Maldives appoints destination marketing agency Trac Representation to promote tourism in India

Maldives Marketing and Public Relations Corporation (MMPRC) has appointed leading Indian destination marketing agency Trac Representation to represent the Maldives in the Indian market.

As per the mandate handed over by the Maldives state-owned tourism promotion company, Trac will implement marketing and public relations campaigns to position the Maldives as the most sought after tourist destination in India.

“Our endeavour is to create awareness about Maldives tourism products not only in metros but also in Tier II and III cities. To begin with, we are looking at tapping the potential of family, youth, honeymoon, MICE and corporate segments. We have a specific strategy to promote the Maldives in India market,” a senior official from Trac Representations told an Indian media outlet.

Established in 1992, Trac specialises in destination representation, consultancy, marketing communication, and public relations for the travel and tourism Industry. The company provides a holistic range of services through its in-depth insight and approach encompassing media, trade, airlines and consumers.

Air India offers daily direct flights to Male from Delhi, Bangalore and Trivandrum, while SpiceJet has daily non-stop flights between Male and Kochi, and Male and Trivandrum. Meanwhile, Maldives national carrier Maldivian has non-stop flights on Sunday, Wednesday and Friday between Male and Chennai, and non-stop daily service on the Male-Trivandrum route.

India has become a major emerging source market for the Maldives’ tourism industry.

Official figures show that 66,955 tourists arrived in Maldives from its closest neighbour last year, a 27.9 percent increase from the 52,368 Indian travellers that chose the Maldives in 2015.

That growth is expected to continue this year as well, as the number of Indian tourists that visited the Maldives recorded a 24.7 percent increase in the first six months to reach 37,529 compared to 30,101 in the same period last year.

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