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Secret Paradise awarded silver for best for nature positive tourism

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Local Tour Company Secret Paradise Maldives has announced that they have been awarded silver at the International Centre for Responsible Tourism (ICRT) Responsible Tourism Awards 2023 in the category Best for Nature-Positive Tourism.

In this year’s edition, a total of 22 outstanding travel and tourism businesses from the subcontinent were chosen as winners in various categories, highlighting Secret Paradise’s remarkable accomplishments in the field of responsible tourism.

These categories include:

  • Best for Tackling Plastic Waste
  • Best for Meaningful Connections
  • Best for Local Sourcing, Craft and Food
  • Addressing Climate Change
  • Best for Diversity and Inclusion
  • Best for Nature-Positive Tourism

The judges were seeking examples of tourism businesses that reduce negative impacts and positively impact the maintenance of the natural environment and biodiversity. Through evaluation of evidence, data and supporting references, the awards recognise the winners’ commitment to sustainable tourism and their dedicated efforts to harness tourism as a force for good and the betterment and preservation of both natural and cultural heritage.

Those businesses, destinations and organisations which were awarded Gold in the regional awards in Africa, India, and Latin America, will automatically be entered into the Global Responsible Tourism Awards to be announced in London at WTM in November this year.

Secret Paradise Co-Founder, Ruth Franklin, commented: “Being acknowledged within the global family of Responsible Tourism is a further milestone that affirms our ongoing commitment to delivering responsible travel experiences. We take immense pride in championing sustainable practises in the Maldives and value the support of our NGO and marine organisation partners, as well as the local communities who welcome us and our guests to their islands. Our hope is that we inspire our partners, guests, and the tourism industry at large, showcasing that any business, regardless of its size, can make a positive impact.”

Sustainable and Responsible tourism has been an integral part of Secret Paradise’s business model since 2012. Providing locally led tours throughout the archipelago, they are mindful of ensuring they promote local tourism in line with Maldivian culture and traditions. Through education of their team, guests and locals, they aim to protect the environment and limit where ever possible any negative impact. In 2020 they were commended in the ‘Meaningful Connections’ category World Responsible Tourism Awards and long listed for the 2015 ‘Best for engaging people and culture’ category.

Awards

Soneva Fushi, Jani and Secret earn place on Forbes Travel Guide Edge List 2026

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Soneva Fushi, Soneva Jani and Soneva Secret have been named to The Edge List 2026 by Forbes Travel Guide, a leading authority on luxury hospitality.

Now in its second year, The Edge List celebrates luxury experiences that inspire travellers to venture beyond the familiar. This year’s theme, Curated Journeys, celebrates hotels and cruises offering one-of-a-kind, multi-leg itineraries that immerse travellers in the culture, nature and character of awe-inspiring destinations.

Set on a natural island in the Maldives’ Baa Atoll, a UNESCO Biosphere Reserve, Soneva Fushi is the original Soulful Playground, where jungle villas disappear into the canopy and overwater retreats meet the reef at the edge of the Indian Ocean. Three decades on from pioneering barefoot luxury in the Maldives, the island’s commitment to protecting the biosphere it calls home remains a foundational pillar that infuses guest experience.

Spread across a leisurely five kilometres in the Noonu Atoll, Soneva Jani is the lifestyle-led Energyscape, where retractable roofs open overwater villas to the night sky and percussive pops hint at a game of tennis unfolding amid the greenery. From stargazing to Ayurvedic treatments, the resort choreographs its own kind of journey—as much about movement and adventure as it is about stillness.

Soneva’s most intimate expression, Soneva Secret is a hideaway in the remote Makunudhoo Atoll, at the Maldives’ western-most tip. With only 13 villas that blur the lines between indoors and out, it offers a rare kind of access: surrounded by untouched marine life, absolute in its seclusion, with no schedule to follow but the guest’s own.

“The places we remember are those that changed how we feel. Across Soneva Fushi, Soneva Jani and Soneva Secret, we create spaces, moments and experiences that connect our guests with what truly matters to each of them,” said Neil Gallagher, Chief Executive Officer of Soneva. “We are honoured to be recognised by Forbes Travel Guide for our commitment to innovation, stewardship and meaningful exploration.”

The Edge acronym represents: Exceptional Access to awe-inspiring destinations; Daring Innovation in providing boundary-pushing adventures and once-in-a-lifetime experiences; Global Stewardship with a prioritisation on conservation, minimising impact and care for the community; and Elevated Experience, delivering excellence even in secluded environments.

“Luxury travel today is defined not only by where you go, but by how thoughtfully the journey is crafted,” said Hermann Elger, CEO of Forbes Travel Guide. “The 2026 Edge List celebrates curated journeys that transform travel into something more meaningful, whether connecting guests across extraordinary destinations or revealing the many dimensions of a single place. We are proud to recognise the Soneva portfolio of resorts for crafting experiences that exemplify the art of exploration.”

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Maldives’ Dhigurah ranked among world’s 10 most valuable beaches

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Dhigurah in Alifu Dhaalu Atoll has been ranked among the world’s 10 most valuable holiday beaches, with its stretch of sand assigned an estimated value of MVR 2.9 billion (€162.7 million) in a study by luxury villa holiday specialist CV Villas.

The island placed eighth in the global ranking, ahead of Seven Mile Beach in the Cayman Islands and Copacabana in Rio de Janeiro, Brazil.

The study calculated the hypothetical cost of owning some of the world’s best-known beaches by valuing the sand as coastal land. The figures do not represent sale prices or suggest that the beaches are available for private purchase.

Dhigurah was the only Maldivian beach included in the global top 15. Known for its long sandbank and proximity to whale shark habitats in South Ari Atoll, the inhabited island has become a destination for guesthouse tourism, diving and marine excursions.

Florida’s Siesta Beach topped the global ranking with an estimated value of €1.08 billion, followed by Pampelonne Beach in France at €843 million and Praia da Falésia in Portugal at €573.2 million.

Grace Bay in the Turks and Caicos Islands was ranked fourth at €376.4 million, while Bondi Beach in Sydney completed the top five with an estimated value of €365 million.

Hannah Marshall, luxury travel destination expert and marketing manager at CV Villas, said the research highlighted the role of location in determining coastal land values.

“Everyone has a beach that means something to them, so there’s something fun about seeing what those stretches of sand might be ‘worth’ if you valued them like the land behind them,” Marshall said.

“What comes through is how much location drives the figure: a beach in St-Tropez or on Siesta Key carries a value that a quieter shore — even just as beautiful — simply won’t.”

While Siesta Beach had the highest total estimated value, The Baths on Virgin Gorda in the British Virgin Islands recorded the highest value per square metre, at €8,846. Princess Diana Beach in Barbuda was the most affordable beach assessed, at approximately €199 per square metre.

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.Here Baa Atoll receives Forbes VERIFIED™ Responsible Hospitality recognition

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.Here Baa Atoll has been awarded the prestigious Forbes Travel Guide VERIFIED™ Responsible Hospitality recognition, affirming the resort’s commitment to responsible luxury and its dedication to delivering exceptional guest experiences while embracing sustainable and ethical hospitality practices.

Developed by Forbes Travel Guide, the global authority on luxury hospitality, the VERIFIED™ Responsible Hospitality programme recognises hotels and resorts that demonstrate a comprehensive commitment to environmental stewardship, community engagement, employee wellbeing and responsible operational practices. The recognition is awarded following an independent assessment of more than 100 standards designed specifically for the luxury hospitality sector.

Located within the UNESCO Biosphere Reserve of Baa Atoll, .Here Baa Atoll has been conceived around the philosophy of The Art of Duality—bringing together immersive luxury and a profound respect for the natural world. Across its two private islands connected by a pristine sandbank, the resort integrates thoughtful design, personalised experiences and responsible practices that aim to preserve the destination for generations to come.

The recognition reflects the resort’s ongoing efforts to minimise its environmental impact while creating meaningful experiences that connect guests with the unique marine ecosystem and cultural heritage of the Maldives. Through responsible resource management, conservation initiatives, local partnerships and a continued focus on guest and team wellbeing, .Here Baa Atoll strives to demonstrate that exceptional luxury and responsible hospitality can exist in harmony.

“This recognition represents an important milestone for .Here Baa Atoll and reflects the collective commitment of our team to creating experiences that are both meaningful and mindful,” said Elina Adiyan, Resident Manager of .Here Baa Atoll. “Responsible hospitality is embedded in every aspect of the guest journey, from the way we design experiences to how we care for our people, our community and the remarkable environment that surrounds us. We are honoured to be recognised by Forbes Travel Guide for this commitment.”

As global travellers increasingly seek destinations that align with their values, the Forbes Travel Guide VERIFIED™ Responsible Hospitality recognition reinforces .Here Baa Atoll’s position among the world’s leading ultra-luxury resorts, offering guests the confidence that their stay supports a property committed to responsible operations without compromising on service, comfort or exclusivity.

The achievement marks another significant milestone for the resort as it continues to establish itself as one of the Maldives’ most distinctive luxury destinations, where contemporary design, personalised hospitality and a deep respect for nature come together to create extraordinary experiences.

To learn more about .Here Baa Atoll, visit www.here-maldives.com.

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