Featured
Nordic media team acquaints with luxurious, gastronomic experiences in Maldives
A team of media officials representing various world-class publications from the Nordic region are in the Maldives for a familiarisation trip, on invitation of Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) to experience luxury and gastronomy of the Sunny Side of Life.
The team stayed in the Maldives from 25th November till December 1st 2022. Purpose of this trip is to establish the Maldives as one of the most preferred tourist destinations in the Nordic region and to promote the diverse experiences, specially the Luxury and Gastronomy segments of the Maldives. Ultimately, this trip is expected to promote the destination and strengthen its presence in the Nordic region.

Consisting of journalists, bloggers, and writers representing various world-class publications such as Søndag, Vagabond Reiselyst, Dagbladenes Bureau and Dagbladenes bureau, targeting a diverse audience in the Nordic market, this familiarisation trip will generate tremendous coverage showcasing the resplendent Maldives’ resorts and unique experiences, ranging from gastronomy and wellness to watersports and other unique experiences. Additionally, this trip will highlight the unique geographical advantage of having our islands scattered across the Indian Ocean and our unique one island-one resort concept, making the Maldives one of the safest holiday destinations in the world.

The team will be hosted at Sun Siyam Iruveli, Fairmont Maldives Sirru Fenfushi and Le Meridien Maldives Resort and Spa where they enjoyed high-end adventures, the world-renowned Maldivian hospitality, unique experiences, and the different cuisines available at their host properties.

From January to November 14th, Maldives welcomed 29,666 travellers from the Nordic region. MMPRC has been conducting several activities targeting this market including a campaign with Blixen tours and a travel trade webinar. There are several other marketing and advertising activities in the pipeline for the Nordic market for this year, such as more familiarisation trips, broadcasting partnerships, outdoor campaigns, print media campaigns and more.

As the company responsible for marketing the Maldives as a destination abroad, MMPRC carried out 260 different marketing activities in 22 global markets last year, including fairs, roadshows, familiarisation trips, marketing campaigns, webinars, and interviews. The greatest testament to the success of these activities came this year, as the Maldives secured the title of ‘World’s Leading Destination’ (among several other accolades) at the 2022 World Travel Awards, globally recognised as the hallmark of industry excellence. This is the third consecutive year that the Maldives had successfully earned this prestigious title, a shining testimony of the trust placed in the ‘magic of Maldivian hospitality’ by travellers from all over the globe. This year, MMPRC also secured the title of ‘World’s Leading Tourist Board’ for the first time in our nation’s history.
Family
Ayada Maldives presents Easter week of family and wellness activities
Ayada Maldives has announced a series of experiences to mark the Easter season, inviting guests to celebrate the occasion through a week of activities centred on family time, relaxation and shared island moments.
As the season approaches, the resort will host a programme designed to create a relaxed and welcoming atmosphere for guests. Families are encouraged to spend time together in the island’s natural surroundings, while children take part in a variety of activities and explore the island environment.
Throughout the week, Easter-themed experiences will be integrated into daily island life. At the Zuzuu Kids Club, younger guests will have access to a range of creative and interactive activities designed to encourage imagination and discovery. Meanwhile, adults can take advantage of wellness experiences including sunrise yoga sessions, spa treatments at AySpa, and quiet moments by private pools or along the beach.
Evenings will feature a range of social and culinary experiences, including beachside gatherings, live music and dining events set against the island’s coastal setting. These activities are intended to create a relaxed yet festive environment for guests to come together and enjoy the Easter holiday.
According to the resort, the Easter programme focuses on creating opportunities for guests to reconnect with family and friends while enjoying the island’s surroundings. The celebrations are designed to highlight shared experiences rather than a single event, allowing guests to enjoy the season at their own pace.
Through the programme, Ayada Maldives aims to offer visitors an opportunity to celebrate Easter in a setting defined by natural beauty, hospitality and time spent together.
Featured
Sun Siyam Vilu Reef marks International Women’s Day with beach celebration
Sun Siyam Vilu Reef, part of the Sun Siyam Resorts Privé Collection, marked International Women’s Day by celebrating the contributions of female team members and guests, recognising their role in shaping the experiences that define the island.
The resort hosted a white-themed sunset cocktail gathering on the beach on 8 March, where guests and female colleagues came together to mark the occasion. The event provided an opportunity to acknowledge the contributions of women across various roles within the resort.
Sun Siyam Vilu Reef highlighted the role of its female team members in delivering guest experiences, from operational support and administrative roles to culinary and guest service positions. The resort noted that these contributions play a significant role in shaping the overall guest journey on the island.
As part of the evening’s programme, the resort’s resident artist conducted a live painting session, reflecting the creativity and energy women bring to the hospitality sector. Guests were also served a selection of specially curated “White Theme” cocktails prepared by the resort’s bartending team to mark the occasion.
Commenting on the celebration, Thoha Yoosuf said the resort’s female colleagues bring intuition and warmth to their roles, helping create memorable experiences for guests. He added that the celebration recognised their dedication, leadership and commitment.
Through the event, Sun Siyam Vilu Reef highlighted the diverse roles played by women within its team, while recognising the culture and individuality that contribute to the resort’s working community.
Featured
Angsana Velavaru plans Easter weekend of activities and dining
Angsana Velavaru is inviting guests to celebrate Easter with a two-day island programme featuring family activities, ocean experiences and seasonal dining from 4 to 5 April 2026.
Located within a lagoon in South Nilandhe Atoll, the resort will host a series of activities designed for families, couples and travellers seeking a seasonal getaway by the sea. The programme includes a combination of wellness sessions, marine experiences and leisure activities intended to bring guests together during the Easter holiday period.
Mornings begin with yoga sessions overlooking the lagoon, followed by opportunities to explore the island’s marine environment through guided snorkelling excursions and discovery experiences organised by the Endheri Marine Centre.
Throughout the day, guests can take part in a range of recreational activities across the island. These include beach kite flying, aqua aerobics sessions and bird feeding at the island’s sanctuary. Adventure-focused experiences are also available, with water sports such as family tube rides and sunset cruises offering guests the opportunity to explore the surrounding lagoon.
Dining experiences form a central part of the Easter programme. Guests can participate in interactive activities including cocktail-making sessions and the Wok & Toss dining experience, which allows visitors to engage with the resort’s culinary team. The programme also includes Easter buffet lunch and dinner at Kaani Restaurant, where seasonal dishes are served in a relaxed island setting.
Evening entertainment includes live music performances, DJ sessions and outdoor film screenings under the stars, creating a relaxed atmosphere for guests to gather and socialise.
Children’s activities are organised through the Ranger’s Club, where a dedicated Easter programme features creative workshops such as bunny mask making, Easter egg painting and string art. Traditional activities including Easter egg hunts and beach races are also planned for younger guests.
The Easter programme at Angsana Velavaru combines marine exploration, family-friendly activities and seasonal dining experiences, offering guests an opportunity to celebrate the holiday while enjoying the island’s natural surroundings.
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