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Lti Maafushivaru launches coral nursery project

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Lti Maafushivaru, a stunning resort and a TripAdvisor Travellers’ Choice Award 2021 winner, has announced their new marine conservation project.

In April 2021, three tester coral frames were installed and placed in various locations around the island’s arrival jetty, which is a prime location for snorkelers so guests can see the progress of the frames.

“Unfortunately, reefs around the Maldives have really suffered since the El Niño effect that saw a two degree increase in the oceans water temperature which subsequently caused corals around the country to bleach. Overall, there was a 95 per cent mortality rate, so it is of most importance to give our reefs a helping hand,” Philippa Darbyshire-Jenkins, Marine Biologist for lti Maafushivaru, said.

“Over the next three weeks, an additional three more frames will be installed on a deeper level in front of the arrival jetty (around 12m-15m), we will monitor these frames over a three-week period to observe and see which location is most favourable to the coral fragments that we have placed onto the frames. Once we have determined the best location, more frames will be built and placed around the area.”

The goal is to install 20 frames within three months, and they will represent the Coral Restoration Project led by Lti Maafushivaru Marine Biology Department.

Marine conservation is one of the top priorities at Lti Maafushivaru; the resort is also involved in different research projects such as Manta Trust, Olive Ridley, Maldives Whale Shark Research Programme and eOceans.

Located in the pristine South Ari Atoll, Maafushivaru is just a 25-minute seaplane journey from Male and offers guests the idyllic island experience epitomising all that one dreams of when thinking of the Maldives.

At just over 350 metres in length, Maafushivaru cocoons guests in lush vegetation, encircled by powder white-beaches, and a fringed by a house reef that a myriad of fish call home.

A total of 81 villas spread on the land and overwater offers a choice of five different categories for guests to choose from for their unique Maldives experience.

Maafushivaru provides an array of diverse dining options on the island with multiple meal plan options.

A new dining option, Half Board Plus includes breakfast and dinner at the Cuisine Gallery, Daily High Tea with tea/coffee and snacks served at the Library Lounge from 3-5pm alongside a wide range of both alcoholic and non-alcoholic beverages including selected soft drinks, juices, international branded spirits, an extensive cocktail list, draught beer, a selection of bottled wines, specialty coffees and teas, and house mineral water. Other benefits offered in the plan include complimentary snorkelling equipment and non-motorised water sports.

Half Board and Dine Around All Inclusive options are also available.

Experience the true romance of the Maldives with lti Maafushivaru Maldives idyllic island adventure.

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Atmosphere Foundation launches annual dive training scholarship for Maldivians

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Atmosphere Foundation has launched a new annual scholarship programme that will sponsor 10 Maldivians each year to complete internationally recognised scuba diving training and professional development pathways, supporting youth career growth while strengthening the Maldivian workforce in tourism.

Designed to create clearer entry points into the industry and help Maldivians advance from foundational training to professional roles, the programme will provide sponsored candidates with access to a structured set of certifications that can lead to employment opportunities in resort dive centres, watersports operations, and marine excursions across the country.

The programme will support both beginners and those already working in the sector who want to progress further. By sponsoring these certifications, the initiative aims to help participants develop technical competence, safety capabilities and professional readiness—skills that are essential for career progression in dive and marine-related roles within the tourism industry.

To ensure the programme delivers direct long-term value to the Maldives, successful candidates will be required to work in the Maldives for a specified period after completing their course. This service commitment is intended to strengthen local capacity within the tourism workforce, help resorts access qualified Maldivian professionals, and support career continuity for young people entering the sector.

“Tourism is the Maldives’ greatest economic mainstay, and our future depends on ensuring Maldivians are represented across the industry—not only at entry level, but in specialist and leadership positions as well,” said Abdul Azeez Abdul Hakeem, Vice President of Atmosphere Foundation. “This programme is designed to remove barriers to training, equip young people with globally recognised qualifications, and support them to progress from the beginning of their careers to new heights. The service component also ensures that the skills gained remain in the Maldives and contribute to the development of our tourism workforce.”

Atmosphere Foundation continues to develop and support initiatives that contribute to community wellbeing and opportunity, with a focus on empowering youth, building skills, and creating sustainable pathways for Maldivians. The annual dive training sponsorship programme builds on the Foundation’s broader mission to deliver meaningful, practical support that helps individuals and communities thrive—while contributing to the long-term resilience of the national economy.

Further information on how to apply, programme partners and timelines will be announced soon through Atmosphere Foundation’s official channels.

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Bestbuy Maldives supports health, wellness as Main Sponsor of MNU Marathon 2026

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Bestbuy Maldives (BBM), one of the Maldives’ leading and most trusted distribution partners to the hospitality and retail sectors, served as the Main Sponsor of the MNU Marathon 2026, organised by Maldives National University (MNU) and held in Hulhumalé on 13 February. The event drew over 1,500 runners and focused on promoting fitness, health and wellness, active lifestyles, and community unity, as part of a long-term sponsorship arrangement.

As Main Sponsor, BBM maintained a strong on-ground presence throughout the marathon, with high brand visibility and activations designed to engage participants and spectators.

A key highlight was BBM’s collaboration with Unilever – Vaseline, with free product samples distributed to all marathon participants, reinforcing messages around skincare. Additional brand activations included a dedicated Cornitos stall offering free nacho samples, and a Godrej Aer booth focused on product sampling and brand awareness. BBM also distributed Cavin’s milkshake samples to runners at the finish line.

BBM’s participation extended beyond sponsorship, with more than 50 BBM employees taking part in the marathon as runners. Representatives from Unilever International also joined the run, underscoring a shared commitment to wellbeing and community engagement.

“Supporting the MNU Marathon aligns closely with BBM’s commitment to healthier communities and meaningful national partnerships,” said Ali Afrah Hassan, Head – Human Resources, Administration & Corporate Affairs at Bestbuy Maldives. “It was especially rewarding to see our colleagues participate as runners alongside the wider public, demonstrating that wellbeing is part of our culture, not just our sponsorship. We are proud to work with MNU to create a positive platform that brings people together around health, wellness and unity.”

Through its portfolio of internationally recognised FMCG and consumer lifestyle brands—spanning food and beverage, personal care, and home care—BBM continues to support initiatives that create shared value for communities, partners and customers across the Maldives. The company’s involvement in events such as the MNU Marathon reflects BBM’s broader commitment to championing positive lifestyles, strengthening local partnerships, and backing platforms that bring people together with purpose.

BBM noted that the event strengthened its partnership with Maldives National University and provided an opportunity to connect directly with the Maldivian community in an uplifting setting, reinforcing BBM’s role as a responsible corporate partner supporting national initiatives.

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LUX Tennis joins St. Regis Maldives Vommuli to expand active lifestyle programme

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St. Regis Maldives Vommuli Resort has announced a partnership with LUX Tennis, strengthening the resort’s established tennis offering and introducing plans for a new padel court. The collaboration expands the resort’s active lifestyle programme, with a particular focus on families and multi-generational travel.

The St. Regis brand draws on the legacy of the Astor family, founders of the original St. Regis New York, whose Gilded Age lifestyle celebrated refined leisure and sporting pursuits. Tennis, in particular, became a symbol of elegance within the Astor social circle, reflecting a culture shaped by hospitality, recreation and sophistication. This heritage continues across the St. Regis portfolio today, where classic sports remain an integral part of the brand’s identity.

Set within the resort’s private island environment, the enhanced LUX Tennis programme is designed to elevate on-island tennis experiences for guests of all ages and skill levels. The programme features expert-led coaching, bespoke clinics and visiting residencies by internationally recognised professionals, offering guests opportunities to train, play and engage with elite talent in an accessible and inspiring setting.

Confirmed visiting professionals include Angelique Kerber, three-time Grand Slam champion and former world number one, who will visit from 29 to 31 March 2026, and Feliciano López, former Spanish champion with a career-high singles ranking of world number 12, scheduled from 16 to 17 May 2026.

The expanded tennis programme is designed to integrate seamlessly with island life, offering everything from relaxed family matches and junior-friendly coaching to more focused sessions for experienced players. Activities are structured to complement time spent at the beach, spa experiences and family dining.

The St. Regis Maldives Vommuli Resort features 77 beachfront and overwater villas, each with a private pool, alongside facilities such as the John Jacob Astor Estate, the largest overwater three-bedroom villa in the Maldives. Guests also have access to the award-winning Iridium Spa, six dining venues and a private yacht available for charter, reinforcing the resort’s positioning as a destination for both leisure and active pursuits.

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