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Visit Maldives unveils major campaign with Expedia in four key markets

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Visit Maldives has commenced a major campaign with Expedia Group to promote Maldives as one of the most secluded and serene destinations in the world for tourists.

The purpose of this four-month campaign targeting Russia, Middle East, China and India, among the key source markets of the destination, is to assure potential travellers that the Maldives remains one of the most accessible destinations during this unprecedented situation.

The key messaging of this campaign will highlight the unique geographical formation of the island nation, owing to the natural dispersion of the islands, ensuring a worry free holiday for travellers.

Created in partnership with Expedia Group Media Solutions, the marketing organisation of Expedia Group, this campaign is expected to reach over 23 million people, targeting potential travellers in all the phases of the consumer journey in the focus markets.

Through this campaign, notable achievements to the destination such as winning the World’s Leading Destination, achieving the Safe Travels Stamp by World Travel and Tourism Council, launching of Maldives Border Miles and Allied Inbound will also be highlighted on the destination landing page on the platform.

Experiences which are unique to the destination will also be portrayed to entice travellers.

Expedia Group is one of the world’s leading full-service online travel brands helping travellers easily plan and book travel from the widest selection of vacation packages, flights, hotels, vacation rentals, rental cars, cruises, activities, attractions, and services.

The year 2021 started with focus on new strategies that have been adopted to ensure the goals of achieving pre-pandemic arrival. In this regard, several marketing activities are already in the pipeline such as joint promotions with tour operators and airlines, participation in key travel trade fairs, roadshows and familiarisation trips targeted to media, influencers and celebrities to promote the destination in various markets.

Besides these activities, prominence would be given to digital, social media and virtual activities to maintain the destination presence and promote Maldives as the most preferred destination across the globe.

By the end of 2020, Maldives celebrated the remarkable achievement of receiving 500,000 tourists amid an ongoing pandemic.

Currently, the Russian market is one of the top performing markets according to the latest statistics by the tourism ministry. India and Middle Eastern markets are also showing steady growth in terms of arrivals.

While China has been one of the traditionally strongest markets in terms of arrivals to Maldives prior to the pandemic, several marketing efforts are still underway to maintain the presence in the Chinese market as it opens for outbound travel again.

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Dive into Baa Atoll’s manta ray season with The Westin Maldives

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Nature takes centre stage in the Maldives as manta ray season graces the protected waters of the Baa Atoll UNESCO Biosphere Reserve, continuing until November this year. At the heart of this celebrated atoll, The Westin Maldives Miriandhoo Resort — a five-star holistic wellness sanctuary poised on the edge of Hanifaru Bay — invites guests to witness the mesmerising cyclone feeding phenomenon, where hundreds of manta rays glide and spiral in an extraordinary underwater ballet.

Just 40 minutes by speedboat from the resort lies Hanifaru Bay, one of the world’s most renowned manta aggregation sites. Guided snorkelling excursions, led by The Westin Maldives’ resident marine experts, allow visitors to encounter this rare natural spectacle first-hand. With over 1,800 manta rays recorded in the bay, the chance to swim alongside these graceful creatures offers a once-in-a-lifetime adventure for marine life enthusiasts from around the globe.

Beyond Hanifaru Bay, the resort provides access to more than 20 exceptional dive sites across the Baa Atoll, famed for its thriving reefs and diverse marine life. Among the highlights is Dhigali Haa, a protected submerged reef, or thila, distinguished by coral-draped overhangs, narrow canyons, and abundant sea life. Divers may encounter schooling snapper, fusilier, giant trevallies, eagle rays, and even inquisitive dolphins. Nearby, Nelivaru Thila reveals a labyrinth of coral pinnacles and ledges, home to moray eels, turtles, and reef sharks weaving through vibrant soft coral gardens. With over 250 recorded species, Baa Atoll offers endless diving rewards for enthusiasts of all skill levels.

Guests can also enjoy a variety of unforgettable ocean experiences without leaving the resort, from spotting playful spinner dolphins directly from their villa to using complimentary snorkelling gear and canoes. Those seeking more adventure can opt for jet ski rides, private snorkelling with turtles, sunset dolphin cruises, or traditional Maldivian line fishing. As part of the #PlayWell programme, the resort’s Marine Biologist offers insights into marine ecosystems, conservation, and responsible tourism.

After a day of discovery, guests can enhance recovery through the WestinWORKOUT® Gear Lending Programme, which includes the Hyperice Recharge and Recovery Kit, designed to soothe muscles and restore energy. For a deeper sense of calm, the Heavenly Spa by Westin™ offers rejuvenating treatments accompanied by sweeping ocean vistas.

As night falls, tranquillity awaits in one of the resort’s 69 spacious villas. Each promises a restorative night’s sleep with the award-winning Heavenly® Bed, featuring a plush pillow-top mattress, the soothing Sleep Well Lavender Balm, and a specially curated Westin Sleep Well Menu.

With wellness at its heart and adventure woven into every experience, The Westin Maldives Miriandhoo Resort provides a front-row seat to some of the ocean’s most magical moments.

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Golden hour bliss with Zoe London and Giorgio Chiarello at Dhigali Maldives

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This November, Dhigali Maldives will transform its iconic Haali Bar into a lively stage for music and mixology, as British DJ Zoe London and Italian Flair Bartending Champion Giorgio Chiarello join forces for an unforgettable sunset residency from 11 to 15 November 2025.

Each evening, Zoe London will take to the decks, delivering her distinctive mix of house, classic remixes, and uplifting energy to the shores of the Raa Atoll. With more than 15 years’ experience performing at venues such as Soho House and The Ned, as well as at prestigious events including the Formula 1 Paddock Club and festivals like Glastonbury, Reading & Leeds, and Latitude, Zoe’s sets promise the perfect soundtrack to golden hour in paradise.

As the sun slips beneath the horizon, guests will be treated to masterfully crafted cocktails from Giorgio Chiarello, Italy’s most decorated Flair Bartender. Renowned for his captivating performances and expertise in American-style mixology, Giorgio will present a bespoke menu featuring three classic cocktails alongside three of his own original creations, each prepared with precision and flair at Haali Bar.

Nestled in the heart of the remote Raa Atoll, Dhigali Maldives is an exclusive Premium All-Inclusive resort that seamlessly blends contemporary minimalist design with the island’s natural beauty. From overwater villas and beachfront suites to snorkelling adventures, fine dining, and rejuvenating spa rituals, the resort offers an immersive and refined escape. With its vibrant house reef just steps away, every element is designed for effortless relaxation and indulgence.

Together, Zoe London and Giorgio Chiarello will infuse the island’s evenings with rhythm, flavour, and artistry, creating an immersive fusion of music and mixology framed by the serene backdrop of the Indian Ocean.

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Huvafen Fushi introduces soulful stays for rest, reconnection and renewal

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Huvafen Fushi has unveiled a soul-stirring escape created for women who appreciate the power of pause. Whether bringing together a close circle of friends or seeking cherished solitude, this retreat has been designed to smooth the edges and awaken the spirit. Behind closed doors lies the quiet seclusion of Huvafen’s renowned two- and three-bedroom Pavilions, where privacy is paramount, barefoot elegance is assured, and time moves to a rhythm entirely one’s own.

There is little need to leave – unless by choice. Mornings may begin with floating breakfasts on the deck, sunrise yoga by the sea, or tranquil hours drifting in a private pool. With personal butlers, customised mini bars, private coral garden snorkelling, and candlelit feasts, every detail encourages guests to soften, settle, and reconnect with themselves.

Accommodation options include:

  • Two Bedroom Ocean Pavilion with Pool – Overwater and sunset-facing, this private retreat sleeps up to six and features a unique indoor–outdoor pool that opens directly into the sea, ideal for dusk dips and long, starlit evenings.
  • Two Bedroom Lagoon Pavilion with Pool – Bathed in morning light, this sunrise-facing pavilion offers an uninterrupted view of the lagoon. With space for six, a vast sundeck, and serene water vistas, it invites both connection and clarity.
  • Three Bedroom Beach Pavilion with Pool – Positioned directly on the beach and facing the sunset, this expansive hideaway sleeps up to nine. Ocean views, a private pool, and generous indoor and outdoor living areas make it ideal for multigenerational escapes or milestone celebrations.
  • Two Bedroom Beach House with Pool – A private sanctuary on the sand, this beach house accommodates up to six. Guests can unwind in their own pool, take in panoramic views of the Indian Ocean, and embrace a slower pace of life.

This is a stay for long conversations and easy silences, for secrets shared over cocktails, for saltwater swims that soothe, for laughter, solo sunrises, and the rare luxury of simply being oneself. Whether with friends, family, or alone, it is not merely a getaway – it is a return to one’s own tide. 

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