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Soneva Secret makes Condé Nast Traveller’s 2025 Hot List of best new hotels

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Every year, the editors of Condé Nast Traveller dedicate months to exploring new travel experiences around the world, from groundbreaking dining concepts to reimagined retreats and ambitious new hotel openings. Now in its 29th edition, the Hot List is considered one of the most anticipated recognitions in the global travel and hospitality industry. This year’s theme? Joy. A fitting choice for a list that includes zip-lining to dinner in the Maldives, treehouse sleepovers in Kenya, and fine dining in unexpected corners of the world.

One of the standout selections in the 2025 list is Soneva Secret, the newest ultra-luxury concept from Soneva, which continues to push the boundaries of barefoot luxury in the Maldives. Located in Haa Dhaalu Atoll in the far north of the archipelago, Soneva Secret invites guests into a world of intimacy, privacy, and personalised service — reimagined through a hyper-exclusive lens.

Comprising just 14 villas, Soneva Secret embodies the group’s signature sustainable luxury with an even greater emphasis on privacy and bespoke experiences. Each villa comes with a dedicated “Barefoot Guardian” and “Barefoot Assistant,” ensuring every aspect of the stay is curated to the individual preferences of each guest. Some villas even feature retractable roofs for stargazing, waterslides directly into the turquoise lagoon, and direct access to thriving coral reefs.

True to Soneva’s commitment to wellness, sustainability, and fine cuisine, the property offers unique culinary experiences, including dinners on a castaway island, open-air beach kitchens, and a new interpretation of experiential dining that begins with a zip-line ride through the forest canopy. The resort also features glassblowing workshops, wellness therapies, and tailor-made adventures designed around guest interests.

Soneva Secret’s inclusion on the Hot List places it alongside other global trailblazers redefining travel. It also reinforces the Maldives’ position as a leader in ultra-premium, experience-led tourism.

With this recognition, Soneva Secret joins a prestigious global club of new hotels that are not only raising the bar for luxury but are also rethinking what travel can be — joyful, personal, and unforgettable.

For the Maldives, this recognition is more than just another accolade. It is a testament to the archipelago’s continuing allure and its growing portfolio of innovative, world-class hospitality offerings.

Awards

Trans Maldivian Airways named World’s Leading Seaplane Operator 2025

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Trans Maldivian Airways (TMA), the world’s largest seaplane operator, has once again strengthened its position as a global aviation leader with new accolades at the World Travel Awards 2025. The airline was named the World’s Leading Seaplane Operator 2025 and the Indian Ocean’s Leading Seaplane Operator 2025, acknowledging its continued contribution to air connectivity across the Maldives. The 32nd Annual World Travel Awards ceremony took place at Exhibition World Bahrain and was attended by more than 300 leaders from the international tourism industry.

Established in 1993, TMA has played a central role in shaping the Maldives’ aviation and tourism sectors. Operating the world’s largest seaplane fleet with 65 DHC-6 Twin Otters and serving over 80 resort destinations, the airline provides vital connectivity across the archipelago with a focus on safety, reliability, and operational efficiency. Conducting more than 400 flights daily, TMA remains essential in enabling access to resort islands nationwide.

Commenting on the achievement, A.U.M. Fawzy, CEO of Trans Maldivian Airways, said: “This prestigious recognition from the World Travel Awards, year after year, reflects the trust placed in our team by our partners and guests, and the responsibility we carry as the primary air service provider connecting resort destinations across the Maldives. At TMA, our focus remains on continuous improvement and building on decades of service excellence. As the tourism industry in the Maldives continues to evolve and grow, we will continue strengthening our operations and supporting the long-term development of the Maldives as a world-leading destination.”

TMA continues to enhance its operational capabilities through ongoing investments in fleet upgrades, infrastructure, staff training, and technology-driven improvements, ensuring it meets rising demand while maintaining its hallmark of dependable service.

As the Maldives prepares for further growth in visitor arrivals, Trans Maldivian Airways remains committed to working closely with industry partners, supporting national tourism objectives, and ensuring a seamless and reliable travel experience for guests visiting the country’s island destinations.

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Maldives again named World’s Leading Destination

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The Maldives has once again secured its position as a global tourism leader after being named World’s Leading Destination 2025 for the sixth consecutive year and World’s Leading Green Destination 2025 for the second consecutive year at the World Travel Awards Grand Final Gala Ceremony, held at Exhibition World Bahrain.

The World Travel Awards, established in 1993, are recognised worldwide as the highest honour in the global travel and tourism industry. The awards celebrate excellence across all sectors of travel and tourism and are determined through international voting from industry professionals and the public.

Winning the title of World’s Leading Destination for six years in a row marks a historic achievement for the Maldives, reflecting the destination’s long-term consistency, strong brand presence, and sustained global appeal. The Maldives’ second consecutive win as World’s Leading Green Destination highlights its ongoing commitment to environmental stewardship, sustainable tourism development, and the protection of its fragile marine ecosystems.

These recognitions come during a year of record-breaking performance for the Maldives. Visitor arrivals reached the two million milestone earlier than any previous year, and the destination is firmly on track to achieve the national target of 2.3 million arrivals by the end of 2025. Strong market performance has been supported by strategic global campaigns, high-impact partnerships, expanded trade engagements, and improved destination visibility across key markets.

Throughout 2025, Visit Maldives Corporation (VMC) delivered a series of coordinated global initiatives that strengthened the Maldives’ leadership position. These included major ambassador programmes, large-scale digital campaigns, targeted roadshows, co-branded partnerships, and the launch of the 2026 “Ocean Nation” theme. The Maldives also increased its presence at international trade fairs and executed successful collaborative marketing efforts with industry partners across Europe, Asia, the Middle East, and North America.

In addition to the two world titles, the Maldives received three regional honours at this year’s awards:

  • Indian Ocean’s Best MICE Destination 2025: Maldives
  • Indian Ocean’s Best Incentive Destination 2025: Malé
  • Indian Ocean’s Best Tourism Authority Website 2025: VisitMaldives.com

These regional recognitions reflect the Maldives’ expanding tourism portfolio, which now includes MICE travel, incentive markets, urban tourism, and digitally enhanced visitor engagement.

The Maldives’ success at the World Travel Awards is a result of the collective efforts of the tourism industry, local communities, government stakeholders, and the global travel trade. The awards reinforce the Maldives’ position as a leading premium destination and affirm the effectiveness of continuous, year-round destination promotion carried out by VMC and its partners.

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Marriott Maldives resorts secure top rankings in Condé Nast Traveller Middle East 2025

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Marriott International has announced that three Luxury Group resorts within the Marriott Bonvoy portfolio in the Maldives have been recognised in the inaugural Condé Nast Traveller Middle East Readers’ Choice Awards 2025. The Ritz-Carlton Maldives, Fari Islands, JW Marriott Maldives Resort & Spa, and W Maldives were honoured in key categories across this first regional edition.

Voted by discerning and adventure loving readers throughout the region, these accolades celebrate the commitment of hospitality professionals who deliver thoughtful service and memorable moments. In the Favourite Overseas Leisure Hotels category, The Ritz-Carlton Maldives, Fari Islands secured the number two ranking, while JW Marriott Maldives Resort & Spa earned the number four ranking. Both resorts continue to welcome guests with refined design, private villa accommodations, inventive culinary journeys, and signature programming that reflects the rhythm and spirit of the Maldives. Designed by Kerry Hill Architects, The Ritz-Carlton Maldives, Fari Islands is shaped by the ocean forces, wind, and waves, with contemporary villas that blend intuitive luxury with the essence of island living. JW Marriott Maldives Resort & Spa is distinguished by its spacious overwater and beach pool villas, celebrated dining, and the warm, genuine service that defines the JW Marriott brand.

Ranked number five in the Favourite Destination Spas category, The Ritz-Carlton Spa at The Ritz-Carlton Maldives, Fari Islands is recognized for its distinctive ring-shaped design set above a tranquil lagoon and for wellness experiences inspired by the elemental power of water and the natural harmony of its surroundings. AWAY Spa at W Maldives, ranked tenth in this category, is recognized for its vibrant approach to wellness, panoramic lagoon views, and personalised treatments that encourage guests to relax, recharge, and experience the playful spirit that defines the resort.

The awards also named the Maldives the number one Favourite Overseas Leisure Destination, reaffirming the islands as a preferred choice for travellers seeking natural beauty, peaceful surroundings, and immersive experiences across the Indian Ocean.

Marriott Bonvoy portfolio of resorts in the Maldives comprises of The Ritz-Carlton Maldives Fari Islands, The St. Regis Maldives Vommuli Resort, JW Marriott Maldives Resort & Spa, W Maldives, JW Marriott Maldives Kaafu Atoll Island Resort, The Westin Maldives Miriandhoo Resort, Le Méridien Maldives Resort & Spa and Sheraton Maldives Full Moon Resort & Spa. Each resort is located on its own private island and offering the ultimate dream getaway. For further information, visit the website here.

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