Maldives promoted at Russia’s largest travel fair, MITT 2019
Maldives has been showcased at the Moscow International Travel & Tourism Exhibition (MITT).
Maldives Marketing and Public Relations Corporation (MMPRC) together with 34 representatives from 19 companies from the tourism industry of Maldives are taking part in MITT, held in Moscow from March 12-14, 2019.
Maldives is showcased at a 150sqm stand, which sports a brand new design that showcases various aspects of the destination through colourful images. The stand also offers the opportunity for visitors to experience the Maldives through virtual reality with colourful underwater flora and fauna, swim with whale sharks or the serene sunny beaches of the Maldives. To attract more visitors to the stand, a raffle draw is taken every day.
Meanwhile, MMPRC officials are meeting with industry partners as well as travel trade media in order to discuss the possibilities of joint promotions to further strengthen the market throughout the fair.
Russian market has shown an increase in the overall outbound travel and a steady growth in arrivals to the Maldive. By the end of 2018, a total of 70,935 tourists arrived in the Maldives which is an increase of 14.5 per cent compared to 2017.
“Maldives participation at MITT 2019 gives the opportunity to provide up to date information on the destination to potential visitors and operators to help promote the destination in the Russian market. Participation at this fair will help achieve the targets that have been set for the market,” a statement issued by MMPRC read.