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Maldives entices Russian tourists via ads on leading TV channel

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Tourism promotion authorities in Maldives have begun an advertising campaign on a leading TV channel in Russia.

This week, Maldives Marketing and Public Relations Corporation (MMPRC) began advertising on the 360° TV Channel, one of the top TV channels for Moscow and the central region of Russia.

The video ad will be displayed during the channel’s prime time broadcasts, including morning and evening news, late-night show, and weekend weather reports.

MMPRC expects the ad, narrated in Russian, to reach more than three million people.

Viewers will be invigorated by the beautiful scenery of the Maldives, as well as exciting activities that can be enjoyed in the destination.

“Major campaigns for the Russian market are in the pipeline such as promoting Maldives on digital platforms,” MMPRC Managing Director Thoyyib Mohamed was quoted in a statement, as saying.

“In addition, we will be closely working with top travel agents and tour operators in the coming months to promote Maldives and to boost arrivals from the Russian market. The market is expected to bounce back compared to other markets and move towards a gradual growth.”

Russia has been a traditionally strong market for the Maldives.

The year began with Russia ranking as the fourth biggest source market to Maldives tourism, with arrivals in January alone seeing year-over-year growth of 29.6 per cent.

With the Maldives having reopened its borders on July 15, arrivals from Russia are picking up. It is currently ranked among the top 10 countries in terms of arrivals after the border reopening.

Photo: A file photo shows the Maldivian delegation posing for a photo during the Moscow International Travel and Tourism Exhibition (MITT) 2019 held in Russian capital Moscow in March 2019. FILE PHOTO/ MMPRC

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Alila Kothaifaru Maldives introduces spacious villas for families and groups

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Alila Kothaifaru Maldives has introduced new two-bedroom villa accommodations designed for families, couples, or friends travelling together. These villas expand on the resort’s existing collection of one-bedroom pool villas, available in both beach and overwater options. The new additions feature an eco-minimalist design that combines sustainable luxury with a relaxed barefoot style, providing a sense of space and privacy for guests seeking connection or tranquillity.

The Two-Bedroom Beach Pool Villa is located on the island’s sandy shores and spans 265 square metres, offering a seamless indoor and outdoor living experience. Inside, it includes a king-size bed and twin beds, an enclosed bathroom with separate shower and bathtub, a spacious dining area, a living room, and a full set of amenities. The 97-square-metre outdoor area features a private pool, sundeck, and garden. A dedicated villa host is available to assist throughout the stay.

For those seeking even more space, the Boduge Residence offers 395 square metres of living area on a pristine beachfront with ocean views. It includes two bedrooms with a king and twin bed, a large dining table, a living room, a kitchenette, a maid’s room, and full amenities. The residence opens to a 160-square-metre outdoor space with a 45-square-metre private pool, sundeck with sunbeds and a wooden swing, and a poolside BBQ area. The Boduge Residence can also connect to a neighbouring villa to create a three-bedroom retreat. Guests here are also supported by a dedicated villa host.

To mark the launch of these new accommodations, Alila Kothaifaru Maldives is offering complimentary round-trip seaplane transfers for up to four children on bookings of seven nights or more in either the Two-Bedroom Beach Pool Villa or the Boduge Residence. The offer is valid for stays between 10 January and 30 June 2026, with bookings required by 30 September 2025.

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Celebration

Boduberu, craft and cuisine highlight National Day at Grand Park Kodhipparu

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Grand Park Kodhipparu, Maldives, marked Maldives National Day with a cultural programme designed to highlight the traditions and heritage of the islands. Guests were offered opportunities to experience aspects of Maldivian culture in the natural surroundings of North Malé Atoll.

The resort organised a Boduberu workshop where visitors were introduced to the rhythms of the traditional Maldivian drum. Local artisans guided participants in traditional jewellery making, sharing techniques that have been passed down through generations. Guests also took part in palm weaving, once an essential island skill, and were able to dress in traditional attire to connect with Maldivian customs.

Culinary traditions were featured through tastings of Maldivian dishes prepared by the resort’s chefs, showcasing local flavours and long-established recipes. Visitors explored a display of Maldivian arts and crafts, with works produced by local artisans representing the country’s creative and artisanal heritage.

The day concluded with a Boduberu performance at sunset, combining music, dance and rhythm in a communal expression of cultural identity.

Citra Suriah, Director of Marketing at Grand Park Kodhipparu, Maldives, said: “At Grand Park Kodhipparu, Maldives, we believe in the quiet power of culture to connect, ground, and inspire. This celebration is both a tribute to the beauty of the Maldivian way of life and an invitation for our guests to witness and take part in something deeply authentic and enduring.”

The resort continues to focus on cultural preservation and community support, curating experiences that reflect and honour the spirit of the Maldives while offering guests a meaningful connection to local heritage.

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Research places Maldives among best winter sun destinations

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New research by long-haul travel specialist Travelbag has placed Malé, Maldives, among the top destinations for winter sun seekers this year. With average temperatures of 28°C and around eight hours of sunshine a day during the UK’s winter months of October to January, the capital city offers one of the warmest and most reliable escapes for those looking to leave behind grey skies.

The findings highlight Malé’s appeal not only for its climate but also for its consistently low rainfall during the winter season, averaging just 10 millimetres. While the cost of a beer in Malé is higher than in many of the other destinations listed, at an average of £3.54, the Maldives remains a leading choice for travellers seeking a balance of tropical warmth, clear seas, and relaxation.

The research reflects a broader trend in which holidays are increasingly being recognised as important for mental wellbeing, particularly during winter months. A recent survey found that half of British travellers view holidays as vital for their mental health, with winter escapes offering a chance to recharge and find respite from the seasonal gloom.

Helen Wheat, Destination Manager for Asia at Travelbag, noted that the Maldives continues to stand out for those seeking total relaxation. She explained that the country’s tropical temperatures and soft sandy beaches make it an ideal choice for unwinding, contrasting with city-based winter sun destinations where nightlife and cultural activities often take precedence.

The Maldives’ inclusion among the top ten destinations underscores its enduring reputation as a haven for travellers in search of sun and tranquillity during the colder months in the UK. For those wishing to trade winter blues for blue skies, Malé offers a dependable and inviting option.

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