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MMPRC appoints five Photography Ambassadors to promote Maldives tourism

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Maldives Marketing and Public Relations Corporation (MMPRC) has officially launched its Photography Ambassador Programme, signing up with five local photographers to promote the Maldives’ tourism industry.

Ambassadorship agreements were signed with the five photographers at a special ceremony held Wednesday morning at the MMPRC office in capital Male. Deputy tourism minister Hussain Lirar, MMPRC’s acting managing director Haris Mohamed, and top officials from the ministry and MMPRC attended the ceremony.

The five photographers that have been appointed as photography ambassadors are:

  1. Ahmed Shuau (Instagram: Obofili)
  2. Mohamed Azmeel (Instagram: DoubleDot.mv)
  3. Shifaaz Shamoon (Instagram: Sotti.maldives)
  4. Ali Masrah (Instagram: Masrahmv)
  5. Ramon Nasrullah Kamaluddeen (Instagram: Ramonkamaldeen)

MMPRC’s acting managing director Haris Mohamed (L) signs the photography ambassadorship agreements on Wednesday. PHOTO/ MMPRC

In a statement, MMPRC said the Photography Ambassador Programme is designed to stimulate and empower the local photography industry. It is created to offer a new platform for established as well as upcoming local photographers to be recognised internationally and venture into new international tourism-based domains, it added.

“It is the belief of MMPRC that this programme can help to create more job opportunities for local photographers within the Maldives tourism industry,” the statement read.

According to the state tourism promotion company, the photography ambassadors will be working closely to promote the destination, “Maldives… the sunny side of life”. The photographs taken by these ambassadors will be utilised on the official website as well as social media channels of MMPRC, and at international travel and trade shows such as ITB Berlin, it said.

After years of double-digit growth in tourism, the Maldives has over the recent years observed a slowdown in growth. Tourist arrivals have crossed the one million milestone and is on course to reach 1.5 million by the end of this year, but the country has been struggling to create demand amidst a significant increase in bed capacity.

The government has recently announced new steps to maintain a structured growth in tourism, including a slowdown in leasing islands for resort development and increased marketing efforts in key markets such as China and the Middle East.

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Reethi Faru Resort awarded Green Globe certification

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Reethi Faru Resort has received Green Globe certification, recognising its compliance with international standards for sustainable tourism.

The certification reflects the resort’s stated commitment to responsible hospitality, with a focus on environmental management, social responsibility and operational practices across the property.

Green Globe certification is awarded following an assessment based on established sustainability criteria and verified through independent third-party audits. The standard reviews performance in areas including environmental management, energy efficiency, resource conservation, community engagement and sustainable operations.

With the certification, Reethi Faru Resort joins a group of hospitality operators worldwide that have met Green Globe’s sustainability requirements and demonstrated an ongoing commitment to improvement in tourism practices.

In a statement, the management of Reethi Faru Resort said the recognition reflects the resort’s continued focus on preserving the natural environment of the Maldives while maintaining the guest experience. The management added that sustainability forms part of the resort’s daily operations.

The Green Globe standard includes more than 40 core criteria supported by over 380 compliance indicators, providing a framework for assessing sustainability performance in the hospitality sector.

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InterContinental Maldives Maamunagau Resort marks loyalty week with member and staff recognition

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InterContinental Maldives Maamunagau Resort is marking IHG Global Loyalty Week 2026, a group-wide initiative recognising IHG One Rewards members and the employees who contribute to guest experiences across the brand.

The observance will take place from 11 to 17 May 2026 and is aligned with IHG’s wider theme of “bringing loyalty to life”, focusing on guest recognition and service-led engagement.

As the Maldives’ first all-Club InterContinental resort, InterContinental Maldives is using the occasion to highlight its emphasis on personalised service and guest recognition. During the week, the resort will present a series of experiences and gestures intended to acknowledge IHG One Rewards members through tailored hospitality touches.

A central feature of the programme will be “Member Moments”, which are designed to reflect guest preferences, milestones and individual travel experiences. These will include personalised welcome arrangements, selected in-room amenities, culinary offerings and family-focused gestures.

The resort will also use the week to recognise its employees, whose service contributes to guest loyalty and repeat visits. Under its “Inspire Incredible” service culture, InterContinental Maldives will hold staff appreciation activities and internal recognition initiatives during the week.

Commenting on the occasion, General Manager Reinhold Johann said the initiative highlights the importance of making guests feel recognised and welcomed, while also acknowledging the role of employees in delivering those experiences.

Through IHG One Rewards, members have access to benefits and travel privileges across more than 6,800 hotels worldwide. At InterContinental Maldives Maamunagau Resort, these benefits are integrated into the resort’s all-Club InterContinental offering, which combines personalised service with resort-based experiences in Raa Atoll.

Through its participation in IHG Global Loyalty Week 2026, InterContinental Maldives Maamunagau Resort is positioning guest recognition and service culture as key elements of its hospitality approach.

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Sheraton Maldives Full Moon Resort & Spa unveils family-focused Family Fun Summer package

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Sheraton Maldives Full Moon Resort & Spa has introduced its Family Fun Summer offer, a family-focused package designed to encourage guests to spend time together through dining, leisure and recreational activities in a private island setting.

Located 15 minutes by speedboat from Velana International Airport, the resort is offering the package as a year-round experience, despite its summer branding. The programme is intended for families seeking a stay that combines accommodation, meals and activities in a single offering.

The experience includes daily breakfast at Feast, where guests can access buffet selections for adults and children. Lunch is served as a three-course beachside meal, while evenings include buffet dinners, à la carte options and access to the resort’s speciality restaurants.

As part of the package, adult guests receive a USD 45 dining credit per night, which can be used at selected outlets including Baan Thai and Sea Salt. The offer is designed to expand dining options within the resort’s full board arrangement.

The package also includes activities aimed at different age groups. Children have access to the Sheraton Adventure Club, while families can take part in pool activities, water sports, sunset dolphin cruises and guided snorkelling excursions.

For guests seeking wellness experiences, Shine Spa for Sheraton offers a range of treatments, with the package including 15 per cent savings on selected services. The resort has also introduced a spa experience designed for parent and child. Additional recreational options include sunrise beach yoga, as well as access to tennis and football facilities.

Other inclusions within the offer include a complimentary family photoshoot and dining benefits for children when eating with their parents.

Family Fun Summer is available for booking until 15 June 2026, for stays through to 20 December 2026. Through the package, Sheraton Maldives Full Moon Resort & Spa is presenting a family-oriented resort experience centred on dining, recreation and shared time together.

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