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Six Senses appoints Jad Frem as Regional Director of Sales, Marketing for Maldives
Six Senses Hotels Resorts Spas has appointed Jad Frem as Regional Director of Sales and Marketing for Maldives and Turkey.
Jad brings valuable skills fresh from his role as the Director of Sales and Marketing for Six Senses Zighy Bay in Oman.
In his new role, Jad will focus on developing new guest experiences and programmes in two unique locations: the well-established Six Senses Laamu in Maldives and Six Senses Kaplankaya, which opened in 2018 with a pioneering wellness offering
“Having repositioned Six Senses Zighy Bay as the ultimate luxury resort in Oman, taking on two properties is an exciting proposition for me, but what remains a priority is creating out of the ordinary experiences for guests,” Jad was quoted in a statement, as saying.
“What I learned from projects such as the launch of the beautiful golden Dhahab dhow cruise along the dramatic Musandam coastline is how to deliver something that’s a world away from the everyday life. This ultimately helps to grow the business from key and new markets.”
During his time at Six Senses Zighy Bay, starting out in 2011 as the Director of Sales, then as Director of Sales and Marketing from 2012, Jad formed a keen insight into guest well-being, introducing the Six Senses wellness screening, yogic programmes and full-to-bursting visiting practitioners’ calendar. He also successfully re-positioned the Reserve and Retreats portfolio, where the private villas offer everyone from wedding to royal parties the ultimate in comfort and seclusion. A career highlight is being named one of the Top 20 Hotels in the World by Condé Nast Traveler US in 2018 and Condé Nast Traveller UK in 2017.
Jad holds a Bachelor of Business Administration in Hospitality Management from Glion Institute of Higher Education, Bulle, Switzerland. As a native Italian, Jad is also fluent in English and French, with basic fluency in Arabic. When time permits, he enjoys tennis, skiing, football and travel.
In the Maldives, Six Senses runs the award-winning Six Senses Laamu resort — the only resort in the pristine Laamu atoll. Most of the villas and facilities are built overwater, however beach villas and on-land dining are an option. All villas offer a sense of privacy and seclusion, with an amazing view to the ocean and Maldivian nature.
Six Senses Laamu offers a wide range of dining options, with cuisines from around the world, an ice cream parlor, an overwater wine cellar and a signature Chill bar. Many activities, excursions and options are available for everyone to enjoy, both over water and underwater, in addition to the Six Senses Spa.
Six Senses Laamu hosts one of the largest teams of marine biologists in the Maldives, the Maldives Underwater Initiative (MUI). Staff from Six Senses Laamu and its three partner NGOs: Manta Trust, Blue Marine Foundation and Olive Ridley Project work together under the banner of MUI and seek to lead the tourism industry in the Maldives with meaningful marine conservation efforts based on research, education and community outreach.
Featured
The Calm Spa Sanctuary at JA Manafaru unveils new upgrades
The Calm Spa Sanctuary at JA Manafaru, situated within a lush tropical forest, has announced a series of renovations designed to enhance the guest experience and solidify its reputation as the Maldives’ premier wellness retreat. Renowned for its seamless integration of nature and tranquillity, the spa’s recent upgrades are set to enrich every aspect of the guest journey, from soothing treatments to transformative fitness and yoga offerings.
This sanctuary has long been a haven of peace, where the sounds of nature create a calming atmosphere and energy flows harmoniously throughout the grounds. In response to increasing demand for greater luxury and comfort, significant upgrades have been made to its spa rooms and facilities. Nine private treatment rooms now feature redesigned interiors, complete with added wardrobes and thoughtfully curated furnishings that amplify the sense of calm and indulgence. The changing rooms, equipped with plunge pools and enhanced amenities, offer a more immersive and seamless transition between treatments, elevating the overall sense of luxury and ensuring guests feel completely pampered during their wellness journey.
In line with its dedication to expanding wellness offerings, the spa has introduced a new yoga and Pilates studio. Surrounded by natural beauty, this thoughtfully designed space provides a serene environment that fosters relaxation and mindfulness. The studio is bathed in natural light, creating an atmosphere of peace and calm. It is equipped with a Pilates reformer, a punching bag, and functional fitness equipment, offering guests the opportunity to deepen their practice or explore new challenges. Whether seeking restorative yoga sessions or dynamic Pilates workouts, guests can now enjoy a wider range of fitness activities in a space designed to nurture both mental and physical well-being.
The spa continues to offer an extensive variety of treatments and packages tailored to individual and group needs. Guests can partake in bespoke wellness programmes, from personalised yoga retreats to therapeutic treatments inspired by Dhivehi Beys, an ancient Maldivian tradition that uses local herbs and plants to create natural, healing products. These offerings provide a deeper connection to nature while delivering luxurious therapies that draw on Eastern and Western healing practices. The holistic approach ensures relaxation, rejuvenation, and physical renewal within the spa’s tranquil and immersive environment.
With these latest improvements, The Calm Spa Sanctuary maintains its position as a benchmark for wellness retreats in the Maldives. Its unique combination of luxury, natural surroundings, and expert care creates transformative experiences for every guest. From indulgent spa treatments to invigorating fitness sessions and serene yoga retreats, this sanctuary remains an unparalleled destination for those seeking a ‘Heaven on Earth’ experience at JA Manafaru.
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Celebrate Valentine’s Day with live portraits by Jo Bird at Kuramathi Maldives
In February 2025, Kuramathi Maldives will welcome guests to explore the art of live illustration with renowned artist Jo Bird. Recognised for turning memories into treasured keepsakes, Jo will be on the island conducting live portrait sessions for couples and families from 10 to 16 February.
With nearly a decade of expertise in capturing personal style, Jo’s career journey has included studying at Kingston University, representing artists in advertising, and creating live portraits for prestigious brands such as Chanel and Dior, as well as exclusive events hosted by Ralph Lauren and Jo Malone.
This Valentine’s Day, Jo will bring her distinctive talent to the tropical paradise of Kuramathi. Whether guests are celebrating a romantic escape or creating special family moments, her relaxed and conversational approach promises to make the experience as delightful as the portrait itself. In under 30 minutes, she will craft personalised portraits, offering visitors a bespoke memento of their stay – an ideal keepsake to frame and cherish.
Guests are encouraged to dress in their most stylish outfits and get ready to pose—or simply chat—as Jo Bird transforms each holiday moment into a work of art.
Bookings will be available upon arrival. This unique Valentine’s Day experience is not to be missed.
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Unforgettable Valentine’s experiences at Kandolhu Maldives
Kandolhu Maldives offers couples an idyllic romantic retreat this Valentine’s Day. Set against a breathtaking backdrop of turquoise waters and pristine white sandy beaches, this exclusive island presents a range of curated experiences designed to create lasting memories.
Guests can begin their celebration with a Valentine’s Breakfast at The Market, featuring a delectable beachfront spread. For those in search of ultimate relaxation, the Varu Spa Double Delight Package provides a soothing 30-minute back massage followed by a refreshing 15-minute head massage, available for $149++ for two. This limited-time offer offers the perfect opportunity to unwind in a serene sanctuary.
The romantic journey continues with a Valentine’s Cocktail Cruise. This 30-minute voyage across the Maldives’ crystal-clear waters includes sparkling wine and live music by local artist Falih Adams, creating a magical atmosphere. The cruise is priced at $49 per person and sets the tone for a memorable evening.
Back on the island, guests can savour specially crafted Valentine’s cocktails at Vilu Bar from 6 pm or indulge in a romantic BBQ Dinner on the beach. Featuring fresh seafood, grilled meats, antipasti, salads, house-made sauces, and a decadent Valentine’s dessert, the dinner is prepared live by expert chefs. The BBQ is priced at $59++ per person and is included for guests on the À La Carte Dining and Ultimate Inclusions plans.
Kandolhu Maldives invites couples to make this Valentine’s Day unforgettable by celebrating love in paradise.
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