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Maldives sponsors La Liga club Celta Vigo to strengthen sports tourism appeal

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Maldives has announced plans to sponsor La Liga club Celta Vigo, as part of the destination’s newfound push into sports tourism.

Under the partnership, the official ‘Visit Maldives’ branding will be featured on Celta jersey, stadium, practice kit and boards.

Celta will also provide assistance in developing football in the Maldives. Two Maldivian kids — Aiham Ibrahim and Hussain Aaish from Ghaazee School — have already been chosen to train at Celta Vigo’s academy.

The selection was made based on their performance during the Kids Football Fiesta on October 2 — a football tournament organised as part of the World Tourism Day 2019 celebrations in the Maldives. Former Real Madrid and Spanish defender Míchel Salgado oversaw the selection.

Celta is a Spanish professional football club based in Vigo, Galicia, currently playing in La Liga. It was founded on August 23, 1923 following the merger of Real Vigo Sporting and Real Fortuna Football Club.

Nicknamed Os Celestes (The Sky Blues), they play in sky blue shirts and socks along with white shorts. The club’s home stadium is the Abanca-Balaídos, which seats 29,000 spectators.

Celta have never won the league title nor Copa del Rey, although they have reached the final three times in the latter. One of the team’s best seasons was 1970–71, when they finished unbeaten at home and were known as the “giant-killers”. Celta came sixth that season and qualified for the UEFA Cup for the first time.

The club finished in their best-ever position of fourth in 2002–03, qualifying for the 2003–04 UEFA Champions League, where they were eliminated by Arsenal in the Round of 16. In the 2016–17 UEFA Europa League, Celta reached the semi-finals of the UEFA Europa League for the first time, losing to Manchester United.

This partnership with an international football club comes amidst a newfound push by the Maldives into sports tourism.

The island nation’s official tourism promotion body had earlier announced plans to look beyond the Maldives’ longstanding selling points of ‘Sun, Sand and Sea’ and venture into MICE, cultural and sports tourism.

The Maldives has been known as ‘The Sunny Side of Life’ for decades, owing to its monsoon-based climate, as well as the pristine white sand beaches and clear blue waters.

However, with recent changes in tourist demographics and the introduction of more affordable products such as guesthouses, there is a need to diversify the Maldives’ branding.

The government had earlier said cultural tourism would play an important role in developing the Maldives’ tourism industry. However, a concrete step has yet been taken to realise those objectives.

Maldives has welcomed over a million tourists this year, as the destination attempts to reach an ambitious target of 1.5 million visitors over the next three months.

The one millionth visitor of the year arrived in the Maldives on August 2 — a month ahead of last year. In 2018, the one millionth mark was reached on September 9, whilst it was celebrated in October the previous year.

According to official figures, total arrivals for the past seven months of the year increased by 17.2 per cent to reach 994,733 compared to the same period last year.

Maldives welcomed a record 1.4 million tourists in 2018. It was a 6.8 per cent increase from the 1,389,542 tourists that chose to holiday in the Maldives in 2017.

Meanwhile, government has revised its forecast for the number of tourists visiting the island nation this year, increasing the estimate to a record 1.6 million from 1.5 million.

This positive growth in the tourism industry comes amidst concerns by private organisations representing industry stakeholders such as the Maldives Association of Travel Agents and Tour Operators (MATATO) over the lack of effort and budget to promote the Maldives as a destination.

These concerns come as the world-famous holiday destination struggles to match an increased bed capacity.

Over the past few years, dozens of uninhabited islands have been leased to local and foreign resort developers. Several international brands have entered into the market, increasing the number of resorts to more than 130. That number is set to increase as another 20 resorts are expected to open over the next two years.

Along with the new resort openings come the challenge of increasing demand from budget travellers who choose guesthouses over luxury resorts that the Maldives is known for. The guesthouse sector has rapidly expanded with over 500 guesthouses in operation today.

The previous government announced steps to maintain a structured growth in tourism, including a slowdown in leasing islands for resort development and increased marketing efforts in key markets such as China and the Middle East in order to reach an ambitious target of a record 1.5 million tourist arrivals this year.

Meanwhile, the new government has pledged to ramp up tourism promotion.

Reflecting the new government’s pledge, the state budget for 2019 includes MVR 104,200,000 (USD 6.7 million) for tourism promotion, up from MVR 34,733,333 (USD 2.2 million) this year and the previous year.

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Cinnamon Hotels & Resorts introduces curated all-inclusive getaways in Maldives

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Cinnamon Hotels & Resorts is redefining stress-free travel with a trio of curated, all-inclusive offers across its Maldives properties. Each resort—Cinnamon Dhonveli Maldives, Cinnamon Hakuraa Huraa Maldives, and Cinnamon Velifushi Maldives—presents a unique experience, ranging from surfside excitement to secluded luxury, with every aspect of the stay carefully bundled for a seamless holiday.

At Cinnamon Dhonveli Maldives, guests are invited to enjoy five nights of barefoot luxury, with packages starting at USD 3,499 nett for double occupancy in a Water Bungalow or USD 3,999 nett in an Over Water Suite. Tailored for travellers seeking a balance of adventure and relaxation, the offer includes:

  • Return speed boat transfers
  • A 4-course beach dinner featuring steak or seafood
  • A 30-minute spa treatment
  • Snorkelling and swimming experiences
  • A local island visit
  • Unlimited laundry services
  • Premium All-Inclusive privileges

For those in search of tranquillity, the adults-only Platinum Wing at Cinnamon Hakuraa Huraa Maldives offers a refined escape. With a minimum stay of seven nights in a Platinum Water Bungalow, the package is available at USD 6,999 nett for double occupancy and features:

  • Return seaplane transfers with VIP lounge access
  • A 4-course steak or seafood dinner by the beach
  • A 45-minute spa treatment
  • An island-hopping adventure
  • A welcome bottle of wine, fruit basket, and bed decorations
  • Unlimited laundry services
  • Premium All-Inclusive privileges

At Cinnamon Velifushi Maldives, guests can indulge in serene overwater luxury with a seven-night stay starting from USD 6,999 nett for double occupancy in Water Bungalows and higher categories. The package highlights include:

  • Return seaplane transfers with VIP lounge access
  • Premium All-Inclusive privileges
  • A 4-course steak or seafood dinner by the beach
  • A 45-minute spa treatment
  • An island-hopping adventure
  • A dolphin-watching excursion
  • Unlimited laundry services

These exclusive offers are available for stays between 1 June and 31 October 2025, with bookings now open.

Whether it’s catching waves at the iconic Pasta Point at Cinnamon Dhonveli Maldives, enjoying a sunset over the tranquil lagoon at Cinnamon Hakuraa Huraa Maldives, or exploring the pristine waters surrounding Cinnamon Velifushi Maldives, each resort promises a distinct and immersive experience. Cinnamon Hotels & Resorts delivers three unforgettable all-inclusive escapes, designed for effortless relaxation with every detail expertly managed.

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Travel that matters: indulge in sustainability at Coco Palm Dhuni Kolhu

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With World Environment Day (5 June) and World Oceans Day (8 June) approaching, and Sir David Attenborough’s highly anticipated film Ocean igniting renewed interest in marine conservation, more travellers are seeking meaningful ways to turn environmental concern into impactful action.

Coco Collection, a leading luxury resort brand in the Maldives, demonstrates that responsible travel and indulgent island experiences can coexist harmoniously. At Coco Palm Dhuni Kolhu, located in the UNESCO-listed Baa Atoll, guests are offered the opportunity to actively engage in ocean conservation efforts while enjoying a tranquil tropical retreat.

Far more than a scenic escape, the resort serves as a centre for daily, impactful sustainability work. Conservation initiatives at Coco Palm Dhuni Kolhu include:

  • Coral restoration projects, led by the in-house marine biologist to regenerate local reef ecosystems.
  • Sea turtle rescue and rehabilitation, hosted at the Maldives’ first veterinary-run turtle rescue centre in partnership with the Olive Ridley Project. Visitors can tour the centre, observe turtle feedings, and register in advance to volunteer.
  • Turtle hatching monitoring, involving the observation of protected nests to ensure hatchlings can be safely guided back to the ocean.
  • Guided snorkelling and diving excursions in the Baa Atoll’s thriving marine ecosystem, which is home to tropical fish, vibrant coral gardens, and sea turtles.

Following World Turtle Day on 23 May, the resort also commemorates the beginning of turtle hatching season. Weekly marine talks and immersive conservation activities allow guests to deepen their understanding and connection to the ocean.

In 2024, the Olive Ridley Project’s Maldives Research team reported 168 new turtle nests, over 5,264 successful hatchings, and nearly 3,500 turtle sightings. Since 2013, the project has surpassed 40,000 recorded sea turtle encounters, with Coco Collection associates logging the highest number of turtle encounters in the Maldives.

In addition to marine conservation, the resort offers a broad range of water sports — including water skiing, parasailing, paddleboarding, and kayaking — along with cultural experiences through its Coco Experiences programme.

Recognised among the top resorts in the Indian Ocean by the Condé Nast Traveler Readers’ Choice Awards 2024, Coco Palm Dhuni Kolhu is celebrated for its authentic Maldivian heritage, breathtaking natural surroundings, and steadfast commitment to sustainability.

Whether visitors are nature enthusiasts, aspiring conservationists, or simply seeking a purposeful and mindful retreat, Coco Palm Dhuni Kolhu provides a rare opportunity to follow in the footsteps of Sir David Attenborough and contribute to lasting environmental stewardship.

As sustainability-focused holidays approach, the resort is preparing a range of experiences for both guests and staff. Planned activities include tree planting, Saifodhu (a traditional Maldivian high tea accompanied by a display of homemade goods), a sustainable dining experience, and a sustainability presentation led by the resort’s Marine Educator and the ORP team in celebration of World Environment Day. For World Oceans Day, the island is also set to host various sustainability-driven events and experiences.

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Escape to Banyan Tree Vabbinfaru and Dhawa Ihuru for Eid, wellness, and ocean adventures

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This June, Banyan Tree Vabbinfaru and Dhawa Ihuru welcome guests to immerse themselves in a memorable Eid al-Adha celebration, enhanced by a range of wellbeing-focused experiences, sustainability activities, and exclusive seasonal offers. The resorts invite visitors to honour this special time while exploring the Maldives’ rich local culture and breathtaking natural environment.

Tripadvisor has recognised Banyan Tree Vabbinfaru as one of the Top 15 Best All-Inclusive Resorts in the World as part of the 2025 Travellers’ Choice Best of the Best Awards. This accolade reaffirms the resort’s status as a luxury sanctuary, celebrated for its dedication to excellence and delivering authentic, enriching guest experiences.

Throughout June, guests are invited to reconnect with mind, body, and spirit through a series of carefully curated wellbeing experiences offered at both resorts:

  • Wellbeing Wednesday: Barefoot Grounding Day – Inspired by walking meditation, this experience encourages guests to rebalance and reconnect with nature, promoting a healthier work-life harmony.
  • Global Wellness Day (14 June): Breathwork & Meditation – An intuitive workshop teaching effective breathing techniques to rejuvenate body and mind.
  • International Yoga Day (21 June): Guided Sunset Yoga – Held by the beach, this session offers a peaceful opportunity to embrace mindfulness amidst a stunning natural backdrop.

The resorts commemorate World Environment Week with a series of impactful activities that deepen guest engagement with nature and community:

  • Reef Awareness Day – Guided snorkelling sessions introduce guests to the vibrant marine life of the house reefs.
  • Citizen Science Snorkel & Culture Talk – A morning snorkel followed by an afternoon discussion exploring Maldivian cultural heritage.
  • World Environment Day – Guests can participate in a swim between the islands and join a reef clean-up effort.
  • World Ocean Day – Activities include the removal of coral predators from a nearby reef to protect marine biodiversity.
  • Environment Week Talk – An educational session at the Marine Lab, detailing the Maldives’ environmental narrative.

The resorts celebrate Eid al-Adha with a variety of exclusive experiences and promotions designed to enhance each guest’s stay:

  • Dive More, Pay Less – Guests can uncover the Maldives’ underwater wonders with a special diving promotion that offers increasing savings with each dive.
  • Banyan Tree Vabbinfaru: Stay 3, Pay 2 – A chance to enjoy an extended stay in a serene island retreat, with a complimentary third night.
  • Dhawa Ihuru: Special Eid al-Adha Dinner (6 June) – A festive culinary event celebrating local flavours, culture, and traditions.
  • Exclusive Discounts – Offers include 10% off arts and crafts, 30% off selected watersports and diving activities, and 20% off specially curated guest experiences—inviting travellers to rediscover the magic of the Maldives in unforgettable ways.
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