Featured
Maldives launches outdoor marketing campaign in UK to attract visitors
Maldives Marketing and Public Relations Corporation (MMPRC) has launched an outdoor campaign in major parts of the UK to promote the Maldives as a safe haven for travellers, as travel resumes in the new normal.
Under the two-month long campaign, Maldives will be promoted in the most prominent areas of London, including Kensington roadside, Waterloo station, Westfield London mall, Liverpool Street Station, Blackfriars Station, Cannon Street Station, City Thameslink Station and Fenchurch Street Station.
From these locations, Waterloo station houses the largest indoor digital screen in Europe, and is a major railway and underground station in London. It is also the busiest bus station in the UK.
“The key objective of this campaign is to reassure tourists in the UK that the Maldives remains a safe and secure destination to travel to post Covid-19, due to its unique geographical formation and one-island-one-resort concept,” MMPRC said, in a statement.
“The campaign aims to showcase Maldives as an ideal choice for long haul travels and will guarantee brand exposure to a large number of Londoners, inspiring them to choose Maldives as their next holiday destination.”
The photos and materials published as part of the campaign will present the Maldives as a country with geographically isolated islands, making it one of the safes destinations to travel in the future as well.
A series of exciting activities tourists can experience on their vacation in the Maldives will also be highlighted.
“With the UK being one of the leading markets in terms of arrivals to the Maldives after the reopening of borders on July 15, MMPRC continues its efforts to popularise the destination within the market,” the statement read.
“Several marketing and promotional activities have been planned for the remaining months of the year including campaigns with several online and digital travel trade media and leading OTAs.”
Throughout the year, Maldives has been promoted via the BBC Travel Show, UNITE Indian Ocean and Middle East Event and Travel Weekly, as well as through familiarisation trips and several online and print articles.
Before the lockdown in March, a total of 7,288 tourists from the UK visited the Maldives, while arrivals from the UK since the border reopening stand at 1,587.
Celebration
Bandos Maldives kicks off festive season with joy and tradition
Bandos Maldives recently announced the commencement of the Festive Season with a grand evening featuring the traditional Jolly Mix and the ceremonial lighting of the Christmas Tree. This event marks the beginning of a magical holiday celebration on the island.
Guests can enjoy the spirit of the season through a variety of festive activities planned daily. The lineup includes engaging activities for both children and adults, meaningful coral planting experiences, a traditional Maldivian feast, and thrilling land and sea games. These events are designed to create unforgettable memories for all visitors.
The tropical paradise of Bandos Maldives offers a warm and joyous holiday experience, filled with wonder and the true essence of the season.
Conveniently located just 7 kilometres from Malé International Airport, Bandos Maldives is a pristine coral island spanning 18.66 hectares in the heart of North Malé Atoll. For half a century, it has embodied its ethos as ‘the island of hospitality,’ making it a premier travel destination in the Maldives.
Set amidst the crystal-clear turquoise waters of the Indian Ocean, the resort features 220 accommodations, along with three vibrant bars and four restaurants. Guests can relax at the Orchid Spa or stay active at the state-of-the-art Clubhouse sports complex, which includes beach volleyball, tennis, steam baths, a sauna, and a modern fitness suite. For diving enthusiasts, Dive Bandos, one of the Maldives’ longest-established dive centres, offers safe and thrilling underwater adventures.
Action
Dive into conservation: Sun Siyam Iru Fushi introduces snorkelling with a purpose
Sun Siyam Iru Fushi has introduced an exciting new activity for ocean enthusiasts: Conservation Snorkelling. Led by the resort’s resident marine biologist, Mohamed Shah, this immersive experience allows participants to contribute to marine conservation efforts while exploring the vibrant underwater ecosystem of the Maldives. Combining education, exploration, and action, the initiative offers an enriching opportunity for visitors of all ages.
Participants engage in collecting critical data on coral health and fish populations using underwater fish guides, coral health charts, and writing slates, while learning to identify various fish species. They assess reef conditions and contribute to the protection of the local marine environment. The findings are then discussed with Mohamed Shah, providing deeper insights into the marine life of the Iru Fushi lagoon and house reef.
This activity is a key component of Sun Siyam Cares, the resort’s initiative focused on environmental protection and community support. Families, young couples, and other guests can participate in global conservation efforts through the Coral Watch citizen science project. The activity is open to strong swimmers aged eight and above who feel comfortable snorkelling.
“At Sun Siyam Iru Fushi, we strive to protect the stunning natural environment around us,” said Abdullah Atham, Resort Manager. “Through activities like Conservation Snorkelling, we encourage guests to explore and actively contribute to ocean conservation.”
Featured
Noku Maldives transforms into IHG’s first Vignette Collection resort in Maldives
IHG Hotels & Resorts has introduced its Vignette Collection brand to the Maldives with the addition of Noku Maldives, joining the rapidly expanding group of unique hotels in unforgettable destinations.
Shahid Hussain, General Manager of Noku Maldives, Vignette Collection, shared, “We are excited to reintroduce Noku Maldives to our guests, as it now debuts as IHG’s first Vignette Collection resort here in the Maldives. At Vignette Collection, we are proud to be a luxury and lifestyle brand dedicated to curating highly personalised experiences. With genuine warmth and thoughtful attention to detail, we create unforgettable moments leading to one-of-a-kind stays.”
Situated amidst the stunning waters of Noonu Atoll, Noku Maldives offers the perfect sanctuary for escaping the world. The resort features 50 modern private villas, each with its private pool, scattered across the island. Guests are greeted by the soft, powdery sands of the resort’s private beach or can relax in the crystal-clear waters of the Indian Ocean.
The resort boasts three restaurants and a bar, including Thari Restaurant offering Asian cuisine, The Palms Bar serving expertly crafted cocktails that blend Eastern and Western influences, and Palms Restaurant for all-day dining. Noku Spa provides wellness programming focused on natural ingredients to enhance overall wellbeing.
Vignette Collection combines each property’s distinct identity with the brand’s collective vision, offering a more authentic travel experience. While each property is unique, they are unified through key hallmarks such as Memorable Rituals and ‘A Means For Good.’ Memorable Rituals, bespoke to each Vignette Collection property, connect guests with the hotel’s identity, locality, and cultural landscape. At Noku Maldives, guests are invited to partake in the Celestial Turtle Ritual, a stargazing experience inspired by the ancient Maldivian art of astronavigation.
Means For Good initiatives are embedded throughout all Vignette Collection properties, reflecting each hotel’s commitment to responsibility, community engagement, and local culture. These initiatives will be introduced at Noku Maldives in 2025.
Just three years after its launch, Vignette Collection has surpassed the halfway mark toward its goal of reaching 100 open and pipeline hotels within 10 years. With 19 Vignette Collection hotels currently open globally and an additional 34 in the pipeline, the brand is set to debut in markets such as Japan and China.
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