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“Maldives…the sunny side of life” launches a global advertising campaign with BBC

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Maldives.net.mv – Maldives Marketing and PR Corporation (MMPRC) have launched a global advertising campaign with BBC to promote the Maldives as a tourism destination.  The campaign which will run from September to October 2014 will feature the unique aspects of the Maldives tourism product under the tag line “Sunny side of life” in a new 30 second commercial reaching to a worldwide  audience across important regional markets of Europe, Asia Pacific, South Asia, Middle East, America and North Africa.  In addition, the advertisement will be run on site bbc.com, video on demand section with 793,651 impressions across weather.

The campaign aims to raise the profile of Maldives as a world class destination appealing to affluent travellers by reminding them of Maldives as a holiday destination and persuading potential tourists to visit, as well as strengthening the positive image of the destination.

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Villa Nautica expands wellbeing programme with holistic practitioner Adrianna Lawera

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Villa Resorts is expanding its approach to wellbeing with a new series of experiences at Villa Nautica, led by holistic wellness practitioner Adrianna Lawera. Centred on breath, sound, somatic movement and intentional rest, the programme invites guests to step away from the pace of everyday life and reconnect with a slower, more considered rhythm.

Adrianna is a wellbeing lifestyle coach and integrated holistic practitioner specialising in skeletal restoration, fascia release, vibrational sound healing and breath-based movement. Through her signature approach, Wellness for Busy Minds, she makes rest and mindfulness feel more relevant to modern life, helping people build sustainable wellness habits that can exist alongside demanding routines.

Based in the Maldives, Adrianna draws much of her inspiration from nature and the restorative power of slowing down. She serves as a World Digital Detox Day Ambassador and a Global Wellness Day Official Key Supporter for the Maldives, with a wider mission to encourage more intentional relationships with technology, attention and rest.

At Villa Nautica, her programme brings together shared experiences and personalised therapeutic practices designed to address mental, physical and emotional fatigue. Rather than treating wellness as another activity to schedule into the day, the sessions create space for guests to release physical tension, quiet the mind and become more present in their own lives.

The island itself becomes part of that experience. Open skies, ocean air and the natural pace of life in the Maldives create an environment where slowing down feels instinctive rather than prescribed.

The programme reflects Villa Resorts’ wider approach to wellbeing, with experiences shaped by nature, place and meaningful restoration. By welcoming practitioners such as Adrianna, Villa Resorts continues to explore more thoughtful ways for guests to reconnect with themselves and with the environments around them.

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Le Méridien Maldives Resort & Spa celebrates World Wellness Weekend with three-day wellness programme

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Le Méridien Maldives Resort & Spa marked the 10th edition of World Wellness Weekend with a three-day programme led by Singapore-based wellness practitioner Dawn Sim. From 18 to 20 September 2026, guests were invited to embrace a more mindful approach to wellbeing through a curated series of experiences centred on movement, relaxation and nutrition.

With more than 25 years of experience in fitness and wellness, Dawn Sim has dedicated her practice to encouraging healthier, more balanced lifestyles. A yoga and Pilates instructor, certified sound bowl therapist and health coach, she brings together movement, breathwork, sound and holistic practices through an approachable philosophy centred on physical and mental wellbeing.

Across the three-day programme, Dawn led sunrise and sunset yoga, Pilates, meditation and sound bath sessions, with private classes also available for guests seeking a more personalised experience. Moving beyond physical practice, she hosted a diet and nutrition conversation focused on mindful eating and practical ways to support everyday wellbeing.

“I am delighted to return to Le Méridien Maldives, this time for World Wellness Weekend. The Maldives offers a beautiful environment to slow down, reconnect and spend time in nature, and I hope guests leave feeling restored and inspired to carry some of these practices into their everyday lives,” said Dawn Sim.

Set on the natural island of Thilamaafushi in Lhaviyani Atoll, Le Méridien Maldives Resort & Spa brings wellbeing into the island experience through an active lifestyle, restorative treatments, nourishing cuisine and time spent outdoors. At Waves Lifestyle Hub, guests can take part in a daily programme including yoga, Pilates, Zumba, aqua aerobics, workout sessions and more, complemented by a 24-hour fitness centre and personal training. Outdoors, the resort offers a padel court alongside complimentary non-motorised water activities including kayaking, stand-up paddleboarding and snorkelling, while the surrounding lagoon and nearby housereef invite guests to explore below the surface.

For moments of relaxation, the overwater Explore Spa features treatment rooms with glass-panel floors offering views of the ocean beneath. Drawing inspiration from Ayurvedic principles, its collection of massages, body treatments and facials is designed to restore balance and enhance overall wellbeing. Expanding its wellness offering, the resort has recently introduced dynamic air-compression boots, designed to support circulation and ease tired legs after workouts, watersports or active days around the island.

Mindful dining forms another part of the resort’s approach to wellbeing. Waves Café presents an all-day menu of fresh, nourishing dishes featuring produce harvested from the resort’s hydroponic Greenhouse, one of the largest in the Maldives.

“It is a pleasure to welcome Dawn back to Le Méridien Maldives and bring World Wellness Weekend to life through a programme that complements the experiences we offer throughout the year,” said Thomas Schult, General Manager of Le Méridien Maldives Resort & Spa. “Our approach to wellbeing is about creating opportunities for guests to move, recharge and enjoy the island at their own pace, whether starting the day with sunrise yoga, staying active on the padel court, enjoying nourishing food or simply taking time to unwind. Dawn’s approach was a natural fit for this philosophy.”

Surrounded by a 360-degree lagoon and the Indian Ocean, Le Méridien Maldives Resort & Spa features 134 beach and overwater villas inspired by mid-century modern design and the brand’s European heritage. From private pool villas to spacious two- and three-bedroom options for families and groups of friends, the resort invites guests to savour the good life through an unhurried approach to island living.

From 13 to 23 December 2026, Le Méridien Maldives will welcome former World No. 1 padel player Juani Mieres for a dedicated padel retreat, inviting guests to take their game further through daily clinics led by one of the sport’s most accomplished players.

For more information or to book, please visit lemeridien-maldives.com or contact reservations.maldives@lemeridien.com.

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International Chefs’ Day: Kabita Singh to cook live at Sun Siyam Olhuveli

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Sun Siyam Olhuveli Maldives will welcome award-winning food creator Kabita Singh, the personality behind Kabita’s Kitchen, for a special culinary residency in October to mark International Chefs’ Day on 20 October 2026.

Known for making everyday Indian cooking accessible to a wide audience, Singh will move from her digital kitchen to the Maldives, joining the resort’s culinary team for a live cooking experience created for guests.

The collaboration will bring together Singh’s approach to Indian cuisine — centred on familiar flavours, accessible recipes and an increasing focus on wholesome cooking — with Sun Siyam’s Plant Based Bliss philosophy, which promotes the nutritional and holistic benefits of plant-forward dining.

As part of the International Chefs’ Day celebrations, Singh will cook alongside Sun Siyam Olhuveli’s culinary team during a live session in front of resort guests. The experience will feature a specially curated selection of vegetarian, vegan and health-conscious dishes developed in collaboration with the resort’s chefs and inspired by Singh’s own cooking philosophy.

Guests will have the opportunity to watch Singh prepare the dishes, learn about the techniques and stories behind them, and sample her interpretation of plant-forward Indian cuisine in a Maldivian island setting.

Kabita’s Kitchen has grown from a home-cooking channel into one of India’s most widely followed food platforms, with approximately 14.6 million subscribers on YouTube alone. Singh has built her audience through content ranging from regional favourites and vegetarian staples to festive dishes, street-food classics and everyday family recipes.

Her influence within India’s food and digital content sector was recognised at the inaugural National Creators Award in 2024, where she received the Best Creator in Food Category award, presented by Indian Prime Minister Narendra Modi.

“We are really excited to welcome Kabita to Olhuveli and bring a taste of Kabita’s Kitchen to the Maldives,” said Hassan Adil, General Manager of Sun Siyam Olhuveli.

“Food is such an important part of the way people connect, and this is about bringing our guests closer to the experience, watching Kabita cook, discovering the flavours and stories behind her dishes, and of course tasting them together. Her fresh, approachable style is a great match for our Plant Based Bliss philosophy, and celebrating International Chefs’ Day together with our own culinary team makes it even more special. We want dining at Olhuveli to be fun, social and full of moments that guests remember long after they leave the island.”

Located in South Malé Atoll, Sun Siyam Olhuveli is part of Sun Siyam’s Lifestyle Collection. The resort combines beach experiences, dining, entertainment, wellness and other activities within its broader island offering.

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