Soneva Fushi partners with India’s leading sustainable design house Good Earth

Soneva has announced its partnership with Good Earth to host a pop-up store at Soneva Fushi in Maldives.

This partnership between both brands is based on common values and a shared belief in the artisanal and sustainable, in slow living and in reconnecting with nature and oneself.

Founded in 1996 by Anita Lal, Good Earth celebrates the heritage of India and Asia through its unique design stories that focus on India’s ancient craft traditions. Across its 10 stores in India and a web boutique which ships across the world, Good Earth brings the best of hand-crafted luxury to its discerning clientele, with a vision to revive and refine traditional crafts while maintaining their relevance for modern lifestyles.

A world view seen through the lens of mindfulness, design and revival, the Good Earth pop-up at Soneva Fushi was conceptualised to share a glimpse of the brand with conscious world travellers looking for design-led products while on holiday. This curated collection, available at Soneva Fushi from early June until November, aims to present Enchanted India to a global audience in a manner that resonates with modern yet sustainable luxury living. The retail pop-up will be housed at the Soneva Fushi gift shop and is the first milestone in a larger association between Soneva and Good Earth, including a holiday edit collection launch that will take place in August.

The pop-up will feature Good Earth bestsellers and classic designs in a range of signature gifts, homeware and textiles, along with breezy resort wear from Sustain – Good Earth’s in-house apparel label. The highlight of this association will be a Maldives-inspired, special-edition holiday capsule which will be available from the end August onwards.

World-leading luxury resort operator Soneva runs two resorts in the Maldives, Soneva Fushi and Soneva Jani.

In 1995, the award-winning luxury resort Soneva Fushi set the standard for all desert island barefoot luxury hideaways in the Maldives. Located in the Baa Atoll UNESCO Biosphere Reserve, Soneva Fushi pairs Robinson Crusoe fantasy with intelligent luxury.

Sixty-two private villas with their own stretch of beach are hidden among dense foliage within touching distance of a pristine coral reef. Intuitive service is provided by Mr./Ms. Friday butlers.

Highlights include the open-air Cinema Paradiso, counting Saturn’s rings in the high-tech Observatory, the home-made chocolate and ice cream rooms, five hundred wines to choose from, six different restaurants and countless destination dining options. In November 2015, Soneva launched a floating villa concept, Soneva in Aqua, a treasure trove children’s Den and a multi-purpose facility encompasses a glass gallery, boutique and studio where guests can learn the art of glass blowing.

If the experiences are magical, the philosophy is simple: No news, no shoes. No pretensions either.

Opened in December 2016, Soneva Jani is Soneva’s newest property and the world-leading luxury hotel group’s second resort in the Maldives.

Soneva Jani is located on the island of Medhufaru within a 5.6 kilometre lagoon in the Noonu atoll, and has uninterrupted ocean views in all directions. The lagoon is 35 minutes by seaplane from Velana International Airport and one hour by speedboat from Soneva Fushi.

Meaning ‘wisdom’ in Sanskrit, Soneva Jani currently comprises 24 overwater villas and one island villa, with additional villas to be built in phase two. Five islands encircle the lagoon, each one with soft white sands and covered in rich tropical vegetation. Four of the five islands will remain untouched, making Soneva Jani the lowest density development in the Maldives. The overwater villas are spaced across the expansive lagoon, offering privacy and extensive views over the Maldives’ turquoise waters. The island villas will be tucked into the lush greenery, providing the ultimate privacy, and all within steps of the beach.

Soneva Jani’s main guest facilities are located at The Gathering, the heart of the overwater villas. This dramatic three story structure is home to the main dining outlets, in addition to the Soneva Spa, library, retail area and wine cellar. It is located next to the Maldives’ first overwater Observatory.

Facilities on the island include the overwater Cinema Paradiso, the Eco Centro Waste-to-Wealth centre, organic gardens, tennis courts, water sports champa and Zuhair’s Beach on a desert island in the lagoon.

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