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The Small Maldives Island Co. launches unparalleled benefits programme

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The Small Maldives Island Co. (TSMIC), which runs three award-winning resorts in Maldives, has launched a special concierge service and benefits programme.

Maldives Aficionado is a benefits programme that was founded on the idea of giving travellers a true insider’s guide and a hassle-free vacation that supersedes all expectations.

“We attract travellers who like to connect emotionally through local specialists and have an experience far from generic,” Mark Hehir, CEO and Curator of TSMIC, was quoted in a statement, as saying.

“We want our loyal guests to feel special and valued, and what better way to do that than spoil them even more with the Maldives Aficionado benefits programme.”

The membership programme unlocks the ultimate VIP experience through an exclusive concierge service guided by experts who know the island by heart. Each visit is then rewarded with unmatched benefits, bringing to life holiday fantasies and ticking all travel bucket lists.

A tailor-made itinerary filled with activities that truly reflects the Maldivian culture and traditions is ensured by an experienced team dedicated to each visitor. From uniquely Maldivian activities such as island hopping to breathtaking private islands, bait fishing, luxury speed boat transfers and over the top 135-metre yacht rentals, to exclusive 1OAK events, rejuvenating spa time, there is no request too grand for Maldives Aficionado.

Being an “Aficionado” definitely has its perks. The TSMIC Ambassador title is awarded to members who participate in this referral programme with redeemable benefits accumulated through a three-tier point system classification:

  • Coral (29 points)
  • Plankton (30-50 points)
  • Manta (51+ points)

The loyal members are rewarded with upgraded experiences, complimentary offers, special packages on a number of services, and value added home away from home benefits. From weekly sunset cruises, VIP invites to all TSMIC events, discounts on diving and excursions, to free treats like spa treatments, internet packages and seaplane transfers, the programme is second to none.

TSMIC runs Huvafen Fushi, Amilla Fushi and Finolhu.

Located just 30 minutes by seaplane from the main Velana International Airport, Amilla offers a choice of 59 Houses that sit gracefully over crystal clear waters, nestled amongst lush tree tops or huggin the shores of pristine white sand. Additionally, eight spectacular four to eight-bedroom Beach Residences ideally suited to large families, groups of friends and VVIPs seeking the ultimate in space and privacy are also available.

Amilla’s innovative restaurants range from the diverse, informal foodie hub Baazaar to the relaxed yet sophisticated overwater dining at the signature Feeling Koi. Guests can even drop in to gourmet café and deli The Emperor General Store or The Wine Shop and Cellar Door to treat themselves to lighter snacks, a favourite bottle or a gourmet selection of artisanal cheeses.

With an unrivalled range of purpose-designed multi-bedroom accommodation options, and an exciting, inspiring and active Kids’ Club, Amilla is putting the Maldives on the map as a destination not just for couples, but for families and friends.

Just 30 minutes by speedboat from sister resort Amilla, Finolhu is a stylish and eclectic retreat with a buzzy bon-vivant vibe and a refreshing, retro-inspired burst of fun for the region. Bringing toes-in-the-sand relaxation to fun-loving beach-erati alongside the best DJs, live acts and most fabulously chic parties in the Maldives. Finolhu’s 125 villas come on the ocean, the lagoon or by the beach, with or without pool in either one or two bedroom options being the ultimate island experience for chic couples, fun-loving families and gatherings of friends alike.

Located just 30 minutes by speedboat from the main airport, Huvafen Fushi ideally mixes Maldivian style with hip and chic features; thatched villas on the outside and on the inside, unique amenities, sophisticated design, contemporary furniture, high-tech equipment, and last but not least cool events which all contribute to make Huvafen Fushi a truly dreamy island.

Encircled by one of the best house reefs in the Maldives, this private island paradise is home to the world’s first and only underwater spa, and with only 44 rooms it is the ultimate in luxurious privacy and intimacy.

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Swiss cellist JODOKCELLO to perform at Alila Kothaifaru Maldives

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Alila Kothaifaru Maldives, in collaboration with BRICS Entertainment, has announced the continuation of the global journey of JODOKCELLO — the barefoot cellist from the Swiss Alps whose performances have reached millions worldwide.

Born in the hills of Emmental, Switzerland, Jodok Vuille, known professionally as JODOKCELLO, has transformed the way audiences experience classical music. Having built his own cello and performed barefoot across mountaintops and global stages, his approach to music is rooted in authenticity, presence, and human connection.

With over 15 million followers and collaborations with international brands and artists including Mercedes-Benz, Swatch Group, FC Barcelona, Alan Walker, IL VOLO, and Lindsey Stirling, JODOKCELLO has become one of Switzerland’s leading cultural figures. His work continues to transcend musical boundaries and inspire audiences across generations.

As part of his ongoing three-year global initiative, the Barefoot in the Sand Tour, JODOKCELLO will perform an exclusive set at Alila Kothaifaru Maldives during the resort’s management cocktails on 18 October. The collaboration highlights Alila’s dedication to curating meaningful experiences that celebrate both creativity and nature.

“Music is not just sound. It’s connection. It’s presence. It’s the truth,” said JODOKCELLO.

His barefoot performance, set against the backdrop of the Maldivian horizon, will offer guests a distinctive cultural moment that intertwines artistry, authenticity, and environment.

Thomas Weber, General Manager of Alila Kothaifaru Maldives, said: “Hosting JODOKCELLO at Alila Kothaifaru is an honour. His artistry reflects the same values we uphold — authenticity, connection, and respect for nature. This will be an unforgettable experience for our guests.”

The Barefoot in the Sand Tour marks a new chapter in JODOKCELLO’s artistic journey — one that extends beyond concert halls, bringing his message of presence and unity to audiences around the world.

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Ifuru Island Maldives hosts visiting practitioner Devendra Pokhriyal at Xanadu Spa

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Xanadu Spa at Ifuru Island Maldives has announced the arrival of Devendra Pokhriyal, a highly regarded wellness practitioner from the Himalayan foothills of India, who will serve as a Visiting Practitioner from 23 October 2025 to 7 January 2026. Guests will have the exclusive opportunity to experience his renowned healing therapies during this four-month residency.

Hailing from the birthplace of yoga and Ayurveda, Devendra brings extensive expertise across a diverse range of holistic disciplines, including Ayurvedic consultations, detox programmes, myofascial release, dry needling, marma therapy, and energy healing. His therapies are recognised for their ability to relieve pain, enhance mobility, and restore harmony to the body, mind, and spirit.

“We are excited to welcome Devendra as a Visiting Practitioner at Xanadu Spa,” said Marcel Sawyer, General Manager of Ifuru Island Maldives. “His authentic Himalayan knowledge and holistic approach will enrich our guests’ wellness journeys and add a distinctive dimension to their time on the island.”

During his residency, Devendra will offer a curated menu of treatments, including:

  • Ayurvedic Consultations – personalised wellness guidance based on Ayurvedic principles.
  • Marma Healing Therapy – revitalising energy flow and vitality through ancient Ayurvedic techniques.
  • Remedial Massage – a bespoke full-body experience combining deep-tissue techniques, Thai stretching, and wooden tapping along meridian lines.
  • Detox and Healing Therapies – including slimming detox massages, myofascial release, and nasya sinus cleansing.

Known for his compassionate and intuitive approach, Devendra has guided guests across the world toward relaxation, recovery, and transformation. His limited-time residency at Xanadu Spa presents a rare opportunity for guests of Ifuru Island to immerse themselves in authentic Himalayan-inspired wellness in the heart of the Maldives.

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Sun Siyam Resorts celebrates 35th anniversary with global Instagram giveaway

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Sun Siyam Resorts has announced the launch of its global Instagram giveaway, Win the Maldivian Spirit, marking a key milestone in the group’s 35th anniversary celebrations of Maldivian hospitality. Running from October to November 2025, the campaign invites travellers from around the world to experience the Maldives in style, with one winner and three companions receiving a seven-night stay at any resort within the Sun Siyam Lifestyle Collection.

The prize includes a 24-hour all-inclusive package, airport transfers, a luxury spa treatment, a private dining experience, and a choice between diving or watersports adventures.

The initiative coincides with the unveiling of Sun Siyam Resorts’ brand (r)evolution — a transformation that extends beyond a visual refresh. Centred on the new brand statement, The Home of the Maldivian Spirit, the rebrand unites all six resorts under The House of Siyam, now grouped into three distinctive collections: Luxury, Privé, and Lifestyle. Alongside this, the brand has introduced new Signature Experiences and launched Siyam Rewards to strengthen guest engagement.

Participation in the giveaway is straightforward:

  • Follow @sunsiyamresorts on Instagram
  • Like the giveaway post

Open globally, the campaign seeks to grow Sun Siyam’s online community while showcasing its refreshed identity. Through engaging reels, influencer collaborations, and interactive content, the campaign aims to share a glimpse of the authentic warmth and spirit that define Maldivian hospitality.

“We are thrilled to share the Maldivian Spirit with a global audience through this campaign,” said Shammun Mohamed, Director of Digital Communications at Sun Siyam. “This is not just a chance to win a holiday; it’s an invitation to experience the beauty, warmth, and unforgettable moments that define Sun Siyam.”

The giveaway will close on 25 November 2025, with the winner announced on 30 November 2025 via @sunsiyamresorts on Instagram, where all campaign details are available.

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