Featured
Fiyavalhu Resort Maldives concludes joint marketing campaign with Join Up
Fiyavalhu Resort Maldives has concluded a joint marketing campaign with one of the leading tour operators offering a wide range of tours to over 40 countries worldwide.
Join Up kick started the marketing campaign “Exotic Mood” during December 2022, which concluded at the end of February 2023. The key target markets of this campaign were Ukraine, Moldova, and Kazakhstan. Destinations such as UAE, Tanzania, Dominican Republic, Thailand, Sri Lanka, Seychelles and Indonesia also participated along with the Maldives, in this marketing initiative.
The main objective of taking part in this campaign was to promote the brand and the key selling points of the integrated island resort to the Russian travellers. During the campaign, Fiyavalhu Resort Maldives hosted three Facebook live streaming sessions from 10th January to 23rd January brought in their local language. The lives enabled viewers to explore this natural paradise amongst lush green vegetation on the inhabited peaceful island of Mandhoo in South Ari Atoll. The resort design takes into consideration the sublime surroundings of the beautiful environment of the island and the simple Maldivian lifestyle.
As part of the marketing efforts to strengthen the brand presence in the Russian market, Fiyavalhu Resort Maldives hosted a group FAM trip for the Join Up team as well. The two night stay for the group allowed the team to experience the warm hospitality that Fiyavalhu is famous among travellers for. Speaking about the stay at the resort, The Maldives Contracting / Commercial Manager at Join Up, Mr. El Shazly highlighted on the fantastic quality of services and facilities provided to the agents starting from the meeting point at the Fiyavalhu Reception till the departure. He also highlighted on the astonishing content the team was able to capture during their stay at the resort. The campaign concluded with a raffle giveaway for a lucky winner with a comp
Featured
Alila Kothaifaru Maldives aligns festive events with World of Care commitments
Alila Kothaifaru Maldives will mark the festive season with a programme that combines charitable initiatives with its sustainability commitments. Guests will be invited to donate, run, paddle and plant in support of local community and environmental projects, alongside dining experiences that highlight Maldivian produce.
Under its World of Care commitments, the resort has adopted initiatives to improve the school experience for children at R. Maduvvari School on the neighbouring island and to protect the surrounding marine ecosystem. Participation in the season’s activities will contribute directly to these programmes.
From 25 December 2025 to 7 January 2026, guests may purchase wrapped gifts from a Christmas Charity Surprise Tree, with all proceeds directed to the resort’s charitable causes.
On 27 December 2025, Euro Divers will lead a coral-planting session within the house reef. The activity forms part of an ongoing conservation effort to strengthen reef resilience by increasing coral diversity through the careful planting of hardy coral fragments.
Seasalt restaurant will host a “Boat to Table” beachfront barbecue on 28 December 2025 and 4 January 2026. The buffet will feature seafood such as giant tuna sashimi, ceviche and grilled fish prepared from the day’s catch supplied by local fishermen, reflecting the resort’s focus on local sourcing and support for the Raa Atoll community.
A Charity Kayak Race will take place on 30 December 2025 and 5 January 2026. Entry will be by voluntary donation, with funds supporting enhancements at the R. Maduvvari pre-school.
On 2 January 2026, the programme will conclude with a Charity Island Fun Run around the island. Branded t-shirts will be available for purchase, with proceeds benefiting the resort’s community initiatives.
Awards
Mercure Maldives Kooddoo wins triple honours at World Luxury Awards 2025
Mercure Maldives Kooddoo Resort has received three titles at the 2025 World Luxury Awards, named Luxury Adults Only Resort, Luxury Island Resort, and Luxury Cultural Resort in the Indian Ocean.
The awards highlight the brand’s focus on locally rooted hospitality, with stays shaped by place, service and community. The resort presents Maldivian culture through curated experiences, pairing contemporary comforts with island traditions.
Positioned as an adults-only retreat, Mercure Maldives Kooddoo integrates culinary influences and cultural programming to offer guests a stay informed by the rhythm of local life and delivered with consistent service standards.
“These awards are a true reflection of our team’s passion for creating experiences that feel both local and memorable. Every detail, from the design to the service, is guided by the authenticity that defines Mercure. We are grateful to our guests for being part of this journey,” said Riaan Drever, Cluster General Manager.
The World Luxury Awards recognise excellence in global hospitality, honouring properties that consistently deliver strong guest experiences and celebrate diversity across the travel sector.
Awards
Hat-trick for Pullman Maldives Maamutaa at 2025 World Luxury Awards
Pullman Maldives Maamutaa has received three honours at the 2025 World Luxury Awards, securing titles for Best Luxury All-Inclusive Hotel, Best Luxury Wellness Hotel, and Best Luxury Family Hotel in the Indian Ocean.
The awards underscore the resort’s approach to experience-led hospitality, combining design, wellbeing and guest engagement. The recognition also reflects Pullman’s commitment to innovation, inclusivity and sustainability, which sit at the centre of the brand’s strategy.
Since opening, Pullman Maldives Maamutaa has developed an all-inclusive offering that brings together adventure, wellness and a close connection to the natural environment. Its portfolio includes an underwater villa, wellness concepts and family-oriented experiences.
“We are honoured to receive this recognition at the 2025 World Luxury Awards. These awards celebrate the heart of what we do—creating inspiring moments for every guest, whether they come to reconnect, recharge, or simply play. This achievement belongs to our incredible team, whose passion and dedication make Pullman Maldives Maamutaa what it is today,” said Riaan Drever, Cluster General Manager.
The World Luxury Awards recognise excellence in global hospitality, highlighting hotels that consistently deliver strong guest experiences and demonstrate innovation in service and design.
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