Business
Round Four: UK and EU back in the Brexit ring
Trade negotiators from Britain and the EU embark on a fourth round of post-Brexit negotiations Tuesday but no-one in London or Brussels expects a breakthrough.
Instead, once the latest cross-Channel video conferences are over, Prime Minister Boris Johnson and EU chief Ursula von der Leyen will meet to decide how to proceed.
A “high-level” June meeting to take stock of the talks was already foreseen in the political declaration signed by both parties alongside the divorce accord.
But it may take on more urgency now, as talks between EU negotiator Michel Barnier and his UK counterpart David Frost have revealed stark differences in approach.
Deadly pandemic
Britain is not now expected to ask for any extension to the post-Brexit transition and so is on track to leave the single market and EU customs union on December 31.
If no trade deal is in place by then, experts predict severe disruption to businesses already reeling from a coronavirus pandemic that no-one expected when Britain voted to leave the union in June 2016.
Barnier, the Brussels veteran and former French minister tasked by the remaining 27 EU members with negotiating an orderly Brexit, said last week that the talks would be telling.
“I expect that I will find out whether the United Kingdom wants to leave the single market at the end of this year with an agreement or without one,” he told German radio.
Later, he told British weekly The Sunday Times that he and Frost have a “joint responsibility” to head off disaster.
“If we don’t get an agreement then that will have even more consequences. And then of course those will be added to the already very serious consequences of the coronavirus crisis,” he said.
But despite the urgency of the matter, there is still profound disagreement in how London and Brussels want to approach the search for new arrangements to oversee trade and cooperation.
‘Independent state’
Barnier has been given a mandate to seek an ambitious overarching agreement to oversee a so-called “level playing field” in manufacturing, labour and environmental standards.
This would give British firms access to most — but not all — of the benefits of the single market, without exposing their European rivals to attempts to undercut standards.
Frost and Johnson, however, say they only want a simple trade deal that would preserve UK sovereignty while allowing the vast majority of trade to remain tariff-free.
And, rather than placing this under the aegis of a unique EU-UK pact, they want to pursue a series of deals in separate sectors such as trade, fisheries, aviation and energy.
“We expect the round to be constructive and to keep the process on track ahead of the high-level meeting later this month,” a British spokesman said.
“However, as David set out to Parliament last week, it’s clear that the EU needs to evolve its position to reach an agreement,” he warned.
Barnier has complained that Frost’s more aggressive “tone” in pushing the British case in an exchange of open letters last month could disrupt progress.
And Brussels officials are annoyed that Britain has, in their eyes, backtracked on a written agreement to accept level-playing-field guarantees as part of a future trade deal.
But London insists the draft UK proposals meet these commitments, and complains that the EU is refusing to offer the same kind of trade deal it signed with sovereign powers like Canada or Singapore.
“A balanced solution is needed which reflects the political realities on both sides, and we will continue to make sure our position is understood,” the spokesman said.
“We won’t agree to any EU demands for us to give up our rights as an independent state.”
With the sides camped out in conflicting visions of the way ahead, few experts expect this week’s talks — specialist committees Tuesday to Thursday, then Frost and Barnier on Friday — to bear fruit.
Late compromise
But with so much at stake, nobody expects the talks to break down irretrievably either.
“I don’t think much will happen in these talks,” said Anand Menon, academic and director of the think-tank UK in a Changing Europe.
“Barnier and Frost are saying the same thing, a no deal is perfectly plausible. At the same time, both sides would prefer to have a deal,” he said.
Neither does he expect Johnson and von der Leyen to achieve much by the end of the month.
“They will probably say that both sides are willing to continue talking,” he told AFP. “If we get a compromise it will come very late in the talks, in the autumn.”
Reporting and photos: AFP
The best way to secure the future is to create it.
Creating that future through specific, purposeful initiatives is what drives people of purpose—and, in turn, moves us all closer to the future we desire.
The Maldives is a compelling case study of a tourism-driven economy. Look around and ask why an event is being staged, what someone is working on, or where a new initiative is leading, and the answer will often point to the hospitality sector. Securing the future, therefore, is inextricably linked to strengthening and advancing that sector.
Here, “strengthening” means making the sector’s contribution more sustainable; ensuring that a greater share of its growth benefits the community; continuing to offer a compelling value proposition to the discerning global traveller; and ensuring that visitor experiences continue to generate an unparalleled reputation and valuable referrals.
To achieve these outcomes in the future, it is essential that current and future generations of the local community engage actively with the industry. Making hospitality appealing and aspirational, enhancing the quality of delivery and service, and building a pipeline of skills and talent into the sector are areas in which initiatives, inspiration, infrastructure and investment should be concentrated.
It is firmly in this context that Mr Ismail Hilmy, Chairman and Managing Director of BBM, initiated the establishment of a modern, exceptionally well-equipped and thoughtfully designed model kitchen, aptly named the Studio of Culinary Excellence. By donating the Studio to MNU, under whose auspices it will serve the Maldivian culinary community, Mr Hilmy is responding directly to the need for deeper community engagement. At the heart of BBM’s framework for industry-outreach initiatives— “Because tomorrows start today”—is Mr Hilmy’s ethos of fostering engagement and vibrancy in the industry.
“For our students, the gap between the classroom and a working resort kitchen has always been the hardest one to close,” said Dr Shehenaaz Adam, Vice Chancellor of the Maldives National University. “The Studio of Culinary Excellence closes that gap. Students can now train on the same equipment and to the same standards they will encounter on their first day in the industry. We are grateful to BBM for a partnership that goes well beyond a donation, and we look forward to the Studio becoming a place where the university and the industry learn from one another.”
The Studio therefore creates an opportunity to develop a pipeline of skills and talent in service of the industry.
“Embedding purpose in our work has been an ongoing endeavour at BBM. It keeps us connected to our stakeholders and builds insight, understanding and trust. Being a meaningful partner to academia as we move into the future gives us a great sense of fulfilment and guides our initiatives under the banner, ‘Because tomorrows start today,’” said AVS Subrahmanyam, Chief Operating Officer of BBM.
But what is the value of physical infrastructure without the corresponding spark of aspiration and ambition?
As Ali Afrah Hassan, Executive Representative at Chairman’s Office – BBM, aptly observed: “The Studio offers students and members of the community hands-on experience with world-class equipment, together with knowledge-sharing masterclasses. Who knows—in the not-too-distant future, a Michelin-starred Maldivian chef may fondly credit some of their inspiration to time spent at the Studio!”
Now that is the mind and heart in sync—working towards a future that is aspirational, ambitious and entirely attainable.
Bestbuy Maldives (BBM) has presented a brand-new Honda Airblade motorbike to the winner of a lucky draw held to mark the opening of its newest wholesale outlet in Hulhumalé Phase 2.
The outlet, located at Lot 20286 on Nirolhu Magu, opened on 16 February 2026 as part of BBM’s expansion of its wholesale operations.
To celebrate the opening and thank customers for their continued support, BBM introduced a special lucky draw exclusively for customers who made purchases from the new outlet on its opening day.
Customers who purchased products during the opening were eligible to enter the draw, with a Honda Airblade motorbike offered as the grand prize.
The lucky draw was conducted on 13 August 2026, with Ibrahim Shifaz of Vagthun Vaguthah outlet selected as the winner.
Shifaz was recently presented with the ceremonial key to the Honda Airblade by AVS Subrahmanyam, Chief Operating Officer of Bestbuy Maldives.
The promotion formed part of BBM’s activities surrounding the opening of its Hulhumalé Phase 2 outlet, which provides customers with access to the company’s range of wholesale products from the growing residential and commercial area.
Bestbuy Maldives is a supplier and distributor serving businesses across the Maldives, including customers in the hospitality, food service and retail sectors.
Male’ Aerated Water Company (MAWC), the authorised bottler of The Coca-Cola Company in the Maldives, on Thursday hosted the Official FIFA World Cup 2026™ Match Ball Handover Ceremony, presenting Football Legends of Maldives with official FIFA World Cup 2026™ match balls signed personally by Dr Mohamed Muizzu, President of Maldives.
Held in partnership with the Ministry of Youth Empowerment, Sports and Fitness, the ceremony recognised former national footballers whose achievements, service and influence have helped shape football in the Maldives and inspired generations of players and supporters.
The Coca-Cola Company has been an official partner of FIFA since 1974, making it one of the longest-standing partnerships in the global sport. For MAWC, the handover brought that global partnership to life locally by connecting the FIFA World Cup with people who have contributed to Maldivian football history.
As the sole authorised Coca-Cola bottler in the Maldives for over 35 years, MAWC has supported local sport through partnerships, campaigns and community initiatives. The ceremony continued that commitment by recognising the legacy of players who represented the Maldives and contributed to the growth of football in the country.
“Maldives’ football legends have given generations of supporters moments of pride and have played an important role in shaping the country’s sporting history. At MAWC, we believe recognising their contribution is as important as supporting the next generation. Through our partnership with Coca-Cola and FIFA, and in collaboration with the Ministry of Youth Empowerment, Sports and Fitness, we are honoured to celebrate their legacy. These match balls are a token of our appreciation for what they have given to Maldivian football,” said Milind Derasari, Chief Operating Officer, MAWC.
Adding to the excitement of the football season, MAWC ran a nationwide FIFA World Cup 2026™ consumer promotion from 21 March to 24 May 2026. Eight winners received an all-expenses-paid experience for two to attend a FIFA World Cup 2026™ match. Hundreds more won Coca-Cola branded merchandise and other prizes during the campaign, bringing the excitement of the world’s largest football tournament to consumers across the Maldives.
MAWC remains committed to building partnerships that support the development of sports across the Maldives, working with the Government of Maldives and other partners.
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