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Innovative low-cost carrier Flydubai to launch flights to Maldives from January 2013

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Maldives Promotion House – Flydubai, Dubai’s innovative low-cost airline, has announced flights to Malé, the capital of the Maldives.

Commencing on 19 January 2013, flights will operate five times a week between Dubai’s Terminal 2 and the Maldives’ Ibrahim Nasir International Airport in Malé.

Bringing Flydubai’s presence in the Indian Subcontinent to nine points across six countries, the new route will allow travellers from across the region to enjoy affordable fares to one of the world’s most renowned leisure destinations.

“We are very excited about adding Malé to our destination network,” said Flydubai’s CEO, Ghaith Al Ghaith.

“As the first low-cost carrier from the UAE to fly to the Maldives, we are making this island paradise even more accessible to travellers across our network. Flydubai offers a low-cost model with innovation and excellent service. This proposition has proved very popular with our passengers and will undoubtedly be a draw for those looking to experience one of the world’s top holiday spots at an affordable price.”

Voted the number one island destination in the Indian Ocean by Condé Nast Traveller readers, the Maldives has advanced its tourism credentials by promoting its rich culture, vast array of luxury resort experiences, exotic culinary experiences and adventure sports ranging from paragliding to diving. The country has also remained committed to protecting its diverse ecology and champions environmentally-friendly activities. The result has been a consistent growth in visitor numbers over the years, with the Maldives welcoming almost a million tourists in 2011 – a leap of 17.6% over 2010.

The country has proved particularly popular amongst travellers from Russia, CIS and GCC, with figures revealing a 15.7% increase in tourist arrivals in the first quarter of this year compared to January to March 2011.

The report also highlighted a 77.8% increase in passengers from the Middle East over the same period with the growth linked to the opening of a number of Middle East-based hotel chains, such as Jumeirah Group’s Vittaveli Maldives which opened in December 2011. Flydubai flies to 16 points in the CIS and CEE, and more than 20 points in the Middle East.

“We anticipate a strong demand for flights from the GCC, in particular Kuwait, as well as markets such as Russia, CIS and Central & Eastern Europe. Thanks to our strong presence in both these regions, passengers will be able to fly to the Maldives via our Dubai hub,” said Ghaith Al Ghaith.

“This will be our first launch in 2013 and we look forward to welcoming passengers from across our network to this wonderful country.”
The Maldives is widely regarded as one of the world’s top holiday spots. It comprises of 1,190 coral islands, formed around 26 natural ring-like atolls and spread over 90,000 square kilometres. With a maximum natural ground level of only 2.4 metres, it is also the lowest country in the world, making it a water-lover’s paradise.

The Maldives will be the latest addition to Flydubai’s growing network of more than 50 destinations in 32 countries, spanning the GCC, Middle East, North Africa, Indian Subcontinent, Asia and Central & Eastern Europe.

The representative for FlyDubai as the GSA distributor in the Maldives is Inner Maldives Holidays.

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Aquazzura collaborates with JOALI Maldives to launch Maldives’ first-ever limited-edition capsule collection

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Italian luxury fashion brand Aquazzura has partnered with JOALI Maldives, located on the Muravandhoo island in northern Maldives, to launch a special limited-edition tropical capsule collection. Inspired by the lush, art-immersive island, together the brands collaborated on a beautiful sandal and matching clutch. The capsule collection is available in the island’s boutique, Maison de JOALI.

Crafted in Italy, Aquazzura’s first Maldives collaboration was inspired by the brand’s founder and creative director Edgardo Osorio’s love of the sun, sea and passion for diving. The collection consists of a sandal slide and matching clutch in white leather, with a refined beaded embroidered motif depicting pristine blue water and cerulean sky with coconut palms. Fresh and casual but refined and bold, those wearing the items will be transported on an exotic journey. JOALI clutch features the spectacular arrival jetty at JOALI Maldives, inspired by the ocean’s ebb and flow to set the tone for an enchanting stay in the Maldives.

The turquoise colour of the sea surrounding JOALI ties to the inspiration behind Aquazzura, ‘Aqua’ blue, and the philosophy of sharing infinite joy with the world has created a remarkable synergy, reflected in this one-of-a-kind capsule collection. Praising the partnership, Edgardo Osorio, the founder and creative director of Aquazzura, complements, “I began diving in the Maldives a few years ago and was immediately captivated by the vibrant nature and stunning colours of its coral reefs. During a recent visit to JOALI Maldives, I was enchanted by the resort’s beautiful architecture, exceptional service, and wellness rituals. As a devoted admirer of the sun and the sea, I collaborated with JOALI Maldives to create something special, culminating in the exclusive launch of the first Aquazzura pop-up collection in the Maldives.”

Discover Aquazzura Casa collection at JOALI Maldives for a limited time only from 20th December 2024. The Secret Garden line showcases an enchanting tableware selection of botanical elements in lush, verdant tones inspired by 18th-century Chinese porcelain. Combined with a carefully crafted menu by Michelin-starred Chef Theodor Falser, guests will be able to enjoy a perfect evening at the resort’s restaurant Bellinis with authentic Italian flavours.

JOALI Maldives has villas from $2,928 per night based on two persons sharing a Water Villa with Pool on B&B basis. For further details and booking, please visit joali.com.

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ELE|NA champions mindfulness on World Digital Detox Day

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On December 10th, ELE|NA participated in the global celebration of World Digital Detox Day (WDDD) 2024, an initiative focused on promoting mindfulness and reducing screen dependency. The theme for this year, ‘Smartphone-Free Childhood,’ highlighted the importance of protecting young minds from overexposure to technology while fostering meaningful human connections and cultivating balance in an increasingly digital world.

World Digital Detox Day, founded by Dr. Rekha Chaudhari, is now celebrated in over 70 countries, with support from governments and organisations dedicated to promoting mindful living. ELE|NA’s involvement reflected its core philosophy, ‘Wellness Your Way™,’ which emphasises personalised well-being journeys, alongside its universal approach, “Wellness is for All,” aimed at fostering health and harmony within diverse communities.

In recognition of ELE|NA’s leadership in wellness within the Maldives, Heidi Grimwood, Vice President of ELE|NA, was appointed as the World Digital Detox Day Ambassador for the Maldives. This appointment acknowledged her dedication to advocating for digital mindfulness and holistic well-being across ELE|NA sanctuaries.

All eight ELE|NA sanctuaries—including OZEN RESERVE BOLIFUSHI, OZEN LIFE MAADHOO, OBLU SELECT Sangeli, OBLU SELECT Lobigili, OBLU NATURE Helengeli, OBLU XPERIENCE Ailafushi, VARU by Atmosphere, and RAAYA by Atmosphere—hosted thoughtfully curated activities to promote disconnecting from screens.

Highlights of these activities included:

  • Mindfulness sessions, encouraging participants to cultivate inner peace and self-awareness.
  • Yoga classes, focusing on balance, strength, and present-moment mindfulness.
  • Nature walks, offering opportunities to reconnect with the natural world.
  • Team member wellness activities, designed to foster camaraderie and rejuvenation.

These initiatives invited participants to embrace meaningful, unplugged moments while nurturing their mental, physical, and emotional well-being.

At ELE|NA, wellness is a collective journey shared by both guests and team members. On this significant day, team members were encouraged to unplug, reflect, and engage in activities that nurtured their personal wellness.

As the World Digital Detox Day Ambassador for the Maldives, Heidi Grimwood emphasised the importance of being present, stating, “World Digital Detox Day serves as a powerful reminder of the importance of being truly present. Through our philosophy of ‘Wellness Your Way™’ and our belief in ‘Wellness for All,’ we aim to create spaces where everyone—from our guests to our teams—can disconnect, recharge, and rediscover the beauty of the present moment.”

Dr. Rekha Chaudhari, the founder of World Digital Detox Day, reflected on this year’s celebration, “This year’s worldwide celebration of World Digital Detox Day has spoken volumes, with wellness experts, educational entities, and global organisations joining hands to advocate for healthier, more mindful living. A significant highlight of our efforts has been the petition advocating for a ban on social media for children under 16 years, which has gained tremendous support. We are also thrilled to announce that we have surpassed our previous milestone of 7,500,000 offline supporters. This remarkable growth reflects the growing global recognition and impact of our mission.”

ELE|NA extended gratitude to Dr. Rekha Chaudhari for her vision and leadership, which have inspired millions to reevaluate their relationship with technology and prioritise offline moments of connection.

The success of World Digital Detox Day 2024 underscored ELE|NA’s commitment to promoting digital wellness and sustainable well-being. By supporting initiatives like WDDD, ELE|NA reaffirmed its mission to provide personalised wellness experiences while encouraging a deeper connection with what truly matters.

As the day concluded, the atmosphere across ELE|NA sanctuaries was one of inspiration and gratitude. Guests and team members celebrated the power of mindfulness, human connection, and the enduring beauty of an unplugged moment—reminding everyone that true wellness begins by stepping away from screens and embracing the present.

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JW Marriott Maldives unveils luxury wellness escape

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JW Marriott Maldives Resort & Spa offers guests the opportunity to embrace ‘Stay in the Moment’ — a new wellness-centred experience reflecting the JW Marriott philosophy of mindful living. The exclusive package invites guests to pause, recharge, and reconnect with themselves and their loved ones amidst the serene beauty of Vagaru Island.

Designed for travellers seeking a purposeful escape from the pressures of daily life, ‘Stay in the Moment’ features a curated array of holistic wellness activities inspired by nature, simplicity, and connection. Visitors can immerse themselves in soul-enriching experiences such as personalised wellness consultations, private yoga sessions, the JW Garden to Glass experience, beachfront dining, and rejuvenating treatments at the tranquil overwater Spa by JW.

Each day begins with a sumptuous buffet breakfast offering international delicacies alongside locally inspired specialties. As the sun sets, guests can indulge in a captivating three-course beachfront dining experience under the stars, serenaded by the calming sounds of the ocean.

A standout feature of the package is the JW Garden to Glass experience. Guests are invited to join the resort’s mixologist and herb gardeners on a sensory journey where they hand-select fresh, seasonal ingredients and master the art of creating bespoke cocktails. This hands-on experience seamlessly combines creativity, mindfulness, and a deep connection to nature.

Thoughtfully curated turndown amenities further enhance the stay, bringing elements of nature into the villas to promote mindfulness and relaxation.

Guests can enjoy moments of togetherness with an 80-minute aromatherapy massage at Spa by JW, offering a serene escape. Personalised consultations with the resort’s in-house wellness instructor ensure each visit is tailored to individual needs. Private yoga sessions also elevate the experience, allowing guests to embrace the peaceful natural surroundings.

Located on the pristine Vagaru Island in the tranquil Shaviyani Atoll, JW Marriott Maldives Resort & Spa provides an oasis of mindful luxury. Each of its 60 elegantly designed villas boasts a private pool and stunning ocean views. With world-class dining, holistic spa treatments, and enriching activities for all generations, the resort offers a perfect blend of mindfulness, luxury, and family-friendly experiences.

The ‘Stay in the Moment’ package reflects the resort’s commitment to crafting meaningful connections by merging luxury, wellness, and mindfulness. Guests can also take advantage of complimentary access to non-motorised water-sports, a one-time 30-minute complimentary photography session with a printed photo to capture treasured memories, and the attentive service of a private Thakuru (butler), ensuring every detail of their stay is seamlessly managed.

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