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Fairmont Maldives Sirru Fen Fushi named amongst top resorts at Condé Nast Traveler 2018 Readers’ Choice Awards

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Fairmont Maldives Sirru Fen Fushi has been named amongst the top resorts in Indian Ocean.

At the 31st annual Condé Nast Traveler Readers’ Choice Awards, Fairmont Maldives was ranked at the 11th with a score of 98.38.

Located on the Shaviyani atoll, the stunning new Fairmont Maldives Sirru Fen Fushi offers 112 luxury villas, each with a private pool. Sirru Fen Fushi, which means ‘secret water island’ in the local Dhivehi language, is set on an exceptionally lush island bursting with flora and fauna. The picturesque locale is also surrounded by powder white sand beaches, peppered with thatched-roofed villas overlooking an endless turquoise sea.

The all-villa resort is ideal for couples or families, and features 200 metres of infinity pools as well as luxury safari-style tented villas nestled in the island’s lush interior jungle.

Fairmont Maldives Sirru Fen Fushi is the sole hotel on the pristine atoll, and its previously untouched location has allowed marine life to flourish, with manta rays, turtles, large pods of bottlenose dolphins and spinner dolphins regular visitors in the crystal-clear waters of the 600-hectare lagoon. The nine-kilometre-long house reef, directly accessible from the beach, is home to vibrant corals and a thriving ecosystem teeming with life. Uniquely, a manta ray cleaning station at the house reef, offers guests a rare close and extended glimpse of one of the world’s most majestic marine creatures, many of which drop by in a beautiful display of aquatic symbiosis with smaller sea life.

The 112 villas are categorised based on the island’s stunning topography, and include Beach Villas, Water Villas, and Tented Jungle Villas. Copper bathroom fittings and carved wood detailing on furniture lend the villas a bohemian rustic chic vibe. Specially adapted to the Maldives, the unique tented jungle villas offer privacy and a romantic castaway vibe; other guests can also experience the verdant island interiors with glamping BBQs or jungle cinema.

A strong connection to nature guides guests throughout their stay, even at the resort’s contemporary dining outlets. These include an international all-day dining spot called Raha Market; an overwater Japanese restaurant, sushi bar and sea lounge named Kata, where Chef Dharmen brings creative flair to add modern and Maldivian twists to Japanese dishes; and the overwater fine dining destination, Azure, where fresh seafood and fish-market displays of daily local catches are complemented by fantastic wines and Champagnes.

Adjacent to the main all-day dining restaurant, the intimate Raha Market Bar is a relaxed space for aperitifs or digestifs to round off a meal at the water’s edge. At the all-bamboo Onu Onu, loungers and fire pits add to the laid-back poolside atmosphere, while sunsets are best enjoyed with a sundowner at the Kata Roof Top Bar and lounge which overlooks the entire western side of the island. Destination dining experiences draw guests further into nature with private meals enjoyed under the stars and powder-soft sand beneath the toes.

It’s the same tranquil natural surroundings from which the Willow Stream Spa at the Fairmont Maldives draws its energy and vitality. The 2,000 sqm wellness area has been adapted to Maldivian island chic in its concepts with the use of endemic herbs and Indian Ocean-inspired treatments. The architectural design features hand-carved wooden doors, with sea breeze passages designed to draw fresh sea air into the treatment rooms. A dedicated Olympic size Jacuzzi pool is provided for spa guests for pre or post treatment immersion.

The Readers’ Choice Awards epitomises authenticity, personalisation and the unexpected in the travel industry. This year, nearly half a million Condé Nast Traveler readers submitted a recording-breaking number of responses rating their travel experiences across the globe.

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SATA 2025 announces partnerships; confirms Hotelier Maldives, Maldives Insider as Media Partners

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Hotelier Maldives and Maldives Insider have been confirmed as official Media Partners of the South Asian Travel Awards (SATA) 2025. The announcement was made during a signing ceremony held at Hulhulé Island Hotel, Maldives, where SATA unveiled its distinguished partners for the 9th edition of the annual awards.

Now in its ninth year, SATA has become a key platform for recognising excellence in South Asia’s tourism and hospitality sector. The partnership with Hotelier Maldives and Maldives Insider will strengthen the awards’ regional visibility and ensure extensive coverage of the event across Maldives and beyond.

This year’s awards ceremony will take place from 19th to 20th September 2025 at Cinnamon Grand Colombo, Sri Lanka, bringing together industry leaders, stakeholders, and innovators from across South Asia.

In addition to the media partnership, SATA 2025 also announced its corporate partners. Honda Marine has been named the Platinum Partner, while The Hawks, Velana International Airport, and Allied Insurance Company of the Maldives join as Gold Partners. Renaatus Realty has been confirmed as the Silver Partner, and Hulhulé Island Hotel continues as the official Hospitality Partner in the Maldives.

Speaking at the ceremony, SATA organisers noted that the strong lineup of partners reflects the growing importance of collaboration within the tourism and hospitality industry. With the support of its partners, SATA 2025 aims not only to celebrate outstanding achievements but also to foster long-term cooperation and sustainable growth in the region’s tourism sector.

The awards are endorsed by leading national tourism bodies and associations across South Asia, including the Sri Lanka Tourism Development Authority, Nepal Tourism Board, Visit Maldives Corporation Limited, and several travel and hotel associations across the region.

This year’s evaluation process was conducted by a panel of nine jury members representing different countries, including tourism leaders from India, Sri Lanka, Bangladesh, Nepal, Bhutan, Spain, and the Maldives.

Through partnerships with media outlets such as Hotelier Maldives and Maldives Insider, SATA 2025 will ensure broad engagement across key markets, strengthening its position as one of South Asia’s most prestigious hospitality and travel award platforms.

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BBM, Mamee Food Services partner to elevate Maldivian dining with Asian Cuisine Engagement Week

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Bestbuy Maldives (BBM), a key supplier to the Maldives’ hospitality industry, in partnership with Mamee Food Services, has launched the Asian Cuisine Engagement Week. The programme, running from 29th June to 4th July 2025, is designed to introduce premium Asian sauces to the Maldives foodservice sector and upskill culinary professionals.

The official launch was held on Monday at BBM’s venue partner, the Faculty of Hospitality and Tourism Studies (FHTS) at The Maldives National University (MNU). FHTS continues to be a key collaborator with BBM on industry events and culinary development. The event was attended by over 40 chefs from leading hotels and restaurants in Malé. Representatives from Mamee Food Services travelled to the Maldives to lead the session, which included live product demonstrations and technical training.

The focus of the initiative is the introduction of Mamee’s premium Asian sauces, including the Daebak range, which features a variety of Korean and East Asian flavours. The programme aims to support chefs in incorporating these new products into their menus, fostering innovation within commercial kitchens.

AVS Subrahmanyam, Chief Operating Officer of Bestbuy Maldives, commented on the initiative, stating, “Our goal is to be a strategic partner for the culinary community in the Maldives. This collaboration with Mamee Food Services is a direct reflection of that commitment. By providing access to new products and facilitating hands-on training, we are investing in the skills of chefs and supporting the evolution of menu offerings across the country. This initiative aligns with our broader strategy to continuously elevate the culinary standards in the Maldives.”

He added, “We believe that introducing high-quality, authentic Asian flavours through our partnership with a globally recognised brand like Mamee will provide a new dimension to the dining experience for tourists and locals alike. This reinforces BBM’s role as a trusted partner for global F&B brands seeking to make a mark in the Maldivian market.”

Jennifer Chee, Director of Food Service at Mamee Food Service, expressed her enthusiasm for the collaboration, stating, “We are incredibly excited to partner with Bestbuy Maldives to bring Mamee’s authentic Asian flavours to the vibrant culinary scene of the Maldives. This engagement week is a fantastic opportunity to showcase how our premium sauces, particularly the Daebak range, can inspire creativity and elevate dishes in professional kitchens.”

“We believe that by working directly with chefs and providing hands-on training, we can truly empower them to explore new culinary possibilities and deliver exceptional dining experiences to their guests. We look forward to seeing the innovative ways Maldivian chefs will incorporate our products.”

Following the launch in Malé, a dedicated follow-up session will be held at OBLU XPERIENCE Ailafushi for resort-based chefs. This session will include participation from properties within the Atmosphere Core group, providing hands-on training focused on the scalable integration of Mamee products into commercial resort kitchens.

Throughout the week, the culinary team from BBM and Mamee will conduct on-site visits and tastings at selected restaurants in Malé, offering further technical support and guidance.

This joint initiative between BBM and Mamee Food Services is set to drive menu innovation and provide culinary professionals in the Maldives with the tools and skills needed to meet evolving consumer tastes.

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2025 sees Maldives reach 1 million tourist mark in record time

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Maldives has welcomed its 1 millionth tourist of 2025 on 7th June 2025, the fastest that the country has achieved a million tourists in our nation’s history.

Kajal Singh, an Indian national, arrived in the Maldives today on IndiGo flight 6E 1131 at 12:55. She is visiting for her honeymoon at Bandos Maldives. This is her first trip to the Maldives.

Visit Maldives, in collaboration with the Ministry of Tourism and Environment and Maldives Airports Company Limited (MACL), hosted a special celebratory event at Velana International Airport to commemorate this remarkable achievement.

“This milestone fills us with immense pride, reflecting the successful culmination of our destination marketing initiatives that showcase the true essence of the Maldivian experience,” stated Minister for Tourism and Environment Thoriq Ibrahim. “Welcoming one million tourists with such unprecedented speed is a powerful indicator of our global appeal, and I extend my sincere appreciation to all the hardworking individuals across the tourism sector whose dedication made this achievement possible.”

In a gesture highlighting the nation’s commitment to environmental sustainability, the one millionth visitor, Kajal, was invited to participate in the “Five Million Trees Planting Program” initiated by President Dr. Mohamed Muizzu. Kajal planted a tree at Hulhulé as part of this nationwide effort to combat climate change, enhance biodiversity, and promote a greener Maldives for future generations.

“This achievement is a clear indicator that we are well on our way to attaining H.E President Dr Mohamed Muizzu’s national tourist arrival target of 2.3 million for this year,” said CEO & MD of MMPRC Ibrahim Shiuree. “We are thrilled to celebrate this milestone with all our stakeholders, whose dedication and hard work are invaluable. Our commitment doesn’t end here; we are continually working to enhance the Maldives’ tourism industry and ensure the Sunny Side of Life remains a dream destination for everyone.”

The arrival of the 1 millionth tourist in 2025 marks a proud moment for Maldivian tourism, symbolizing the robust momentum generated by MMPRC’s strategic promotional efforts. Building on the resounding success of the recent Arabian Travel Market (ATM) 2025, where the Maldives captivated the global travel trade community with its powerful and immersive showcase, this milestone highlights the effectiveness of our enhanced global visibility and affirmed key industry partnerships.

Complementing these efforts, the ongoing comprehensive Summer Campaign, with its multi-market strategy spanning Europe and key international markets, is actively driving increased visibility and stimulating early bookings for both the summer and upcoming winter seasons. MMPRC’s marketing initiatives such as high-impact campaigns, strategic partnerships, and targeted outreach are significantly enhancing the Maldives’ global brand, boosting booking confidence, and solidifying its position as a leading, year-round holiday destination.

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