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MMPRC appoints five Photography Ambassadors to promote Maldives tourism

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Maldives Marketing and Public Relations Corporation (MMPRC) has officially launched its Photography Ambassador Programme, signing up with five local photographers to promote the Maldives’ tourism industry.

Ambassadorship agreements were signed with the five photographers at a special ceremony held Wednesday morning at the MMPRC office in capital Male. Deputy tourism minister Hussain Lirar, MMPRC’s acting managing director Haris Mohamed, and top officials from the ministry and MMPRC attended the ceremony.

The five photographers that have been appointed as photography ambassadors are:

  1. Ahmed Shuau (Instagram: Obofili)
  2. Mohamed Azmeel (Instagram: DoubleDot.mv)
  3. Shifaaz Shamoon (Instagram: Sotti.maldives)
  4. Ali Masrah (Instagram: Masrahmv)
  5. Ramon Nasrullah Kamaluddeen (Instagram: Ramonkamaldeen)

MMPRC’s acting managing director Haris Mohamed (L) signs the photography ambassadorship agreements on Wednesday. PHOTO/ MMPRC

In a statement, MMPRC said the Photography Ambassador Programme is designed to stimulate and empower the local photography industry. It is created to offer a new platform for established as well as upcoming local photographers to be recognised internationally and venture into new international tourism-based domains, it added.

“It is the belief of MMPRC that this programme can help to create more job opportunities for local photographers within the Maldives tourism industry,” the statement read.

According to the state tourism promotion company, the photography ambassadors will be working closely to promote the destination, “Maldives… the sunny side of life”. The photographs taken by these ambassadors will be utilised on the official website as well as social media channels of MMPRC, and at international travel and trade shows such as ITB Berlin, it said.

After years of double-digit growth in tourism, the Maldives has over the recent years observed a slowdown in growth. Tourist arrivals have crossed the one million milestone and is on course to reach 1.5 million by the end of this year, but the country has been struggling to create demand amidst a significant increase in bed capacity.

The government has recently announced new steps to maintain a structured growth in tourism, including a slowdown in leasing islands for resort development and increased marketing efforts in key markets such as China and the Middle East.

Awards

Sustainability meets luxury: Reethi Faru Resort crowned LUXE Global Winner 2025

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Reethi Faru Resort, located in the heart of the Maldives, has been recognised as a LUXE Global Winner 2025, earning the titles of Best Luxury Sustainable Resort in the Indian Ocean and Best Luxury Resort Globally. This accolade reflects the resort’s continued dedication to integrating eco-conscious practices with exceptional guest experiences.

Surrounded by the pristine waters of the Indian Ocean, Reethi Faru Resort has become known for its reef conservation initiatives and its commitment to renewable energy. Each stay embodies a balance between indulgence and environmental responsibility, establishing the resort as a benchmark for sustainable luxury hospitality worldwide.

Commenting on the recognition, Tanique van Dijk, Director of Sales at LUXE Global, stated that Reethi Faru Resort stands as a shining example of how true luxury can align with environmental responsibility. She noted that the resort’s vision demonstrates how sustainability and elegance can coexist seamlessly, offering guests world-class hospitality while contributing to a more sustainable future.

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Awards

RIU Maldives brings home Gold for RIU Hotels & Resorts at SATA 2025

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RIU Hotels & Resorts, with particular recognition for RIU Maldives, has been named the “Leading Resort / Hotel Brand in South Asia – Gold Winner” at the South Asian Travel Awards (SATA) 2025.

The accolade reflects the brand’s continued commitment to delivering outstanding guest experiences across the region. RIU Maldives’ signature offerings — including its renowned 24-hour all-inclusive service, in-room liquor dispensers, and a wide selection of themed restaurants available within the package — have been central to its appeal among travellers seeking both comfort and variety.

The award was accepted on behalf of the company by Mr. Sisitha Weerasekara, Head of Sales for the Maldives and Sri Lanka, during the recent SATA 2025 ceremony.

This achievement stands as a testament to the dedication and hard work of the entire RIU team, reaffirming the brand’s mission to provide memorable and seamless holiday experiences in the Maldives and beyond.

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Featured

Save big on paradise: Sun Siyam Resorts’ limited-time Black Friday offers

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Sun Siyam Resorts has announced the launch of its highly anticipated annual Black Friday and Cyber Monday sale, offering exclusive rates across its properties in the Maldives. The promotion is valid for bookings made between 1 November and 1 December 2025.

This limited-time opportunity allows travellers to experience the Maldives at special discounted rates, with unique offers tailored to each resort in the group.

Guests can enjoy up to 45% off on Siyam World’s 24-hour WOW! All-Inclusive package. The offer includes a complimentary floating breakfast and villa upgrade, subject to availability, alongside the resort’s wide range of experiences and activities.

At Sun Siyam Iru Veli, guests can enjoy free or half-price seaplane transfers, floating breakfasts, two-for-one spa treatments, and signature excursions such as dolphin cruises and snorkelling tours. Families benefit further, with children under 12 staying and dining free of charge.

Travellers can save up to 30% on all villas and receive a complimentary seaplane transfer for one guest on stays of four nights or more at Sun Siyam Iru Fushi. Additional perks include complimentary water sports for children, spa upgrades, and early check-in or late check-out subject to availability. Children under 16 stay and dine free.

Sun Siyam Vilu Reef offers complimentary seaplane transfers, a 60-minute couple’s spa treatment, and floating breakfasts. Children under 12 stay free, with further benefits including dinner dine-around options, early check-in, and special honeymoon amenities.

Guests can enjoy up to 50% off round-trip speedboat transfers, or free transfers for stays of five nights or more in pool villas at Sun Siyam Olhuveli. The offer also includes a floating breakfast, 25% off spa treatments, 30% off à la carte dining, and additional discounts on water sports and diving.

Travellers are encouraged to secure their island getaway before 1 December 2025, as these offers are available for a limited period only. 

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