Featured
Maldives crowned World’s Leading Destination for second year
It was a triumphant day for Maldives as the country once again secured the World’s Leading Destination title and other accolades at World Travel Awards 2021.
The announcement was made at the WTA 2021 ceremony held virtually on 16th December 2021.
Established in 1993, World Travel Awards is the most prestigious honours program in global travel. The award is recognised globally as the ultimate hallmark of industry excellence.
The distinguished award is of great value to the destination, especially as it was achieved during such a challenging time.
Maldives won the title by competing against 18 destinations including Dubai, Indonesia, Spain, Vietnam, USA and Greece.
Speaking about the achievement, Chief Executive Officer and Managing Director of Maldives Marketing and Public Relations (MMPRC) Thoyyib Mohamed expressed his sincere gratitude to everyone who voted for Maldives.
Thoyyib noted that the achievement is possible due to the concerted efforts of the Government of Maldives, the Ministry of Tourism, other authorities, associations, NGOs and all tourism sector stakeholders.
He particularly acknowledged the tireless effort of MMPRC employees in maintaining destination presence, marketing the destination as a safe haven, promoting our tourism products and our unique geography and experiences which promoted travellers confidence towards the destination post covid.
This is the second time the Maldives won the World’s Leading Destination in a row. The Maldives won the prestigious award last year during one of the most challenging periods for the tourism industry.
The award is a testament to the strength, dedication, effort and planning shown by the Maldivian government during the pandemic.
During the marketing efforts, emphasis was placed on promoting the unique geographical formation of the Maldivian islands and the key USP ‘one-island-one-respect-concept’. These characteristics make Maldives one of the safest destinations to travel to, thus making it a ‘safe haven’ for all travellers.
Several marketing activities and campaigns were carried out in 2021, providing a platform for tourists from around the world to relive the happiness and rediscover the wonders of Maldives.
MMPRC carried out 209 different marketing activities in 24 global markets in 2021. These include 109 marketing campaigns in 24 markets, 60 fairs & virtual events, 10 roadshows and 30 familiarisation trips. With interviews and other participation over 400 activities were conducted in 2021.
Maldives has also won four awards in the Indian Ocean category at World Travel Awards, attesting to this. These categories are Indian Ocean’s Leading Destination 2021, Indian Ocean’s Leading Beach Destination, Indian Ocean’s Leading Dive Destination 2021, Indian Ocean’s Leading Tourist Board 2021.
The destination has also won the famed Indian Ocean’s Leading Destination award 14 times within the last 18 years.
Cooking
Patina Maldives hosts Chef Shannon Bennett for exclusive April residency
From 1 to 5 April 2026, Patina Maldives, Fari Islands will host Shannon Bennett, one of Australia’s most recognised culinary figures and the creative force behind Belongil. The residency brings together a chef known for shaping dining as an emotional and reflective experience with a destination defined by perspective, creativity and purpose.
Bennett’s career extends beyond traditional notions of cooking. Through projects such as Vue de Monde and Belongil, he has explored dining as a medium for memory, connection and emotion, placing emphasis on experience rather than consumption. His approach centres on creating moments that remain with guests long after the meal has ended.
At Patina Maldives, the residency represents a convergence of shared values. Over five nights, guests are invited to take part in a limited series of dining experiences shaped by intention, curiosity and a sense of place. Rather than recreating Belongil in another setting, the programme evolves its philosophy, drawing inspiration from the natural rhythm and clarity of the Maldivian environment.
Commenting on the collaboration, Bennett said Belongil was conceived as more than a place to eat, but as a space for ideas, connection and lasting moments. He noted that Patina Maldives reflects a similar sense of purpose, adding that bringing his work into the island setting offered an opportunity to create experiences that feel grounded, honest and meaningful.
Patina Maldives continues to develop its identity by providing a platform for global creative voices to shape new conversations and perspectives. The residency with Bennett aligns with this approach, positioning cuisine as one element within a broader cultural and experiential narrative.
Tom Bray, Director of Lifestyle at Patina Maldives, said the resort exists to bring people closer to ideas, creativity and self-discovery. He added that welcoming Bennett reflects this philosophy, describing the residency as an experience designed to shift perspective rather than focus solely on gastronomy.
The residency is presented as an experience defined by intention rather than spectacle. Taking place over five nights on a single island, it brings together Patina Maldives and one of the culinary world’s most reflective minds for a programme shaped by presence, purpose and a sense of moment that cannot be replicated in the same way again.
Featured
You & Me Maldives unveils curated Premium All Inclusive programme
You & Me Maldives, the adults-only luxury retreat under The Cocoon Collection, has announced the launch of its new Premium All Inclusive experience, aimed at enhancing island stays through a more seamless and comprehensive offering in the Indian Ocean.
The Premium All Inclusive experience is designed to begin from the point of arrival. Guests receive complimentary access to The Cocoon Collection Lounge at the seaplane terminal at Velana International Airport, where services are provided to ensure a smooth transition before the journey to the resort.
On arrival at the island, guests are welcomed in their villas with a chilled bottle of sparkling wine and a selection of canapés. The Premium All Inclusive plan includes unlimited premium beverages by the glass, featuring a curated range of wines, signature cocktails, top-shelf spirits, international beers and non-alcoholic options. The in-villa minibar is replenished daily with soft drinks, international beers, red and white wines, as well as assorted snacks. For stays of five nights or more, guests also receive two bottles of premium liquor from a selected list, provided once during the stay.
The experience further includes a range of activities. Guests staying a minimum of three nights are offered one sunset cruise and one snorkelling excursion per stay, while those staying seven nights or more are entitled to a catamaran cruise. Unlimited use of snorkelling equipment and non-motorised water sports, including canoeing, kayaking and paddle boarding, is also included, subject to weather conditions.
Dining forms a central part of the Premium All Inclusive concept. Guests can enjoy three themed dining evenings, including a seafood barbecue under the stars featuring prawns, lobster and oysters. For stays of five nights or more, guests may also take part in a complimentary group cooking class, with a choice between ethnic or Italian cuisine, led by the resort’s culinary team.
Wellness offerings are also incorporated into the programme, with guests able to participate in up to three complimentary sunrise yoga sessions per stay, subject to availability.
The introduction of the Premium All Inclusive experience reflects the resort’s focus on personalised service and carefully curated stays. The offering is positioned to appeal to couples seeking relaxation, romance or activity-led experiences within an adults-only island setting.
Featured
Eid celebrations at SO/ Maldives blend Arabic tradition and Maldivian culture
SO/ Maldives is inviting global travellers this season to reimagine Eid not merely as a holiday, but as an immersive island escape. Located just 15 minutes by speedboat from Malé, the fashion-forward private island retreat sets the stage for a celebration where cultural heritage, contemporary luxury and tropical glamour come together.
At the centre of the festivities is an authentic culinary experience at Hadaba, the resort’s award-winning Arabic restaurant. Guests are offered Levantine flavours, artisanal mezze and traditional recipes presented with a modern approach, creating a setting for shared dining and celebration. As part of the resort’s dine-around concept, Hadaba can be included in a wider culinary journey across the island, allowing guests to experience Arabic cuisine alongside the resort’s other dining venues.
As evening falls, celebrations move to Lazuli Beach Club, where shisha rituals and Arabic-inspired refreshments are served in a beachfront setting. Traditional performances are complemented by Maldivian Boduberu drumming and fire dance displays, creating a cultural programme designed to appeal to international travellers seeking meaningful experiences.
Across the island, Eid is marked through a series of curated activities aimed at encouraging connection and creativity. Cultural workshops, including palm-leaf artistry and henna sessions, offer opportunities to explore heritage, while younger guests are engaged through themed crafts, interactive games and sweet treat decorating. The overall atmosphere remains celebratory while maintaining a relaxed pace that reflects the resort’s character.
Beyond the festive programme, the resort positions the long weekend as a fully immersive island retreat. Guests stay in beach and overwater villas featuring private pools and ocean views, with interiors inspired by high fashion. Time is spent between spa treatments, lagoon activities, beach club experiences and sunset dining, balancing celebration with seclusion.
To mark the season, the resort has introduced two limited-time stay offers. The One Night on Us offer provides savings of 33 per cent on stays of three nights or more, along with daily breakfast, complimentary transfers and spa privileges. The Soo Summer package offers preferential rates combined with spa experiences, curated dining inclusions and additional benefits for water villa stays.
Welcoming travellers from Europe, Asia, the Middle East and beyond, the resort presents Eid as a global celebration where Arabic traditions, Maldivian culture and contemporary design are brought together. This season, guests are invited to exchange routine for island surroundings and experience Eid through a redefined island perspective.
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