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Visit Maldives collaborates with photographer from National Geographic Russia

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In the efforts to maintain destination presence and promote the Maldives in the Russian market, Visit Maldives has invited a renowned photographer representing National Geographic Russia to showcase the destination through a physical photo exhibition to be held in Moscow and St. Petersburg, Russia during the summer.

The exhibition will promote the Maldives as a safe haven for travellers and highlight the unique geographical formation of Maldives along with a variety of activities and cultural elements through the lens of photographer Ivan Dementievsky.

Dementievsky, who arrived in the Maldives on March 19, will travel throughout the country until March 29.

Diamonds Athuruga Beach and Water Villas, W Maldives, Plumeria Maldives, White Lagoon Fehendhoo and the liveaboard Scuba Spa will host him during his two-week stay in the Maldives.

Dementievsky has the opportunity to experience and capture several experiences offered in the Maldives such as sunset cruises in a traditional dhoani, swimming with dolphins, shipwreck visits, water sports activities, and etc.

He will also experience exciting and unique cultural activities specific to Maldives. These include cooking traditional Maldivian meals, big game fishing, local island experiences, and traditional activities such as Boduberu and Dhandi Jehun.

Dementievsky will capture 50 photos in total of which 32 photos will be used for the exhibition in Moscow, while 16 out of the 32 photos will be used in the exhibition in St. Petersburg.

The remaining photos will be used to promote the exhibition prior to the beginning of the exhibition.

National Geographic will also feature 26 images on the website as a virtual exhibition.

Visit Maldives aims to promote and highlight the culture, traditions, heritage and the local island experience of Maldives.

Several initiatives are underway to market the destination in Russia. In this regard, high impact campaigns on both offline and online platforms are in the pipeline for the market with several more collaborations with media and key stakeholders in the market.

High impact campaigns such as media familiarisation trips were conducted earlier this year, with more planned for the upcoming months.

Visit Maldives is conducting a global campaign targeting Russia in collaboration with Expedia. The collaboration with Expedia is one of the many impactful global campaigns planned for the year.

Visit Maldives is currently carrying an educational and training programme targeted to the Russian travel trade with Association of Tour Operators in Russia (ATOR).

Russia is the second largest source market to the Maldives as of now, welcoming over 84,289 arrivals since reopening.

“It is estimated that the marketing campaigns and activities undertaken in Russia will increase the total amount of Russian travellers arriving in the Maldives in the upcoming months,” Visit Maldives said, in a statement.

Maldives reopened its borders for tourists of all nationalities on July 15, with rigorous procedures in place to ensure the safety of tourists and tourism workers.

Tourists are required to fill an online health declaration form within 24 hours prior to their departure, as well as have a negative PCR test result, conducted 96 hours prior to their departure.

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Sirru Fen Fushi to host Eid al-Adha celebration from 27–29 May

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Sirru Fen Fushi – Private Lagoon Resort has announced its “Eid in Harmony” programme for Eid al-Adha, scheduled from 27 to 29 May 2026, offering guests a series of curated experiences centred on dining, cultural elements and leisure activities.

The programme is designed to provide a structured yet relaxed approach to the celebration, with a focus on shared experiences and engagement with the island environment. According to the resort, the initiative aims to bring together cultural traditions and hospitality offerings within a resort setting.

A central feature of the programme will be the Eid al-Adha Feast, a dining experience presenting a selection of dishes prepared for the occasion. The event will be set in a themed environment reflecting elements associated with Eid.

The resort will also introduce an “Eid Gift with Purpose” initiative, positioned as a gesture aligned with the values of giving and reflection associated with the occasion.

In addition, guests will have the option to participate in a Guest Archery Competition, offering a recreational activity designed to complement the island setting and provide an alternative form of engagement during the celebration period.

Alongside the programme, the resort has launched an “Eid Island Escape” offer, which includes a range of inclusions for guests staying during the period. These include a 30-minute jet lag recovery massage, daily breakfast at Raha Market, dinner on a dine-around basis across selected restaurants, and a one-time floating breakfast experience.

In a statement, the resort’s management said the programme is intended to reflect the values of togetherness and reflection associated with Eid al-Adha, while offering guests opportunities to spend time with family and participate in shared experiences.

Through the three-day programme, Sirru Fen Fushi – Private Lagoon Resort is presenting Eid al-Adha as a combination of dining, leisure and cultural activities within a resort environment.

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Reethi Faru Resort awarded Green Globe certification

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Reethi Faru Resort has received Green Globe certification, recognising its compliance with international standards for sustainable tourism.

The certification reflects the resort’s stated commitment to responsible hospitality, with a focus on environmental management, social responsibility and operational practices across the property.

Green Globe certification is awarded following an assessment based on established sustainability criteria and verified through independent third-party audits. The standard reviews performance in areas including environmental management, energy efficiency, resource conservation, community engagement and sustainable operations.

With the certification, Reethi Faru Resort joins a group of hospitality operators worldwide that have met Green Globe’s sustainability requirements and demonstrated an ongoing commitment to improvement in tourism practices.

In a statement, the management of Reethi Faru Resort said the recognition reflects the resort’s continued focus on preserving the natural environment of the Maldives while maintaining the guest experience. The management added that sustainability forms part of the resort’s daily operations.

The Green Globe standard includes more than 40 core criteria supported by over 380 compliance indicators, providing a framework for assessing sustainability performance in the hospitality sector.

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InterContinental Maldives Maamunagau Resort marks loyalty week with member and staff recognition

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InterContinental Maldives Maamunagau Resort is marking IHG Global Loyalty Week 2026, a group-wide initiative recognising IHG One Rewards members and the employees who contribute to guest experiences across the brand.

The observance will take place from 11 to 17 May 2026 and is aligned with IHG’s wider theme of “bringing loyalty to life”, focusing on guest recognition and service-led engagement.

As the Maldives’ first all-Club InterContinental resort, InterContinental Maldives is using the occasion to highlight its emphasis on personalised service and guest recognition. During the week, the resort will present a series of experiences and gestures intended to acknowledge IHG One Rewards members through tailored hospitality touches.

A central feature of the programme will be “Member Moments”, which are designed to reflect guest preferences, milestones and individual travel experiences. These will include personalised welcome arrangements, selected in-room amenities, culinary offerings and family-focused gestures.

The resort will also use the week to recognise its employees, whose service contributes to guest loyalty and repeat visits. Under its “Inspire Incredible” service culture, InterContinental Maldives will hold staff appreciation activities and internal recognition initiatives during the week.

Commenting on the occasion, General Manager Reinhold Johann said the initiative highlights the importance of making guests feel recognised and welcomed, while also acknowledging the role of employees in delivering those experiences.

Through IHG One Rewards, members have access to benefits and travel privileges across more than 6,800 hotels worldwide. At InterContinental Maldives Maamunagau Resort, these benefits are integrated into the resort’s all-Club InterContinental offering, which combines personalised service with resort-based experiences in Raa Atoll.

Through its participation in IHG Global Loyalty Week 2026, InterContinental Maldives Maamunagau Resort is positioning guest recognition and service culture as key elements of its hospitality approach.

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