Action
Kelis Opens Huvafen Fushi 2012 Dream Calendar
Maldives Promotion House – Per AQUUM has announced two time GRAMMY® nominee, BRIT Award winner, Q Award winner and NME winner, Kelis, to open the 2012 Dream Calendar at its flagship retreat Huvafen Fushi in Maldives. The event will be held on 20th January 2011.
Kelis, known for her signature colourful style, released her debut album Kaleidoscope, in December 1999 and followed it with hit releases over the years earning her a BRIT Award for International Breakthrough Act, a GRAMMY® Award nomination for Best Urban/Alternative Performance and a GRAMMY®Award nomination for Best Contemporary R&B Album. Kelis will be performing live in the Maldives for the first time.
Celebrating half a decade of truly iconic guest experiences, Huvafen Fushi by Per AQUUM has delivered non-stop, high-style events for the last five years through its first-in-the-Maldives original concept, the Dream Calendar.
“Kanye West’s protégé, Mr Hudson and electronic powerhouses, BT and Poet Name Life celebrated the Dream Calendar’s 5th year anniversary this year. With Kelis opening for 2012, we continue our commitment to pushing the boundaries and building on the series of A-list personalities bringing an edgy dimension to our guest experience,” CEO of Per AQUUM, Neil Palmer said.
Kelis’ 2010 release and fifth studio album, Flesh Tone, was a distinct departure from her previous albums. Working with some of the biggest names of our time, Flesh Tone, produced by will.i.am, David Guetta, Boys Noize, Jean Baptiste, Benny Benassi, DJ Ammo and Diplo amongst others, marked her transition into dance and pop music to critical acclaim.
The #1 David Guetta produced hit single Acapella, topped the US and UK Dance charts followed closely by 4th of July (Fireworks) which was co-written by Per AQUUM Music Ambassador, Poet Name Life. This June 2011, Scottish recording artist Calvin Harris collaborated with Kelis on the song ‘Bounce’ which debuted at number two on the UK Singles Chart marking Kelis’ ninth top 10 single.
Huvafen Fushi is located in the North Malé Atoll and enjoys a pristine private island setting featuring 44 naturally modern bungalows and pavilions, and is home to the world’s first underwater spa. Managing company Per AQUUM Retreats · Resorts · Residences is dedicated to delivering an experience beyond the highest expectations, while remaining dedicated to the sustainable development and resources of the Maldives.
Action
Atmosphere Foundation launches annual dive training scholarship for Maldivians
Atmosphere Foundation has launched a new annual scholarship programme that will sponsor 10 Maldivians each year to complete internationally recognised scuba diving training and professional development pathways, supporting youth career growth while strengthening the Maldivian workforce in tourism.
Designed to create clearer entry points into the industry and help Maldivians advance from foundational training to professional roles, the programme will provide sponsored candidates with access to a structured set of certifications that can lead to employment opportunities in resort dive centres, watersports operations, and marine excursions across the country.
The programme will support both beginners and those already working in the sector who want to progress further. By sponsoring these certifications, the initiative aims to help participants develop technical competence, safety capabilities and professional readiness—skills that are essential for career progression in dive and marine-related roles within the tourism industry.
To ensure the programme delivers direct long-term value to the Maldives, successful candidates will be required to work in the Maldives for a specified period after completing their course. This service commitment is intended to strengthen local capacity within the tourism workforce, help resorts access qualified Maldivian professionals, and support career continuity for young people entering the sector.
“Tourism is the Maldives’ greatest economic mainstay, and our future depends on ensuring Maldivians are represented across the industry—not only at entry level, but in specialist and leadership positions as well,” said Abdul Azeez Abdul Hakeem, Vice President of Atmosphere Foundation. “This programme is designed to remove barriers to training, equip young people with globally recognised qualifications, and support them to progress from the beginning of their careers to new heights. The service component also ensures that the skills gained remain in the Maldives and contribute to the development of our tourism workforce.”
Atmosphere Foundation continues to develop and support initiatives that contribute to community wellbeing and opportunity, with a focus on empowering youth, building skills, and creating sustainable pathways for Maldivians. The annual dive training sponsorship programme builds on the Foundation’s broader mission to deliver meaningful, practical support that helps individuals and communities thrive—while contributing to the long-term resilience of the national economy.
Further information on how to apply, programme partners and timelines will be announced soon through Atmosphere Foundation’s official channels.
Action
Bestbuy Maldives supports health, wellness as Main Sponsor of MNU Marathon 2026
Bestbuy Maldives (BBM), one of the Maldives’ leading and most trusted distribution partners to the hospitality and retail sectors, served as the Main Sponsor of the MNU Marathon 2026, organised by Maldives National University (MNU) and held in Hulhumalé on 13 February. The event drew over 1,500 runners and focused on promoting fitness, health and wellness, active lifestyles, and community unity, as part of a long-term sponsorship arrangement.
As Main Sponsor, BBM maintained a strong on-ground presence throughout the marathon, with high brand visibility and activations designed to engage participants and spectators.

A key highlight was BBM’s collaboration with Unilever – Vaseline, with free product samples distributed to all marathon participants, reinforcing messages around skincare. Additional brand activations included a dedicated Cornitos stall offering free nacho samples, and a Godrej Aer booth focused on product sampling and brand awareness. BBM also distributed Cavin’s milkshake samples to runners at the finish line.

BBM’s participation extended beyond sponsorship, with more than 50 BBM employees taking part in the marathon as runners. Representatives from Unilever International also joined the run, underscoring a shared commitment to wellbeing and community engagement.
“Supporting the MNU Marathon aligns closely with BBM’s commitment to healthier communities and meaningful national partnerships,” said Ali Afrah Hassan, Head – Human Resources, Administration & Corporate Affairs at Bestbuy Maldives. “It was especially rewarding to see our colleagues participate as runners alongside the wider public, demonstrating that wellbeing is part of our culture, not just our sponsorship. We are proud to work with MNU to create a positive platform that brings people together around health, wellness and unity.”

Through its portfolio of internationally recognised FMCG and consumer lifestyle brands—spanning food and beverage, personal care, and home care—BBM continues to support initiatives that create shared value for communities, partners and customers across the Maldives. The company’s involvement in events such as the MNU Marathon reflects BBM’s broader commitment to championing positive lifestyles, strengthening local partnerships, and backing platforms that bring people together with purpose.

BBM noted that the event strengthened its partnership with Maldives National University and provided an opportunity to connect directly with the Maldivian community in an uplifting setting, reinforcing BBM’s role as a responsible corporate partner supporting national initiatives.
Action
LUX Tennis joins St. Regis Maldives Vommuli to expand active lifestyle programme
St. Regis Maldives Vommuli Resort has announced a partnership with LUX Tennis, strengthening the resort’s established tennis offering and introducing plans for a new padel court. The collaboration expands the resort’s active lifestyle programme, with a particular focus on families and multi-generational travel.
The St. Regis brand draws on the legacy of the Astor family, founders of the original St. Regis New York, whose Gilded Age lifestyle celebrated refined leisure and sporting pursuits. Tennis, in particular, became a symbol of elegance within the Astor social circle, reflecting a culture shaped by hospitality, recreation and sophistication. This heritage continues across the St. Regis portfolio today, where classic sports remain an integral part of the brand’s identity.
Set within the resort’s private island environment, the enhanced LUX Tennis programme is designed to elevate on-island tennis experiences for guests of all ages and skill levels. The programme features expert-led coaching, bespoke clinics and visiting residencies by internationally recognised professionals, offering guests opportunities to train, play and engage with elite talent in an accessible and inspiring setting.
Confirmed visiting professionals include Angelique Kerber, three-time Grand Slam champion and former world number one, who will visit from 29 to 31 March 2026, and Feliciano López, former Spanish champion with a career-high singles ranking of world number 12, scheduled from 16 to 17 May 2026.
The expanded tennis programme is designed to integrate seamlessly with island life, offering everything from relaxed family matches and junior-friendly coaching to more focused sessions for experienced players. Activities are structured to complement time spent at the beach, spa experiences and family dining.
The St. Regis Maldives Vommuli Resort features 77 beachfront and overwater villas, each with a private pool, alongside facilities such as the John Jacob Astor Estate, the largest overwater three-bedroom villa in the Maldives. Guests also have access to the award-winning Iridium Spa, six dining venues and a private yacht available for charter, reinforcing the resort’s positioning as a destination for both leisure and active pursuits.
-
Action1 week agoBestbuy Maldives supports health, wellness as Main Sponsor of MNU Marathon 2026
-
Cooking1 week agoMaagiri Hotel invites guests to celebrate Ramadan with daily Iftar
-
Awards1 week agoEllaidhoo Maldives secures HolidayCheck Gold Award for second consecutive year
-
Love1 week agoRomance in nature: Valentine’s week at Eri Maldives
-
News6 days agoVentive Hospitality aligns Maldives portfolio with Green Fins marine sustainability platform
-
Business6 days agoFeydhoo Hall opens at dusitD2 Feydhoo Maldives as new event space
-
Awards1 week agoReethi Faru Resort recognised with HolidayCheck Award 2026
-
Awards1 week agoThe Ritz-Carlton Maldives, Fari Islands secures Forbes Five-Star rating for fourth consecutive year


