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Crossroads Maldives appoints Audra Arul as Cluster Sales, Marketing Director
Crossroads Maldives has announced the appointment of Audra Arul as Cluster Director of Sales and Marketing for the complex, with responsibilities encompassing its two newly opened hotels: SAii Lagoon Maldives, a Curio Collection by Hilton, and Hard Rock Hotel Maldives.
Audra Arul comes to Crossroads Maldives, the country’s first and largest integrated leisure and lifestyle destination, to continue a successful career, which has focused on hotel sales and marketing with internationally recognised hospitality companies such as Accor, Marriott, Hyatt, and most recently, with Banyan Tree Hotels and Resorts.
In her new role, Arul will be responsible for the overall commercial objectives of Crossroads Maldives and the two resorts, including achieving goals in revenue generation, yield management and brand engagement.
An international hospitality veteran with more than two decades of experience, Arul began her career journey by establishing a solid track record in hotel sales for various local and international hotel management companies, including Hyatt and Marriott, in Kota Kinabalu, Malaysia.
After 10 successful years, Arul relocated to Bali, Indonesia, joining Accor in her capacity as Director of Sales and Marketing for Le Meridien Nirwana Golf and Spa. A year into this role, her duties expanded and overlapped with concurrent pre-opening responsibilities for another Le Meridien property, located on Hainan Island in southern China.
In the next several years, she subsequently pursued further hotel commercial challenges, with successive successful stints in Director of Sales and Marketing roles in Hanoi, Vietnam, Yangon, Myanmar and Phuket Thailand.
In 2016, Arul joined Banyan Tree Hotels and Resorts as Area Director of Sales and Marketing based in Ho Chi Minh, Vietnam.
After two years, she then relished the challenge of relocating out of Asia and moved to northern Africa, assuming the position of Director of Sales and Marketing for Banyan Tree Tamouda Bay, Morocco.
Developed by Thailand’s leading developer Singha Estate, Crossroads Maldives encompasses nine idyllic islands fringing the Emboodhoo Lagoon in the South Male Atoll, three of which have been used as the first phase of the project.
Phase one of the integrated development opened in September, and features two lifestyle hotels, SAii Lagoon Maldives and Hard Rock Hotel Maldives, both of which have direct access to extensive facilities at The Marina @ Crossroads, an 800-metre lifestyle area and beach walk featuring retail, entertainment and dining outlets. The facilities include a 30-berth marina, the Junior Beach Club and Camp, the Crossroads Event Hall, Maldives Discovery Centre and Marine Discovery Centre – the project’s environmental and educational hub.
A Curio Collection by Hilton hotel, SAii Lagoon Maldives is an original and inspiring resort that features a series of rooms and villas, including overwater pool villas, plus world-class dining as well as access to extensive water sports, cultural activities and wellness at The Marina.
Hard Rock Hotel Maldives features 178 rooms, suites and villas, plus family-friendly experiences and Hard Rock’s branded concepts, including a Hard Rock Cafe, Rock Spa, and two Rock Shops showcasing merchandise and music memorabilia.
Both hotels are operated by S Hotels & Resorts, the hospitality arm of Singha Estate.
Coco Bodu Hithi, a renowned boutique resort in the Maldives celebrated for its Maldivian-inspired elegance, has received recognition at the 2025 Condé Nast Johansens Awards for Excellence.
This prestigious accolade honours outstanding quality across recommended properties worldwide and serves as a trusted benchmark for travellers and industry professionals alike. Coco Bodu Hithi was awarded the title of ‘Best Service’ by Condé Nast Johansens for its exceptional hospitality, which seamlessly blends serene surroundings with meticulous, personalised service.
Additionally, the resort was recently recognised in the 2024 Condé Nast Traveler Readers’ Choice Awards as one of the top resorts in the Indian Ocean, cementing its position as a leader in luxury travel. Offering a thoughtfully curated guest experience, Coco Bodu Hithi continues to set itself apart within the industry.
The resort also excels in culinary innovation, boasting four exceptional restaurants. Renowned Michelin-starred chefs frequently collaborate with Group Culinary Director and Michelin-starred chef Martin Cahill to craft exquisite dining experiences, reflecting Coco Bodu Hithi’s unwavering commitment to service excellence and world-class gastronomy.
Oaga Art Resort has transformed its Sobi Bar into a Mixology Garden, showcasing a collaboration with internationally acclaimed Beverage Artist and Netflix’s ‘Drink Masters’ finalist, Tao Zrafi.
Far from the typical poolside bar, the revamped Sobi Bar offers a unique experience where artistic cocktails take centre stage. Standard drinks are replaced with Tao Zrafi’s creations, which expertly blend local Maldivian flavours with surprising twists, providing a sensory journey for visitors.
Each cocktail at Sobi Bar is a testament to Tao Zrafi’s creativity. His exclusive menu combines stunning visual presentation with complex, delightful flavours, elevating the drink experience into an art form.
The Mixology Garden caters to diverse tastes. In addition to Tao Zrafi’s signature creations, Sobi Bar offers a curated selection of international gins and artisanal beers, ensuring every guest finds the perfect beverage to suit their preferences.
To commemorate the launch of the Mixology Garden, Oaga Art Resort is hosting several special events:
- Cocktail Masterclasses (November 29 and December 6): Guests can learn from Tao Zrafi himself, discovering the secrets behind his innovative cocktails.
- The Grand Unveiling (December 5): This evening celebration features Tao’s signature cocktails, a buffet, live music, interactive mural painting, and spectacular fire shows. Guests can enjoy a sunset soiree combining art, music, and unforgettable flavours.
Sneak peeks of Tao Zrafi’s creations are available on Oaga Art Resort’s social media platforms, offering a teaser of the enchanting cocktails awaiting guests at Sobi Bar.
Whether seeking relaxation, artistic inspiration, or an elevated cocktail experience, the Mixology Garden at Sobi Bar promises something extraordinary. With its blend of stunning flavors, unique atmosphere, and unforgettable events, Oaga Art Resort ensures every visitor leaves with cherished memories of paradise.
Hideaway Beach Resort & Spa, a luxury destination located in the pristine Haa Alifu Atoll of the Maldives, has announced its exclusive partnership with Maldivian, the national airline of the Maldives, for all seaplane and domestic flight transfers. Starting from November 1st, 2024, this collaboration aims to provide guests with unparalleled convenience and seamless travel to the resort, ensuring daily service, with additional transfers available depending on the season.
The resort is known for its spacious villas, exceptional privacy, a wide array of experiences, world-class amenities, and personalised service, all set in a lush, natural island paradise. With Maldivian as its exclusive seaplane transfer partner, guests can enjoy a direct, swift, and scenic journey from Velana International Airport to the resort’s doorstep.
Ahmed Hafeez, Managing Director of Lily Hotels, expressed excitement about the partnership, stating, “We are thrilled to partner with Maldivian to elevate our guests’ arrival and departure experience. This collaboration ensures a smooth and luxurious transition, allowing guests to begin their unforgettable holiday the moment they step off the plane.”
Upon arrival at Velana International Airport, guests are welcomed by the resort’s dedicated airport representatives, who escort them to the exclusive Lily Hotels Lounge at the Noovilu Seaplane Terminal. Here, they can relax and enjoy panoramic views, complimentary refreshments, and Wi-Fi while awaiting their transfer.
In addition to seaplane transfers, Maldivian will also manage domestic flight transfers for guests who prefer this alternative. This comprehensive approach highlights Hideaway Beach Resort & Spa’s commitment to providing flexible and convenient travel solutions.
The partnership with Maldivian also positions the resort for future growth, particularly with the upcoming upgrade of Hanimaadhoo International Airport. This development is expected to enhance accessibility and offer more travel options for the resort’s clientele. The collaboration is anticipated to generate increased interest in the less-explored northern Maldives, an area known for its untouched natural beauty and more tranquil, underwater experiences.
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