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Maldives top intl destination amongst Brits, Virtuoso survey reveals

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Leading luxury travel network Virtuoso has named the Maldives as the most popular international destination amongst its members in the UK.

Results of a survey of Virtuoso’s UK members were revealed at the 29th annual Virtuoso Travel Week held from August 12-18 in Las Vegas, attracting nearly 6,000 delegates from around the world.

According to the survey, the top five international destinations amongst British travellers for the upcoming autumn and winter seasons are the Maldives followed by the US, Italy, South Africa and Barbados.

Virtuoso said it now has a global membership of more than 16,000 affiliated travel agents in 800 locations across 45 countries. It has added 1,000 agents since January as well as seven new countries, including Japan, South Korea and Russia.

These members now account for a total of more than USD 21.2 billion in travel sales annually – up by 37 percent on the previous year.

The latest findings are in line with a recent study by TripAdvisor that ranked the Maldives fourth amongst the best value holiday destinations for British travellers during the summer. UK-based travel specialists Southall Travel has also found that the Maldives is amongst the most popular long haul holiday destinations for Brits.

Europe is the single biggest source market for the Maldives tourism industry with a share of over 50 percent of total arrivals. According to official figures, the European marked observed an year on year increase of 10.7 percent in the first half of this year, with arrivals increasing to 320,162 from 289,234.

Britain is a major European source market, as more than 100,000 British travellers visited the Maldives last year — a 9.8 percent increase from the year before. That growth has continued this year, as 51,737 Brits visited the Maldives in the first six months of the year — a 0.4 percent increase from the 51,536 in the same period of last year.

Photo: Anna Hult

Awards

InterContinental Maldives Maamunagau secures Readers’ Choice Awards nomination

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InterContinental Maldives Maamunagau Resort has been nominated in the “Resort” category of the Condé Nast Traveler Readers’ Choice Awards 2026, one of the travel industry’s recognised measures of guest preference and brand standing.

Located in Raa Atoll, the resort is continuing to build its profile through its all-Club concept, service model and guest experiences shaped by both location and programme. As the Maldives’ first all-Club InterContinental resort, the property includes a set of signature benefits with each stay, including daily breakfast, afternoon tea and evening aperitif.

The resort features 81 beach, lagoon and overwater villas and residences, along with seven restaurants and bars. Its guest offering combines private accommodation with a range of tailored experiences, including manta ray encounters in the Maamunagau lagoon, customised Dining by Design experiences, visiting wellness practitioners and its Artist in Residence programme.

InterContinental Maldives Maamunagau Resort is also positioned to serve both couples and families, through its family offering and adults-only Retreat enclave.

The nomination reflects continued recognition for a resort that combines service, experience-led programming and a natural setting within one of the Maldives’ established tourism atolls.

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Westin Maldives Miriandhoo introduces Family Fun Summer package

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The Westin Maldives Miriandhoo Resort has introduced its Family Fun Summer offer, aimed at families seeking longer island stays built around shared activities and rest. The offer is available for booking from 15 April to 15 June 2026, with a minimum stay of four nights for travel through to 20 December 2026.

Located within Baa Atoll, the Maldives’ first UNESCO Biosphere Reserve, The Westin Maldives Miriandhoo Resort is positioning the offer around family wellness, marine experiences and time spent together in a natural island setting. Seasonal snorkelling with manta rays in Hanifaru Bay remains one of the area’s key attractions, while the resort’s collection of beach and overwater villas is designed to accommodate families looking for space and flexibility during their stay.

For larger families and groups, the resort also offers the two-bedroom Heavenly Beach Residence, which includes a living room, kitchen and dining area intended to support longer and more relaxed island stays.

The resort says the guest experience can be shaped around both activity and downtime, supported by Westin’s Sleep Well concept and Heavenly Bed. Children have access to the Westin Family Kids Club, which includes a children’s pool and pirate ship, while parents can make use of Heavenly Spa by Westin.

Away from the villa, the resort is also promoting shared family experiences through Good Travel with Marriott Bonvoy activities focused on the culture and environment of Baa Atoll. These include traditional lacquer craft workshops, visits to local islands and guided marine activities in surrounding waters.

The Family Fun Summer package includes three meals per day, with children under 12 dining free of charge. It also includes a one-time dolphin cruise for two adults and two children, a 30-minute photography session with one printed photo, and a USD 150 resort credit.

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Awards

Reethi Faru Resort recognised in four categories at 2026 Haute Grandeur Awards

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Reethi Faru Resort has been recognised at the 2026 Haute Grandeur Global Excellence Awards, receiving honours in four categories: Best Beach Villa in Indian Ocean, Best Pool Villa in Indian Ocean, Best Eco-Friendly Resort in Maldives, and Best Sustainable Hotel in Maldives.

The awards recognise performance across villa accommodation and environmentally focused hospitality, reflecting the resort’s emphasis on guest experience alongside sustainability and environmental stewardship.

According to the resort, the recognition supports its positioning within the Maldives market as a property that combines natural surroundings, accommodation standards and responsible hospitality practices.

Located on Filaidhoo in Raa Atoll, Reethi Faru Resort features 145 villas, including beachfront and overwater accommodation designed in a style that combines Maldivian elements with contemporary comfort.

The resort’s food and beverage offering includes six restaurants and six bars, while its leisure facilities cover watersports, diving, yoga, spa treatments and fitness activities. Surrounded by coral reefs, the resort also offers guests access to marine-based experiences in the Indian Ocean.

Sustainability remains a central part of the resort’s operations, with initiatives that include coral reef restoration and guest experiences linked to environmental awareness.

Through its recognition at the 2026 Haute Grandeur Global Excellence Awards, Reethi Faru Resort has added to its profile as a Maldives resort with a focus on both accommodation standards and sustainability.

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