Thomas Cook announces, smartline Eriyadu set to be launched in 2017 – Thomas Cook, one of the world’s leading holiday companies, has announced the launch of their first hotel in the Maldives, smartline Eriyadu.

smartline Eriyadu — offers 76 rooms on the small ‘barefoot’ island of Eriyadu in the North Malé Atoll with the capital Malé only a 50 minute speed boat ride away.

Thomas Cook is opening at least 14 more hotels as part of its own-brand portfolio in the next two years. These include properties in Cape Verde, Bulgaria, Turkey and Croatia, Spain, Italy and Cyprus.

The development of a strong portfolio of own-brand hotels is a key pillar of the Group’s strategy for long-term profitable growth.  Thomas Cook is able to provide customers to its own-brand hotels a unique care package that helps differentiate its holiday offering from the competition.

Thomas Cook own-brand portfolio for summer 2017 will total around 190 hotels.

Peter Fankhauser, Group Chief Executive, Thomas Cook, said: “Offering people the absolute best holiday experience and turning them into loyal customers is key to our strategy for profitable growth.  We are investing heavily in delivering best-in-class service and our own-brand hotels give us the opportunity to take even more control of the customer experience. The benefits are clear in the satisfaction scores that they achieve and the recent success of Casa Cook also shows the positive impact we have with customers when we try new things.  I believe they will love our exciting and expanding range of Thomas Cook hotels.”

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