Maldives Promotion House – Michelle Mone and Ultimo models arrived Maldives for their latest edition of swimwear shoots.

On arrival Michelle tweeted “Hello to the beautiful Maldives. Waiting on hotel sea plane. This place really is paradise. Waiting on hotel sea plane. This place really is paradise” and later tweeting “Nite all 2am here in #maldives most beautiful place in the World. Picture I took today where I was shooting #paradise http://pic.twitter.com/4rwQ85EJ“.

Later one follower responded “There is no better place for swimwear shoots. Maldives is #paradise”

Michelle Mone has revealed she was snapped in a dozen sexy poses during a steamy Maldives swimwear shoot. Husband Michael was horrified at the Ultimo boss’s decision to model for an advertising campaign in 2010.

On swimwear shoots, Michelle revealed: “Incredible swimwear shoot yesterday, did 12 different looks. Will be out next week in @hellomag & national press.”

Michelle had spent weeks exercising to shape up and added: “Did it! Swimwear shoot in Maldives done. Never ever thought I could do this. If you put your mind to it you CAN.”

Michelle said top New York celebrity photographer Kenneth Willardt is waiving his $240,000-a-day fee.

She added: “Last month he was shooting Beyonce and now he wants me. It’s incredible. I’m not a model. I’m just a girl from Glasgow.”

Michelle said she’s now free to do what she wants, adding: “For the first time in my life, I’m happy with my body.”

They are shooting in a luxury resort located in Baa Atoll in the Maldives.

Michelle Mone is the co-owner of MJM International and creator of Ultimo, the UK’s leading designer lingerie brand. Listed as one of the top three female entrepreneurs in the UK, Michelle has built a hugely successful career on an incredibly simple concept: giving today’s women what they want.