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Maldives top intl destination amongst Brits, Virtuoso survey reveals

Leading luxury travel network Virtuoso has named the Maldives as the most popular international destination amongst its members in the UK.
Results of a survey of Virtuoso’s UK members were revealed at the 29th annual Virtuoso Travel Week held from August 12-18 in Las Vegas, attracting nearly 6,000 delegates from around the world.
According to the survey, the top five international destinations amongst British travellers for the upcoming autumn and winter seasons are the Maldives followed by the US, Italy, South Africa and Barbados.
Virtuoso said it now has a global membership of more than 16,000 affiliated travel agents in 800 locations across 45 countries. It has added 1,000 agents since January as well as seven new countries, including Japan, South Korea and Russia.
These members now account for a total of more than USD 21.2 billion in travel sales annually – up by 37 percent on the previous year.
The latest findings are in line with a recent study by TripAdvisor that ranked the Maldives fourth amongst the best value holiday destinations for British travellers during the summer. UK-based travel specialists Southall Travel has also found that the Maldives is amongst the most popular long haul holiday destinations for Brits.
Europe is the single biggest source market for the Maldives tourism industry with a share of over 50 percent of total arrivals. According to official figures, the European marked observed an year on year increase of 10.7 percent in the first half of this year, with arrivals increasing to 320,162 from 289,234.
Britain is a major European source market, as more than 100,000 British travellers visited the Maldives last year — a 9.8 percent increase from the year before. That growth has continued this year, as 51,737 Brits visited the Maldives in the first six months of the year — a 0.4 percent increase from the 51,536 in the same period of last year.
Photo: Anna Hult
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SO/ Maldives unveils restorative wellness journey with Holistic Healer Karan Kumar

SO/ Maldives, the avant-garde private island retreat nestled in the Emboodhoo Lagoon, has announced a deeply restorative wellness journey for the wet season. This immersive experience is spearheaded by renowned Certified Holistic Healer, Karan Kumar, in collaboration with the resort’s resident wellness team.
Located just 15 minutes by speedboat from Malé International Airport, SO/ Maldives blends high fashion with holistic living, offering a bold and stylish take on island luxury. The resort comprises 80 individually designed villas—ranging from beachfront sanctuaries to overwater havens—all boasting panoramic views, complete privacy, and vibrant marine surroundings. Every element of the property is curated to appeal to modern travelers seeking indulgence, creativity, and connection.
At the heart of the resort lies the SO/ Wellness Camp, a sanctuary where cutting-edge design meets nature to provide a transformative escape. More than a traditional spa, this tranquil retreat delivers a full-body and mind experience. Guests are invited to unwind in contemporary, organic-inspired treatment rooms featuring amenities such as a Vichy rainforest shower, steam and sauna rooms, and a state-of-the-art fitness center with sweeping ocean views. The spa’s architectural design is inspired by the gentle movement of water and the island’s natural contours, creating a space that is simultaneously grounding and ethereal.
Central to the wellness offering is a curated selection of therapies that balance ancient practices with modern innovation. Programming includes sound therapy using full moon singing bowls, high-tech facials that combine astrology with skincare, and other bespoke rituals designed to restore and inspire. Whether seeking deep relaxation or a revitalizing boost, SO/ Spa offers guests a chance to reconnect with themselves in an environment that’s as stylish as it is serene.
As part of this season’s programming, guests can access personalised healing sessions at the SO/ Wellness Centre led by Karan Kumar. With over six years of experience, Kumar brings together Ayurveda, Reiki, Energy Healing, and mind-body therapies in a powerful integrative approach. His one-on-one sessions aim to address physical pain, emotional trauma, and energetic imbalances while unlocking each guest’s potential for joy, clarity, and inner strength.
Each session is intuitively tailored, creating a compassionate space for healing and introspection. Guests are encouraged to slow down, reconnect with their inner selves, and rediscover a vibrant sense of balance and wellness.
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Yoga Day marked with soulful island practice at Cinnamon Velifushi Maldives

In honour of International Yoga Day, Cinnamon Velifushi Maldives hosted a serene yoga session on its pool deck, inviting both in-house guests and resort colleagues to begin their day with mindfulness, movement, and meaning. Set against the tranquil backdrop of the Indian Ocean, the session offered participants a chance to embrace the physical, mental, and emotional benefits of yoga in a uniquely immersive natural setting.
Led by resident yoga instructor Malvika Pant, the morning session encouraged attendees to step away from their daily routines and reconnect with themselves through breathwork and gentle movement. “Yoga isn’t just a practice,” said Malvika. “It’s a way of returning to yourself. Here at Cinnamon Velifushi Maldives, with the sea breeze in your hair and the sound of the waves close by, even a few mindful stretches can feel like a profound reset. Nature supports the journey inward.”
The session drew participants from around the world, including both seasoned yoga enthusiasts and first-time practitioners. One guest shared, “I’ve done yoga before, but this was different—more peaceful, more connected. Doing sun salutations with the ocean in front of you and no distractions around is something I’ll carry with me long after I leave.”
Beyond marking the global celebration of yoga, the event showcased the resort’s ongoing commitment to wellness. Cinnamon Velifushi Maldives offers a variety of well-being experiences throughout the year, from early morning yoga flows and sunset meditations to personalised one-on-one sessions tailored to individual needs.
As holistic wellness continues to shape global travel trends, Cinnamon Velifushi Maldives provides a distinctive retreat where guests can reconnect with themselves and the natural world—one breath at a time.
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Sun Siyam Iru Veli debuts Wellness in Motion Week with beach runs and expert-led yoga

Sun Siyam Iru Veli recently hosted its inaugural ‘Wellness in Motion Week,’ welcoming guests, local wellness leaders, and global experts for a curated celebration of movement, mindfulness, and holistic reconnection in the heart of the Maldives. The week-long programme attracted over 150 participants, offering a series of transformative events aimed at promoting deeper wellbeing in harmony with nature.
To commemorate Global Wellness Day, the island held the first-ever Maldives Wellness Run in partnership with iRunners Maldives on June 14th. Set against the stunning backdrop of the shoreline, the 4-kilometre beach run featured over 85 guests and team members, who completed an invigorating course around the island. Embracing the theme #ReconnectMagenta, participants were encouraged to connect with themselves, their community, and the surrounding environment through intentional movement and breath.
Central to the week were intimate Mind & Body sessions led by two international wellness experts. Marina Violinha, a holistic women’s health and fitness specialist, conducted a sunset yoga session and an interactive talk at Magoodhoo Beach, guiding attendees in exploring feminine strength and emotional balance. Meanwhile, Shane Seery, an award-winning executive health coach, offered functional movement coaching on the resort’s tennis courts, combining personalised support with outdoor flow.
On June 20th, 88 team members took part in a sunrise yoga session led by the resort’s spa team. This gathering aligned with the global theme ‘Yoga for One Earth, One Health,’ highlighting the resort’s commitment to wellbeing as a shared value among both staff and guests.
The week concluded on International Yoga Day (June 21st) with a serene sunrise yoga and wellness ceremony at Turtle Beach. Facing the Indian Ocean, participants welcomed the day in stillness and unity.
Through Wellness in Motion Week, Sun Siyam Iru Veli underscored its dedication to offering meaningful, restorative experiences where nature, culture, and conscious living converge. From sunrise yoga sessions and barefoot beach runs to expert-led coaching and immersive spa rituals, the resort continues to redefine island wellness and rejuvenation.
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