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Maldives to launch new tourism initiative to market individual atolls

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Maldives is set to launch a new tourism initiative to capitalise on the distinct features of each atoll.

In his first presidential address, President Ibrahim Mohamed Solih told the parliament on February 7 that tourist destinations will be developed and divided into zones, with marketing strategies focused on informing tourists of the singularity of these zones. This will allow tourism to flourish across the country from north to south, he said.

The president, however, did not give details.

The Maldives comprises of 26 natural atolls consisting of dual island chains. Incidentally the Maldivian language has the distinct pleasure of contributing to the English word “atoll”, which was derived from the Maldivian word “atholhu”.

There are channels of various sizes between the atolls used for navigation. For efficient administrative functioning, the 26 natural atolls are categorised into 20 administrative divisions. Particularly the island nation is located in a strategic area with access to major international sea routes in the Indian Ocean.

The Maldives, located on top of a vast underwater mountain range have around 1190 islands and sandbanks. The pearl string like islands covers a land area of no less than 298 km2.  All the islands are encircled by a lagoon blessed with crystal clear water. These islands are protected by a reef structure, housing one of the most exclusive and spectacular underwater life.

Meanwhile, the Maldives welcomed a record 1.4 million tourists in 2018. It was a 6.8 per cent increase from the 1,389,542 tourists that chose to holiday in the Maldives in 2017.

Other factors such as average duration of stay, bed nights and occupancy also posted positive growth in 2018.

Despite major increases in accommodation capacity across all segments, including resorts (up 57 per  cent), guesthouses (17.2 per cent), hotels (27.9 per cent) and safari vessels (9.5 per cent), the average occupancy rate recoded a slight growth of one per cent in 2018 compared to the previous year. The occupancy rate remained at above 60 per cent throughout the year, except for four months during the traditionally off summer season.

Average duration of stay also increased by 0.2 per cent to reach 6.4 days in 2018 compared to the previous year. Total bed nights stood at 9,470,379, which was an increase of 10.2 per cent over 2017.

This positive growth in the tourism industry comes amidst concerns by private organisations representing industry stakeholders such as the Maldives Association of Travel Agents and Tour Operators (MATATO) over the lack of effort and budget to promote the Maldives as a destination.

These concerns come as the world-famous holiday destination struggles to match an increased bed capacity.

Over the past few years, dozens of uninhabited islands have been leased to local and foreign resort developers. Several international brands have entered into the market, increasing the number of resorts to more than 130. That number is set to increase as another 20 resorts are expected to open over the next two years.

Along with the new resort openings come the challenge of increasing demand from budget travellers who choose guesthouses over luxury resorts that the Maldives is known for. The guesthouse sector has rapidly expanded with over 500 guesthouses in operation today.

The previous government announced steps to maintain a structured growth in tourism, including a slowdown in leasing islands for resort development and increased marketing efforts in key markets such as China and the Middle East in order to reach an ambitious target of a record 1.5 million tourist arrivals this year.

The new government has pledged to ramp up tourism promotion.

Reflecting the new government’s pledge, the state budget for 2019 includes MVR 104,200,000 (USD 6.7 million) for tourism promotion, up from MVR 34,733,333 (USD 2.2 million) this year and the previous year.

Main photo: Ishan (@seefromthesky)

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Centara Hotels & Resorts marks Valentine’s Day with island-wide celebrations in Maldives

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Centara Hotels & Resorts is marking Valentine’s Day across its four Maldivian resorts with a collection of curated experiences designed to reflect different expressions of romance, from wellness and gastronomy to shared adventure and quiet celebration. Set within the Maldives’ natural environment of open horizons, white-sand beaches and private island settings, each property presents a tailored programme for couples seeking time together in a relaxed and intimate atmosphere.

Centara Grand Lagoon Maldives

Centara Grand Lagoon Maldives will mark Valentine’s Day on 14 February with a programme of romance-themed experiences set within its island surroundings at The Atollia by Centara Hotels & Resorts. The day is designed around shared activities and curated moments intended to encourage connection and creativity.

Evening celebrations begin at Coco Drift with the Salaan Galaan Valentine’s Soirée, followed by a four-course beachfront dinner accompanied by selected beverages, personalised cocktails, live entertainment and musical serenades. The celebrations conclude with an intimate sip-and-paint session under the night sky.

Couples may also unwind with the Grand Valentine’s Ritual at Spa Cenvaree, a 105-minute treatment comprising a massage and body wrap designed for shared relaxation. Guests can further personalise the occasion by arranging fresh floral bouquets through the front office.

Centara Mirage Lagoon Maldives

At Centara Mirage Lagoon Maldives, Valentine’s Day is presented through a full-day programme of shared experiences set in North Malé Atoll. Activities include sunrise yoga, a tree-planting ceremony and henna art, offering couples a blend of relaxation and meaningful engagement.

The evening programme centres on a mixology masterclass, followed by a candlelit dinner at Sailhouse Beach featuring seafood, Asian-inspired dishes, desserts and free-flowing beverages. The night concludes with an outdoor movie screening beneath the stars.

Spa Cenvaree complements the celebrations with a Valentine’s Indulgence ritual, a 120-minute couples’ treatment that includes a body scrub, massage and bath ritual paired with sparkling beverages. Floral arrangements may also be arranged through the front office.

Machchafushi Island Resort & Spa Maldives

From 10 to 14 February, Machchafushi Island Resort & Spa Maldives will host a series of Valentine’s experiences designed to reflect personal moments and shared celebration. Highlights include vow renewal ceremonies at Reef Beach and private canapé and champagne experiences at Aqua Bar.

On Valentine’s Day, couples may begin with a floating breakfast served in-villa, followed by a choice of dining experiences ranging from international buffet dining to a four-course gourmet dinner at the Love Hut, complete with sparkling beverages and floral arrangements. Additional options include a three-course beachfront dinner at Reef Beach, a relaxed BBQ and movie night at North Beach, and an evening DJ programme at Coral Lounge.

Centara Ras Fushi Resort & Spa Maldives

Centara Ras Fushi Resort & Spa Maldives, an adults-only resort in North Malé Atoll, will host a refined Valentine’s celebration on the evening of 14 February. The highlight is a seven-course beachfront dinner at Waves Beach, paired with sparkling beverages and accompanied by live music.

The evening continues with an after-dinner beach gathering, extending the celebrations in a relaxed setting. Guests may also opt for a package that includes an in-villa breakfast with sparkling beverages the following morning.

Across its Maldivian portfolio, Centara Hotels & Resorts presents Valentine’s Day as an opportunity for couples to celebrate through shared experiences, thoughtful dining and time spent together in distinctive island settings.

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Art, wine and storytelling take centre stage at Milaidhoo Maldives

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Milaidhoo Maldives is hosting a four-day creative residency this March that brings together art, wine and storytelling in a series of intimate island experiences guided by internationally recognised curator Vera Alkhova.

From 25 to 28 March 2026, the resort will present the Art Spirit Residency, welcoming Alkhova, founder of Art Spirit, to its private island setting in the heart of the Baa Atoll, a UNESCO Biosphere Reserve. The residency is designed as a relaxed exploration of creativity, taste and inspiration, set against Milaidhoo’s natural surroundings.

An art consultant, curator and educator, Alkhova is known for making contemporary art accessible through storytelling rather than theory. Through Art Spirit, she curates immersive experiences that encourage dialogue and personal interpretation, including her established programme How to Read Contemporary Art. Her residency at Milaidhoo is structured around conversation-led sessions rather than formal lectures, with the aim of sharing art in an engaging and approachable way.

Taking place during the same month as International Women’s Day, the residency also reflects on the creative contributions of women. This theme is most clearly expressed in the opening experience, Women in Art, which highlights female voices and influence within contemporary artistic expression.

The programme also aligns with Milaidhoo’s focus on gastronomy and fine wine. Each experience is paired with carefully selected wines and hosted within the resort’s restaurants, where the evening themes are reflected in ingredient-led menus. The format is intentionally informal, in keeping with the atmosphere of the boutique island resort.

Programme highlights include:

  • Wednesday, 25 March – Art Stories & Wine Tasting | Women in Art
  • Friday, 27 March – An Artist’s Table | Wine and Art Dinner | Love of the Painter and His Muses
  • Saturday, 28 March – Art Stories & Wine Tasting | Marine Life

With Alkhova’s curated insights and Milaidhoo’s considered hospitality, the Art Spirit Residency brings together art, wine and shared conversation in a setting designed to encourage reflection and connection.

Milaidhoo Maldives is accessible via a 35-minute seaplane transfer from Velana International Airport, or by a 15-minute domestic flight to Dharavandhoo Airport in Baa Atoll followed by a 15-minute speedboat journey to the island.

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St. Regis Maldives Vommuli welcomes Glynn Purnell for Tastemaker Series

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Glynn Purnell, the Michelin-starred chef, restaurateur and television personality known as “The Yummy Brummie”, will bring his modern British cooking to the Indian Ocean this April as part of the Tastemaker Series at St. Regis Maldives Vommuli Resort.

With a career spanning more than 35 years, two Michelin-starred restaurants and a long-standing presence on British television, Purnell’s residency will take place from 3 to 6 April. His ingredient-led approach will be presented through a curated programme that includes a signature tasting dinner, an intimate cooking class and a closing experience hosted at The Whale Bar, offering guests the opportunity to engage with his cuisine in an informal setting.

Purnell began his culinary career at the age of 14 through a hotel kitchen work placement before refining his skills at the Metropole Hotel and at Simpson’s Restaurant, where he contributed to the restaurant’s first Michelin star. His professional training also includes working alongside chefs such as Gordon Ramsay, Gary Rhodes and Claude Bosi, as well as experience in Michelin-starred kitchens across Europe. Purnell later made history by earning Birmingham’s first Michelin star for Jessica’s in 2005, followed by a Michelin star for Purnell’s, which the restaurant has retained since 2009.

In addition to his restaurant work, Purnell is a well-known figure on British television. He has won Great British Menu twice and has returned to the programme as a mentor. His television appearances also include Saturday Kitchen, and he co-presented My Kitchen Rules UK alongside Rachel Allen on Channel 4.

Recognised for combining technical precision with an approachable style, Purnell’s residency forms part of the St. Regis Maldives’ 2026 Tastemaker Series, a programme designed to showcase international culinary talent through immersive guest experiences. His emphasis on seasonal, responsibly sourced ingredients and sustainable practices aligns with the resort’s broader commitment to considered luxury and culinary quality.

Set on Vommuli Island, the residency offers guests the opportunity to experience contemporary British gastronomy in a distinctive island setting, with rare access to one of the UK’s most influential chefs.

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