The Maldives Marketing and Public Relations Corporation (MMPRC), known as Visit Maldives, recently collaborated with popular Emirati content creator and digital storyteller Khalid Al Ameri for an exclusive familiarisation (FAM) trip held from March 22 to 26, 2025. The result: a heartfelt and engaging YouTube video that has already begun resonating with viewers across the globe.

Known for his authentic storytelling and ability to connect deeply with different cultures, Khalid’s visit captured the Maldives from a refreshingly local perspective—beyond the five-star resorts and crystal-clear lagoons that dominate travel brochures. The trip offered a deep dive into the culture, history, food, and way of life of the Maldivian people.

A Journey into the Heart of the Maldives

The video begins with Khalid journeying to Paree Fengandu—the mysterious “Fairy Pond.” With a sense of humor and wonder, Khalid narrates legends surrounding the lake’s reddish waters, rumored to be a gateway to the spiritual world. As he climbs into a canoe for the first time, Khalid embodies the spirit of exploration that threads through the entire video.

From there, viewers are taken to a traditional Maldivian home—“Relax Home”—for a dinner hosted by a local family. Khalid learns to prepare baiy mas, a traditional fish ball curry, alongside warm and welcoming hosts. His attempt at flaking fish may have been clumsy, but the scene was full of joy, laughter, and appreciation for Maldivian home cooking. A tasting session of local delicacies, including riha folhi (crepes) and mas huni, added a layer of culinary discovery to the experience.

Tracing History Through Mosques and Markets

Day two brought a deeper exploration of the country’s religious and architectural heritage. Khalid visits the historic Jumma Mosque, a 332-year-old structure known for its coral-stone architecture and wooden panels inscribed with Qur’anic verses. He reflects on the historical and cultural significance of the site, describing it as “hundreds of years of lessons” preserved through careful conservation.

He later visits the King Salman Mosque, the largest mosque in Malé, which was officially opened in 2024 and can accommodate up to 10,000 worshippers. Khalid admires the blend of modern design with island culture, noting the mosque’s woodwork and glass detailing. The segment subtly highlights the Maldives’ connections to the broader Islamic world while grounding them in local identity.

In between mosque visits, Khalid explores the vibrant local market in Malé. With his signature charm, he engages in friendly haggling with vendors—unsuccessfully, but humorously—while taking in the colours and sounds of everyday Maldivian life.

A Cultural Celebration and a Lesson in Patience

In a lighthearted moment, Khalid joins a group of performers from Rhythm Boduberu, a traditional Maldivian drumming troupe, in a high-energy beach performance. The scene is filled with laughter, clapping, and dancing—an authentic portrayal of Maldivian cultural expression.

The journey concludes with a fishing trip off the coast of Malé, where Khalid reflects on life’s simple lessons after a mostly fishless outing. “Sometimes we have to lose to win,” he remarks, as the group eventually enjoys a seafood buffet prepared by local chefs.

More Than Just a Vacation

The final moments of the video capture the essence of Khalid’s experience. “Not the Maldives that everyone shows on Instagram. The Maldives that the people live every day,” he says, offering a powerful reminder that behind every postcard-perfect beach lies a community, a culture, and a story worth telling.

This collaboration between Visit Maldives and Khalid Al Ameri marks a significant step in diversifying the global perception of the Maldives. By spotlighting its heritage, traditions, and people, the video invites travellers to look beyond the water villas and instead connect with the soul of the islands.

The full video is now available on Khalid Al Ameri’s YouTube channel, providing a heartfelt window into an unseen side of the Maldives.

Award-winning British actress Rosamund Pike recently traded the bustle of London for the serene turquoise waters of the Maldives, enjoying a picture-perfect escape at the luxurious Patina Maldives, Fari Islands. The “Gone Girl” star shared a dreamy video on social media, offering fans a glimpse into her idyllic tropical retreat—and it’s everything a Maldivian holiday should be.

In the video, Rosamund is seen immersing herself in the full island experience. From soaking up the sun at a private overwater villa to cruising on a dolphin-watching tour, biking along palm-lined paths, snorkeling with manta rays, and diving alongside sea turtles, it’s clear she embraced the magic of the Maldives. She even took to the waves on a water scooter, channeling her adventurous side in the most scenic setting imaginable.

Pike captioned her post with heartfelt reflection: “I left London on my very last ember and had a holiday of magical dimensions! The Maldives offer a glimpse of paradise, an escape from rush. @patinamaldives is a destination I have sought out three times; to practice doing nothing in preparation for playing Elspeth and this time to recover from doing too much. It is a heaven on your own terms— and I washed all my cares in salt and rinsed my soul in the sea. Here is a glimpse of bliss as I see it.”

Set in the pristine Fari Islands, Patina Maldives is a modern sanctuary that blends understated luxury with a deep connection to nature. Designed by renowned Brazilian architect Marcio Kogan, the resort offers minimalist aesthetics, eco-conscious living, and transformative experiences. Its overwater villas and beachfront retreats provide the ultimate in privacy and comfort, while curated wellness, art, and culinary journeys cater to mindful travelers seeking more than just a getaway.

Whether you’re looking to reconnect with nature, indulge in marine adventures, or simply float into a state of bliss, Rosamund’s Maldivian escape is all the inspiration you need.

Some encounters change us. Some stories stay with us long after the credits roll, long after the music fades, long after we leave the space where it all happened. This is one of those weekends.

For three days, Patina Maldives becomes a crossroads of music, film, and artistic legacy—woven together by the hands of Alex Turnbull, a man who has spent his life standing at the very heart of underground culture.

A DJ, drummer, filmmaker, and guardian of the avant-garde, Turnbull has lived at the pulse point of transformation. As a founding member of 23 Skidoo, he shaped the sounds that shaped generations. As a producer and remixer, he worked with icons like Sade, Seal, and Neneh Cherry, turning their music into something new, something unexpected, something entirely his own. As a founding member of the International Stüssy Tribe, he helped define the intersection of fashion, music, and rebellion.

And now, here he is. On an island where the tides move with a rhythm of their own, bringing us something rare—something impossible to categorise but impossible to forget.

A DJ set beneath the Maldivian stars, where the past and present fold into each other, where basslines meet the night air, and where we all just for a moment, lose ourselves.

A Stüssy archive pop-up, offering a glimpse into a world where fashion was once a revolution.

A screening of Kim Lim: The Space Between, a film about art, identity, and the spaces that exist between the two. This is Turnbull’s most personal project yet, a tribute to his mother, to creativity, to the quiet power of reinvention.

For three nights, the lines between artist and audience, past and future, reality and dream will blur. Because this is what culture does. It moves. It connects. It asks us to pay attention.

And so we will.