Maldives participates at the Marine Dive Fair 2015, Tokyo – Japan
Marine Dive Fair has been held since 1993, with the goal to spread the joy of scuba diving and travelling and it remains as the largest annual scuba diving and beach resort fair held in Japan, targeted to the consumers and trade in Japan and Asia creating an opportunity to explore the options and plan their dive holidays. Together with Maldives Marketing & Public Relation Corporation (MMPRC) 4 partners from the Maldives tourism industry namely SunSiyam Resorts, Bandos Island Resort &Spa,Bathala Island Resort and Summer Island Maldives are participating in the fair representing Maldives.
Over 200 companies and tourism organizations participated in the Fair in 2014, attracting over 51,598 visitors during the three days. Visitors are expected to exceed the fifty one thousand mark this year. The Fair is not only aimed for scuba dive operators, but also resorts, as there is a larger consumer audience there to source information about a resort holiday destination.
Apart from the business meetings with the travel trade, one of the highlights in the Maldives stand would be the promotion of ‘National Coral Revival’ event. This is an event to be held in Maldives attempting to plant most number of corals at a single time, which is scheduled to take place in June 2015, in Vilimale’, lagoon.
Japan is the third largest market from the Asia and Pacific region to the Maldives. In the year 2014, Maldives recorded 38,817 arrivals from Japan.In the first two months of year 2015 Maldives received a total of 5,966 Japanese arrivals. Japan is one of the top markets to the destination accounting for 2.7% of the total market share.