Featured
Six Senses appoints Jad Frem as Regional Director of Sales, Marketing for Maldives
Six Senses Hotels Resorts Spas has appointed Jad Frem as Regional Director of Sales and Marketing for Maldives and Turkey.
Jad brings valuable skills fresh from his role as the Director of Sales and Marketing for Six Senses Zighy Bay in Oman.
In his new role, Jad will focus on developing new guest experiences and programmes in two unique locations: the well-established Six Senses Laamu in Maldives and Six Senses Kaplankaya, which opened in 2018 with a pioneering wellness offering
“Having repositioned Six Senses Zighy Bay as the ultimate luxury resort in Oman, taking on two properties is an exciting proposition for me, but what remains a priority is creating out of the ordinary experiences for guests,” Jad was quoted in a statement, as saying.
“What I learned from projects such as the launch of the beautiful golden Dhahab dhow cruise along the dramatic Musandam coastline is how to deliver something that’s a world away from the everyday life. This ultimately helps to grow the business from key and new markets.”
During his time at Six Senses Zighy Bay, starting out in 2011 as the Director of Sales, then as Director of Sales and Marketing from 2012, Jad formed a keen insight into guest well-being, introducing the Six Senses wellness screening, yogic programmes and full-to-bursting visiting practitioners’ calendar. He also successfully re-positioned the Reserve and Retreats portfolio, where the private villas offer everyone from wedding to royal parties the ultimate in comfort and seclusion. A career highlight is being named one of the Top 20 Hotels in the World by Condé Nast Traveler US in 2018 and Condé Nast Traveller UK in 2017.
Jad holds a Bachelor of Business Administration in Hospitality Management from Glion Institute of Higher Education, Bulle, Switzerland. As a native Italian, Jad is also fluent in English and French, with basic fluency in Arabic. When time permits, he enjoys tennis, skiing, football and travel.
In the Maldives, Six Senses runs the award-winning Six Senses Laamu resort — the only resort in the pristine Laamu atoll. Most of the villas and facilities are built overwater, however beach villas and on-land dining are an option. All villas offer a sense of privacy and seclusion, with an amazing view to the ocean and Maldivian nature.
Six Senses Laamu offers a wide range of dining options, with cuisines from around the world, an ice cream parlor, an overwater wine cellar and a signature Chill bar. Many activities, excursions and options are available for everyone to enjoy, both over water and underwater, in addition to the Six Senses Spa.
Six Senses Laamu hosts one of the largest teams of marine biologists in the Maldives, the Maldives Underwater Initiative (MUI). Staff from Six Senses Laamu and its three partner NGOs: Manta Trust, Blue Marine Foundation and Olive Ridley Project work together under the banner of MUI and seek to lead the tourism industry in the Maldives with meaningful marine conservation efforts based on research, education and community outreach.
Featured
New era in reef conservation: Six Senses Kanuhura launches data-led Coral Census
Six Senses Kanuhura has announced a pioneering initiative that positions the resort at the forefront of marine conservation in the Maldives: the Kanuhura Coral Census, the world’s first long-term, 3D reef-monitoring programme implemented by a resort. Developed in collaboration with leading scientists from Newcastle University and University College London (UCL), this advanced methodology delivers an unprecedented level of accuracy, data integrity and ecological insight. The launch arrives at a critical moment, as global research indicates that up to 90% of the world’s coral reefs could be lost by 2050.
For decades, coral-reef monitoring worldwide has relied on clipboards, tape measures and diver observations—methods that, while valuable, only capture small portions of a reef and leave significant gaps. Traditional surveys remain slow, highly subjective and limited in scale, typically assessing less than 0.01% of any given site.
The Kanuhura Coral Census removes these long-standing limitations. Using 3D modelling and advanced AI analysis techniques, including Gaussian splatting, the system maps more than 100 square metres of reef at each site, capturing detail down to half a millimetre. The result is a hyper-accurate, fully repeatable digital reconstruction of the reef—something no other resort has achieved to date.
The new methodology resolves the constraints of conventional surveys in several transformative ways:
- Large-scale digital reef mapping: Entire reef sections are recorded in ultra-high resolution instead of limited snapshots.
- Rapid fieldwork: Only 20 minutes of diving is required to collect all images needed for each 3D model.
- Removal of human bias: AI-driven analysis ensures consistent, objective coral data regardless of the researcher.
- Unmatched ecological detail: Indicators such as rugosity, coral-canopy height, overhangs and habitat complexity—often overlooked in traditional surveys—are fully captured.
- Perfect repeatability: The same reef sections can be re-surveyed every few months, producing the Maldives’ most accurate time-series coral dataset.
- Visual storytelling: Immersive 3D models allow clear communication with guests, researchers and the public, transforming scientific data into intuitive visual insights.
Alicia Graham, General Manager of Six Senses Kanuhura, said: “The Kanuhura Coral Census represents a major step forward for reef science within the hospitality sector. By introducing advanced reef mapping, we are not only elevating how reefs are monitored but redefining what is possible. It allows us to track the smallest changes with scientific precision, share findings transparently and make data-driven decisions that directly support reef recovery. This project signals a new era of accountable and impact-driven conservation for the Maldives.”
The long-term objective of the Kanuhura Coral Census is to develop a next-generation restoration programme that moves away from traditional metal frames and towards sustainable, ecologically informed solutions. With highly detailed insights into which corals are thriving, struggling, recruiting or bleaching—and where—Six Senses Kanuhura will design a restoration blueprint that sets a new benchmark for the region.
Excursions
Discover Raa Atoll: Ifuru Island Maldives adds new dive packages for 2026
Ifuru Island Maldives has introduced a new collection of curated dive packages, inviting guests to explore the exceptional underwater world of the Maldives through programmes designed for beginners, aspiring divers and certified enthusiasts alike.
Located in the pristine waters of Raa Atoll, Ifuru Island Maldives provides access to vibrant house reefs, calm lagoon conditions and several of the region’s most celebrated dive sites, including the renowned Ifuru Thila. The newly launched dive packages are crafted to combine professional training, guided exploration and the convenience of a premium island stay.
The collection begins with an introductory diving experience tailored for first-time divers seeking to discover the underwater world in a safe and relaxed setting. Guests undergo lagoon-based training before progressing to the house reef, offering an ideal entry point into scuba diving with no prior experience required.
For guests ready to advance further, the resort offers a globally recognised scuba certification course. Designed for confident swimmers and snorkellers, the programme includes professional instruction, open water dives and an internationally valid certification, opening access to dive destinations worldwide.
Certified divers can choose a three-day dive escape that highlights the best sites in Raa Atoll. Featuring guided morning dives across renowned locations, the experience showcases the atoll’s rich marine biodiversity, striking reef structures and clear waters.
“Diving is an essential part of the Maldivian experience, and we wanted to create a collection that feels both accessible and exceptional,” said Marcel Sawyer, General Manager of Ifuru Island Maldives. “Whether it marks a guest’s first dive or their next significant underwater journey, these packages are crafted to offer confidence, comfort and memorable experiences beneath the surface.”
All dive packages may be booked alongside the resort’s premium accommodation offerings, including the Exclusively Yours Premium All-Inclusive meal plan, daily resort touches, complimentary non-motorised water sports, snorkelling equipment and return domestic flight transfers for qualifying stays.
The dive packages are available for booking and travel throughout 2026 and must be confirmed ahead of arrival. Package rates apply in addition to accommodation and are subject to availability.
Action
Niyama Private Islands enhances surf lifestyle with stylish new surf venue
Niyama Private Islands Maldives now offers what is considered the most luxurious surf experience in the Maldives, enhanced by the introduction of its new Surf Shack — a stylish beachfront hangout serving gourmet bites, drinks, sunset views and lively parties.
Known as Nature’s Playground, the resort has long attracted surf professionals from around the globe. Located in the southern Maldives, where swells are at their strongest, it is a preferred base during peak surf season. Waves break directly on shore, with additional surf spots accessible within minutes by speedboat.
Niyama’s signature waves roll in at Vodi Point, situated on the westernmost tip of its twin islands. It is here that the resort has unveiled the new Surf Shack, designed to make time off the waves equally appealing. The thatched-roof venue encourages a barefoot, relaxed atmosphere, offering an upper deck for sunset viewing and picnic-style seating below. Reflecting Niyama’s sustainability ethos, Area Chief of Engineering Michael Patrick Slevin notes that 75 per cent of construction materials were repurposed, blending beach casual with environmentally conscious design.
Guests can enjoy gourmet dishes served from service windows, with a menu inspired by iconic surf destinations worldwide: Australian fish and chips, Indonesian satay, Mexican nachos and Japanese takoyaki. The drinks list pays tribute to rum, featuring an extensive collection and signature cocktails inspired by renowned surf breaks.
While the Surf Shack maintains a laidback feel during the day, the beachfront transforms at dusk as the tides shift and the DJ elevates the atmosphere. The resort’s rum and reggae Sundays have already become a celebrated weekly event.
Surfers at Niyama can design their days as they wish — chasing waves or relaxing ashore. The Surf Centre offers equipment and guidance, while Drift by Niyama provides recovery treatments to soothe muscles, repair sun-exposed skin and restore energy. Resident professional surfers remain available to advise on technique and wave conditions.
“The new Surf Shack forms part of the renewed Niyama experience, which includes significant refurbishments across the resort, inventive culinary additions and a greater emphasis on active living and wellness,” said Hafidh Al Busaidy, General Manager of Niyama Private Islands Maldives. “With more developments on the way, we look forward to sharing what comes next.”
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