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China is world’s top tourism source market

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MEGA Maldives AirlineMaldives Promotion House – China’s expenditure on travel abroad reached US$ 102 billion in 2012, making it the first tourism source market in the world in terms of spending.

 Over the past decade China has been, and still is, the fastest-growing tourism source market in the world.

 Thanks to rapid urbanization, rising disposable incomes and relaxation of restrictions on foreign travel, the volume of international trips by Chinese travellers has grown from 10 million in 2000 to 83 million in 2012.

 Expenditure by Chinese tourists abroad has also increased almost eight-fold since 2000. Boosted by an appreciating Chinese currency, Chinese travellers spent a record US$ 102 billion in international tourism in 2012, a 40% jump from 2011 when it amounted to US$ 73 billion.

With this sustained growth, China has become the largest spender in international tourism globally in 2012. In 2005 China ranked seventh in international tourism expenditure, and has since successively overtaken Italy, Japan, France and the United Kingdom.

With the 2012 surge, China leaped to first place, surpassing both top spender Germany and second largest spender United States (both close to US$ 84 billion in 2012).

Some of the other emerging markets have also increased their share of world tourism spending over the past decade. Among the world’s top ten source markets by expenditure, the Russian Federation saw an increase of 32% in 2012, to US$ 43 billion, bringing it from the 7th to 5th place in the ranking of international tourism spending. Worth mentioning beyond the top ten is Brazil, with an expenditure of US$ 22 billion in 2012, moving to 12th place up from 29th place in 2005.

“Emerging economies continue to lead growth in tourism demand” said UNWTO Secretary-General, Taleb Rifai. “The impressive growth of tourism expenditure from China and Russia reflects the entry into the tourism market of a growing middle class from these countries, which will surely continue to change the map of world tourism.”

Although the highest growth rates in expenditure abroad came from emerging economies, key traditional source markets, usually growing at a slower pace, also posted positive results.

 Spending on travel abroad from Germany and the USA grew by 6% each. Spending from the UK (US$ 52 billion) grew by 4% and the country retained its 4th place in the list of major source markets. Expenditure by Canada grew by 7%, while both Australia and Japan grew by 3%. On the other hand, France (-6%) and Italy (-1%) were the only markets in the top ten to record a decline in international tourism spending.

Cooking

Three Michelin-starred chefs head to Conrad Maldives Rangali Island for Michelin Master Series 2026

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Conrad Maldives Rangali Island, owned by Ventive Hospitality and operated by Hilton under the Conrad Hotels & Resorts brand, will host its Michelin Master Series 2026 from 19 October to 7 December 2026, bringing three Michelin-starred chefs to the Maldives for 12 culinary experiences across the resort.

Part of Ventive Hospitality’s five-resort, 515-key Maldives portfolio, the series will feature Chef Theodor Falser, Chef Simon Hulstone and Chef Gabriela Filca, with each residency combining chef-led dining, tasting menus, wine experiences and culinary interactions across the resort’s distinctive dining venues. Ventive’s Maldives portfolio comprises Conrad Maldives Rangali Island, the three Anantara properties at Dhigu, Veli and Naladhu Private Island, and Raaya by Atmosphere.

Three chefs. 12 experiences. One culinary calendar.

  • Theodor Falser (19–24 October): Sunset Soirée; seven-course dinner at Ithaa; Champagne Cruise; five-course beachfront dinner with Maldivian lobster and Ruinart Champagne
  • Simon Hulstone (16–21 November):  Sunset Soirée; seven-course dinner at Ithaa; five-course Wine Cellar dinner with wine pairings; five-course beachfront dinner
  • Gabriela Filca (1–7 December): Sunset Soirée; tasting menu at Ithaa; four-course beachfront dinner with Maldivian lobster; interactive culinary masterclass

The series opens with Theodor Falser, chef behind the Michelin-starred Johannesstube in South Tyrol. Falser took over the restaurant in 2014 and earned its Michelin star within his first year. His culinary philosophy is rooted in nature, seasonal ingredients and South Tyrolean produce, with his “Taste Nature” concept drawing heavily from the landscapes of the Dolomites.

From 16–21 November, Simon Hulstone will bring more than three decades of culinary experience to the island. Chef-proprietor of The Elephant in Torquay, which has held a Michelin star for more than 20 consecutive years, Hulstone is a Roux Scholar, former UK National Chef of the Year and two-time Great Britain representative at the Bocuse d’Or. His approach also extends to sustainable sourcing, with produce for The Elephant supported by his 90-acre farm and regional producers.

The series concludes with Gabriela Filca, Chef de Cuisine at Nebo Restaurant & Lounge at Hilton Rijeka Costabella Beach Resort & Spa. At 23, Filca became one of the youngest women to lead a Michelin-starred kitchen; Nebo retained its Michelin star under her leadership, while she was named Gault&Millau’s Great Chef of Tomorrow and received Croatia’s Michelin Young Chef Award.

The programme will make use of some of Conrad Maldives Rangali Island’s most recognisable culinary settings.

The chefs will host seven-course tasting menus at Ithaa Undersea Restaurant, the world’s first undersea restaurant, located five metres beneath the Indian Ocean and seating just 14 guests. The resort’s Wine Cellar, located two metres underground, houses 18,000 bottles across up to 800 labels and will host Simon Hulstone’s five-course wine-paired dinner.

The programme will also extend to the beach and open waters, with a sunset Champagne cruise aboard the Majesty Yacht, beachfront dinners featuring local Maldivian lobster, and a culinary masterclass with Filca exploring modern techniques and the creative process behind her cuisine.

Food and beverage is an increasingly important value driver within luxury hospitality, contributing not only to guest experience but also to the overall economics of a resort. Across our international portfolio, F&B and other services contributed 40% of revenue in Q1 FY27, while our Maldives resorts delivered a 15% year-on-year increase in same-store TRevPAR in FY26. Culinary programming such as the Michelin Master Series allows us to build on this strength by bringing recognised culinary talent to our destinations, creating additional reasons for guests to choose our resorts while deepening the value and differentiation of the overall stay,” said Ranjit Batra, Chief Executive Officer, Ventive Hospitality Ltd.

The Michelin Master Series 2026 reinforces Conrad Maldives Rangali Island’s position as a destination where culinary programming, destination-led dining and high-value guest experiences form an integral part of the resort proposition.

Cover photo (R-L): Theodor Falser, Simon Hulstone and Gabriela Filca.

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Awards

Maldives’ first island-to-island zipline receives global excellence award

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Zipline Maldives, the first island-to-island zipline in the Maldives, has received the Global Excellence Award for “World’s Most Beautiful Zipline – Maldives” at the Global Brand Awards 2026.

The recognition was presented as part of Season 2 of the Global Brand Awards, Sri Lanka Chapter. The certificate of achievement was presented to Ibrahim Asim of Vahmaafushi Picnic Island, recognising the project’s contribution and performance.

Located in South Malé Atoll, Zipline Maldives connects Maafushi with neighbouring Vahmaafushi, taking riders across 428 metres of open ocean between the two islands. The attraction, which opened earlier this year, introduced an island-to-island zipline experience to the Maldives and has added a new adventure tourism offering to the country’s local island sector.

The ride takes approximately 45 to 60 seconds and operates on two parallel lines, allowing two people to travel side by side. According to Zipline Maldives, more than 2,000 riders from over 50 countries have used the attraction since its launch.

The experience begins in Maafushi and crosses the lagoon to Vahmaafushi. A standard booking includes the 428-metre zipline ride, safety briefing and equipment, a return speedboat transfer, a welcome drink and access to Vahmaafushi Island. The attraction is open to riders aged six and above, subject to a weight range of 40 to 110 kilograms and operating conditions.

Vahmaafushi was developed as an experience-focused island close to Maafushi, combining the zipline with beach visits, dining, private celebrations and other island activities. Located around two minutes from Maafushi by boat, the island forms part of efforts to expand the range of experiences available to visitors staying in one of the Maldives’ largest local tourism destinations.

The zipline was introduced commercially in May 2026, with its operators positioning the over-ocean crossing as a new attraction for tourists and residents. Its location near Maafushi also allows visitors staying in the wider South Malé Atoll area to incorporate the activity into day excursions.

The Global Excellence Award marks an international recognition for the attraction within months of its opening, as local tourism operators continue to introduce experience-based activities alongside the Maldives’ established accommodation and marine tourism offerings.

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Featured

‘Eutopia: The Infinite Bloom’ comes to Sun Siyam Vilu Reef this festive season

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Sun Siyam Vilu Reef, part of the Privé Collection within the House of Siyam, has announced its festive programme, “Eutopia: The Infinite Bloom”, which will run from 22 December 2026 to 7 January 2027.

The seasonal programme features activities and experiences for guests of all ages. Dining will take centre stage with Christmas Eve and New Year’s Eve gala dinners by the water, exclusive Chef’s Table experiences and seafood barbecues on the beach.

The evening entertainment programme will include live acoustic performances, island DJ sets, aerial dance shows and Maldivian cultural performances.

During the day, guests will be able to explore the resort’s lagoon through activities such as house reef snorkelling, sunset Jet Car rides and sandbank excursions. The Spa will offer wellness rituals and couples’ therapies, while younger guests can take part in gingerbread decorating, a fashion show and Santa’s arrival on the beach.

“Eutopia is our invitation to celebrate and embrace nature, meaningful moments, and the relaxed luxury that defines Sun Siyam Vilu Reef through our festivities,” said Masdhooq Saeed, Cluster General Manager.

“From unforgettable ocean adventures to starlit beach celebrations, every experience has been thoughtfully designed to create lasting memories that will continue to flourish long after the season ends.”

The programme will culminate with a New Year’s Eve celebration on the beach on 31 December, featuring live music, midnight toasts and a fireworks display over the water.

The resort’s festive programme is available to view online, with bookings open for stays between 22 December 2026 and 7 January 2027.

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