Featured
Maldives top intl destination amongst Brits, Virtuoso survey reveals
Leading luxury travel network Virtuoso has named the Maldives as the most popular international destination amongst its members in the UK.
Results of a survey of Virtuoso’s UK members were revealed at the 29th annual Virtuoso Travel Week held from August 12-18 in Las Vegas, attracting nearly 6,000 delegates from around the world.
According to the survey, the top five international destinations amongst British travellers for the upcoming autumn and winter seasons are the Maldives followed by the US, Italy, South Africa and Barbados.
Virtuoso said it now has a global membership of more than 16,000 affiliated travel agents in 800 locations across 45 countries. It has added 1,000 agents since January as well as seven new countries, including Japan, South Korea and Russia.
These members now account for a total of more than USD 21.2 billion in travel sales annually – up by 37 percent on the previous year.
The latest findings are in line with a recent study by TripAdvisor that ranked the Maldives fourth amongst the best value holiday destinations for British travellers during the summer. UK-based travel specialists Southall Travel has also found that the Maldives is amongst the most popular long haul holiday destinations for Brits.
Europe is the single biggest source market for the Maldives tourism industry with a share of over 50 percent of total arrivals. According to official figures, the European marked observed an year on year increase of 10.7 percent in the first half of this year, with arrivals increasing to 320,162 from 289,234.
Britain is a major European source market, as more than 100,000 British travellers visited the Maldives last year — a 9.8 percent increase from the year before. That growth has continued this year, as 51,737 Brits visited the Maldives in the first six months of the year — a 0.4 percent increase from the 51,536 in the same period of last year.
Photo: Anna Hult
Featured
Four Seasons Resorts Maldives blend family travel with marine discovery
As family travel patterns continue to evolve, with multigenerational holidays and “schoolcations” becoming a growing part of the market, Four Seasons is positioning its Maldives resorts as destinations where families can combine leisure with learning, exploration and shared experiences. Through programmes at Four Seasons Resort Maldives at Landaa Giraavaru and Four Seasons Resort Maldives at Kuda Huraa, the brand is offering a Maldives-based approach to family travel that extends beyond the traditional resort stay.
In the Maldives, the focus is placed on experiences that allow families to spend time together while engaging with the natural environment in direct and practical ways. At Four Seasons Resort Maldives at Landaa Giraavaru, marine education forms a central part of the family offering. Children and teenagers can take part in hands-on initiatives alongside experts from The Manta Trust, learning about coral restoration, manta ray research and ocean conservation. The programme gives younger guests an opportunity to understand the marine ecosystems that define the Maldives while participating in activities linked to ongoing conservation work.
At Four Seasons Resort Maldives at Kuda Huraa, the family experience is also shaped by the surrounding lagoon and reef environment. Younger guests can take part in introductory diving, surfing and marine conservation activities designed to build early awareness of the ocean and its ecosystems. These experiences place the Maldives’ natural setting at the centre of the stay, allowing families to engage with the destination through activity as well as observation.
This emphasis on learning through travel reflects wider changes in family tourism, where parents are increasingly looking for holidays that combine recreation with educational value. In the Maldives, that approach has particular relevance, given the country’s dependence on marine ecosystems and its reputation as one of the world’s leading island destinations. By integrating conservation-focused experiences into resort programming, Four Seasons is presenting family travel not only as a period of rest, but also as an opportunity for younger travellers to develop a closer understanding of the environment around them.
The Maldives setting also supports multigenerational travel in practical terms. Resorts such as Landaa Giraavaru and Kuda Huraa are well suited to families travelling across age groups, where grandparents, parents and children may all be sharing the same holiday but looking for different forms of engagement. Accommodation, marine activities and wellness offerings can be structured in ways that allow families to spend time together while also catering to different interests and energy levels.
The family proposition is strengthened by the Maldives’ ability to combine relaxation with activities that are tied closely to place. Lagoon-based discovery, reef experiences and conservation work provide a clear alternative to more conventional beach holiday programming. Rather than limiting the stay to accommodation and dining, these activities allow the destination itself to shape the guest experience.
In this context, Four Seasons’ Maldives resorts reflect a broader shift in how luxury family travel is being positioned. The emphasis is no longer only on privacy and comfort, but also on engagement, shared discovery and experiences that carry value beyond the holiday itself. In the Maldives, where marine life and island environments remain central to the visitor experience, that model gives families a way to connect both with each other and with the destination.
Through Landaa Giraavaru and Kuda Huraa, Four Seasons is therefore presenting a Maldives offering that responds to changing family travel expectations. By combining marine education, outdoor activity and resort-based comfort, the brand is aligning its family travel strategy with the qualities that continue to set the Maldives apart. The result is a version of family travel that is shaped not only by where guests stay, but by what they are able to learn and experience together while they are there.
Drink
Sirru Fen Fushi hosts Flor de Caña mixology event with Dinesh Mondkar
The Behind The Bar Sirru Icon series recently hosted a mixology event at Sirru Fen Fushi Private Lagoon Resort, featuring Dinesh Mondkar, Flor de Caña’s brand ambassador for India.
The event gave guests an opportunity to explore a selection of rum cocktails while learning more about the craftsmanship and heritage behind the Flor de Caña brand. Set against a sunset backdrop over the ocean, the session combined cocktail-making techniques, brand storytelling and a relaxed island setting.
Guests were introduced to a range of cocktails that highlighted bold flavours and the versatility of rum in contemporary mixology. The evening also offered insight into the methods and presentation behind premium cocktail service, adding an interactive element to the experience.
The event formed part of the resort’s ongoing Behind The Bar Sirru Icon series, which continues to bring recognised figures from the international spirits industry to the Maldives. Through the series, the resort aims to expand its food and beverage offering with curated events that connect guests with global brands and industry expertise.
Such experiences are designed to complement the wider guest programme by combining destination dining and beverage concepts with the setting of the Maldives, while offering visitors a more immersive way to engage with the resort’s hospitality offerings.
Featured
Angsana Velavaru marks reopening of upgraded futsal ground
Angsana Velavaru has reopened its futsal facility as part of efforts to enhance guest experiences and staff engagement through sport and community activities.
The reopening ceremony was officiated by Dhaalu Atoll Council president Ahmed Shafiu and the resort’s general manager, Ahmed Zahir, who jointly cut the ribbon to mark the occasion.
Located within the island grounds, the futsal court measures 57 metres by 38 metres and is intended to serve as a space for both recreational use and organised activities for guests and resort associates.
The resort said the facility would form part of its wider recreational offering and would host workshops and expert-led collaborations aimed at providing guests with sports-based experiences while also supporting skill development and interaction. It added that the initiative also reflects its focus on staff wellbeing, teamwork and active living.
The opening event included friendly matches between the Angsana Velavaru men’s and women’s teams, as well as an inter-resort match between the Angsana Velavaru Orange Army and Banyan Tree Vabbinfaru.
Adjacent to the futsal court is the resort’s upgraded watersports centre, which now includes updated guest facilities such as shower and changing areas.
Ahmed Zahir said the reopening of the futsal ground represented more than a recreational upgrade and reflected the resort’s commitment to creating meaningful experiences for both guests and associates. He said the facility would support active living, connection and wellbeing, while also serving as a space for learning and collaboration.
Angsana Velavaru, located in South Nilandhe Atoll, said the reopening of the futsal facility forms part of its wider efforts to expand its lifestyle and community-focused offerings.
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