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Maldives crowned World’s Leading Destination for second year

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It was a triumphant day for Maldives as the country once again secured the World’s Leading Destination title and other accolades at World Travel Awards 2021.

The announcement was made at the WTA 2021 ceremony held virtually on 16th December 2021.

Established in 1993, World Travel Awards is the most prestigious honours program in global travel. The award is recognised globally as the ultimate hallmark of industry excellence.

The distinguished award is of great value to the destination, especially as it was achieved during such a challenging time.

Maldives won the title by competing against 18 destinations including Dubai, Indonesia, Spain, Vietnam, USA and Greece.

Speaking about the achievement, Chief Executive Officer and Managing Director of Maldives Marketing and Public Relations (MMPRC) Thoyyib Mohamed expressed his sincere gratitude to everyone who voted for Maldives.

Thoyyib noted that the achievement is possible due to the concerted efforts of the Government of Maldives, the Ministry of Tourism, other authorities, associations, NGOs and all tourism sector stakeholders.

He particularly acknowledged the tireless effort of MMPRC employees in maintaining destination presence, marketing the destination as a safe haven, promoting our tourism products and our unique geography and experiences which promoted travellers confidence towards the destination post covid.

This is the second time the Maldives won the World’s Leading Destination in a row. The Maldives won the prestigious award last year during one of the most challenging periods for the tourism industry.

The award is a testament to the strength, dedication, effort and planning shown by the Maldivian government during the pandemic.

During the marketing efforts, emphasis was placed on promoting the unique geographical formation of the Maldivian islands and the key USP ‘one-island-one-respect-concept’. These characteristics make Maldives one of the safest destinations to travel to, thus making it a ‘safe haven’ for all travellers.

Several marketing activities and campaigns were carried out in 2021, providing a platform for tourists from around the world to relive the happiness and rediscover the wonders of Maldives.

MMPRC carried out 209 different marketing activities in 24 global markets in 2021. These include 109 marketing campaigns in 24 markets, 60 fairs & virtual events, 10 roadshows and 30 familiarisation trips. With interviews and other participation over 400 activities were conducted in 2021.

Maldives has also won four awards in the Indian Ocean category at World Travel Awards, attesting to this. These categories are Indian Ocean’s Leading Destination 2021, Indian Ocean’s Leading Beach Destination, Indian Ocean’s Leading Dive Destination 2021, Indian Ocean’s Leading Tourist Board 2021.

The destination has also won the famed Indian Ocean’s Leading Destination award 14 times within the last 18 years.

Celebration

Ring in the Year of the Snake with unmatched celebrations at Sun Siyam Resorts

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This Lunar New Year, Sun Siyam Resorts invites travellers to immerse themselves in a kaleidoscope of festivities across its stunning Maldivian properties. From January 27th to 31st, each resort will host unique celebrations that blend tradition, culture, and indulgence. Highlights include dazzling fireworks displays, vibrant dragon and lion dance performances, sumptuous gala dinners, and soothing spa treatments inspired by Chinese traditions, ensuring unforgettable moments for guests of all ages. With every property presenting its own distinctive take on the celebrations, Sun Siyam Resorts promises a truly memorable start to the Year of the Snake.

At Sun Siyam Iru Fushi, the Lunar New Year will be marked with a week-long celebration from January 27th to 31st, offering vibrant festivities and exclusive activities for guests of all ages. Highlights include a Gala Dinner featuring a lobster BBQ, live beachside music, traditional Chinese acrobatics, and a Red Envelope Raffle Draw. Guests can also enjoy a Premium Hot Pot Lunch, a beach party showcasing a Lion Dance performance, and DJ Watte’s lively beats, all culminating in a stunning fireworks display. Younger visitors will be entertained with activities such as Lunar Obstacle Games, Cookie Decoration, and the “Find the Fortune” Treasure Hunt. For relaxation, the resort offers a Lunar New Year Spa Special with 50% off selected treatments and exciting excursion packages to celebrate the festive season.

At Sun Siyam Olhuveli, Chinese New Year celebrations on January 29th will feature an extraordinary mix of culture, entertainment, and culinary delights. Guests can look forward to a vibrant Snake Parade, live performances by renowned Chinese singer Zhu Jiayun, and a breathtaking fireworks display. The festivities will also include Zheng Bao’s magical Sichuan face-changing performance. A lavish New Year Gala Dinner on the beach will offer a blend of international and oriental cuisines in a festive atmosphere. Beyond the celebrations, the resort provides exclusive experiences, including stingray-watching excursions, introductory scuba diving adventures, and the “Bamboo Harmony” spa treatment, which combines traditional hand and bamboo massage techniques for ultimate relaxation.

At Siyam World, guests will experience an unforgettable Chinese New Year celebration filled with cultural festivities and indulgence. The evening will feature a grand Gala Dinner at Baraabaru, accompanied by a mesmerising Lion Dance performed by talented Chinese artists and live music by the resort’s band. Following dinner, the excitement will continue with a special Chinese New Year show, an energetic party, and a dazzling fireworks display. To complement the celebrations, the resort offers Yin & Yang Spa Packages inspired by the ancient Chinese philosophy of balance and harmony, featuring a 45-minute aromatherapy massage followed by a 30-minute honey cucumber facial.

Sun Siyam Vilu Reef will enchant guests with a vibrant Chinese New Year celebration. The evening will begin with management cocktails featuring tea-based creations, dumpling stations, and popcorn, creating a warm and welcoming ambiance for Chinese guests. A captivating lantern-lighting ceremony will illuminate the night, followed by a grand gala dinner showcasing authentic Chinese cuisine, live cooking stations, unlimited bubbly, and an exciting raffle draw. The celebrations will continue with lively DJ entertainment at the karaoke lounge, ensuring a festive and unforgettable start to the Lunar New Year.

At Sun Siyam Iru Veli, the Chinese New Year festivities will combine tradition and luxury. Guests can look forward to receiving traditional red envelopes (hongbao), participating in an authentic tea ceremony, and enjoying a lavish Chinese New Year feast featuring iconic dishes such as Peking duck, spring rolls, and longevity noodles. The celebrations will include a vibrant dragon dance on the beach, cultural performances such as the lotus and white peacock dances, and a spectacular fireworks display to end the evening. Unique experiences will feature calming Tai Chi sessions, spa treatments inspired by Traditional Chinese Medicine, and a traditional Chinese hotpot served on the beach. The festive atmosphere will be enhanced by stunning decorations, including lanterns adorning the ocean villa jetty and photo points across the island, making Sun Siyam Iru Veli an ideal destination for the Year of the Snake.

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From pizza to pasta: Alila Kothaifaru Maldives unveils Pibati Sul Mare

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“Pibati” in Sanskrit translates to “to drink, absorb, or imbibe,” reflecting a profound connection to savouring and enjoying sensory experiences such as food and drink. Guided by this philosophy, Alila Kothaifaru Maldives has unveiled a refined concept for its beachside restaurant under the leadership of Executive Chef Frank Wackerhagen. The newly reimagined dining destination invites guests to explore Italy’s cherished culinary traditions.

Renamed Pibati Sul Mare—Italian for “by the sea”—the restaurant serves lunch, specialising in artisanal pizzas and handcrafted pastas. Its menu features a harmonious blend of Italian classics and island-inspired flavours, such as the Margherita pizza and the exquisite Linguini allo Scoglio di Panna, a mixed seafood dish in a garlic cream sauce. These dishes are crafted with high-quality ingredients, including fresh, homegrown herbs cultivated on the island, creating comfort food that captures the island’s vibrant essence.

Nestled against the backdrop of stunning ocean views, Pibati Sul Mare offers a serene retreat for diners seeking a memorable culinary experience. The setting combines coastal charm with contemporary elegance, featuring airy, open spaces designed to immerse guests in the scenic surroundings. Soft, earthy tones and natural materials contribute to a warm and inviting ambiance, while exceptional service ensures every guest feels cared for and attended to.

Whether enjoying a gathering with family or savouring a moment of tranquility, Pibati Sul Mare provides an unforgettable dining experience. It promises to captivate the palate and create cherished memories that linger long after the visit.

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Tripadvisor names Ayada Maldives Best of the Best Resort for luxury and excellence

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Ayada Maldives has been recognised as the No. 1 Traveler-Ranked Best of the Best Resort in the Maldives by Tripadvisor for 2024. This prestigious accolade, based on authentic guest reviews, highlights the resort’s dedication to unparalleled luxury, exceptional service, and unforgettable experiences.

This achievement reinforces Ayada Maldives’ status as a premier destination for discerning travellers. The resort has also received acclaim for its exquisite overwater villas, pristine beaches, and world-class culinary offerings, earning additional recognition across categories for hospitality excellence and sustainability.

Renowned for its timeless beauty and immersive luxury, Ayada Maldives continues to redefine the art of indulgence. The resort acknowledges the trust and support of its esteemed guests, which inspire ongoing efforts to set new benchmarks in luxury travel.

Located in the pristine Gaafu Dhaalu Atoll, Ayada Maldives is a luxury resort offering an authentic Maldivian retreat. With a selection of opulent villas and suites, world-class dining options, and a wide range of recreational activities, the resort provides a personalised experience for every guest. Globally celebrated for its stunning natural beauty, exceptional hospitality, and vibrant social media presence, Ayada Maldives remains a standard-bearer for luxury travel in the Maldives.

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