Featured
From swimming with whale sharks to writing workshops: English author Imogen Edwards-Jones shares her love for Maldives
For a scuba diving enthusiast, Maldives is undoubtedly an underwater paradise!
Known internationally as one of the world’s best scuba diving destinations, the Maldives has an abundance of dive sites with one thrilling dive opportunity after another. The islands of the Maldives have consistently warm waters with outstanding visibility throughout the year, and consist of exhilarating dive sites such as vibrant thilas, exciting channels, coral-filled overhangs and fascinating wrecks.
And like many others, renowned English author Imogen Edwards-Jones first arrived in the Maldives some 25 years ago, hoping to catch a glimpse of those breath-taking underwater sceneries.
“I was quite adventurous. I had been to Madagascar, Bali and Sri Lanka. And someone suggested the Maldives. I was very keen on scuba diving and this is one of the best places in the world for scuba diving,” Imogen recalls her first visit to the Maldives during which she stayed at Fesdu Fun Island (now Fun Island Resort and Spa).
Since then, Imogen and her family has returned to the Maldives on several occasions, staying at different resorts across the archipelago, including Taj Exotica Resort and Spa Maldives, One&Only Reethi Rah, and the latest being the LUX* South Ari Atoll.
LUX* South Ari Atoll. PHOTO/ LUX*
It was at LUX* South Ari Atoll in 2013 that she came across whale sharks for the first time. It was, as Imogen described it, almost a religious experience.
“Everyone had already left the boat with their snorkels and I was late because my son was crying. By the time we hit the water, everyone else had gone miles away. So it was just me and this beautiful creature. And I swam with it for about five minutes. I looked in the eye, which was sort of like the ‘soul of the world’,” she says.
And for her nine-year-old daughter, the holiday at LUX* South Ari Atoll proved to be a learning experience too. She was introduced to the resort’s marine biology programme, and learned all about marine conservation and sustainability from its resident marine biologist. Now, she is an eco-warrior!
“[LUX* South Ari Atoll is] very blessed with its natural environment. Some islands in the Maldives are small and you might get an anxious feeling. But here, it feels like you’ve the freedom. There’s a lot to do, especially for children,” Imogen describes the island of Dhidhoofinolhu in South Ari Atoll.
Imogen with her kids during their first visit to LUX* South Ari Atoll in 2013. PHOTO/ IMOGEN
But perhaps the most interesting aspect of Imogen’s love for the Maldives is how one of her bestselling books, Beach Babylon was inspired by her many trips to the island nation. The book explores the lengths to which employees at island resorts like those in the Maldives go to in order to make others’ holiday possible.
“The Maldives is the epicentre of the can-do service philosophy. The idea that you could’ve caviar sent from somewhere or belly dancers and fire dancers all flown in here, to the middle of nowhere. That I find fascinating,” Imogen says.
“Having done Hotel and Air Babylon before, what’s perfect about this is that it was a great opportunity to look at a small community from a different perspective. Island life is fascinating because somebody’s paradise can also be someone else’s hell. These island resorts are a microcosm of the rest of the world because they’ve characters and nationalities from all over the world: Filipinos in the spa, Dutchmen teaching tennis, French chefs, Italian pizza makers and English doing the admin work. It was like putting the rest of the world under a microscope.”
Imogen, who authored the Sunday Times best sellers Hotel Babylon, Air Babylon, Fashion Babylon, Beach Babylon and Pop Babylon, is back at LUX* South Ari Atoll this week.
This time, she hosted a writing workshop and a meet and greet series of events for the guests. In her workshop on bestseller writing, she shared her secrets on how she got into the business, how she stayed there, how she has written everything from columns in Arena Magazine to the worldwide hit Hotel Babylon, and working on Belgravia with Julian Fellowes. She also advised on how to get started on your story, how to pace it properly, how to structure it, how to develop character and, hopefully, how to end up selling over a million books.
“This is my first writing workshop in an island resort. I’m very excited,” Imogen says.
Imogen autographs a copy of her book, Beach Babylon during her last visit to LUX* South Ari Atoll. PHOTO/ LUX*
For the British author, one week in the Maldives is just not enough! As she leaves the island paradise after another week of fun, diving and whale sharks, she has just one message for everyone who has had plans to come to the Maldives: “Get your arse on the plane and hurry up!”
And LUX* South Ari Atoll may just be the ideal choice for your Maldives holiday, be it your honeymoon, a romantic getaway or even just a family vacation.
Beach at LUX* South Ari Atoll. PHOTO/ LUX*
Cutting-edge designer villas and world-class dining can be found only a 30-minute seaplane flight away from the main Velana International Airport, making LUX* South Ari Atoll one of the most exciting resorts in the Maldives.
With 187 private villas dotted at the water’s edge along four kilometres of powder fine beach or perched on stilts above a crystal clear lagoon, these spacious pavilions and villas bring an entirely original vibe of coastal, beach house chic to the Maldives.
A Lagoon Pavillion at LUX* South Ari Atoll. PHOTO/ LUX*
Excellent eating and drinking is always a cut above the rest at LUX*, and at LUX* South Ari Atoll, there is authentic South East Asian street food in the Maldives’ only over-the-water gourmet night market and world-class Chinese cuisine at East, along with the Japanese restaurant Umami, which offers live teppanyaki and dazzling selection of sakés.
While the resort has a PADI-certified dive centre, two infinity pools, a floodlit tennis court, a fitness centre and a renowned spa which hosts a wellness concierge and a menu of indulgent treatments, what sets the property apart from its neighbours are surprises, or better known as #ReasonstogoLUX. Designed to create lasting memories for guests, these ‘reasons’ can range from island-roasted coffee in Café LUX* to impromptu movie screenings at cinema paradise and the chance to hang your wishes on the Tree of Wishes.
On December 10th, ELE|NA participated in the global celebration of World Digital Detox Day (WDDD) 2024, an initiative focused on promoting mindfulness and reducing screen dependency. The theme for this year, ‘Smartphone-Free Childhood,’ highlighted the importance of protecting young minds from overexposure to technology while fostering meaningful human connections and cultivating balance in an increasingly digital world.
World Digital Detox Day, founded by Dr. Rekha Chaudhari, is now celebrated in over 70 countries, with support from governments and organisations dedicated to promoting mindful living. ELE|NA’s involvement reflected its core philosophy, ‘Wellness Your Way™,’ which emphasises personalised well-being journeys, alongside its universal approach, “Wellness is for All,” aimed at fostering health and harmony within diverse communities.
In recognition of ELE|NA’s leadership in wellness within the Maldives, Heidi Grimwood, Vice President of ELE|NA, was appointed as the World Digital Detox Day Ambassador for the Maldives. This appointment acknowledged her dedication to advocating for digital mindfulness and holistic well-being across ELE|NA sanctuaries.
All eight ELE|NA sanctuaries—including OZEN RESERVE BOLIFUSHI, OZEN LIFE MAADHOO, OBLU SELECT Sangeli, OBLU SELECT Lobigili, OBLU NATURE Helengeli, OBLU XPERIENCE Ailafushi, VARU by Atmosphere, and RAAYA by Atmosphere—hosted thoughtfully curated activities to promote disconnecting from screens.
Highlights of these activities included:
- Mindfulness sessions, encouraging participants to cultivate inner peace and self-awareness.
- Yoga classes, focusing on balance, strength, and present-moment mindfulness.
- Nature walks, offering opportunities to reconnect with the natural world.
- Team member wellness activities, designed to foster camaraderie and rejuvenation.
These initiatives invited participants to embrace meaningful, unplugged moments while nurturing their mental, physical, and emotional well-being.
At ELE|NA, wellness is a collective journey shared by both guests and team members. On this significant day, team members were encouraged to unplug, reflect, and engage in activities that nurtured their personal wellness.
As the World Digital Detox Day Ambassador for the Maldives, Heidi Grimwood emphasised the importance of being present, stating, “World Digital Detox Day serves as a powerful reminder of the importance of being truly present. Through our philosophy of ‘Wellness Your Way™’ and our belief in ‘Wellness for All,’ we aim to create spaces where everyone—from our guests to our teams—can disconnect, recharge, and rediscover the beauty of the present moment.”
Dr. Rekha Chaudhari, the founder of World Digital Detox Day, reflected on this year’s celebration, “This year’s worldwide celebration of World Digital Detox Day has spoken volumes, with wellness experts, educational entities, and global organisations joining hands to advocate for healthier, more mindful living. A significant highlight of our efforts has been the petition advocating for a ban on social media for children under 16 years, which has gained tremendous support. We are also thrilled to announce that we have surpassed our previous milestone of 7,500,000 offline supporters. This remarkable growth reflects the growing global recognition and impact of our mission.”
ELE|NA extended gratitude to Dr. Rekha Chaudhari for her vision and leadership, which have inspired millions to reevaluate their relationship with technology and prioritise offline moments of connection.
The success of World Digital Detox Day 2024 underscored ELE|NA’s commitment to promoting digital wellness and sustainable well-being. By supporting initiatives like WDDD, ELE|NA reaffirmed its mission to provide personalised wellness experiences while encouraging a deeper connection with what truly matters.
As the day concluded, the atmosphere across ELE|NA sanctuaries was one of inspiration and gratitude. Guests and team members celebrated the power of mindfulness, human connection, and the enduring beauty of an unplugged moment—reminding everyone that true wellness begins by stepping away from screens and embracing the present.
JW Marriott Maldives Resort & Spa offers guests the opportunity to embrace ‘Stay in the Moment’ — a new wellness-centred experience reflecting the JW Marriott philosophy of mindful living. The exclusive package invites guests to pause, recharge, and reconnect with themselves and their loved ones amidst the serene beauty of Vagaru Island.
Designed for travellers seeking a purposeful escape from the pressures of daily life, ‘Stay in the Moment’ features a curated array of holistic wellness activities inspired by nature, simplicity, and connection. Visitors can immerse themselves in soul-enriching experiences such as personalised wellness consultations, private yoga sessions, the JW Garden to Glass experience, beachfront dining, and rejuvenating treatments at the tranquil overwater Spa by JW.
Each day begins with a sumptuous buffet breakfast offering international delicacies alongside locally inspired specialties. As the sun sets, guests can indulge in a captivating three-course beachfront dining experience under the stars, serenaded by the calming sounds of the ocean.
A standout feature of the package is the JW Garden to Glass experience. Guests are invited to join the resort’s mixologist and herb gardeners on a sensory journey where they hand-select fresh, seasonal ingredients and master the art of creating bespoke cocktails. This hands-on experience seamlessly combines creativity, mindfulness, and a deep connection to nature.
Thoughtfully curated turndown amenities further enhance the stay, bringing elements of nature into the villas to promote mindfulness and relaxation.
Guests can enjoy moments of togetherness with an 80-minute aromatherapy massage at Spa by JW, offering a serene escape. Personalised consultations with the resort’s in-house wellness instructor ensure each visit is tailored to individual needs. Private yoga sessions also elevate the experience, allowing guests to embrace the peaceful natural surroundings.
Located on the pristine Vagaru Island in the tranquil Shaviyani Atoll, JW Marriott Maldives Resort & Spa provides an oasis of mindful luxury. Each of its 60 elegantly designed villas boasts a private pool and stunning ocean views. With world-class dining, holistic spa treatments, and enriching activities for all generations, the resort offers a perfect blend of mindfulness, luxury, and family-friendly experiences.
The ‘Stay in the Moment’ package reflects the resort’s commitment to crafting meaningful connections by merging luxury, wellness, and mindfulness. Guests can also take advantage of complimentary access to non-motorised water-sports, a one-time 30-minute complimentary photography session with a printed photo to capture treasured memories, and the attentive service of a private Thakuru (butler), ensuring every detail of their stay is seamlessly managed.
Celebration
Cinnamon Hotels & Resorts Maldives welcomes Santa on scooters for festive island Christmas
The festive spirit came alive at Cinnamon Hotels & Resorts Maldives, where all four resorts—Cinnamon Dhonveli Maldives, Cinnamon Hakuraa Huraa Maldives, Cinnamon Velifushi Maldives, and Ellaidhoo Maldives by Cinnamon—lit up with joyous Christmas celebrations. Guests were immersed in the magic of the season, with each resort adding its own unique flair to the timeless tradition of tree lighting ceremonies against the breathtaking backdrop of the Indian Ocean.
A highlight of the celebrations was Santa Claus’s unconventional arrival—not by sleigh, but on a scooter! Led by a cheerful parade of team members riding decorated scooters, Santa’s island-style entrance was met with applause and laughter. The vibrant procession, complete with festive ribbons, twinkling lights, and plenty of holiday cheer, brought smiles to guests of all ages as Santa waved his way into the celebrations.
At each resort, the ceremonial lighting of the Christmas tree brought families, couples, and friends together in a moment of enchantment. The joyful sounds of carollers filled the evening air, adding a harmonious touch to the festivities. Guests were treated to a selection of seasonal goodies, including freshly baked cookies and other festive delights. Children revelled in Santa’s arrival, receiving special treats while families captured precious memories against the twinkling backdrop of the decorated trees.
With more celebrations planned over Christmas and the New Year, guests can look forward to a holiday filled with memorable moments at Cinnamon Hotels & Resorts Maldives.
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