Featured
‘Rediscover Sunny Side of Life’: Maldives launches new marketing campaign

Maldives has launched a new destination marketing campaign, in a bid to attract global travellers after reopening the island nation’s borders on Wednesday.
The “Rediscover Maldives…the sunny side of life” campaign was launched at a virtual press conference hosted by Maldives Marketing and Public Relations Corporation (MMPRC), the country’s official tourism promotion body.
The live press conference saw the attendance of almost 300 participants. It included representatives from top international media from 21 countries including China, Italy, India, Germany, Russia, UK, France, Saudi Arabia and Japan.
The campaign aims to strengthen the market presence to welcome tourists once again. All marketing activities for the rest of 2020 will be carried out under one campaign tagline: “Rediscover Maldives…the sunny side of life”.
In his opening remarks, Managing Director Thoyyib Mohamed highlighted the joint efforts by the government and private sector to ensure safety and hygiene standards for travellers in the ‘new normal’. He stressed that the Maldives is fully prepared to welcome back tourists.
The remarks were followed by a statement from foreign minister Abdulla Shahid.
“Covid-19 has been tough but we have come back stronger as Maldives is a safe destination for all tourists and staff,” he said.
Health minister Abdulla Ameen noted that reopening borders had given a sense of relief and excitement. He also gave his reassurance that proper health and safety measures have been put in place around the country to ensure an enjoyable vacation for visitors.
The virtual press conference was also translated into three languages — Chinese, Russian and Korean — in real time.
The conference ended with a Q&A session where the speakers clarified enquiries of journalists from around the globe.
The event and the campaign are among the first initiatives to promote the destination.
With the onset of tourism adapting to the ‘new normal’ and under proper safety precautions, MMPRC has a variety of activities planned for the year.
The Maldives reopened its borders Wednesday morning after more than three months.
Resorts and hotels on uninhabited islands as well as liveaboard vessels can begin hosting tourists right away (please see a rolling list of resort reopenings here).
Guesthouses and hotels located on inhabited islands will be allowed to reopen on August 1. Passengers on cruise ships and yachts will be barred from disembarking at inhabited islands until then.
Thirty-day free on-arrival visa will be issued to all tourists with a confirmed booking for a stay at any registered tourist facility in the country. The entire holiday has to be booked at a single facility except for transit arrangements.
There will be no mandatory quarantine or testing on arrival. Tourists will only have to complete a health declaration form.
But visitors with symptoms of the Covid-19 respiratory disease caused by the novel coronavirus or those travelling with someone who has similar symptoms will be tested at their expense.
Featured
Spellbinding Halloween awaits at Kuramathi Maldives’ Bageecha Kids Club

Kuramathi Maldives is set to delight its youngest guests with a week of thrilling Halloween festivities at Bageecha Kids Club. From 27th October to 1st November 2025, children can look forward to a magical and mysterious line-up of activities designed especially for them. With haunted adventures, imaginative crafts, exciting games, and vibrant pool parties, every day promises a new and unforgettable experience.
Each Halloween-themed day will offer something unique, encouraging children to unleash their creativity through spooky arts and crafts. Activities include making pirate hats and treasure maps, crafting vampire teeth and pasta skeletons, and engaging in pool games, treasure hunts, and obstacle courses designed to entertain and challenge. Dance lovers can take part in monster dance-offs and zombie limbo, guaranteeing plenty of laughter and fun.
The centrepiece of the week’s festivities takes place on 31st October with a grand Halloween Day celebration. Youngsters will have the chance to show off their costumes in a Trick-or-Treat parade, decorate haunted cookies, and join a lively monster-themed pool party. The celebrations will culminate in a magical finale on Saturday 1st November, featuring rainbow potions, fairy wings, dragon tails, and other enchanting surprises.
With themed meals, creative workshops, and non-stop entertainment throughout the week, Bageecha Kids Club offers an unforgettable Halloween experience. Whether discovering their spooky side or diving into a whimsical world of magical creatures, young guests are sure to take home lasting memories of a truly spellbinding holiday.
Featured
Indulgent island retreat awaits with Cinnamon Velifushi’s limited-time flash sale

Cinnamon Velifushi Maldives is extending an exclusive invitation to travellers with a limited-time flash offer combining exceptional value with indulgent island experiences. Available for bookings made between 3rd and 17th August 2025, the promotion offers up to 85% off stays throughout September 2025, inclusive of complimentary return speedboat transfers and a selection of three curated experiences tailored to elevate each guest’s stay.
Shaped like a manta ray gliding through turquoise waters, Cinnamon Velifushi Maldives is one of the most picturesque islands in the Meemu Atoll. As part of this special offer, guests may personalise their getaway by selecting three of the following signature experiences:
- A four-course beachside dinner featuring premium steak or freshly caught seafood
- A 45-minute spa treatment for deep relaxation
- A scenic island-hopping excursion across neighbouring islets
- A dolphin-watching trip in their natural habitat
- USD 200 in resort credit for added flexibility
From underwater adventures to open-air dining under the stars, or simply embracing the island’s tranquil pace, the offer encourages guests to make the most of their tropical escape — for considerably less.
Ideal for those in search of an elegant end-of-summer retreat, Cinnamon Velifushi Maldives provides a sophisticated setting with both overwater and beachside villas, and a variety of dining options. Among them is the acclaimed Marlin Restaurant, regarded as one of the atoll’s finest à la carte experiences, particularly renowned for its fresh seafood.
Reservations under this flash offer are open from 3rd to 17th August 2025, for stays between 1st and 30th September 2025.
Excursions
COMO Maalifushi launches freediving with Maldivian pioneer Fahd Faiz

COMO Maalifushi has announced the launch of its new freediving programme, developed in collaboration with Fahd Faiz, the first Maldivian freediving instructor and a prominent advocate for marine conservation in the country. This initiative reflects the resort’s ongoing commitment to delivering transformative guest experiences while promoting sustainability, education, and professional development within its team.
Running from 27 July to 10 August 2025, Fahd Faiz’s residency marks the official introduction of freediving training at COMO Maalifushi. The programme centres on equipping the resort’s marine team with advanced skills in breath-hold diving, safety protocols, and heightened underwater awareness. These freediving techniques are set to be incorporated into the resort’s PADI offerings, providing guests with an opportunity to engage with the ocean in a more mindful and unrestricted manner.
Fahd Faiz is the founder of Freedive Maldives, the country’s first locally owned freediving centre, established in 2015. A world record holder in static apnea, he has trained more than 1,000 students and currently serves as President of the Maldives Freediving Association. As the country’s sole PADI Instructor Trainer, he has played a pivotal role in shaping the freediving landscape both in the Maldives and internationally.
Peter Nilsson, Managing Director of COMO Maldives, remarked, “Having Fahd with us at COMO Maalifushi has been an inspiring experience for the team. His passion for the ocean, combined with his exceptional expertise and dedication to education, aligns perfectly with our brand’s ethos of holistic wellness, sustainability, and authentic connection to place. This new freediving initiative not only strengthens our internal capabilities but also enriches the experience we offer our guests, allowing them to encounter the marine world in a deeper and more tranquil way. We are proud to support Fahd’s mission and delighted to introduce freediving at COMO Maalifushi.”
During his residency, Fahd is leading immersive training sessions with the resort’s marine team, focusing on breath control, rescue techniques, equalisation, and mental conditioning—skills essential to freediving and valuable in ensuring guest safety and engagement.
This new freediving experience at COMO Maalifushi is poised to become a signature offering, inviting guests to explore the depths of the Indian Ocean on a single breath, amidst vibrant coral gardens, tropical reef fish, and the meditative silence of the sea.
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