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MMPRC opens registration for Boot Fair 2018
Maldives Marketing and Public Relations Corporation (MMPRC) has opened registration for the upcoming Boot Fair in Germany.
In a circular, MMPRC asked those interested in taking part in the fair, which is set to be held in Dusseldorf from January 20-28, to fill in a co-exhibitor registration form and send it to MMPRC with the payment before 3pm on November 2.
Registration costs USD 1,000 for resorts, hotels, and foreign travel agents and tour operators, and USD 500 for safari vessels, guesthouses, local travel agents, dive operators, transfer companies and picnic islands. Another USD 1,000 will be charged from each party in all categories, except foreign travel agents and tour operators (USD 2,000 for them), for table booking.
According to MMPRC, the fees cover two representatives per company. A fee of USD 212 should be paid for each additional representative, it added.
One of the leading dive and water sports shows in the world, the annual Boot Fair witnesses a wide range of products and services such as luxury yachts, diving equipment, water sports equipment and dive destinations. In 2016, over 1,800 exhibitors from 68 countries showcased their products to an audience of more than 250,000 visitors from 90 different countries.
With 99 percent water, the Maldives has traditionally been a dive destination and continues to attract a large number of divers every year.
Known internationally as one of the world’s best scuba diving destinations, the Maldives has an abundance of dive sites with one thrilling dive opportunity after another. The islands of the Maldives have consistently warm waters with outstanding visibility throughout the year, and consist of exhilarating dive sites such as vibrant thilas, exciting channels, coral-filled overhangs and fascinating wrecks.
Germany continues to lead growth in arrivals from Europe, the biggest source market for the Maldives tourism industry, with a one percent year-on-year increase in the number of German tourists that visited the Maldives in the first nine months of the year. Official figures show that 67,438 Germans visited the Maldives during the period compared to the 66,797 in the same period of last year.
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Atmosphere Foundation launches annual dive training scholarship for Maldivians
Atmosphere Foundation has launched a new annual scholarship programme that will sponsor 10 Maldivians each year to complete internationally recognised scuba diving training and professional development pathways, supporting youth career growth while strengthening the Maldivian workforce in tourism.
Designed to create clearer entry points into the industry and help Maldivians advance from foundational training to professional roles, the programme will provide sponsored candidates with access to a structured set of certifications that can lead to employment opportunities in resort dive centres, watersports operations, and marine excursions across the country.
The programme will support both beginners and those already working in the sector who want to progress further. By sponsoring these certifications, the initiative aims to help participants develop technical competence, safety capabilities and professional readiness—skills that are essential for career progression in dive and marine-related roles within the tourism industry.
To ensure the programme delivers direct long-term value to the Maldives, successful candidates will be required to work in the Maldives for a specified period after completing their course. This service commitment is intended to strengthen local capacity within the tourism workforce, help resorts access qualified Maldivian professionals, and support career continuity for young people entering the sector.
“Tourism is the Maldives’ greatest economic mainstay, and our future depends on ensuring Maldivians are represented across the industry—not only at entry level, but in specialist and leadership positions as well,” said Abdul Azeez Abdul Hakeem, Vice President of Atmosphere Foundation. “This programme is designed to remove barriers to training, equip young people with globally recognised qualifications, and support them to progress from the beginning of their careers to new heights. The service component also ensures that the skills gained remain in the Maldives and contribute to the development of our tourism workforce.”
Atmosphere Foundation continues to develop and support initiatives that contribute to community wellbeing and opportunity, with a focus on empowering youth, building skills, and creating sustainable pathways for Maldivians. The annual dive training sponsorship programme builds on the Foundation’s broader mission to deliver meaningful, practical support that helps individuals and communities thrive—while contributing to the long-term resilience of the national economy.
Further information on how to apply, programme partners and timelines will be announced soon through Atmosphere Foundation’s official channels.
Action
Bestbuy Maldives supports health, wellness as Main Sponsor of MNU Marathon 2026
Bestbuy Maldives (BBM), one of the Maldives’ leading and most trusted distribution partners to the hospitality and retail sectors, served as the Main Sponsor of the MNU Marathon 2026, organised by Maldives National University (MNU) and held in Hulhumalé on 13 February. The event drew over 1,500 runners and focused on promoting fitness, health and wellness, active lifestyles, and community unity, as part of a long-term sponsorship arrangement.
As Main Sponsor, BBM maintained a strong on-ground presence throughout the marathon, with high brand visibility and activations designed to engage participants and spectators.

A key highlight was BBM’s collaboration with Unilever – Vaseline, with free product samples distributed to all marathon participants, reinforcing messages around skincare. Additional brand activations included a dedicated Cornitos stall offering free nacho samples, and a Godrej Aer booth focused on product sampling and brand awareness. BBM also distributed Cavin’s milkshake samples to runners at the finish line.

BBM’s participation extended beyond sponsorship, with more than 50 BBM employees taking part in the marathon as runners. Representatives from Unilever International also joined the run, underscoring a shared commitment to wellbeing and community engagement.
“Supporting the MNU Marathon aligns closely with BBM’s commitment to healthier communities and meaningful national partnerships,” said Ali Afrah Hassan, Head – Human Resources, Administration & Corporate Affairs at Bestbuy Maldives. “It was especially rewarding to see our colleagues participate as runners alongside the wider public, demonstrating that wellbeing is part of our culture, not just our sponsorship. We are proud to work with MNU to create a positive platform that brings people together around health, wellness and unity.”

Through its portfolio of internationally recognised FMCG and consumer lifestyle brands—spanning food and beverage, personal care, and home care—BBM continues to support initiatives that create shared value for communities, partners and customers across the Maldives. The company’s involvement in events such as the MNU Marathon reflects BBM’s broader commitment to championing positive lifestyles, strengthening local partnerships, and backing platforms that bring people together with purpose.

BBM noted that the event strengthened its partnership with Maldives National University and provided an opportunity to connect directly with the Maldivian community in an uplifting setting, reinforcing BBM’s role as a responsible corporate partner supporting national initiatives.
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LUX Tennis joins St. Regis Maldives Vommuli to expand active lifestyle programme
St. Regis Maldives Vommuli Resort has announced a partnership with LUX Tennis, strengthening the resort’s established tennis offering and introducing plans for a new padel court. The collaboration expands the resort’s active lifestyle programme, with a particular focus on families and multi-generational travel.
The St. Regis brand draws on the legacy of the Astor family, founders of the original St. Regis New York, whose Gilded Age lifestyle celebrated refined leisure and sporting pursuits. Tennis, in particular, became a symbol of elegance within the Astor social circle, reflecting a culture shaped by hospitality, recreation and sophistication. This heritage continues across the St. Regis portfolio today, where classic sports remain an integral part of the brand’s identity.
Set within the resort’s private island environment, the enhanced LUX Tennis programme is designed to elevate on-island tennis experiences for guests of all ages and skill levels. The programme features expert-led coaching, bespoke clinics and visiting residencies by internationally recognised professionals, offering guests opportunities to train, play and engage with elite talent in an accessible and inspiring setting.
Confirmed visiting professionals include Angelique Kerber, three-time Grand Slam champion and former world number one, who will visit from 29 to 31 March 2026, and Feliciano López, former Spanish champion with a career-high singles ranking of world number 12, scheduled from 16 to 17 May 2026.
The expanded tennis programme is designed to integrate seamlessly with island life, offering everything from relaxed family matches and junior-friendly coaching to more focused sessions for experienced players. Activities are structured to complement time spent at the beach, spa experiences and family dining.
The St. Regis Maldives Vommuli Resort features 77 beachfront and overwater villas, each with a private pool, alongside facilities such as the John Jacob Astor Estate, the largest overwater three-bedroom villa in the Maldives. Guests also have access to the award-winning Iridium Spa, six dining venues and a private yacht available for charter, reinforcing the resort’s positioning as a destination for both leisure and active pursuits.
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