Business
Maldives launches two major destination marketing campaigns in Middle East
In conjunction with the reopening of Maldives’ borders and the launch of “Rediscover Maldives…the Sunny Side of Life” campaign, Maldives Marketing and Public Relations Corporation (MMPRC) has kick-started two campaigns with Dnata Travel and Emirates Woman.
Being a part of The Emirates Group, Dnata Travel is the UAE’s longest standing travel provider with more than 60 years of experience in the industry. The company’s multi-channel offering includes stores across the UAE and GCC, a call centre offering 24/7 support, a website (dnataTravel.com), and social media presence with prominent reach.
During the two-month joint campaign with Dnata Travel, Maldives will be promoted through a dedicated page on Dnata Travel’s website, EDMs, promotional videos, paid social media advertisements, promotional flyers (digital and print), retail POS advertising, training programmes, and PR initiatives.
With over 40 years at the forefront of publishing in the Middle East, Emirates Woman is the leading women’s fashion and lifestyle brand in the region.
The two-week advertising campaign with Emirates Woman will focus on articles highlighting travel to the Maldives for UAE residents. These articles will include attractive images as well as links which will give readers a better picture of the destination.
The newsletter and social media platforms (Facebook and Instagram) of Emirates Woman will also be utilised to bring out the full benefits of the readership. The cumulative reach would be 450,000 website views and 243,000 social media followers.
“The key objective of both campaigns is to increase the destination presence and tourist arrivals by reassuring tourists in the Middle East that Maldives remains a safe haven for all travellers to enjoy,” MMPRC said, in a statement.
“The messaging would highlight the safety measures that are undertaken by the Maldives along with the naturally distant islands that are geographically isolated which adhere to the idea of safe travel.”
With the Middle East being one of the leading markets in terms of arrivals to the Maldives, MMPRC continues in its efforts in popularising the destination within the region.
Earlier this year, Maldives was promoted in the Middle East by conducting media fam trips, marketing campaigns through Vogue Arabia, mall and taxi branding, and the virtual Arabian Travel Market (ATM) 2020.
In 2019, tourist arrivals from the Middle East to the Maldives stood at 60,003 — a 15.1 per cent increase compared to 2018.
Prior to the lockdown in March, there were 13,436 visitors from the Middle East. A total of 2,799 visitors from the Middle East has been recorded after the border reopening in March, making it the number one post-reopening source market.
Photo: A file photo from 2019 shows the Maldivian delegation attending the Arabian Travel Market (ATM) Dubai. FILE PHOTO/ MMPRC
Business
Feydhoo Hall opens at dusitD2 Feydhoo Maldives as new event space
Dusit International, one of Thailand’s leading hotel and property development companies, has announced the opening of Feydhoo Hall, a landmark event venue at dusitD2 Feydhoo Maldives, redefining the possibilities for meetings, celebrations, and destination events in the Maldives.
Designed to bring scale, flexibility, and creativity to island gatherings, Feydhoo Hall represents a bold step forward in positioning the Maldives as a dynamic destination for conferences, weddings, and large-scale social occasions.
Feydhoo Hall offers a versatile event complex designed to accommodate a wide range of gatherings, from corporate meetings and conferences to weddings and social celebrations.

At its core is the 390 sqm Main Hall, capable of hosting:
- Up to 300 guests in theatre-style setup
- Up to 240 guests for dining and banquet-style events
- Up to 200 guests for cocktail-style receptions
- Up to 144 guests in cluster-round configuration
Enhancing the flexibility of the venue are additional dedicated spaces, including:
- A 110 sqm Veranda Terrace, ideal for welcome receptions, breakout sessions, and pre-event gatherings, accommodating up to 100 guests for cocktail-style events.
- A spacious 1,000 sqm Lawn Space, perfect for large-scale outdoor celebrations, destination weddings, and open-air events, accommodating up to 400 guests for cocktail receptions and up to 350 guests for dining setups.
- The 55 sqm Ekugai Meeting Room, designed for smaller meetings and executive sessions, accommodating up to 30 guests in theatre or dining setup and 24 guests in cluster-round format.
Together, these integrated spaces create a seamless indoor-outdoor event experience, allowing planners to design dynamic and personalised event journeys.
True to the dusitD2 brand’s lifestyle-driven philosophy, Feydhoo Hall introduces a fresh approach to meetings and events — where productivity meets creativity in an inspiring island setting.
The venue offers flexible meeting formats designed to suit different event needs, including:
- Half-Day Meeting Package (4 hours) — ideal for focused sessions, executive meetings, and creative workshops.
- Full-Day Meeting Package (8 hours) — designed for immersive conferences, extended workshops, and large-scale corporate gatherings.
These thoughtfully structured packages provide planners with the flexibility to create impactful and seamless experiences, whether hosting intimate strategy sessions or dynamic full-day events.

Located just seven minutes by speedboat from Velana International Airport, dusitD2 Feydhoo Maldives combines accessibility with vibrant lifestyle energy, offering event planners and guests a rare balance between convenience and tropical escape.
With the introduction of Feydhoo Hall, the resort strengthens its position as a versatile destination — not only for leisure travellers but also for international conferences, creative retreats, luxury weddings, and large-scale social celebrations seeking something refreshingly different in the Maldives.
Business
BBM expands retail presence with new Hulhumalé outlet
Bestbuy Maldives (BBM) opened a new wholesale store in Hulhumalé Phase 2 on Monday.
The outlet is located on the ground floor of Lot 20286, Nirolhu Magu, and is intended to improve access to BBM’s imported goods for residents of Hulhumalé Phase 2 and for businesses operating in the area.
According to the company, the opening forms part of its plan to expand services closer to customers in line with population growth in Hulhumalé.
With the opening of the new store, BBM’s full range of imported and distributed products will be available at the Hulhumalé Phase 2 location. These include consumer goods from international brands such as Lifebuoy, Vaseline and Unilever.
The store will also stock wholesale food products from brands including Daily, Cavin’s and Redman.
BBM has supplied goods to resorts, hotels and retail outlets across the Maldives for several years.
Action
Ataraxis Grand & Spa hosts integrated work-and-dive corporate retreat in Fuvahmulah
Ataraxis Grand & Spa recently hosted a week-long, closed corporate offsite in Fuvahmulah for a US-based artificial intelligence company, highlighting the island’s growing suitability for integrated work-and-experience retreats. The retreat brought a group of 36 international professionals to the property, which was reserved exclusively for the programme.
Designed as a private company offsite, the stay combined structured daily work sessions with guided diving and beginner-friendly surf experiences, creating a balanced format that blended focused collaboration with physical reset.

A notable component of the programme was dive training and certification. During the retreat, 17 participants completed their Open Water certification, while a further six undertook the Advanced Open Water course, with training and dives scheduled alongside work sessions as part of the integrated itinerary.
Throughout the week, participants worked on-site using dedicated shared spaces supported by reliable high-speed internet, allowing meetings, informal collaboration and scheduled activities to take place within a single, uninterrupted environment. This setup enabled teams to move seamlessly between work periods and organised ocean activities without leaving the property.

Fuvahmulah’s natural and operational advantages formed a key part of the retreat’s appeal. As one of the Maldives’ largest inhabited islands, it offers immediate access to pelagic dive sites, internationally recognised shark diving and surf breaks suitable for instruction, alongside the infrastructure required to support extended group stays.

The offsite reflects a growing preference among technology and knowledge-sector teams for small-scale retreats that prioritise concentrated work environments and team cohesion over traditional conference formats. Such programmes typically involve longer stays and higher per-capita spend, aligning with sustainable, quality-driven tourism models.
The retreat also demonstrates how locally operated properties such as Ataraxis Grand & Spa are supporting this shift by delivering unified environments where accommodation, workspaces, connectivity and curated experiences operate as a single programme rather than separate services.

As organisations continue to explore alternative formats for strategy sessions, team resets and creative offsites, Ataraxis Grand & Spa’s experience positions Fuvahmulah as an increasingly viable destination for integrated corporate retreats.
Ataraxis Grand & Spa offers work-and-dive retreat programmes in Fuvahmulah that combine accommodation, dedicated workspaces, high-speed connectivity and organised diving and surfing.

Further information on retreat formats and dive-inclusive stays is available via the Ataraxis Grand & Spa website.
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