Featured
Maldives launches outdoor marketing campaign in UK to attract visitors
Maldives Marketing and Public Relations Corporation (MMPRC) has launched an outdoor campaign in major parts of the UK to promote the Maldives as a safe haven for travellers, as travel resumes in the new normal.
Under the two-month long campaign, Maldives will be promoted in the most prominent areas of London, including Kensington roadside, Waterloo station, Westfield London mall, Liverpool Street Station, Blackfriars Station, Cannon Street Station, City Thameslink Station and Fenchurch Street Station.
From these locations, Waterloo station houses the largest indoor digital screen in Europe, and is a major railway and underground station in London. It is also the busiest bus station in the UK.
“The key objective of this campaign is to reassure tourists in the UK that the Maldives remains a safe and secure destination to travel to post Covid-19, due to its unique geographical formation and one-island-one-resort concept,” MMPRC said, in a statement.
“The campaign aims to showcase Maldives as an ideal choice for long haul travels and will guarantee brand exposure to a large number of Londoners, inspiring them to choose Maldives as their next holiday destination.”
The photos and materials published as part of the campaign will present the Maldives as a country with geographically isolated islands, making it one of the safes destinations to travel in the future as well.
A series of exciting activities tourists can experience on their vacation in the Maldives will also be highlighted.
“With the UK being one of the leading markets in terms of arrivals to the Maldives after the reopening of borders on July 15, MMPRC continues its efforts to popularise the destination within the market,” the statement read.
“Several marketing and promotional activities have been planned for the remaining months of the year including campaigns with several online and digital travel trade media and leading OTAs.”
Throughout the year, Maldives has been promoted via the BBC Travel Show, UNITE Indian Ocean and Middle East Event and Travel Weekly, as well as through familiarisation trips and several online and print articles.
Before the lockdown in March, a total of 7,288 tourists from the UK visited the Maldives, while arrivals from the UK since the border reopening stand at 1,587.
Awards
Coco Bodu Hithi wins Best Waterside Hotel at Condé Nast Johansens Awards 2026
Coco Bodu Hithi has been recognised on the global stage, winning Best Waterside Hotel (Riverside, Lakeside, Seaside) at the Condé Nast Johansens Awards for Excellence 2026, held on 3 November 2025 in the UK. It is the second consecutive year the resort has been honoured by the publication, following last year’s win for Best Service, reaffirming its focus on heartfelt Maldivian hospitality and refined island living.
Described by Condé Nast Johansens as an “over-water, over-indulgent Maldivian island outpost,” Coco Bodu Hithi offers an intimate retreat of comfort and calm. The resort’s 32 Water Villas and 24 Coco Residences, each measuring 184 square metres and featuring private pools, provide secluded spaces set above the lagoon, where nature, design, and comfort come together to reflect the island’s romantic ambience.
Known for contemporary design infused with Maldivian heritage, the resort continues to welcome travellers seeking time by the sea, complemented by culinary collaborations with celebrity and Michelin-starred chefs. The experience balances privacy and comfort throughout a guest’s stay. With turquoise waters, quiet spaces, and experiences designed for connection and shared discovery, the resort presents a considered take on island living.
Located 35 minutes by speedboat from Velana International Airport, the island combines accessibility with seclusion—close enough for convenience, yet removed for privacy and serenity. As part of Coco Collection, the resort offers bespoke experiences, attentive service, and sustainable practices, shaping stays that feel personal and reflective of relaxed, authentic island life.
Featured
‘Unlimited Play – Eat. Sip. Repeat.’: New Premium All-Inclusive at The Standard, Maldives
The Standard, Maldives, the stylish and unconventional resort in Raa Atoll, announces the launch of its most generous offering yet: the Premium All-Inclusive package, timed to complement its highly anticipated Festive 2025 programme. Titled “Unlimited Play – Eat. Sip. Repeat,” the package is designed to provide guests with a hassle-free, elevated island experience, ensuring every moment is infused with fun and luxury without reaching for the wallet. The move reinforces The Standard’s commitment to offering unscripted fun and memorable stays in the Maldives.
The Premium All-Inclusive
The Premium All-Inclusive package covers all daily meals across four dining venues, including the signature specialty restaurants. At the heart of the offering is the unlimited premium beverage programme: guests can enjoy free-flowing Champagne; choose from over 50 premium wines, prosecco, and sparkling selections from around the world; and access top-shelf spirits with crafted cocktails and mocktails available all day and into the late-night hours at Todis and by the pool.
Beyond dining, the package includes further inclusions. Every villa receives a daily replenished, fully stocked mini bar featuring two bottles of premium wine, two spirits, and four beers. For stays of six nights or more, the Ultimate Indulgence is unlocked, granting each adult a complimentary 45-minute spa treatment—either a restorative massage or a DIY hammam experience. In addition, guests receive one complimentary Adventure Time excursion per stay, selecting from a sunset fishing trip, a lucky dolphin cruise, or a romantic sunset cruise.
Festive Season 2025
As the year draws to a close, The Standard, Maldives invites guests to join the Festive 2025 celebrations, an immersive programme that transforms the island into a lively setting of parties and bespoke gastronomy. From Christmas Eve through the New Year, the resort’s playful spirit will feature uniquely Standard activities, decorations, and a curated line-up of entertainment for guests of all ages.
Highlights of the Festive 2025 calendar include exclusive themed beach parties, culinary journeys crafted by international chefs, and dedicated events for families. The celebrations will culminate in a high-energy New Year’s Eve gala with performances, fireworks over the lagoon, and dancing to ring in 2026 in The Standard’s signature style.
“At The Standard, we believe true luxury means freedom; freedom to play, indulge, and live in the moment without a second thought. Our new Premium All-Inclusive is all about that: seamless, generous, and fun. From Champagne breakfasts to late-night cocktails, it’s the easiest decision guests will ever make on holiday,” said Justin Swart, General Manager, The Standard, Maldives.
The Standard, Maldives aims to offer a celebratory experience this year by coupling the convenience of the Premium All-Inclusive with its Festive 2025 programming, setting the stage for a holiday season where preferences are catered to from the first welcome bubbles to the last dance of the New Year.
Cooking
VARU by Atmosphere unveils Teppanyaki Over Water and Cellar at NÜ
Celebrating the spirit of modern Maldivian hospitality, VARU by Atmosphere has expanded its culinary offering with two new dining venues: Teppanyaki Over Water and Cellar at NÜ. Designed for both first-time and returning guests seeking authentic, inventive experiences, the additions broaden the resort’s gastronomic landscape.
At Teppanyaki Over Water, seasoned chefs transform the art of teppan grilling into a live culinary performance above the lagoon. Premium seafood, wagyu and sushi are prepared with precision and flair, complemented by sake cocktails and fine soju. The speciality restaurant delivers dishes straight from the grill to the plate, in an ambience that reflects the spirit of Japanese hospitality.
As sunset draws over the Indian Ocean, Cellar at NÜ offers an elegant overwater wine-degustation lounge where evenings unfold with sophistication. Guests can explore rare vintages and special selections paired with curated chocolate, cheese and charcuterie platters. The centrepiece is a six-course Royal Wine Pairing Dinner.
“At VARU, our cuisine, design and service are intuitive and inventively curated,” said Maurice Van Den Bosch, General Manager of VARU by Atmosphere. “We continue to evolve in meaningful ways. With Teppanyaki Over Water and Cellar at NÜ, we’ve created culinary journeys that are intimate, enriching and true to the island’s generous spirit — offering guests new reasons to return, season after season.”
For special occasions, romantic evenings or those wishing to discover new cuisines, the two overwater venues add an extra layer of indulgence and celebration beyond the VARU Plan™, and are available for guests to pre-book.
Located in North Malé Atoll, VARU by Atmosphere has been recognised in Tripadvisor’s Travellers’ Choice Awards Best of the Best 2025, ranking among the top 1% of listings worldwide. Its signature restaurant, Kaagé, has also received the Tripadvisor Travellers’ Choice Award 2025 for the fifth consecutive year, underscoring the resort’s reputation for dining excellence. With these thoughtfully introduced experiences, VARU by Atmosphere invites guests to embrace an unforgettable, Naturally Maldivian island adventure.
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