Featured

Maldives to launch new tourism initiative to market individual atolls

Published

7 years ago

February 23, 2019

Maldives is set to launch a new tourism initiative to capitalise on the distinct features of each atoll.

In his first presidential address, President Ibrahim Mohamed Solih told the parliament on February 7 that tourist destinations will be developed and divided into zones, with marketing strategies focused on informing tourists of the singularity of these zones. This will allow tourism to flourish across the country from north to south, he said.

The president, however, did not give details.

The Maldives comprises of 26 natural atolls consisting of dual island chains. Incidentally the Maldivian language has the distinct pleasure of contributing to the English word “atoll”, which was derived from the Maldivian word “atholhu”.

There are channels of various sizes between the atolls used for navigation. For efficient administrative functioning, the 26 natural atolls are categorised into 20 administrative divisions. Particularly the island nation is located in a strategic area with access to major international sea routes in the Indian Ocean.

The Maldives, located on top of a vast underwater mountain range have around 1190 islands and sandbanks. The pearl string like islands covers a land area of no less than 298 km². All the islands are encircled by a lagoon blessed with crystal clear water. These islands are protected by a reef structure, housing one of the most exclusive and spectacular underwater life.

Meanwhile, the Maldives welcomed a record 1.4 million tourists in 2018. It was a 6.8 per cent increase from the 1,389,542 tourists that chose to holiday in the Maldives in 2017.

Other factors such as average duration of stay, bed nights and occupancy also posted positive growth in 2018.

Despite major increases in accommodation capacity across all segments, including resorts (up 57 per cent), guesthouses (17.2 per cent), hotels (27.9 per cent) and safari vessels (9.5 per cent), the average occupancy rate recoded a slight growth of one per cent in 2018 compared to the previous year. The occupancy rate remained at above 60 per cent throughout the year, except for four months during the traditionally off summer season.

Average duration of stay also increased by 0.2 per cent to reach 6.4 days in 2018 compared to the previous year. Total bed nights stood at 9,470,379, which was an increase of 10.2 per cent over 2017.

This positive growth in the tourism industry comes amidst concerns by private organisations representing industry stakeholders such as the Maldives Association of Travel Agents and Tour Operators (MATATO) over the lack of effort and budget to promote the Maldives as a destination.

These concerns come as the world-famous holiday destination struggles to match an increased bed capacity.

Over the past few years, dozens of uninhabited islands have been leased to local and foreign resort developers. Several international brands have entered into the market, increasing the number of resorts to more than 130. That number is set to increase as another 20 resorts are expected to open over the next two years.

Along with the new resort openings come the challenge of increasing demand from budget travellers who choose guesthouses over luxury resorts that the Maldives is known for. The guesthouse sector has rapidly expanded with over 500 guesthouses in operation today.

The previous government announced steps to maintain a structured growth in tourism, including a slowdown in leasing islands for resort development and increased marketing efforts in key markets such as China and the Middle East in order to reach an ambitious target of a record 1.5 million tourist arrivals this year.

The new government has pledged to ramp up tourism promotion.

Reflecting the new government’s pledge, the state budget for 2019 includes MVR 104,200,000 (USD 6.7 million) for tourism promotion, up from MVR 34,733,333 (USD 2.2 million) this year and the previous year.

Main photo: Ishan (@seefromthesky)

Featured

Kuda Villingili Resort Maldives unveils ‘Spooky Tropical Halloween’

Published

2 days ago

September 6, 2025

m@ldives

Kuda Villingili Resort Maldives has announced its Halloween programme for 2025, titled ‘Spooky Tropical Halloween’. The celebrations will take place from 28 October to 1 November, transforming the island into a Halloween-themed destination that combines the tropical setting of the Maldives with seasonal festivities.

The programme is designed to offer activities for both adults and children. On 31 October, adults can begin the evening with Haunted Cocktails at the Raalhu Bar, featuring themed drinks served against the backdrop of the sunset. This will be followed by the Spectacular Buffet Halloween Dinner at The Restaurant, showcasing a range of Halloween-inspired dishes and desserts. The night will conclude with The Halloween Spirit DJ Night at The Bar, offering music and entertainment alongside shisha under the stars.

Children will be able to join the Spooky Under the Sea adventure at the Kuda Fiyo Kids Club, running throughout the week from 28 October to 1 November. Activities will include crafts such as Shark Creation and Ghost Jellyfish making, a Spooky Story Circle, a Sea Monster Treasure Hunt, Trick-or-Treat, and Halloween costume making. The programme is intended to combine creativity with playful seasonal themes.

Amjad Thaufeeg, Commercial Director of Kuda Villingili Resort Maldives, said: “Halloween at Kuda Villingili promises something spine-tingling for everyone, from our little explorers enjoying a spooky under-the-sea adventure to adults indulging in a thrilling tropical Halloween experience. This year’s theme allows us to create an atmosphere that is both exciting and enchanting, offering guests a uniquely memorable way to celebrate the holiday in our tropical paradise.”

The resort has stated that the Halloween celebrations aim to provide a range of events and crafts within an atmosphere that balances seasonal themes with the resort’s luxury environment, ensuring a memorable experience for all guests.

Excursions

Experience ocean encounters: Manta Month at Holiday Inn Resort Kandooma Maldives

Published

2 days ago

September 6, 2025

m@ldives

Holiday Inn Resort Kandooma Maldives has announced the return of Manta Month this September, following the success of last year’s initiative. Now established as an annual programme, the celebration offers guests of all ages the opportunity to engage with the ocean while supporting marine conservation, with a particular focus on the manta ray.

Throughout the month, guests are invited to take part in guided excursions to known manta hotspots, led by the resort’s experienced team, who share insights into manta behaviour and conservation. Awareness talks highlight the story of a manta rescued near the island, serving as a reminder of the resort’s continuing efforts to protect marine life. Children can enjoy manta-themed arts and crafts as well as beach games, while the wider community will join reef and island clean-up activities, with collected waste repurposed into manta sculptures. In addition, proceeds from manta pendant sales at the resort’s retail boutique will be donated to The Manta Trust, extending support for research and protection initiatives.

Located close to several of the Maldives’ top ten dive sites, Holiday Inn Resort Kandooma Maldives places importance on the wellbeing of the ocean and its ecosystems, a priority shared by both guests and staff. The resort’s sustainability initiatives are aligned with IHG’s purpose, True Hospitality for Good, through its Journey to Tomorrow programme, which supports the United Nations Sustainable Development Goals and demonstrates a commitment to long-term environmental protection.

Commenting on the event, Mark Eletr, General Manager of Holiday Inn Resort Kandooma Maldives, said: “What started as a special event last year has now grown into an annual month-long celebration. Kandooma Manta Month is not just about seeing these magnificent creatures up close, but about creating meaningful experiences that inspire awareness, responsibility, and care for our ocean environment.”

Featured

ROBINSON NOONU expands summer offering with wellness, sports, and cultural events

Published

2 days ago

September 6, 2025

m@ldives

ROBINSON NOONU, one of the Maldives’ leading resorts, has introduced a summer programme that combines culinary highlights, family activities, wellness initiatives, and entertainment events. The resort is recognised for creating memorable experiences that remain with guests long after departure and has curated a schedule designed to appeal to a wide range of travellers.

Guests at ROBINSON NOONU are offered a selection of culinary experiences enhanced by weekly live performances from international artists and DJs. These performances provide a varied musical backdrop, creating an immersive atmosphere for dining and evening entertainment.

Families visiting the resort this season can participate in the Weekly Splash Action at the newly renovated water sports jetty. The highlight of the event is a ten-metre-long air cushion (Blob), which catapults participants into the lagoon. The activity attracts additional interest when the General Manager joins in, adding to the sense of occasion.

The resort has expanded its sports and wellness offering with the introduction of a padel tennis court, bringing one of the world’s fastest-growing sports to its facilities. Another addition is ‘YinSurf’ on the Strobel & Walter Balance Board, combining yoga, mindfulness, and full-body training. This programme is designed to promote physical wellbeing while supporting mental focus.

Every two weeks, the resort hosts themed events, including:

Jungle Party – held in a driftwood-inspired venue.
Underwater Party – featuring an inflatable octopus and 360° underwater visuals.
Sundowner Beach Party – an evening gathering on the beach during sunset.
White Party – an event on the pool deck with themed décor.
BOHO Festival Show – a new addition, with a bohemian setting of teepees and natural tones.
Pink Pool Party – a lively celebration with a colourful theme.

The highlight of the season will be the ‘This is NOONU’ Week, scheduled from 22 to 29 September. The programme includes performances from eight international artists, guest DJs, and WellFit experts. Events such as the Suite Party and a special edition of the Pink Pool Party will be featured, offering guests a range of experiences throughout the week.

By combining entertainment, wellness, sport, and culinary experiences, ROBINSON NOONU continues to strengthen its position as a Maldivian resort offering diverse programmes for its guests.