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Sprite’s first promo in Maldives rewards consumers for screen time

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Sprite is launching its first ever consumer promotion in Maldives to reward Maldivians for their love for the popular lemon-lime flavoured beverage from Coca-Cola. The ‘Chill with Sprite and Your Screen’ campaign aims to inspire consumers to stay fully refreshed during their screen time at home while standing the chance to win BIG!

Maldives has the highest internet penetration across South Asia and smartphones have become an integral part of daily life in the country. Social media apps have become the go-to modes of communication and tools that connect the 500,000 plus people across some 200 islands.

Running from February 1 to March 17, 2022, the promotion has the added benefit of not just being limited to Sprite. Maldivians across the archipelago can participate by just sending an SMS to 2626 with the unique six-digit code under the special Golden Cap of their Sprite, Coca-Cola, Fanta Orange or Fanta Strawberry bottles. The promotion covers 300ml, 500ml, 1.25l and 2l PET bottles across all those four brands.

A total of 90 winners will be selected during the promo period, with 45 Tier 1 Winners standing a chance to win either smartphones, gaming consoles or TVs. The remaining 45 Tier 2 Winners will stand a chance to win mini-fridges. From February 19th 2022 onwards, the Sprite UTC Live Draw will be telecasted on Television Maldives (TVM) every day announcing two winners (one from each tier). Follow the @spritemaldives Facebook and Instagram pages for more information.

Pankaj Sinha, Managing Director for Coca-Cola in the Maldives said, “With the COVID-19 pandemic, we are now more reliant on our screens than ever. Following our recent shift to Sprite Clear PET Bottles in Maldives, we are giving Maldivians the opportunity to win exciting prizes by treating themselves to the ice cold, crisp and lemon-lime taste of Sprite that they have come to love and enjoy.”

The first ever consumer promotion in Maldives by Sprite comes hot on the heels of its packaging transformation in the island nation. As part of a global shift by Coca-Cola towards 100% recyclable packaging, Sprite transformed its packaging from its famous green bottle to a clear one in September 2021. The new clear/transparent Sprite PET bottle remains 100% recyclable, but not has an increased value in the after-use market due to being clear, is far easier to recycle, thus creating a circular solution for plastic in the Maldives.

Crisp, refreshing and clean-tasting, Sprite is a lemon and lime-flavoured soft drink. It first hit shop shelves back in 1961 and today it’s sold in more than 190 countries. The Coca-Cola Company, through its bottling partner, Male’ Aerated Water Company Pvt Ltd., has introduced a range of hydrating and delicious beverages to the Maldives including Sprite.

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BBM partners with Dreidoppel to host Chef Frankie Robin for pastry demo tour

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Bestbuy Maldives (BBM), a leading name in the distribution of premium food and non-food products in the Maldives, has announced the return of Master Pâtissier Frankie Robin for an exclusive Dreidoppel Demo Tour taking place from April 21 to 30, across 15+ luxury resorts in Raa Atoll and key HORECA venues in Malé.

Chef Frankie Robin, a classically trained French chef based in Malaysia, is known worldwide for his practical yet refined approach to modern pastry. This marks his second official tour in the Maldives with BBM and Dreidoppel, following a successful and widely praised round of pastry demonstrations in 2023.

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This year’s hands-on sessions will focus on the smart use of Dreidoppel’s specialized product range – including Panettone, Caramel chocolate snacks, Dubai Chocolate Brownie, Vanilla Muffins, Banana and Vanilla Mousse, Pineapple and Mango Custard, Fill and Gloss variations, Crème Brûlée, and bakery fillers – all tailored to help pastry kitchens save time, control costs, and elevate quality. Chef Frankie will highlight how chefs can gain both creative flexibility and operational efficiency using Dreidoppel’s trusted formulations.

“Our goal is to connect chefs with ideas and tools that drive excellence,” said AVS Subrahmanyam, Chief Operating Officer at BBM. “He speaks in speed, margin, and flavour. This is global pastry, made local.”

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Founded in 1899 in Germany, Dreidoppel is a global pioneer in baking flavor innovation. A sister company to IREKS, both brands are renowned in the professional baking world for their technical reliability and premium-quality solutions. Dreidoppel serves pastry chefs in over 100 countries, offering ready-to-use components that maintain precision, taste, and consistency in high-pressure kitchen environments.

This Dreidoppel Demo Tour is part of BBM’s broader mission to continuously invest in the professional growth of Maldivian chefs and hospitality professionals. Through regular knowledge-sharing sessions, live product demos, and international collaborations, BBM provides local talent with access to global expertise.

As BBM celebrates its 35th anniversary, initiatives like these demonstrate why the company remains a trusted partner to the Maldives’ top resorts, hotels, and culinary institutions. BBM proudly represents over 70 international brands, including Unilever, IREKS, Ravifruit, San Benedetto, TWG, and Lamb Weston.

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Founded in 1990, BBM is a leading distributor of food, beverage and non‑food products in the Maldives. Trusted by all operating resorts and over 70 global brands, BBM uses SAP Business One with HACCP‑certified warehouses island‑wide. With RAFEEQ, its AI agent, BBM now automates everything from requisitions to purchase orders. BBM remains steadfast in its commitment to delivering speed – safety – service without compromise.

For updates, behind-the-scenes coverage, and upcoming culinary events, subscribe to BBM’s newsletter – Coconet Wireless.

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Dhiraagu to host Fuvahmulah Run 2025; registrations now open

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Dhiraagu Fuvahmulah Run 2025 is now open for registrations.

For the first time ever, an edition of the Maldives’ largest and most anticipated run is coming to Fuvahmulah City, bringing an exciting new chapter to the Dhiraagu Maldives Road Race (DMRR). Registrations are now open for the 5K, 10K and Half Marathon categories of Dhiraagu Fuvahmulah Run 2025.

Similar to DMRR, Dhiraagu Fuvahmulah Run will award attractive cash prizes for winners of different categories. The company has announced that at this year’s DFR, Dhiraagu will be awarding a total prize pool of MVR 232,000 amongst the winners.

The event is scheduled to take place on Friday, 2 May 2025, organised in collaboration with Fuvahmulah City Council, Women’s Development Committee of Fuvahmulah and the Athletics Association of Maldives. The race aims to promote Fuvahmulah as a promising running destination while fostering a vibrant running community in the Maldives.

Fuvahmulah is a one-island atoll, situated all on its own on the vast ocean in the south of Maldives, just below the equator. The island runs a length of 4.5 kilometre, making it one of the biggest in Maldives and is home to a living working community of more than 9000 people.

Fuvahmulah is a unique island in the Maldives, distinct from the country’s typical coral atolls due to its formation as a single island atoll. Located in the southern part of the archipelago, it is known for its diverse ecosystem, freshwater lakes, rich agricultural lands, and vibrant marine life. The island is a popular destination for diving enthusiasts, particularly for encounters with tiger sharks. Unlike other Maldivian islands, Fuvahmulah has a varied landscape with lush vegetation and rocky beaches, offering a different experience from the usual tropical island scenery. Its strong cultural heritage and close-knit community further add to its charm.

Participants of Dhiraagu Fuvahmulah Run 2025 can now register via www.dfr.mv and secure their spots in this historic race. Registrations will remain open until 28 February 2025 or until the allocated slots of 1,500 are reached.

The Dhiraagu Maldives Road Race is the first and only international run held in the Maldives, listed in the Association of International Marathons and Distance Races (AIMS) World Running Calendar with a World Athletics-certified race route. The expansion of the race to Fuvahmulah reflects Dhiraagu’s commitment to fostering a healthier, more active community and supporting local tourism by showcasing the unique beauty of the Maldives.

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Visit Maldives presents cultural, food festival to celebrate 2025

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Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) has announced the ‘Maldives Culture and Food Festival’, a two-day extravaganza showcasing the Maldivian cuisine, local arts and craft, and entertainment.

The festival will take place at Central Park, Hulhumale’, on New Year’s Eve, December 31st, 2024, and continue into New Year’s Day, January 1st, 2025, offering a unique and immersive experience for locals and tourists alike.

This exciting initiative by MMPRC is a collaborative effort involving key partners such as the Ministry of Tourism (MOT), Housing Development Corporation (HDC), MyHulhumale’, Business Center Corporation (BCC), Male’ City Council, Waste Management Corporation Limited (WAMCO), the Maldives Police Service, Maldives National Defence Force (MNDF), Public Service Media (PSM), Maldives Airports Company Limited (MACL), Dhiraagu, Ooredoo, Manta Air, Maldivian, Ace Travels, and Gulf Air. It promises a dynamic programme filled with performances, activities, and food stalls. Attendees will have the opportunity to savour authentic Maldivian dishes, explore traditional arts and crafts, and witness captivating cultural performances.

On December 31st, the festivities will begin at 20:00 with doors opening to the public. A spectacular drone show will be held, depicting a tourist’s journey through the beautiful Maldives. The evening will continue with captivating cultural performances including Boduberu performances, and “Dhafi Negun”. A New Year’s Eve countdown will also take place, culminating in a dazzling fireworks display to welcome 2025.

The celebrations will continue on January 1st 2025 from 16:00 to 22:00, with the festival reopening and featuring food and arts and crafts stalls. A range of family-friendly activities will be available, including a police and fire truck showcase, a climbing wall, a bounce house, and a Transformers display. Additionally, the festival will feature energetic Boduberu performances and an exciting Roboman showcase.

“MMPRC is proud to present the first Maldives Culture and Food Festival,” said Ibrahim Shiuree, CEO and MD of MMPRC. “This event is a key initiative to celebrate the achievements of the Maldives in 2024 and to promote the diverse cultural heritage of the Maldives while providing a memorable experience for locals and visitors. We invite everyone to join us in celebrating the Maldivian spirit as we bid farewell to 2024 and welcome the new year.”

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