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Visit Maldives hosts important events in Dubai

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Visit Maldives has hosted several events on the sidelines of the Arabian Travel Market (ATM) on May 17.

The two events, Maldives Media Meet and Connect with Maldives, Your Safe Haven, were hosted for the Middle Eastern media and the travel trade respectively.

The Maldives Media Meet press event was attended by key travel trade media of the UAE and Middle Eastern region.

Speakers at the event were Thoyyib Mohamed, Managing Director of Visit Maldives, Aminath Shabeena, Maldivian ambassador in the UAE, and Fathimath Afra, Deputy Chief Marketing Officer of Visit Maldives.

During the Maldives Media Meet, key updates from the Maldives were shared.

Thoyyib addressed the topics of how Maldives is tackling the pandemic and strategic opening of borders for the revival of tourism, updates of health and safety measures, “I’m Vaccinated” campaign to vaccinate all tourism industry employees, as well as the future initiatives such as the celebration of 50 years of tourism in the Maldives.

Shabeena talked on the angle of foreign policy and updated on the ongoing discussion between the two governments on establishing a travel corridor which is anticipated to happen in the near future.

Marketing challenges and recovery strategies during the pandemic, plans for the Middle Eastern and GCC markets were revealed by Afra.

Plans for important activities in the pipeline such as the World Expo 2020 to be held in Dubai in October and the Explore Maldives Live, to bring Maldives experiences on livestream for the Middle Eastern Market on the My Virtual Maldives Platform were highlighted.

The event ended with a question and answer session in which there was a lot of interest shown by the journalists towards the destination and answers were given to queries on the travel information and travel corridor between UAE and the Maldives.

The press conference was followed by a roadshow titled ‘Connect with Maldives; Your Safe Haven’.

The one-day roadshow targeting Dubai-based travel agents and tour operators created the opportunity for Maldives tourism industry partners to connect with over 50 key travel trade partners from the Middle Eastern market.

A total of 10 Maldives tourism industry partners representing resorts and DMCs participated at the event.

The participants had the opportunity to showcase their properties, products and highlight the unique experiences available at each of the respective properties as well as generate new business leads and engage in one-on-one networking opportunities.

Visit Maldives related information about the destination and the four products; resorts, guest houses, liveaboards and hotels.

Information was given out during the speed networking session on the latest information for travel to the Maldives and why the Maldives remains a safe destination for travel at this time due to its geographic formation of isolated islands, the one island one resort concept and the stringent health and safety measures in place.

During the evening, popular travel blogger and influencer from the Middle East, Sana Chikhalia shared her experiences of holidaying in the Maldives and talked about the beauty of the destination.

Attendees had the opportunity to take part in a raffle and win a free holiday at Sun Siyam Olhuveli resort.

In addition, the much anticipated ‘Tales of Maldives’ campaign was launched by the Managing Director of Visit Maldives Thoyyib.

The Tales of Maldives is part of the Story of Maldives campaign which is an integrated marketing campaign to help kickstart a journey towards achieving a powerful brand resonance and identity.

The aim of the campaign is to present creative, engaging and memorable content that will leave a long lasting footprint of the Maldives on the travellers’ minds, ultimately helping create a deep rooted emotional connection and love for the Maldives, culture, folklore, natural assets and experiences.

These were the first in-person events held in the market since the onset of the pandemic. During each of these events, Thoyyib thanked the media and travel trade respectively for the support they have shown to the Maldives during the most challenging times.

In line with the objective to maintain brand visibility and engage travel trade, these events will bring a positive impact to the UAE market and other markets in the GCC region as travel restrictions ease. These activities are conducted by Visit Maldives as part of the recovery action plan for the Middle Eastern market.

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BBM Hulhumalé Phase 2 opening promotion winner receives Honda Airblade

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Bestbuy Maldives (BBM) has presented a brand-new Honda Airblade motorbike to the winner of a lucky draw held to mark the opening of its newest wholesale outlet in Hulhumalé Phase 2.

The outlet, located at Lot 20286 on Nirolhu Magu, opened on 16 February 2026 as part of BBM’s expansion of its wholesale operations.

To celebrate the opening and thank customers for their continued support, BBM introduced a special lucky draw exclusively for customers who made purchases from the new outlet on its opening day.

Customers who purchased products during the opening were eligible to enter the draw, with a Honda Airblade motorbike offered as the grand prize.

The lucky draw was conducted on 13 August 2026, with Ibrahim Shifaz of Vagthun Vaguthah outlet selected as the winner.

Shifaz was recently presented with the ceremonial key to the Honda Airblade by AVS Subrahmanyam, Chief Operating Officer of Bestbuy Maldives.

The promotion formed part of BBM’s activities surrounding the opening of its Hulhumalé Phase 2 outlet, which provides customers with access to the company’s range of wholesale products from the growing residential and commercial area.

Bestbuy Maldives is a supplier and distributor serving businesses across the Maldives, including customers in the hospitality, food service and retail sectors.

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Football legends receive FIFA World Cup 2026 match balls signed by President Muizzu

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Male’ Aerated Water Company (MAWC), the authorised bottler of The Coca-Cola Company in the Maldives, on Thursday hosted the Official FIFA World Cup 2026™ Match Ball Handover Ceremony, presenting Football Legends of Maldives with official FIFA World Cup 2026™ match balls signed personally by Dr Mohamed Muizzu, President of Maldives.

Held in partnership with the Ministry of Youth Empowerment, Sports and Fitness, the ceremony recognised former national footballers whose achievements, service and influence have helped shape football in the Maldives and inspired generations of players and supporters.

The Coca-Cola Company has been an official partner of FIFA since 1974, making it one of the longest-standing partnerships in the global sport. For MAWC, the handover brought that global partnership to life locally by connecting the FIFA World Cup with people who have contributed to Maldivian football history.

As the sole authorised Coca-Cola bottler in the Maldives for over 35 years, MAWC has supported local sport through partnerships, campaigns and community initiatives. The ceremony continued that commitment by recognising the legacy of players who represented the Maldives and contributed to the growth of football in the country.

“Maldives’ football legends have given generations of supporters moments of pride and have played an important role in shaping the country’s sporting history. At MAWC, we believe recognising their contribution is as important as supporting the next generation. Through our partnership with Coca-Cola and FIFA, and in collaboration with the Ministry of Youth Empowerment, Sports and Fitness, we are honoured to celebrate their legacy. These match balls are a token of our appreciation for what they have given to Maldivian football,” said Milind Derasari, Chief Operating Officer, MAWC.

Adding to the excitement of the football season, MAWC ran a nationwide FIFA World Cup 2026™ consumer promotion from 21 March to 24 May 2026. Eight winners received an all-expenses-paid experience for two to attend a FIFA World Cup 2026™ match. Hundreds more won Coca-Cola branded merchandise and other prizes during the campaign, bringing the excitement of the world’s largest football tournament to consumers across the Maldives.

MAWC remains committed to building partnerships that support the development of sports across the Maldives, working with the Government of Maldives and other partners.

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Coca-Cola Maldives launches World Cup-themed promotion

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Coca-Cola Maldives is turning up the excitement with the launch of its 2026 football campaign, bringing fans across the country a season packed with prizes, shared moments and exciting ways to celebrate the game together.

As the build-up to the FIFA World Cup 2026 begins, Coca-Cola Maldives is inviting consumers to join in the fun with a campaign built around everything that makes football special: the anticipation, the matchday thrill, the watch parties, the celebrations and the memories made along the way.

From March to May, consumers in the Maldives will have the chance to take part in the Coca-Cola Maldives FIFA World Cup 2026 promotion, with weekly prizes, branded merchandise and a grand prize experience linked to one of the biggest sporting events in the world.

As part of the campaign, Coca-Cola Maldives is rolling out the UTC Promo from March 21 to May 24, giving consumers even more ways to be part of the football excitement. Special promotional packs will feature a unique code either under the cap or under the tab, depending on the product format. For 500ml, 1.25L and 2L PET bottles, codes will appear under the special Golden Caps on Coca-Cola, Sprite, Fanta Orange and Fanta Strawberry. For 330ml cans, codes will appear under the tab on Coca-Cola. Consumers can enter by sending the code via SMS to 2626 for the chance to win a range of prizes throughout the campaign period.

The promotion will run across 330ml cans as well as 500ml, 1.25L and 2L PET bottles, making it easy for consumers to join in whether they are picking up a drink for themselves, sharing with friends, or stocking up for a matchday gathering. With multiple participating brands and pack formats included in the promotion, Coca-Cola Maldives is creating more opportunities for consumers across the country to take part in the campaign and enjoy the football season together.

At the top tier, eight winners will receive an all-expenses-paid experience for two to watch a FIFA World Cup match live, creating a once-in-a-lifetime football moment. Under Tier 2, 60 winners will receive Coca-Cola branded mini-coolers, while 120 winners will take home Coca-Cola branded football-shaped personal coolers. Under Tier 3, 180 winners will receive Coke and FIFA branded footballs, adding even more play and energy to the season.

Adding a live moment to the excitement, the first set of winners will be announced on ICE TV on April 6 at 9pm, with winner announcements continuing every week throughout the promotion. This weekly reveal is set to bring an added sense of anticipation and shared excitement as the campaign unfolds across the Maldives.

The campaign is designed to bring fans closer to the game and make every football moment even more enjoyable. Whether it is watching a match with family at home, catching the action with friends at a café, or picking up a favourite Coca-Cola pack from a neighbourhood store, Coca-Cola Maldives aims to be part of the moments that make football season unforgettable.

“Football has a way of bringing people together like nothing else, and that is what inspired this campaign,” said Mario Perera, Country Head for Sri Lanka and the Maldives. “In the Maldives, the game is enjoyed in such a lively and social way, and Coca-Cola Maldives wanted to create a campaign that feels fun, relevant and easy for people to be part of. It is about celebrating the season, enjoying the experience with others, and giving fans something extra to look forward to.”

Adding to the excitement, Coca-Cola Maldives will also launch collectible country packs in the Maldives from May to July, giving fans the chance to celebrate the global game in a new way. Inspired by some of football’s most recognised nations, these limited-edition packs will bring a colourful and collectible twist to the season.

Across the Maldives, Coca-Cola Maldives will work with retail partners to bring the campaign to life through in-store visibility, promotional touchpoints and selected local activations that capture the spirit of football and community.

“The Maldives is a unique market, and Coca-Cola Maldives wanted this campaign to connect with the way people here enjoy football, together, with energy, and with a real sense of occasion. Coca-Cola Maldives is excited to bring that spirit to life in the months ahead,” added Mario Perera.

This marks the start of Coca-Cola Maldives’ 2026 journey in the market. With more fan moments, more excitement and more ways to join in still to come, Coca-Cola Maldives is looking forward to celebrating the football season with consumers across the country.

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