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“Maldives…the sunny side of life” launches a global advertising campaign with BBC

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Maldives.net.mv – Maldives Marketing and PR Corporation (MMPRC) have launched a global advertising campaign with BBC to promote the Maldives as a tourism destination.  The campaign which will run from September to October 2014 will feature the unique aspects of the Maldives tourism product under the tag line “Sunny side of life” in a new 30 second commercial reaching to a worldwide  audience across important regional markets of Europe, Asia Pacific, South Asia, Middle East, America and North Africa.  In addition, the advertisement will be run on site bbc.com, video on demand section with 793,651 impressions across weather.

The campaign aims to raise the profile of Maldives as a world class destination appealing to affluent travellers by reminding them of Maldives as a holiday destination and persuading potential tourists to visit, as well as strengthening the positive image of the destination.

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Intimate island experiences shape Valentine’s Day at InterContinental Maldives Maamunagau Resort

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This Valentine’s Day, InterContinental Maldives Maamunagau Resort invites couples to celebrate love through a collection of carefully curated experiences designed to unfold in intimate moments across the island.

Framed by the natural beauty of Maamunagau Island, the resort’s Valentine’s programme centres on a series of limited-edition dining and wellness experiences created exclusively for the occasion. From private beachfront dining and moonlit dinners along Café Umi Beach to an elevated Valentine’s evening at the signature Lighthouse venue, romance is conveyed through setting, atmosphere and thoughtful detail rather than elaborate gestures.

Culinary experiences sit at the heart of the celebration, with bespoke Valentine’s menus intended to be savoured slowly, paired with curated wines and accompanied by uninterrupted ocean views. Each dining experience is crafted to feel personal, whether enjoyed beneath the night sky or in one of the island’s more private spaces.

Beyond dining, couples are encouraged to reconnect through shared wellness experiences at AVI Spa. Signature rituals and indulgent treatments offer a quieter expression of romance, giving guests the opportunity to unwind together in a calm, oceanfront environment. Those seeking complete privacy may opt for bespoke in-villa treatments, allowing the occasion to be marked within the comfort of their own surroundings.

Throughout Valentine’s Day, subtle touches across the resort—from crafted cocktails to curated wine moments—enhance the celebration without overwhelming it, reflecting InterContinental Maldives’ belief that genuine luxury is rooted in balance, intention and authenticity.

At InterContinental Maldives Maamunagau Resort, Valentine’s Day is shaped not by excess, but by considered, enduring moments that create shared memories long after the day has passed.

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Avani+ Fares Maldives Resort sets stage for first music festival in May 2026

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Avani+ Fares Maldives Resort will host Your Paradise Maldives from 11 to 16 May 2026, as the boutique, destination-led Your Paradise music festival makes its Maldives debut with a curated roster of global electronic tastemakers. Marking the resort’s inaugural music festival, the award-winning Avani+ Fares Maldives sets the stage for a lifestyle-led escape that pairs sun-soaked sets with easy-going island living.

Designed around the island’s natural rhythm, Your Paradise – with past editions in Fiji and a strong international following – will unfold across a series of open-air stages and social spaces, shifting from golden-hour sets by the lagoon to pop-up beach parties and after-dark sessions with seamless transitions from day to night.

The phase one line-up features Ayybo, Arielle Free, Coco & Breezy, Double Touch, Jordan Brando & William Kiss, Low Steppa, Melé, Niiko x Swae, Sarah Story, Sasha Spielberg, Tom & Collins and Tori Levett, with further names to be announced. Delivering everything from feel-good house through to deeper club sounds, the festival is a limited-ticket experience with dedicated travel packages available.

Set on the natural island of Fares on the western edge of Baa Atoll’s UNESCO Biosphere Reserve, Avani+ Fares Maldives Resort is ideal for festival crews, solo travellers and couples, with a mix of Beach Pool Villas and Over Water Villas, plus Two and Four-Bedroom Pavilions for groups of up to eight. For those going all in, the resort also offers two 287 sqm Two-Bedroom Overwater Pool Residences and a 368 sqm Three-Bedroom Overwater Pool Residence, each with an oversized terrace, infinity pool and seamless indoor-outdoor dining made for a private after-party. For sundowners with a local twist, the resort’s Ambaa Adventure sees a traditional dhoni cruise the lagoon, delivering handcrafted cocktails and mocktails direct to guests’ overwater pool decks.

Between sets, guests can lean into island life with watersports, diving and snorkelling on the house reef, then reset with sunrise yoga and meditation at AvaniFit and post-party recovery at AvaniSpa. The resort also offers easy access to the atoll’s marine highlights, including Hanifaru Bay, one of the world’s most celebrated manta ray hotspots.

Avani+ Fares has built strong momentum since opening in 2023, named Best Beach Resort 2025 at the TTM Awards, following its Best Dive Resort win in 2024, with General Manager Judd Rabbidge recognised as Resort Manager of the Year 2025 at the Global Hospitality ON Awards.

Rates for Your Paradise Maldives start from USD 2,599 per person, with solo, couple and group packages available. Each package includes five nights at Avani+ Fares Maldives on a half board basis, main stage performances and exclusive parties, as well as group yoga and meditation sessions. For more information and to book, visit www.avanihotels.com/en/fares-maldives, email fares@avanihotels.com or call +960 660 1660.

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Reethi Faru Resort hosts Magda Linette ahead of new tennis season

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Reethi Faru Resort recently welcomed Magda Linette, a Top 20 professional tennis player, who selected the island resort as her training retreat while preparing for the Australian Open and the forthcoming tennis season. Away from the competitive spotlight, Linette utilised the resort’s private and tranquil setting, where expansive beaches, clear lagoon waters, and discreet luxury provided an environment conducive to both focused preparation and recovery.

Throughout her stay, Linette combined intensive training sessions with periods of rest, making use of the resort’s calm surroundings and seclusion. The natural setting of the Maldives offered an effective backdrop for physical conditioning and mental focus, supporting her preparations ahead of the season’s first Grand Slam tournament.

Known for its emphasis on privacy, understated luxury, and an authentic island atmosphere, Reethi Faru Resort continues to attract elite athletes seeking a destination that supports peak performance while delivering a refined island experience. The resort extended its best wishes to Linette as she progresses through the upcoming tennis season.

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