Featured
Maldives crowned World’s Leading Destination for second year
It was a triumphant day for Maldives as the country once again secured the World’s Leading Destination title and other accolades at World Travel Awards 2021.
The announcement was made at the WTA 2021 ceremony held virtually on 16th December 2021.
Established in 1993, World Travel Awards is the most prestigious honours program in global travel. The award is recognised globally as the ultimate hallmark of industry excellence.
The distinguished award is of great value to the destination, especially as it was achieved during such a challenging time.
Maldives won the title by competing against 18 destinations including Dubai, Indonesia, Spain, Vietnam, USA and Greece.
Speaking about the achievement, Chief Executive Officer and Managing Director of Maldives Marketing and Public Relations (MMPRC) Thoyyib Mohamed expressed his sincere gratitude to everyone who voted for Maldives.
Thoyyib noted that the achievement is possible due to the concerted efforts of the Government of Maldives, the Ministry of Tourism, other authorities, associations, NGOs and all tourism sector stakeholders.
He particularly acknowledged the tireless effort of MMPRC employees in maintaining destination presence, marketing the destination as a safe haven, promoting our tourism products and our unique geography and experiences which promoted travellers confidence towards the destination post covid.
This is the second time the Maldives won the World’s Leading Destination in a row. The Maldives won the prestigious award last year during one of the most challenging periods for the tourism industry.
The award is a testament to the strength, dedication, effort and planning shown by the Maldivian government during the pandemic.
During the marketing efforts, emphasis was placed on promoting the unique geographical formation of the Maldivian islands and the key USP ‘one-island-one-respect-concept’. These characteristics make Maldives one of the safest destinations to travel to, thus making it a ‘safe haven’ for all travellers.
Several marketing activities and campaigns were carried out in 2021, providing a platform for tourists from around the world to relive the happiness and rediscover the wonders of Maldives.
MMPRC carried out 209 different marketing activities in 24 global markets in 2021. These include 109 marketing campaigns in 24 markets, 60 fairs & virtual events, 10 roadshows and 30 familiarisation trips. With interviews and other participation over 400 activities were conducted in 2021.
Maldives has also won four awards in the Indian Ocean category at World Travel Awards, attesting to this. These categories are Indian Ocean’s Leading Destination 2021, Indian Ocean’s Leading Beach Destination, Indian Ocean’s Leading Dive Destination 2021, Indian Ocean’s Leading Tourist Board 2021.
The destination has also won the famed Indian Ocean’s Leading Destination award 14 times within the last 18 years.
Featured
Condé Nast Traveller applauds Maldives as a lovers’ paradise
The Maldives has long been synonymous with romance, and now it takes centre stage in Condé Nast Traveller’s curated list of the ‘Most Romantic Places in the World’. The magazine highlights the archipelago’s unparalleled ability to create dreamlike escapes for couples, setting a gold standard for intimate getaways.
From the moment you set foot in the Maldives, the enchantment begins. Confetti-like tropical fish flit through crystal-clear lagoons, while overwater villas offer vistas of mantas gliding gracefully beneath. Add in the luxury of floating breakfasts served in your private pool and intimate dinners on pristine beaches, and you have the perfect recipe for romance.
Condé Nast Traveller notes that while the Maldives caters to families too, its essence of romance is unrivalled. The country’s private island resorts, nestled amid lush jungles and encircled by house reefs, redefine luxury. With world-class spas, fine dining, and starlit experiences, the Maldives effortlessly marries natural beauty with bespoke hospitality.
The Maldives is home to some of the world’s most celebrated resorts, and Condé Nast highlights a few that stand out:
- Vakkaru Maldives: A lush retreat where couples can enjoy a private dinner and movie at the island’s jungle cinema under the stars.
- Six Senses Laamu: The brand’s latest addition to the Maldives offers an exceptional spa experience, complete with a couples’ suite for ultimate relaxation.
- Gili Lankanfushi Maldives: This eco-luxury resort epitomises romantic aesthetics with its overwater villas set against one of the country’s most mesmerszing lagoons.
For hoteliers and hospitality professionals in the Maldives, this recognition underscores the archipelago’s enduring allure as a romantic haven. It’s a reminder of the importance of maintaining world-class service, crafting unique guest experiences, and preserving the pristine beauty that defines the Maldives.
The Condé Nast Traveller mention is more than just an accolade; it’s an opportunity for local hoteliers to further cement the Maldives’ position as the ultimate destination for couples seeking an off-grid escape steeped in romance.
As the Maldives continues to set benchmarks in hospitality, there’s no doubt that its reputation as a lovers’ paradise will only grow stronger. For the industry, this is a call to celebrate the archipelago’s unique offerings and ensure that each guest leaves with memories as enduring as the turquoise waters that surround them.
Celebration
Ring in 2025 with spectacular New Year’s Eve celebration at JEN Maldives Malé by Shangri-La
As the countdown to 2025 approaches, JEN Maldives Malé by Shangri-La invites guests to celebrate the New Year with a festive feast and a toast to new beginnings. This unforgettable evening promises an array of culinary delights, live music, and exciting giveaways.
On 31st December 2024, guests can indulge in an exquisite buffet at Azur Restaurant, featuring a wide variety of flavours, including a selection of tapas, live grills, and decadent desserts. The festive ambiance will be enhanced by live music, setting the perfect tone to welcome the New Year. In addition to the celebration, JEN Maldives will offer exclusive giveaways, providing guests with the opportunity to win amazing prizes.
“We are delighted to end the year on a high note by expressing our gratitude to our valued guests,” said Manisha Chhetri, F&B Manager at JEN Maldives Malé. “This New Year’s Eve, we aim to create an evening filled with joy, delicious food, and exciting surprises as we welcome 2025 together.”
Guests attending the New Year’s Eve gala dinner will have the chance to win one of the following prizes:
- A 3-day, 2-night stay in a deluxe room at Shangri-La Singapore, including daily breakfast for 2 adults
- An exclusive Pool Brunch experience for 2 people at JEN Maldives Malé by Shangri-La
- A 1-hour Balinese massage for 1 person at Aristo Spa
The winners will be selected and announced on the same night, following the countdown celebration at Azur Restaurant. JEN Maldives Malé by Shangri-La invites guests to join this unforgettable evening, with gala dinner tickets available for purchase directly at the hotel.
Featured
Patina Maldives, Fari Islands unveils sustainable holiday centrepiece
Patina Maldives, Fari Islands, has introduced the Maldives’ most sustainable Christmas tree for 2024, setting a new standard for environmentally conscious holiday celebrations. The tree, crafted entirely from natural materials such as dry rattans and bamboo, ensures that every component will be repurposed after the festive season, leaving no waste behind.
Anthony Gill, General Manager of Patina Maldives, Fari Islands, emphasised the resort’s commitment to sustainability, stating that the Christmas tree exemplifies how luxury and environmental consciousness can coexist. He highlighted the use of thoughtful design and natural materials to create a visually striking centrepiece with a lasting positive impact.
The tree’s minimalist design reflects the resort’s dedication to balance and harmony with nature, showcasing the potential of renewable materials while embodying the festive spirit. Following the holiday season, the materials will be repurposed into practical or decorative items, aligning with the resort’s circular economy initiatives.
Guests are encouraged to view this remarkable centrepiece and engage in a festive experience that mirrors the resort’s core values of sustainability and thoughtful design.
This initiative complements Patina Maldives’ broader sustainability efforts, including renewable energy adoption, zero-waste kitchens, and marine conservation programs. By integrating these principles into holiday traditions, the resort reinforces its belief that luxury hospitality and environmental stewardship can work hand in hand.
-
Featured1 week ago
Six Senses Laamu honoured for groundbreaking marine conservation initiatives
-
Celebration1 week ago
Sheraton Maldives launches holiday festivities with Christmas Tree lighting
-
Excursions1 week ago
Fuvahmulah triumphs at 2024 DRT show as Best Shark Diving spot
-
Featured6 days ago
SAii Lagoon Maldives achieves Gold certification for sustainability excellence
-
Featured6 days ago
JW Marriott Maldives unveils luxury wellness escape
-
Awards1 week ago
Forbes Travel Guide ranks Maldives among top destinations for 2025
-
Celebration6 days ago
Cinnamon Hotels & Resorts Maldives welcomes Santa on scooters for festive island Christmas
-
Featured5 days ago
ELE|NA champions mindfulness on World Digital Detox Day