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Maldives crowned World’s Leading Destination for second year

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It was a triumphant day for Maldives as the country once again secured the World’s Leading Destination title and other accolades at World Travel Awards 2021.

The announcement was made at the WTA 2021 ceremony held virtually on 16th December 2021.

Established in 1993, World Travel Awards is the most prestigious honours program in global travel. The award is recognised globally as the ultimate hallmark of industry excellence.

The distinguished award is of great value to the destination, especially as it was achieved during such a challenging time.

Maldives won the title by competing against 18 destinations including Dubai, Indonesia, Spain, Vietnam, USA and Greece.

Speaking about the achievement, Chief Executive Officer and Managing Director of Maldives Marketing and Public Relations (MMPRC) Thoyyib Mohamed expressed his sincere gratitude to everyone who voted for Maldives.

Thoyyib noted that the achievement is possible due to the concerted efforts of the Government of Maldives, the Ministry of Tourism, other authorities, associations, NGOs and all tourism sector stakeholders.

He particularly acknowledged the tireless effort of MMPRC employees in maintaining destination presence, marketing the destination as a safe haven, promoting our tourism products and our unique geography and experiences which promoted travellers confidence towards the destination post covid.

This is the second time the Maldives won the World’s Leading Destination in a row. The Maldives won the prestigious award last year during one of the most challenging periods for the tourism industry.

The award is a testament to the strength, dedication, effort and planning shown by the Maldivian government during the pandemic.

During the marketing efforts, emphasis was placed on promoting the unique geographical formation of the Maldivian islands and the key USP ‘one-island-one-respect-concept’. These characteristics make Maldives one of the safest destinations to travel to, thus making it a ‘safe haven’ for all travellers.

Several marketing activities and campaigns were carried out in 2021, providing a platform for tourists from around the world to relive the happiness and rediscover the wonders of Maldives.

MMPRC carried out 209 different marketing activities in 24 global markets in 2021. These include 109 marketing campaigns in 24 markets, 60 fairs & virtual events, 10 roadshows and 30 familiarisation trips. With interviews and other participation over 400 activities were conducted in 2021.

Maldives has also won four awards in the Indian Ocean category at World Travel Awards, attesting to this. These categories are Indian Ocean’s Leading Destination 2021, Indian Ocean’s Leading Beach Destination, Indian Ocean’s Leading Dive Destination 2021, Indian Ocean’s Leading Tourist Board 2021.

The destination has also won the famed Indian Ocean’s Leading Destination award 14 times within the last 18 years.

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Nova Maldives to host PADI AWARE Week this September

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Nova Maldives will renew its partnership with PADI this September to co-host Project AWARE Week from 16 to 20 September 2026.

Organised by the resort’s marine team, the programme will give guests, from first-time snorkellers to experienced divers, opportunities to combine marine wildlife observation with practical conservation activities. The initiative is intended to turn time spent in the ocean into an educational experience while encouraging greater awareness of marine conservation.

This year’s AWARE Week coincides with PADI’s 60th anniversary and Nova Maldives’ fourth year of operation in South Ari Atoll. Now in its eighth global edition, PADI AWARE Week has developed into a citizen science movement within the diving community and has helped rescue more than 41,000 entangled marine animals to date.

Through its continued participation, Nova Maldives aims to encourage guests to become ocean advocates and remain engaged with marine conservation beyond their stay.

Guests staying at Nova during AWARE Week will be able to participate in a programme designed for different levels of ocean experience. Activities will include:

  • Ocean immersion and storytelling: Sessions inspired by Blue Planet and other ocean documentaries, highlighting the diversity and vulnerability of marine life.
  • Dive Against Debris: Underwater clean-up dives in the resort’s lagoon, during which participants will remove plastic and other waste before recording the findings in PADI AWARE’s global database.
  • Whale shark snorkelling: Guided encounters that will allow guests to swim alongside whale sharks in the open waters of South Ari Atoll.
  • Manta ray and turtle-spotting excursions: Guided boat trips to feeding and nesting areas where manta rays and turtles can be observed in their natural habitats.
  • Coral restoration workshops: Practical sessions introducing guests to coral planting and the resort’s ongoing reef regeneration work.

“Some of the most meaningful work happens when you show up year after year. Four years into Nova’s story, we’ve learned that the health of the reef tells us a great deal about the impact we’re making, and that the guests who choose to return aren’t just here for the view,” said Abdulla Aboobakuru, General Manager of Nova Maldives.

“They’re here because Nova reflects something they already care about, including care for the ocean, a sense of community and a more thoughtful way of experiencing the places we visit. That’s what we hope Nova can inspire in new and returning guests alike: less a destination, more a calling.”

The resort’s marine conservation work continues throughout the year. Its coral nursery contains a growing collection of metal frames holding individually secured coral fragments, which are later transplanted onto the house reef. Guests are regularly invited to participate in the planting process, while the marine team monitors the young coral colonies as they develop.

Nova Maldives also maintains partnerships with the Maldives Whale Shark Research Programme and Manta Trust. The resort is accredited as a Responsible Manta Tourism Operator, with the partnerships supporting its year-round approach to marine conservation.

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Sun Siyam Vilu Reef secures Best House Reef title at TTM Awards

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Renowned for its marine life and underwater experiences, Sun Siyam Vilu Reef, part of Sun Siyam’s Privé Collection, has been named Best House Reef at the Travel Trade Maldives (TTM) Awards 2026.

The award recognises the resort’s marine environment, which is accessible directly from its beaches and overwater villas. The annual TTM Awards and Gala brings together travel professionals and hoteliers from across the archipelago to recognise achievements within the Maldivian hospitality industry.

The island’s coral reef is home to marine species including resident sea turtles, reef sharks, tropical fish and eagle rays. Guests can explore the reef through guided excursions led by the resort’s resident marine experts, customised scuba-diving experiences and coral restoration initiatives designed to support the long-term preservation of the marine environment.

“Our reef is the living soul of Sun Siyam Vilu Reef, shaping every visitor’s journey from the moment they step into our turquoise lagoon,” said Masdhooq Saeed, Cluster General Manager. “To be named the Maldives’ Best House Reef is an immense honour, strengthening our commitment to nurturing this remarkable marine sanctuary so our guests can keep discovering its quiet magic beneath the surface.”

Travellers seeking underwater experiences can book directly with the resort to access exclusive benefits and guided marine excursions.

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‘Eutopia: The Infinite Bloom’ comes to Sun Siyam Vilu Reef this festive season

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Sun Siyam Vilu Reef, part of the Privé Collection within the House of Siyam, has announced its festive programme, “Eutopia: The Infinite Bloom”, which will run from 22 December 2026 to 7 January 2027.

The seasonal programme features activities and experiences for guests of all ages. Dining will take centre stage with Christmas Eve and New Year’s Eve gala dinners by the water, exclusive Chef’s Table experiences and seafood barbecues on the beach.

The evening entertainment programme will include live acoustic performances, island DJ sets, aerial dance shows and Maldivian cultural performances.

During the day, guests will be able to explore the resort’s lagoon through activities such as house reef snorkelling, sunset Jet Car rides and sandbank excursions. The Spa will offer wellness rituals and couples’ therapies, while younger guests can take part in gingerbread decorating, a fashion show and Santa’s arrival on the beach.

“Eutopia is our invitation to celebrate and embrace nature, meaningful moments, and the relaxed luxury that defines Sun Siyam Vilu Reef through our festivities,” said Masdhooq Saeed, Cluster General Manager.

“From unforgettable ocean adventures to starlit beach celebrations, every experience has been thoughtfully designed to create lasting memories that will continue to flourish long after the season ends.”

The programme will culminate with a New Year’s Eve celebration on the beach on 31 December, featuring live music, midnight toasts and a fireworks display over the water.

The resort’s festive programme is available to view online, with bookings open for stays between 22 December 2026 and 7 January 2027.

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