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Maldives to launch new tourism initiative to market individual atolls
Maldives is set to launch a new tourism initiative to capitalise on the distinct features of each atoll.
In his first presidential address, President Ibrahim Mohamed Solih told the parliament on February 7 that tourist destinations will be developed and divided into zones, with marketing strategies focused on informing tourists of the singularity of these zones. This will allow tourism to flourish across the country from north to south, he said.
The president, however, did not give details.
The Maldives comprises of 26 natural atolls consisting of dual island chains. Incidentally the Maldivian language has the distinct pleasure of contributing to the English word “atoll”, which was derived from the Maldivian word “atholhu”.
There are channels of various sizes between the atolls used for navigation. For efficient administrative functioning, the 26 natural atolls are categorised into 20 administrative divisions. Particularly the island nation is located in a strategic area with access to major international sea routes in the Indian Ocean.
The Maldives, located on top of a vast underwater mountain range have around 1190 islands and sandbanks. The pearl string like islands covers a land area of no less than 298 km2. All the islands are encircled by a lagoon blessed with crystal clear water. These islands are protected by a reef structure, housing one of the most exclusive and spectacular underwater life.
Meanwhile, the Maldives welcomed a record 1.4 million tourists in 2018. It was a 6.8 per cent increase from the 1,389,542 tourists that chose to holiday in the Maldives in 2017.
Other factors such as average duration of stay, bed nights and occupancy also posted positive growth in 2018.
Despite major increases in accommodation capacity across all segments, including resorts (up 57 per cent), guesthouses (17.2 per cent), hotels (27.9 per cent) and safari vessels (9.5 per cent), the average occupancy rate recoded a slight growth of one per cent in 2018 compared to the previous year. The occupancy rate remained at above 60 per cent throughout the year, except for four months during the traditionally off summer season.
Average duration of stay also increased by 0.2 per cent to reach 6.4 days in 2018 compared to the previous year. Total bed nights stood at 9,470,379, which was an increase of 10.2 per cent over 2017.
This positive growth in the tourism industry comes amidst concerns by private organisations representing industry stakeholders such as the Maldives Association of Travel Agents and Tour Operators (MATATO) over the lack of effort and budget to promote the Maldives as a destination.
These concerns come as the world-famous holiday destination struggles to match an increased bed capacity.
Over the past few years, dozens of uninhabited islands have been leased to local and foreign resort developers. Several international brands have entered into the market, increasing the number of resorts to more than 130. That number is set to increase as another 20 resorts are expected to open over the next two years.
Along with the new resort openings come the challenge of increasing demand from budget travellers who choose guesthouses over luxury resorts that the Maldives is known for. The guesthouse sector has rapidly expanded with over 500 guesthouses in operation today.
The previous government announced steps to maintain a structured growth in tourism, including a slowdown in leasing islands for resort development and increased marketing efforts in key markets such as China and the Middle East in order to reach an ambitious target of a record 1.5 million tourist arrivals this year.
The new government has pledged to ramp up tourism promotion.
Reflecting the new government’s pledge, the state budget for 2019 includes MVR 104,200,000 (USD 6.7 million) for tourism promotion, up from MVR 34,733,333 (USD 2.2 million) this year and the previous year.
Main photo: Ishan (@seefromthesky)
Milaidhoo Maldives will mark International Men’s Day with a cocktail-making competition for male guests, as the resort celebrates its tenth anniversary this November.
The occasion will also recognise the contributions of the men involved in the resort’s development and operations over the past decade. Since its establishment, Milaidhoo has maintained a focus on Maldivian hospitality and cultural traditions, with its original vision continuing to influence the guest experience.
As part of the celebrations, the resort will host Gentlemen & Cocktails, an interactive cocktail-making challenge at Compass Pool Bar.
The event will begin with a workshop led by the bar’s bartenders, who will introduce participants to the fundamentals of cocktail preparation. Following the workshop, participants will compete to create their own signature cocktails using a selection of ingredients.
Each participant will receive a black box containing secret ingredients, which must be incorporated into their creation. They will also be required to select an additional herb, vegetable or aromatic ingredient from the resort’s Chef’s Garden.
Participants will have a limited amount of time to prepare their cocktails, with their partners serving as judges. The creations will be assessed based on flavour, presentation and originality.
The winning cocktail will be featured as the Cocktail of the Day at Compass Pool Bar for one week. The winning couple will also be entitled to unlimited servings of their creation for the remainder of their stay.
The International Men’s Day celebrations form part of Milaidhoo Maldives’ tenth anniversary year, recognising the people who have contributed to the resort’s development and its approach to hospitality.
Through the cocktail-making competition, the resort aims to provide guests with an interactive experience while commemorating International Men’s Day.
Angsana Velavaru has announced its festive programme for Christmas and New Year, featuring seasonal celebrations, family activities, dining experiences, cultural performances and marine excursions in the Maldives.
The celebrations will begin with a Christmas tree lighting ceremony, bringing guests together to mark the start of the festive season. On Christmas Eve, the resort will host traditional Christmas carols at sunset, while younger guests can look forward to a visit from Santa Claus.
Throughout the festive period, families will be able to participate in activities such as gingerbread cookie decorating and bracelet making. The programme will also include outdoor games and beach activities, including football matches and traditional tug-of-war competitions.
Traditional Bodu Beru performances will form part of the celebrations, introducing guests to Maldivian music and cultural traditions.
Dining will be a central part of the festive programme, with the resort hosting a Christmas Eve dinner and Christmas brunch. New Year’s Eve celebrations will feature a New Year Garden Soirée Dinner, followed by a New Year brunch on 1 January. The resort will also organise dedicated celebrations for guests observing Orthodox Christmas.
In addition to the seasonal activities, guests will have opportunities to explore the surrounding marine environment through excursions such as manta ray and turtle safaris. The resort will also offer wellness experiences for those seeking relaxation during their stay.
The festive programme is designed to accommodate couples, families and groups of friends, combining traditional Christmas and New Year celebrations with recreational activities, cultural experiences and the resort’s existing leisure offerings.
Through its programme of dining, entertainment, outdoor activities and marine excursions, Angsana Velavaru aims to provide guests with a range of experiences throughout the festive season.
Kandooma Maldives has introduced a new pickleball court, expanding its recreational facilities as the paddle sport continues to gain popularity worldwide.
Combining elements of tennis, badminton and table tennis, pickleball is a sport that is relatively easy to learn and suitable for players of different ages and abilities. The new facility allows guests to participate in singles or doubles matches, offering an additional recreational activity for families, couples and groups staying at the resort.
The pickleball court is open daily from 6am to 6pm, with paddles and balls available for guests to borrow from Reception.
Court reservations can be made through the resort’s Recreation or Front Office team. Each villa is entitled to one complimentary hour of court use per day.
The introduction of pickleball forms part of Kandooma Maldives’ efforts to expand its recreational offerings and provide guests with more opportunities to participate in sports and group activities during their stay.
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