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Sprite’s first promo in Maldives rewards consumers for screen time

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Sprite is launching its first ever consumer promotion in Maldives to reward Maldivians for their love for the popular lemon-lime flavoured beverage from Coca-Cola. The ‘Chill with Sprite and Your Screen’ campaign aims to inspire consumers to stay fully refreshed during their screen time at home while standing the chance to win BIG!

Maldives has the highest internet penetration across South Asia and smartphones have become an integral part of daily life in the country. Social media apps have become the go-to modes of communication and tools that connect the 500,000 plus people across some 200 islands.

Running from February 1 to March 17, 2022, the promotion has the added benefit of not just being limited to Sprite. Maldivians across the archipelago can participate by just sending an SMS to 2626 with the unique six-digit code under the special Golden Cap of their Sprite, Coca-Cola, Fanta Orange or Fanta Strawberry bottles. The promotion covers 300ml, 500ml, 1.25l and 2l PET bottles across all those four brands.

A total of 90 winners will be selected during the promo period, with 45 Tier 1 Winners standing a chance to win either smartphones, gaming consoles or TVs. The remaining 45 Tier 2 Winners will stand a chance to win mini-fridges. From February 19th 2022 onwards, the Sprite UTC Live Draw will be telecasted on Television Maldives (TVM) every day announcing two winners (one from each tier). Follow the @spritemaldives Facebook and Instagram pages for more information.

Pankaj Sinha, Managing Director for Coca-Cola in the Maldives said, “With the COVID-19 pandemic, we are now more reliant on our screens than ever. Following our recent shift to Sprite Clear PET Bottles in Maldives, we are giving Maldivians the opportunity to win exciting prizes by treating themselves to the ice cold, crisp and lemon-lime taste of Sprite that they have come to love and enjoy.”

The first ever consumer promotion in Maldives by Sprite comes hot on the heels of its packaging transformation in the island nation. As part of a global shift by Coca-Cola towards 100% recyclable packaging, Sprite transformed its packaging from its famous green bottle to a clear one in September 2021. The new clear/transparent Sprite PET bottle remains 100% recyclable, but not has an increased value in the after-use market due to being clear, is far easier to recycle, thus creating a circular solution for plastic in the Maldives.

Crisp, refreshing and clean-tasting, Sprite is a lemon and lime-flavoured soft drink. It first hit shop shelves back in 1961 and today it’s sold in more than 190 countries. The Coca-Cola Company, through its bottling partner, Male’ Aerated Water Company Pvt Ltd., has introduced a range of hydrating and delicious beverages to the Maldives including Sprite.

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From zero experience to professional careers: Atmosphere Foundation celebrates Divemaster graduates

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Atmosphere Foundation has celebrated the graduation of the second batch of its ‘Zero to Divemaster’ Scholarship Programme, bringing the total number of young Maldivians trained through the initiative to 20 as the Foundation continues to build pathways into professional careers in the country’s diving industry.

Ten participants completed the second batch of the three-month programme, which takes students through a structured training pathway from PADI Open Water Diver to Advanced Open Water Diver, Emergency First Response, Rescue Diver and, ultimately, professional Divemaster certification.

Delivered in partnership with Moodhu Bulhaa Dive Centre in Vilimalé, the programme is designed to enable Maldivians to enter the professional diving industry even without previous diving experience. The second batch, comprising five women and five men, began training in July following the completion of the inaugural cohort.

The latest graduation builds on strong outcomes from the first batch, which began in April 2026 with 10 participants. All 10 successfully obtained their professional Divemaster certifications, while nine have since secured employment across safari vessels, resorts and island-based dive centres.

The 90 per cent employment rate among the first batch highlights the programme’s success in translating professional training into direct employment opportunities within the Maldives’ tourism and marine sectors.

Beyond technical diving skills, the programme provides participants with training in safety, emergency response and the responsibilities associated with working as a professional Divemaster. The progressive training structure is intended to equip graduates with both the qualifications and practical competencies required to work in professional diving environments.

A key component of the initiative is the level of financial support provided to scholarship recipients. Atmosphere Foundation covers tuition, required certification and registration fees, while also providing accommodation and meals during the programme. The scholarship for the second batch additionally covered training materials and dive insurance, helping remove financial barriers that could otherwise prevent participants from pursuing professional diving qualifications.

By covering both the cost of training and participants’ day-to-day living requirements during the course, the programme allows scholarship recipients to focus on developing their diving skills and completing the demanding progression towards Divemaster certification.

The programme also links scholarship support with a longer-term commitment to the Maldives. Participants agree to work within the country’s diving and marine industry for at least two years after successfully completing their certification, helping ensure that the skills developed through the initiative contribute directly to the local workforce.

With diving forming an important part of the Maldives’ tourism industry, the initiative seeks to expand opportunities for Maldivians to develop specialised skills and pursue careers in an area where trained professionals are required across resorts, liveaboards and local dive centres.

The results of the first cohort provide an early indication of the programme’s potential. While only three graduates had secured jobs when the second batch was launched in July, that figure has since increased to nine, reflecting continued progression into employment following certification.

Following the completion of two batches, Atmosphere Foundation has confirmed that the Zero to Divemaster Scholarship Programme will continue, providing further opportunities for Maldivians seeking to enter the professional diving industry.

With 20 participants now having completed the programme across its first two cohorts, Zero to Divemaster is developing from a training initiative into an employment pathway, combining internationally recognised diving qualifications with practical skills, financial support and a direct connection to career opportunities within the Maldives.

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BBM’s ‘Studio of Culinary Excellence’ opens at MNU to bridge classroom, industry

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The best way to secure the future is to create it.

Creating that future through specific, purposeful initiatives is what drives people of purpose—and, in turn, moves us all closer to the future we desire.

The Maldives is a compelling case study of a tourism-driven economy. Look around and ask why an event is being staged, what someone is working on, or where a new initiative is leading, and the answer will often point to the hospitality sector. Securing the future, therefore, is inextricably linked to strengthening and advancing that sector.

Here, “strengthening” means making the sector’s contribution more sustainable; ensuring that a greater share of its growth benefits the community; continuing to offer a compelling value proposition to the discerning global traveller; and ensuring that visitor experiences continue to generate an unparalleled reputation and valuable referrals.

To achieve these outcomes in the future, it is essential that current and future generations of the local community engage actively with the industry. Making hospitality appealing and aspirational, enhancing the quality of delivery and service, and building a pipeline of skills and talent into the sector are areas in which initiatives, inspiration, infrastructure and investment should be concentrated.

It is firmly in this context that Mr Ismail Hilmy, Chairman and Managing Director of BBM, initiated the establishment of a modern, exceptionally well-equipped and thoughtfully designed model kitchen, aptly named the Studio of Culinary Excellence. By donating the Studio to MNU, under whose auspices it will serve the Maldivian culinary community, Mr Hilmy is responding directly to the need for deeper community engagement. At the heart of BBM’s framework for industry-outreach initiatives— “Because tomorrows start today”—is Mr Hilmy’s ethos of fostering engagement and vibrancy in the industry.

“For our students, the gap between the classroom and a working resort kitchen has always been the hardest one to close,” said Dr Shehenaaz Adam, Vice Chancellor of the Maldives National University. “The Studio of Culinary Excellence closes that gap. Students can now train on the same equipment and to the same standards they will encounter on their first day in the industry. We are grateful to BBM for a partnership that goes well beyond a donation, and we look forward to the Studio becoming a place where the university and the industry learn from one another.”

The Studio therefore creates an opportunity to develop a pipeline of skills and talent in service of the industry.

“Embedding purpose in our work has been an ongoing endeavour at BBM. It keeps us connected to our stakeholders and builds insight, understanding and trust. Being a meaningful partner to academia as we move into the future gives us a great sense of fulfilment and guides our initiatives under the banner, ‘Because tomorrows start today,’” said AVS Subrahmanyam, Chief Operating Officer of BBM.

But what is the value of physical infrastructure without the corresponding spark of aspiration and ambition?

As Ali Afrah Hassan, Executive Representative at Chairman’s Office – BBM, aptly observed: “The Studio offers students and members of the community hands-on experience with world-class equipment, together with knowledge-sharing masterclasses. Who knows—in the not-too-distant future, a Michelin-starred Maldivian chef may fondly credit some of their inspiration to time spent at the Studio!”

Now that is the mind and heart in sync—working towards a future that is aspirational, ambitious and entirely attainable.

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Awards

Maldives’ first island-to-island zipline receives global excellence award

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Zipline Maldives, the first island-to-island zipline in the Maldives, has received the Global Excellence Award for “World’s Most Beautiful Zipline – Maldives” at the Global Brand Awards 2026.

The recognition was presented as part of Season 2 of the Global Brand Awards, Sri Lanka Chapter. The certificate of achievement was presented to Ibrahim Asim of Vahmaafushi Picnic Island, recognising the project’s contribution and performance.

Located in South Malé Atoll, Zipline Maldives connects Maafushi with neighbouring Vahmaafushi, taking riders across 428 metres of open ocean between the two islands. The attraction, which opened earlier this year, introduced an island-to-island zipline experience to the Maldives and has added a new adventure tourism offering to the country’s local island sector.

The ride takes approximately 45 to 60 seconds and operates on two parallel lines, allowing two people to travel side by side. According to Zipline Maldives, more than 2,000 riders from over 50 countries have used the attraction since its launch.

The experience begins in Maafushi and crosses the lagoon to Vahmaafushi. A standard booking includes the 428-metre zipline ride, safety briefing and equipment, a return speedboat transfer, a welcome drink and access to Vahmaafushi Island. The attraction is open to riders aged six and above, subject to a weight range of 40 to 110 kilograms and operating conditions.

Vahmaafushi was developed as an experience-focused island close to Maafushi, combining the zipline with beach visits, dining, private celebrations and other island activities. Located around two minutes from Maafushi by boat, the island forms part of efforts to expand the range of experiences available to visitors staying in one of the Maldives’ largest local tourism destinations.

The zipline was introduced commercially in May 2026, with its operators positioning the over-ocean crossing as a new attraction for tourists and residents. Its location near Maafushi also allows visitors staying in the wider South Malé Atoll area to incorporate the activity into day excursions.

The Global Excellence Award marks an international recognition for the attraction within months of its opening, as local tourism operators continue to introduce experience-based activities alongside the Maldives’ established accommodation and marine tourism offerings.

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