First Maldives Marketers Forum wraps up

First Maldives Marketers Forum concluded successfully on Saturday with more than 200 participants.

MNU business School auditorium was packed, as attendees were taken through an amazing journey of origin and evolution of advertising to successful strategy development and execution.

The event commenced with the speech of CEO of Corporate Maldives Academy (CMA) Ilyas Haneef who mentioned that CMA would start their full-fledged operation from the first week of March. He also went on to mention the launch of Chartered Institute of Marketing (CIM) in the Maldives, launch of, and consultancy services in the Maldives.

CEO of Think Advertising Adeel Ismail presented the evolution of advertising in the Maldives, starting from first newspaper advertisement to modern day digital advertisement.

Isabelle Hajri, CMO of Dhiraagu, explained the telecom giant’s complete rebranding process from concept to post launch, while Niushad Shareef, the Marketing Manager at Allied Insurance, gave a detailed presentation on Allied’s Agent 1600 campaign and how it was successfully executed with supporting statistics.

Reputed international trainer Shanika Yoshini Kureshi explained the role of psychology in marketing and business. Neville Perera made the final presentation and guest speech on future marketing strategies and his experience in the industry.

The event concluded with a panel discussion with four industry experts, including Ismail Adhuham, General Manager of Maldives Transport and Contracting Company (MTCC), Ibrahim Mahudhee, Managing Director of Maldives Promotion House, Hussain Jazlaan, Sales and Marketing Executive at Perspective Private Limited, and Dr Hassan Sunny Umar, CEO of Maldives Getaways. The Panel was moderated by Business Development Manager of CMA Mohamed Roshan.

The Maldives Marketers Forum is a unique and innovative event designed to engage, challenge and inspire business leaders and marketers in the Maldives. The forum focused on three key aspects of marketing: strategy, technology and psychology.

CMA, a division of leading local marketing and PR agency Maldives Getaways, was registered with the aim of addressing a serious problem for the corporate sector of Maldives — the absence of a reliable platform for providing continuous training and growth to employees. Options for employers to provide training to employees locally are quite minimal, making provision of training to employees in a sustainable manner a costly affair as they have to resort to overseas training providers.

CMA has amassed an extensive network of global training providers, experts and local trainers who are confident of delivering CMA standard of services as per client’s requirements.

According to CMA, a Marketing Forum, Chief Financial Officers (CFO) Forum as well as an HR Forum has been scheduled for 2018.

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