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The Small Maldives Island Co. launches unparalleled benefits programme

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The Small Maldives Island Co. (TSMIC), which runs three award-winning resorts in Maldives, has launched a special concierge service and benefits programme.

Maldives Aficionado is a benefits programme that was founded on the idea of giving travellers a true insider’s guide and a hassle-free vacation that supersedes all expectations.

“We attract travellers who like to connect emotionally through local specialists and have an experience far from generic,” Mark Hehir, CEO and Curator of TSMIC, was quoted in a statement, as saying.

“We want our loyal guests to feel special and valued, and what better way to do that than spoil them even more with the Maldives Aficionado benefits programme.”

The membership programme unlocks the ultimate VIP experience through an exclusive concierge service guided by experts who know the island by heart. Each visit is then rewarded with unmatched benefits, bringing to life holiday fantasies and ticking all travel bucket lists.

A tailor-made itinerary filled with activities that truly reflects the Maldivian culture and traditions is ensured by an experienced team dedicated to each visitor. From uniquely Maldivian activities such as island hopping to breathtaking private islands, bait fishing, luxury speed boat transfers and over the top 135-metre yacht rentals, to exclusive 1OAK events, rejuvenating spa time, there is no request too grand for Maldives Aficionado.

Being an “Aficionado” definitely has its perks. The TSMIC Ambassador title is awarded to members who participate in this referral programme with redeemable benefits accumulated through a three-tier point system classification:

  • Coral (29 points)
  • Plankton (30-50 points)
  • Manta (51+ points)

The loyal members are rewarded with upgraded experiences, complimentary offers, special packages on a number of services, and value added home away from home benefits. From weekly sunset cruises, VIP invites to all TSMIC events, discounts on diving and excursions, to free treats like spa treatments, internet packages and seaplane transfers, the programme is second to none.

TSMIC runs Huvafen Fushi, Amilla Fushi and Finolhu.

Located just 30 minutes by seaplane from the main Velana International Airport, Amilla offers a choice of 59 Houses that sit gracefully over crystal clear waters, nestled amongst lush tree tops or huggin the shores of pristine white sand. Additionally, eight spectacular four to eight-bedroom Beach Residences ideally suited to large families, groups of friends and VVIPs seeking the ultimate in space and privacy are also available.

Amilla’s innovative restaurants range from the diverse, informal foodie hub Baazaar to the relaxed yet sophisticated overwater dining at the signature Feeling Koi. Guests can even drop in to gourmet café and deli The Emperor General Store or The Wine Shop and Cellar Door to treat themselves to lighter snacks, a favourite bottle or a gourmet selection of artisanal cheeses.

With an unrivalled range of purpose-designed multi-bedroom accommodation options, and an exciting, inspiring and active Kids’ Club, Amilla is putting the Maldives on the map as a destination not just for couples, but for families and friends.

Just 30 minutes by speedboat from sister resort Amilla, Finolhu is a stylish and eclectic retreat with a buzzy bon-vivant vibe and a refreshing, retro-inspired burst of fun for the region. Bringing toes-in-the-sand relaxation to fun-loving beach-erati alongside the best DJs, live acts and most fabulously chic parties in the Maldives. Finolhu’s 125 villas come on the ocean, the lagoon or by the beach, with or without pool in either one or two bedroom options being the ultimate island experience for chic couples, fun-loving families and gatherings of friends alike.

Located just 30 minutes by speedboat from the main airport, Huvafen Fushi ideally mixes Maldivian style with hip and chic features; thatched villas on the outside and on the inside, unique amenities, sophisticated design, contemporary furniture, high-tech equipment, and last but not least cool events which all contribute to make Huvafen Fushi a truly dreamy island.

Encircled by one of the best house reefs in the Maldives, this private island paradise is home to the world’s first and only underwater spa, and with only 44 rooms it is the ultimate in luxurious privacy and intimacy.

Awards

Atmosphere Core earns triple honours at Layalina Editor’s Choice Awards

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Atmosphere Core concluded 2025 with a strong industry showing, securing three major honours at the Layalina Editor’s Choice Awards 2025 for RAAYA by Atmosphere, Atmosphere Kanifushi Maldives and OBLU XPERIENCE Ailafushi. The accolades underscore the group’s ability to deliver clearly differentiated resort concepts for diverse traveller profiles, while maintaining a consistent emphasis on quality, comfort and guest satisfaction across its portfolio.

At the awards, RAAYA by Atmosphere was named Best New Luxury Resort of the Year – Maldives. Atmosphere Kanifushi Maldives received the title of Best All-Inclusive Luxury Resort, while OBLU XPERIENCE Ailafushi was recognised as Most Stylish Resort – Maldives. The honours are based on Layalina’s independent editorial assessment and established quality benchmarks, celebrating excellence across luxury hospitality, all-inclusive offerings and lifestyle-led design. Layalina is a leading Arab lifestyle publication under 7awi Media Group, with a strong readership and influence across the GCC and wider region.

Collectively, the awards highlight Atmosphere Core’s understanding of evolving travel expectations, delivering experiences that are thoughtful, well-crafted and easy to enjoy, whether guests are seeking tranquillity, variety or social energy.

Each of the recognised resorts brings a distinct identity to the group’s Maldivian portfolio. RAAYA by Atmosphere, located in the Raa Atoll, is defined by its serene environment and castaway-artist concept, encouraging guests to slow down and reconnect through nature, creativity and adventure. Atmosphere Kanifushi continues to stand out for its scale and consistency, offering a generous all-inclusive experience through the Kanifushi Plan™, expansive villas and a long, natural island setting that appeals to both families and couples. In contrast, OBLU XPERIENCE Ailafushi delivers a more dynamic island escape, characterised by contemporary design and a lively social atmosphere that resonates with travellers drawn to shared spaces, movement and modern aesthetics. Together, the accolades reflect a carefully curated portfolio designed to cater to a wide spectrum of travel moods and preferences.

Commenting on the achievement, Ashwin Handa, Chief Operating Officer of Atmosphere Core, said the group was honoured to receive the Layalina Editor’s Choice Awards 2025, recognising the three resorts across distinct categories. He noted that the recognition reflects the company’s carefully curated experiences, shaped by a strong sense of product, space and genuine care, and credited the passion and commitment of the teams, as well as the continued trust of guests, for the achievement.

Central to these successes is Atmosphere Core’s philosophy of the Joy of Giving, which positions hospitality around care, generosity and attention to detail. This approach informs destinations that feel closely connected to their natural surroundings and supports bespoke experiences that anticipate guest needs. The result, the group says, is a style of hospitality that is welcoming, effortless and personal, creating meaningful moments that endure beyond the stay itself.

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The Standard, Maldives brings Lunar New Year energy to Raa Atoll

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The Standard, Maldives will mark the Lunar New Year this February with a week-long celebration that invites guests to swap urban festivities for the turquoise waters of the Raa Atoll. Taking place from 17 to 22 February, the programme will transform the island resort into a festive setting that blends time-honoured traditions with the brand’s playful and contemporary character.

Designed to move beyond a conventional island escape, the celebrations will open with lively visual touches, including jumping stilts and fortune cookies, setting the tone for a week where Maldivian tranquillity meets the spirit of East Asian culture. Throughout the programme, guests will be immersed in a series of experiences that combine culinary creativity, entertainment and cultural expression.

Food takes centre stage in the Lunar New Year offering, with a diverse line-up of dining events curated to engage all the senses. Highlights include an Asian Street Food buffet inspired by classic Chinese motifs, alongside more refined beachfront experiences such as five-course Crab Night and Lobster Night dinners at Kula Beach. Interactive elements are also woven into the programme, with Tangyuan Time at Joos Café inviting families to prepare traditional sweet glutinous rice balls together, while younger guests can participate in a dedicated mocktail-making masterclass.

Evenings at the resort will be defined by high-energy entertainment and cultural performances. Todis Beach will host LED and fire shows, complemented by special Chinese dance performances that illuminate the shoreline after dark. Adding a local dimension to the celebrations, Maldivian Boduberu drumming will feature prominently, creating a rhythmic fusion of regional and international traditions. For guests seeking a more relaxed pace, the programme also includes a Lunar New Year Movie Night at the main pool and a Bingo Night at Todis Bar.

Commenting on the celebrations, Sonika Adlakha, Commercial Director of The Standard, Maldives, said the aim was to create a Lunar New Year experience that feels both authentic and adventurous. She noted that by combining the dynamic energy of street food markets and fire shows with the calm luxury of a Maldivian retreat, the resort is offering guests a distinctive way to welcome the Year of the Horse.

To complement the festivities, the resort is offering a Premium All-Inclusive Package, designed to provide seamless access to the week’s dining and entertainment programme. The package includes the full range of culinary experiences, from Asian Street Food stalls to themed buffets at Kula, as well as a selection of premium spirits, cocktails and refreshments. This offering allows guests to fully immerse themselves in the celebrations while enjoying the freedom to experience the Lunar New Year at The Standard, Maldives without limits.

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Four Seasons Maldives brings Fire Horse energy to Lunar New Year celebrations

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Four Seasons Resorts Maldives will welcome the Year of the Fire Horse with a week of Lunar New Year celebrations across Landaa Giraavaru and Kuda Huraa. Taking place from 16 to 24 February 2026, the programme will see both islands animated by the vibrant energy associated with this rare zodiac year.

Bold and spirited, the Fire Horse symbolises momentum, confidence and fresh beginnings. The celebrations are designed to reflect these qualities through a blend of cultural tradition, island elegance and family-focused experiences, positioning the Maldives as a fitting setting for the festive season.

Marking a first for the Maldives, the resorts will host an exclusive pop-up by Beijing’s Michelin-recognised Baiweiyuan Dumpling Restaurant, operating concurrently at both islands. Long celebrated in Beijing for its handmade dumplings and comforting soups, Baiweiyuan will present a menu featuring signature pork and chive dumplings, beef and onion fillings, and vegetarian options such as egg and tomato. Cold starters, including soy-braised pork trotter, will complement the experience.

Prepared fresh to order, the dumplings introduce an authentic taste of Beijing to the Indian Ocean, offering a culinary highlight that reflects the warmth and generosity associated with the Fire Horse.

Lunar New Year at Kuda Huraa

16–24 February 2026

At Kuda Huraa, Lunar New Year celebrations will unfold throughout the week in a lively, festival-style programme. Events begin with a Reunion Dinner at Café Huraa, followed by themed dining evenings, outdoor cinema screenings, a Pool Party and a Pop-Up Asian Market.

Evenings will include experiences such as a Secret Beach BBQ under the stars, a Mediterranean Market at Reef Club and an Asian Buffet at Café Huraa. Baiweiyuan’s dumpling pop-up will be available daily, allowing guests to enjoy the flavours of Beijing throughout the celebrations.

Kuda Huraa highlights include:

  • Reunion Dinner on 16 February
  • Family Feast Lunch, Seafood Night and Asian Buffet
  • Secret Beach BBQ and Mediterranean Market
  • Pool Party with DJ on 18 February
  • Pop-Up Asian Market and outdoor movie nights
  • Daily Baiweiyuan Dumpling pop-up


The Kuda Mas Kids Club will also host a two-week Fire Horse–inspired festival for younger guests, featuring activities such as lantern painting, snorkelling adventures, arts and crafts, dumpling making, tie-dye workshops, karaoke evenings and beach games. The programme is designed to encourage creativity, confidence and fun.

Lunar New Year at Landaa Giraavaru

16 February 2026

Landaa Giraavaru will welcome the New Year with a poolside celebration from 7.00pm to 10.30pm, featuring a Dragon Dance, live DJ and lantern-lit setting around the main pool. A Yu Sheng prosperity toss will symbolise abundance and good fortune, while live cooking stations will showcase celebratory flavours prepared by the resort’s culinary team.

Landaa Giraavaru highlights include:

  • Poolside Lunar New Year celebration
  • Dragon Dance performance
  • Live DJ and festive ambience
  • Yu Sheng prosperity toss
  • Culture-inspired welcome drinks
  • Baiweiyuan Dumpling pop-up available throughout the week

Across both islands, Lunar New Year at Four Seasons Resorts Maldives is designed to bring families and friends together in the spirit of prosperity, connection and shared celebration. Guests are invited to welcome the Year of the Fire Horse through traditions that honour luck, abundance and meaningful togetherness.

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