include an underwater dining restaurant, an overwater wine cellar, water pool suites with slides, a mini bowling lane, and an adults-only sky bar featuring a glass-bottom infinity pool. Each facility has been created to offer experiences that encourage connection, exploration and wellbeing.
With uninterrupted sunset views and a distinctive overwater location, Meyyafushi Maldives’ padel tennis court marks a global first for the sport, bringing together physical activity, landscape and design in a single setting.
Featured
Sheraton Maldives Full Moon Resort & Spa unveils ‘White Shores & Golden Lights’ festive season
This festive season, Sheraton Maldives Full Moon Resort & Spa invites guests to rediscover the joy of togetherness in what it calls the world’s gathering place. From 1 December 2025 to 7 January 2026, the resort will transform into a luminous sanctuary under its signature theme, White Shores & Golden Lights – a palette of shimmering whites and sunlit gold inspired by the purity of the season and the golden glow of new beginnings.
The festive spirit officially begins on 1 December with a Tree Lighting Ceremony, setting the tone for a season of warmth, celebration, and community. Following a period of serene island relaxation, the programme resumes in full from 21 December onwards, offering a vibrant calendar of curated experiences that continues until the Orthodox Beach Buffet Dinner on 7 January.
Guests are welcomed into an atmosphere where refined island living meets festive cheer. The line-up includes festive aqua aerobics, barefoot beach games, Gingerbread House Decorating, and the energetic Colour Run & Paint Me Wall Marathon along the shoreline. Younger guests can enjoy themed pyjama parties, while those seeking adventure may explore a variety of water sports and wellbeing rituals.
The highlight of the season is the Christmas Eve Gala Dinner, presented along the oceanfront where waves meet the shore and golden lights illuminate the evening. With live music, seasonal cuisine, and candlelit elegance, the event combines the island’s natural beauty with cherished festive traditions.
On Christmas Day, Santa makes a memorable arrival at Kakuni Beach, delighting guests of all ages. Throughout the festive period, in collaboration with Reefscapers, the resort offers coral frame-building workshops, giving guests the opportunity to support reef restoration efforts and contribute to the preservation of the Maldives’ marine environment.
As the year comes to a close, guests are invited to welcome 2026 beneath the stars. Night Under the Stars, the resort’s New Year’s Eve celebration, features a coastal gala with champagne, gourmet dining, fireworks, and live entertainment that continues well past midnight.
From peaceful mornings at Shine Spa to evenings sampling global flavours accented with Maldivian character, Sheraton Maldives Full Moon Resort & Spa offers an elevated festive experience. Whether travelling as a family, as a couple, or alone, guests will find each day filled with moments to remember and each evening touched with a sense of magic.
“We are thrilled to welcome guests to experience the magic of the festive season with us,” says Greg Allan, General Manager of Sheraton Maldives Full Moon Resort & Spa. “Each moment of our festive programme has been thoughtfully designed to reflect Sheraton’s ethos of heartfelt hospitality – bringing people together through meaningful experiences in one of the world’s most extraordinary destinations.”
Sheraton Maldives Full Moon Resort & Spa is also presenting a Festive Special Offer for this season. Guests may enjoy exclusive savings on beach or overwater accommodation, along with daily breakfast, lunch, and dinner, return speedboat transfers, and access to selected festive events and activities. Bookings made before 30 November 2025 will be eligible for stays between 20 December 2025 and 10 January 2026.
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