Featured
MMPRC appoints five Photography Ambassadors to promote Maldives tourism
Maldives Marketing and Public Relations Corporation (MMPRC) has officially launched its Photography Ambassador Programme, signing up with five local photographers to promote the Maldives’ tourism industry.
Ambassadorship agreements were signed with the five photographers at a special ceremony held Wednesday morning at the MMPRC office in capital Male. Deputy tourism minister Hussain Lirar, MMPRC’s acting managing director Haris Mohamed, and top officials from the ministry and MMPRC attended the ceremony.
The five photographers that have been appointed as photography ambassadors are:
- Ahmed Shuau (Instagram: Obofili)
- Mohamed Azmeel (Instagram: DoubleDot.mv)
- Shifaaz Shamoon (Instagram: Sotti.maldives)
- Ali Masrah (Instagram: Masrahmv)
- Ramon Nasrullah Kamaluddeen (Instagram: Ramonkamaldeen)
In a statement, MMPRC said the Photography Ambassador Programme is designed to stimulate and empower the local photography industry. It is created to offer a new platform for established as well as upcoming local photographers to be recognised internationally and venture into new international tourism-based domains, it added.
“It is the belief of MMPRC that this programme can help to create more job opportunities for local photographers within the Maldives tourism industry,” the statement read.
According to the state tourism promotion company, the photography ambassadors will be working closely to promote the destination, “Maldives… the sunny side of life”. The photographs taken by these ambassadors will be utilised on the official website as well as social media channels of MMPRC, and at international travel and trade shows such as ITB Berlin, it said.
After years of double-digit growth in tourism, the Maldives has over the recent years observed a slowdown in growth. Tourist arrivals have crossed the one million milestone and is on course to reach 1.5 million by the end of this year, but the country has been struggling to create demand amidst a significant increase in bed capacity.
The government has recently announced new steps to maintain a structured growth in tourism, including a slowdown in leasing islands for resort development and increased marketing efforts in key markets such as China and the Middle East.
Awards
Velaa Private Island Maldives crowned Fine Dining Champion at Boutique Hotel Club Awards
The 2024 Boutique Hotel Club Awards, often likened to the Michelin Guide for boutique hotels, has unveiled its winners, showcasing the pinnacle of global luxury and hospitality. Among the celebrated properties, Velaa Private Island in the Maldives made an indelible mark by clinching the award for ‘World’s Best Fine Dining Hotel’, solidifying its reputation as a beacon of exclusive experiences and culinary excellence.
Renowned for its unparalleled offerings, Velaa Private Island is a secluded paradise in the Noonu Atoll, surrounded by pristine azure waters. The accolade highlights its commitment to delivering curated dining experiences that transcend luxury, blending world-class cuisine with the serene beauty of its surroundings. The judges lauded the property as “an exclusive private island surrounded by an azure sea and curated experiences to go beyond luxury.”
The Boutique Hotel Club, celebrated for its meticulous vetting process, evaluated over 500 nominees across 80 countries. Properties undergo rigorous on-site assessments, with over 400 gold standards of hospitality excellence shaping the selection process. This year’s winners represent the pinnacle of creativity, sustainability, and immersive guest experiences.
While Velaa Private Island shone as the standout destination for fine dining, other winners in various categories celebrated unique aspects of boutique hospitality. The overall title of ‘World’s Best Boutique Hotel/ was awarded to Akademie Street Boutique Hotel in Franschhoek, South Africa, known for its style, charm, and exceptional guest service.
The awards also emphasised sustainability, with Munduk Moding Plantation in Bali earning ‘World’s Best Eco Hotel’ for its dedication to environmental impact and community support. This reflects a broader trend in the boutique hotel industry: integrating sustainability into the luxury travel experience.
Velaa Private Island is renowned for offering a harmonious blend of natural beauty, bespoke services, and extraordinary culinary adventures. Whether dining under the stars or exploring the vibrant marine life of the Maldives, guests are immersed in an exclusive escape tailored to their desires. This latest recognition further cements Velaa’s position as a leader in luxury hospitality.
For 15 years, the Boutique Hotel Club has celebrated the world’s finest boutique properties, meticulously curating destinations that embody exceptional quality, emotional resonance, and a unique sense of place. With Velaa Private Island leading the charge, the 2024 awards highlight a new era of boutique excellence, where luxury meets heart and innovation.
Celebration
Festive escapes redefined: discover the magic of Banyan Tree Vabbinfaru and Dhawa Ihuru
Banyan Tree Vabbinfaru and Dhawa Ihuru offer an unforgettable festive escape on their twin islands. Nestled in a serene haven, guests can celebrate the holiday season immersed in a seamless blend of luxury, adventure, Maldivian culture, and the relaxed elegance of island life. From swimming alongside sea turtles in vibrant coral reefs to embarking on thrilling big game fishing expeditions or unwinding in personalizsd spa retreats, the islands provide the perfect mix of excitement and tranquility.
This festive season, Banyan Tree Vabbinfaru invites guests to indulge in the award-winning ‘Madi Hiyaa’, an overwater Japanese restaurant. Visitors can savour signature dishes from the newly opened Saffron Thai cuisine or enjoy a unique self-caught-to-table experience at Sangu Garden.
December 22nd – Christmas Spirit Ignites
- Christmas Tree Decoration (5:45 – 6:15 PM): Guests can gather at Sangu Garden, Banyan Tree Vabbinfaru, to decorate the Christmas tree with lights, ornaments, and festive cheer, creating memorable moments with loved ones.
December 24th & 25th – Christmas Eve & Christmas Day
- Santa’s Little Crafters: Children can unleash their creativity at Dhawa Kids Club by crafting holiday masterpieces.
- Christmas Eve Gala Dinner: Sangu Garden will transform into a culinary paradise, offering an elegant dinner amid shimmering lights.
- Merry & Mindful Yoga: Guests can begin Christmas morning with a rejuvenating yoga session on the Lagoon Deck.
- Gingerbread Man Decorating Class: Young guests can decorate gingerbread men at Dhawa Kids Club, adding a sweet touch to the festivities.
- Chocolate & Wine Tasting: Adults can enjoy an indulgent pairing session at ‘Madi Hiyaa’, ending the day on a delightful note.
December 31st – New Year’s Eve Extravaganza
- Sunset Cocktails: Visitors can bid farewell to the year with bespoke cocktails at Naiboli Beach, as the sun sets over the horizon.
- New Year’s Eve Gala Dinner: Sangu Garden and Naiboli Beach will host a lavish feast, setting the stage for an unforgettable evening.
- Live DJ & Countdown: Guests can dance beneath the stars, celebrating the arrival of the new year with music, laughter, and unforgettable moments.
Featured Experiences Throughout the Festive Season:
- Excursions & Adventures: Guests can partake in activities such as big game fishing, sunset cruises, and night snorkelling, discovering excitement across the tropical paradise.
- Entertainment for All Ages: Cultural performances, treasure hunts for children, and live bands at Naiboli Beach ensure fun for everyone.
- Culinary Delights: Cooking classes, wine pairings, and exquisite degustation menus at ‘Madi Hiyaa’ and Saffron delight culinary enthusiasts.
Every moment on these twin islands is thoughtfully designed to create lasting memories. Surrounded by loved ones, breathtaking scenery, and exceptional experiences, visitors are invited to capture the festive magic and make it the highlight of their year.
Featured
Ellaidhoo Maldives by Cinnamon opens Marine Biology Unit
Regarded by ‘Lonely Planet’ as one of the premier destinations for diving, Ellaidhoo Maldives by Cinnamon is a tropical haven where lush greenery meets the expansive ocean. Surrounded by vibrant coral reefs brimming with marine life, the resort offers a rare combination of tranquility and adventure, providing guests with an extraordinary connection to nature. However, with global challenges such as climate change, overfishing, and pollution threatening marine ecosystems, the Maldives faces an urgent need to protect its delicate underwater environments.
In response to this growing responsibility, Ellaidhoo Maldives by Cinnamon has taken a significant step in environmental conservation by establishing a dedicated Marine Biology Unit. This initiative aims to promote marine conservation and inspire a collective sense of responsibility among guests, staff, and the local community.
The Marine Biology Unit, formerly the resort’s library, has been transformed into an educational hub promoting sustainable tourism and ecological awareness. Led by Cinnamon Hotels & Resorts’ first and only female marine biologist, the unit brings a unique and empowering perspective to marine conservation efforts. It provides an interactive space for guests to explore the intricate world of marine life, covering topics such as coral health and the behaviour of local fish species.
Daily educational sessions offer insights into the complex ecosystems of the ocean, with topics ranging from the marvels of coral reefs to the fascinating behaviours of the region’s marine life. To spark interest, the unit displays the day’s featured topic at its entrance, encouraging guests to participate. Fish identification checklists are also made available, helping visitors enhance their knowledge as they explore Ellaidhoo’s vibrant reefs.
General Manager of Cinnamon Hotels & Resorts, Sanjeeva Perera, emphasised the significance of this initiative, stating, “The launch of our Marine Biology Unit is the realisation of a long-awaited dream and a meaningful contribution to our ESG initiatives. Our mission is to empower guests and staff to become true stewards of the ocean, fostering a deep respect for marine life that will resonate long after their stay at Ellaidhoo Maldives by Cinnamon. We hope this initiative not only enriches their experience but also builds a foundation of environmental responsibility that extends to the wider community.”
A longstanding advocate for eco-friendly practices, Ellaidhoo Maldives by Cinnamon recognises the critical importance of preserving the island’s extraordinary natural beauty. By involving guests as active participants in environmental protection, the resort aims to create a lasting positive impact, cultivating a shared commitment to safeguarding the pristine marine environment for future generations.
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