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W Maldives collaborates with Puma Middle East to host exciting FUEL happening
Fitness lovers will be able to take part in an exciting weekend of activities from 18th– 20th of March 2022 at W Maldives as the luxury resort partners with global sports brand, PUMA. The collaboration will promote W Maldives’ ‘FUEL Your Escape’ package and PUMA’s global ‘She Moves Us’ campaign.
The FUEL Happening invites guests to DETOX. RETOX. REPEAT. and will see classes including sunrise and sunset yoga and Pilates take centre stage alongside action-packed and adrenaline-filled watersports activities and a Full Moon Music Glow Yoga session at the resort’s very own castaway island, Gaathafushi. These activities are specially curated for the event to make fitness fun and inspire guests to move more.
Part of PUMA’s global ‘She Moves Us’ campaign, to focus on its top female sports ambassadors, celebrating the women who have moved sports forward to inspire other women around the world, the FUEL Happening will bring some of the region’s most popular female influencers to the resort to get the fitness party pumping. PUMA will also be promoting their PUMA STUDIO Collection, a fashion-meets-function line featuring the latest in style and technology — from core-baring tanks and high-waisted leggings to wicking fabrics and comfort-first cuts. Plus, every piece contains at least 25% recycled material.
The luxury playground at W Maldives is the perfect place to either restart that healthy regime or kick it off, with the FUEL Happening blending a party atmosphere with all the elements of wellbeing for body, mind and soul. The resort, which already offers a range of activities from high intensity boot camps to holistic treatments and nutrition support, will bring fitness to life with this high energy collaboration.
“PUMA is the ideal partner for us at W Maldives, in keeping with our brand philosophy that fitness and healthy living can be fun and social,” said Idu Ribeiro, General Manager W Maldives.
“The FUEL Happening is the perfect chance for fitness lovers or novices alike, to come and enjoy the tropical haven of the Maldives with a twist. Yes, guests can relax and revive on our beautiful island, but they can also come and be energised and explore the fun side of fitness.” He added.
PUMA has curated a variety of classes to appeal to all ages and abilities as it aims to inspire and encourage women to live a more active, energetic life.
FUEL is W’s passion and lifestyle, and a core element of every guests’ experience. W Maldives’ perfectly planned FUEL Your Escape package will definitely give people who work, play, and think differently, the excitement and balance they crave to leave them feeling energised to look good, feel good, go longer and stay later.
Excursions
Fuvahmulah triumphs at 2024 DRT show as Best Shark Diving spot
Fuvahmulah has been crowned the ‘Best Shark Diving Destination’ at the 2024 Diving Resort & Travel (DRT) Show held in Hong Kong. This prestigious recognition solidifies the Maldivian island’s reputation as a global hotspot for thrilling and sustainable shark diving experiences.
Renowned for its exceptional underwater ecosystem, Fuvahmulah offers divers a unique opportunity to encounter a wide variety of shark species. Among the highlights are its tiger sharks, rare and awe-inspiring predators that attract adventurers from around the world. The island’s pristine waters and vibrant marine life have consistently drawn accolades from the diving community, and this latest achievement underscores its unparalleled appeal.
This award is not only a celebration of Fuvahmulah’s natural beauty but also a testament to the dedication of its local community. Dive centres, guest houses, and tourism professionals have worked tirelessly to showcase the island’s marine wonders while prioritising sustainability and conservation efforts. Their collective passion and hard work have been instrumental in positioning Fuvahmulah as a must-visit destination for divers worldwide.
The recognition at the DRT Show not only celebrates Fuvahmulah’s achievements but also reinforces the importance of preserving its unique underwater ecosystem. As visitors continue to flock to this diving paradise, the island remains steadfast in its commitment to sustainable tourism and marine conservation, ensuring that its breathtaking marine life can be enjoyed for generations to come.
Featured
Six Senses Laamu honoured for groundbreaking marine conservation initiatives
Six Senses Laamu has achieved dual recognition for its innovative marine conservation efforts. The resort was included in Condé Nast Traveller’s prestigious 2024 ‘Bright Ideas in Travel’ list and was awarded the ‘Best Culture, Travel & Lifestyle Environmental Initiative’ at the inaugural Country & Town House Future Icons Awards.
The Future Icons Awards, presented by the UK’s esteemed Country & Town House magazine, celebrate visionary innovators who are redefining sustainability and environmental stewardship. Six Senses Laamu’s Sea Hub of Environmental Learning in Laamu (SHELL) was lauded by judges as ‘an incredible conservation project,’ highlighting its success in bringing together diverse stakeholders to protect marine ecosystems.
Simultaneously, the resort’s inclusion in Condé Nast Traveller’s Bright Ideas in Travel list recognised SHELL and the Maldives Underwater Initiative (MUI) as transformative solutions addressing some of the most critical environmental challenges in the travel industry.
SHELL, which opened in March 2023, represents a groundbreaking partnership between luxury hospitality and marine conservation. It serves as the base for the MUI team, a collaboration involving Six Senses Laamu marine biologists and three renowned NGOs: The Manta Trust, Blue Marine Foundation, and the Olive Ridley Project. Spanning 5,952 square feet, the facility is at the forefront of several pioneering research programs.
The SHELL team’s manta ray research has identified 138 individual manta rays in Laamu waters and developed the world’s first underwater contactless ultrasound scanner for studying manta ray reproduction. Their innovative ‘Eyes on the Reef’ project offers unprecedented 24/7 monitoring of manta ray behaviour at cleaning stations.
In the field of sea turtle conservation, the team has documented 1,383 hatchlings on the resort’s beaches between January and November 2024 alone. They also manage one of the Maldives’ largest turtle identification databases, with over 670 individually identified turtles in the Laamu Atoll. Their advocacy contributed to the designation of Gaadhoo, a vital turtle nesting site, as a Marine Protected Area in December 2021.
The coral reef monitoring program at Six Senses Laamu has also yielded impressive results, with coral cover on the house reef increasing by up to 55 percent. The team has identified 36 different coral genera on the house reef and 47 throughout the Laamu Atoll while conducting pioneering research on coral spawning patterns.
SHELL’s influence extends beyond research to impactful conservation campaigns, such as the #ProtectMaldivesSeagrass initiative, which has led to the protection of over 910,000 square meters of seagrass meadows across 37 resorts. The facility also features an interactive gallery with LED display floors, educational viewing booths, and advanced technology designed to engage guests of all ages in marine conservation.
By blending scientific research, conservation, and luxury tourism, Six Senses Laamu continues to redefine sustainable travel in the Maldives. These prestigious accolades highlight the resort’s unwavering commitment to protecting marine ecosystems while providing enriching experiences for its guests.
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Across Maldives: Shaff Naeem embarks on record-breaking dive expedition
Shaff Naeem, the Asian record holder for the 50-hour dive in 2022, has announced his next ambitious endeavour: Across Maldives. This unprecedented long-distance dive will span the length of the Maldives, starting from the northernmost tip of Haa Alif Atoll and ending at the southern edge of Seenu Atoll. Officially unveiled at the Malaysia Dive Expo in June 2024, the event will unfold in two phases over the next two years.
Phase 1: Malé Region World Record Event (February 2025)
The first milestone in Shaff’s journey will be a world record attempt in the Malé region. He and his team will embark on a single dive from Hulhumalé to Malé, covering a minimum distance of 14 kilometres underwater. This event aims to set a new world record while garnering global attention for the Across Maldives expedition.
Phase 2: Main Across Maldives Event (2026)
The main event will see Shaff dive across the entire Maldivian archipelago, covering 460 kilometres in a month. This ambitious journey will require meticulous planning and execution, supported by a technical team comprising local and international experts.
A Scientific and Community-Focused Expedition
The Across Maldives expedition is not just a test of endurance but also a platform for meaningful contributions to science and community engagement. The team will collect vital environmental data, including information on underwater terrain, the impact of climate change, and the presence of microplastics in Maldivian waters.
The expedition will also feature workshops and events on local islands, aimed at raising awareness about ocean conservation and sharing findings from the journey. By connecting with local communities, the initiative hopes to inspire Maldivians to engage deeply with their marine environment.
With the backing of local and international partners, Shaff’s team is working closely with the Maldives’ Ministry of Tourism, Ministry of Defence, and Maldives Police Services to ensure a safe and secure dive route. The Maldives Marketing and PR Corporation (MMPRC) is promoting the event globally, showcasing the country’s unparalleled beauty and diving opportunities. International dive magazines have also spotlighted the project, amplifying its reach and significance.
Support and Fundraising Goals
Fundraising efforts are currently underway for Phase 1 of the project. Donations will support the organisation of world record dives, scientific research, and community engagement sessions. In addition, a documentary chronicling the journey is in production, slated for release in 2026.
Key areas of fund utilisation include:
- World Record Attempts: Organising logistics and acquiring gear for the dives.
- Research Expedition: Collecting open-access data on environmental DNA, microplastics, and coral reef health.
- Community Engagement: Conducting educational and awareness events across Maldivian islands.
- Documentary Production: Capturing the historic expedition for a global audience.
Supporters of the expedition can choose from various tiers of rewards, ranging from on-screen credits in the documentary to exclusive memorabilia like event keychains, t-shirts, personalised underwater photos, and a limited-edition coffee table photobook.
For Shaff, Across Maldives is more than a record-breaking attempt—it’s a tribute to his late father. Reflecting on his father’s words of encouragement, Shaff shared: “One of the last things my father said to me before he passed was that he wouldn’t be surprised if I dived all across the Maldives. This attempt is something I am dedicating to him. I sincerely thank you all for your support in making this journey a reality.”
To learn more or contribute to this groundbreaking project, visit the official event website at www.acrossmaldives.org. For details on Shaff Naeem’s previous achievements and ongoing efforts, visit www.oceansixfifty.org.
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